Chromaticity - 5/1/2006
Chromaticity to Distribute EFI¹s Digital StoreFront, Pre-press Workflow
and Colorproof XF
Las Vegas May 1, 2006 Chromaticity, Inc., the recognized leader in deploying color management and color
proofing technology, and EFI (Nasdaq: EFII), the world leader in digital controllers, superwide format printers
and inks and print management solutions, announce a strategic North American distribution agreement, effective
today, for EFI products in the graphic arts industry. These solutions will be shown at Connect 2006, EFI's
seventh annual users' conference, April 30-May 3, in Las Vegas.
Chromaticity will now distribute EFI's Digital StoreFront, Pre-press Workflow and Colorproof XF to the North
American graphic arts reseller channel. "Chromaticity is proud to partner with EFI and to represent their extensive
product portfolio," said Peder Nelson, Chromaticity president. "The graphic arts industry will benefit from this new
agreement with increased access to fully integrated and supported EFI technologies that provide innovative
printing solutions for graphic arts professionals."
Chromaticity will provide full support and service for these industry-leading EFI products while the company's
national sales force will enable customers to access solutions tailored to their individual needs. In bringing
together Chromaticity's extensive color management experience and EFI¹s world-class solutions, customers
benefit from a complete solution from design to print.
Frank Mallozzi, EFI senior vice president, worldwide sales and marketing, said,"EFI partners with only the best
in the industry to provide our customers with EFI's optimal solutions. Chromaticity certainly qualifies, and the
agreement between our companies will enable a greater number of customers to benefit from the unbeatable
performance, cost savings and increased productivity that EFI solutions deliver." Among the products to be
distributed through Chromaticity:
- EFI Digital StoreFront provides a complete, streamlined workflow from the document creator, through the
print production environment, to finishing and delivery. By providing a robust, personalized interactive intranet
or Internet presence 24 hours a day, Digital StoreFront enhances customer relationships and improves profitability.
- EFI Pre-press Workflow an advanced prepress workflow solution that connects digital and offset environments.
Based on Adobe¹s Portable Document Format (PDF), it's an easy-to-use, cost-effective solution designed for
professional printers in production environments.
- EFI Colorproof XF EFI's industry-acclaimed, scalable and versatile client/server-based proofing solution
includes Best Technology and is designed for print and prepress professionals, publishers, creatives and
photographers. Customers can look forward to significant new features and enhancements such as a new
output option for gravure printers, a new production option for wide format production environments and the
Fiery Option, which seamlessly integrates Fiery-driven devices into the Colorproof XF workflow.
In combining these products with Chromaticity's experience and expertise in color reproduction and color
management, customers will benefit from world-class technologies and unparalleled service and support.