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Avery Dennison Graphics Division North America - 6/21/2010

Avery Dennison Expands ICS Warranty Program to Include Drytac Liquid Laminate

The Avery Dennison Graphics & Reflective Products Division North America announced today that Drytac® 
EnduraCoat UltraFlex Gloss liquid coating is now included in the Avery Graphics ICS Warranty Program when 
used with Avery MPI 1005 Supercast Series and Avery MPI 2005 high performance calendered, and MPI6200 
Premium Reflective series films when printed on approved  printers with OEM inks.

Drytac EnduraCoat UltraFlex Gloss aqueous coating provides resistance to color fade, edge lifting, “tenting” around 
rivets and gloss reduction for up to five year lifespan when properly applied, depending on the printer and ink 
system used.   

“The Avery Graphics ICS Warranty Program provides assurance to our customers that we stand behind our 
products,” said Paul Roba, North America Technical Manager of the Graphics & Reflective Products Division. 
“We are happy to include the Drytac EnduraCoat UltraFlex Gloss in the Program as an additional option for 
protection of images printed on Avery Graphics film and covered under our various ICS Warranty Programs.”

EnduraCoat UltraFlex Gloss contains a blend of acrylic and non yellowing urethane polymers to give indoor/
outdoor graphics flexibility and maximum outdoor durability, further protecting the image against harsh 
environments, road grime, tar, dirt and abrasion from auto washes.  EnduraCoat UltraFlex is also chemical 
resistant and extremely low in VOC content, making it one of the premier coatings the industry has to offer.

“We’re extremely excited to be included in the Avery Graphics ICS Warranty Program”, states Jim Tatum, VP/GM 
Liquids Coating Division for Drytac.  “I think it really speaks to the overall performance qualities of this product 
and the combination of the system overall, when combined with the Avery Graphics films.”

Avery Graphics ICS Warranty Program is an open integrated system that provides the greatest range of flexibility, 
choice, confidence and protection. The ICS Performance Guarantee assures the performance of Avery Graphics 
films with a wide range of qualified components and printer platforms, offering a high level of choice and flexibility. 
The ICS Platinum Warranty, available by special request, provides an enhanced warranty system for even the 
most demanding applications. The ICS Platinum Warranty is customized for individual graphics projects.

graphics.averydennison.com


 
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