Hewlett Packard Company - 6/22/2010
HP Expands Portfolio of Sign and Display Printing Solutions
HP today expanded its portfolio of sign and display printing solutions to accelerate the industry’s conversion
from solvent-based to UV-curable and latex-based large-format printing.
The company is refreshing its product line to help customers pursue profitable growth opportunities and capture
a larger share of the growing digital printing market.
At FESPA 2010, the major large-format printing and imaging tradeshow of the year, HP announced:
— The new HP Scitex FB700 Printer, a versatile 98-inch (2.5-meter) flatbed printing solution that can load, print
and collect up to six sheets of media simultaneously and offers an optional White Ink Upgrade Kit for specialty
— The first public demonstration of its expanded HP Latex Printing Technologies portfolio, an innovative
technology that is only offered by HP.
— Plans to spearhead a group of industry leaders to define open Job Definition Format (JDF) specification
features for large-format printing, making it easier for print service providers (PSPs) to automate printing jobs
and accelerate the web-to-print process.
— The expansion of the HP Large-format Media take-back program to include six new compatible media and
seven additional participating European countries.
“Since we began shipping latex and UV-curable printing systems, demand has increased steadily as our customers
recognize the superb image quality, ability to pursue new applications and significant environmental advantages
over traditional solvent technologies,” said Yariv Avisar, vice president and general manager, Scitex Large-format
Solutions, HP. “In just two months, we have made significant advancements to our portfolio, including the addition
of five new UV and Latex printers and new workflow solutions and services offerings, that will help the entire
industry to transform.”
Expanded portfolio helps accelerate the conversion from solvent to UV and latex
The HP Scitex FB700 Printer helps PSPs increase their capacity to fulfill customer requests and grow their
businesses with high-quality prints on virtually any rigid or flexible media. The printer features efficient media
loading and the ability to print on materials up to 2.5 inches (6.4 cm) thick and up to 98.4 inches (2.5 m) wide by 1
20 inches (3.05 m) long for the production of durable outdoor and indoor applications, including point-of-
purchase displays, tradeshow graphics, interior decorations, banners and furniture.
Advanced features such as an onboard camera, an HP Embedded Web Server and a solid media feed system
help ensure consistent results and worry-free operation. An easy-to-install White Ink Upgrade Kit also is available
for the HP Scitex FB700 Printer for specialty applications, such as printing on glass or other substrates for retail
window displays, creating two-sided or backlit prints, and printing on corrugated substrates for packaging
With the addition of the HP Scitex FB700 Printer to its robust portfolio, HP is leading the market transition from
solvent-based printers to UV-curable technologies, providing profitable new growth opportunities to customers
through increased productivity and new applications, such as polyethylene billboards and high-quality backlit
displays. According to analyst firm I.T. Strategies, UV inkjet printer unit sales are forecast to increase 9 percent
by 2014, while also opening high-volume application markets to UV solutions at the expense of solvent inkjet and
HP’s latex solutions also are accelerating the conversion from solvent and eco-solvent technologies by offering
more consistent image quality while delivering comparable performance in terms of productivity, size, durability
and media choices. By supporting a broader range of applications, latex-based printers offer PSPs more versatility
and also help reduce the environmental impact of printing. HP’s latex-based solutions have gained tremendous
market acceptance since their introduction. The company has shipped more than 2,500 printing systems, which
customers have used to produce more than 5 million square meters of materials.
“Latex printing technology from HP is coming to be seen as a near universal chemistry with a favorable
environmental impact both for users and in the print workplace,” said Mark Hanley, president, I.T. Strategies.
“Solvent markets in particular have been placed on the defensive since early this year by HP’s initiative.”
HP’s solutions showcase at FESPA in stand 120, hall B2, also features recently announced printers and solutions
contributing to the market shift from solvent-based printers to UV-curable and latex technologies, including:
— The HP Scitex LX800 Printer, a 126-inch (3.2-m) solution that extends the benefits of HP Latex Printing
Technology to the industrial large-format market
— The HP Scitex LX600 Printer, a versatile 104-inch (2.6-m) device
— The HP Scitex TJ8600 Printer, which features full and selective gloss print modes with exceptional quality
and new HP TJ210 Scitex Inks
— The HP Designjet Z5200 Printer for copy shops, quick-printing firms and other small commercial print
businesses interested in entering the large-format market
— HP Scitex Print Care, a set of tools and services that anticipates technical issues, enables remote diagnosis
and provides performance information to help customers maintain uptime and smooth operations
— HP SmartPlanner 3.0, a turnkey job estimation and business planning tool offered to HP Scitex customers
that accurately estimates jobs, compares digital and conventional output and calculates the complete job cost
As part of HP’s leadership in driving the solvent to UV and Latex conversion, the company will discontinue sales
of the HP Scitex XL1500 Printer, which uses solvent inks. In its place, HP offers the HP Scitex XP Series Printers
with UV inks and the HP Scitex LX Printer series, which are ideal replacements for solvent applications. HP plans
to provide support, spare parts and consumables to existing customers for five years after the printer is discontinued.
HP leads committee to establish new JDF features for large-format printing
HP has been selected to chair the Wide Format Workgroup of The International Cooperation for the Integration
of Processes in Prepress, Press, and Postpress Organization (CIP4) with the goal of defining open JDF standards
for wide-format printing workflows. The initiative is designed to resolve interoperability shortfalls between web-to-
print tools, production devices, raster image processors and digital front ends so that they work together to
streamline wide-format printing workflows for increased productivity.
In conjunction with the creation of JDF features and specifications for wide-format applications, HP is rolling out
a new certification program that allows partner workflow solutions to be “HP Certified for Wide Format Printing
JDF Exchange.” HP certification assures that workflow solutions exchanging JDF will interoperate properly with
each other, allowing PSPs to easily build an e-storefront to market their services, take advantage of production
automation tools to reduce costs and differentiate their service offerings through automated customer relationship
“At Gardners, we strive to remove as many operational inefficiencies as possible so our employees can
concentrate on high-value activities for our customers and our business,” said Richard Gardner, managing
director at Gardners, a large-format digital print shop based in Cardiff, U.K. “The leadership role HP has taken to
improve workflow interoperability for digital wide-format printing will provide print service providers with more
opportunities to streamline and automate their operations.”
Alliance partners collaborating closely with HP in the certification program include Caldera, ColorGATE, EFI,
EskoArtwork, Four Pees, GMG, ONYX and Printable Technologies. HP and these partners are working to
improve the wide-format printing experience for customers by using HP-certified definitions in their products.
Continued growth in large-format recycling efforts
The HP Large-format Media take-back program for recyclable printing materials – which provides free return and
recycling of eligible media – has added six new media compatible with HP Designjet printers: HP Durable Banner
with DuPont Tyvek®, HP Clear Film, HP Matte Film, HP Premium Vivid Color Backlit Film, HP Matte Polypropylene
and HP Everyday Matte Polypropylene. These media join the five signage materials compatible with HP Designjet
and HP Scitex Latex Ink printers already included in the take-back program.
Seven additional European countries – Austria, Czech Republic, Denmark, Finland, Luxembourg, Poland and
Portugal – have recently joined the HP Large-format Media take-back program, bringing the total to 17 European
countries. In North America, Canada is scheduled to join the United States in the take-back program this month.
The HP Large-format Media take-back program is now part of the HP Planet Partners program, which has been
expanded to support free consumables return and recycling efforts for HP inkjet printheads compatible with HP
Scitex LX Series printers. The printhead cleaning cartridge and printhead cleaning container for the HP Designjet
L25500 Printer also have been added to the program.