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Avery Dennison Graphics Division North America - 1/18/2010

Avery Dennison Introduces New Digital Media Swatchbook

The Avery Graphics Digital Media Swatchbook, a new tool developed to make choosing the right Avery Graphics 
digital print medium and overlaminate for each project simple, is now available in North America from Avery 
Dennison’s Graphics & Reflective Products Division.

“Avery Dennison is the industry leader in developing easy-to-use tools for its customers,” said Joel Ross, Global 
Marketing Communications Manager. “The Digital Media Swatchbook features our broad offering of digitally 
printable cast and calendered products and overlaminates, so users can compare finishes and adhesives and 
choose the products that suit their specific job.”

The new Swatchbook complements the Avery Graphics Color Selector, which has presented swatches of 
Avery’s full range of pigmented films for many years

The entire Avery Graphics digital media product offering is organized in the Digital Media Swatchbook by 
category, including: Ultimate Cast, High Performance Calendered, Intermediate Calendered, Promo-Calendered, 
Specialty Films and the new EcoFriendly line. Each product swatch is digitally printed with its product name for 
ease of ordering and comparing finish and adhesive.

All Avery Graphics digital overlaminates are also organized by category: Ultimate Cast, High Performance 
Calendered, Promo Calendered and Specialty Films. Swatches are printed with product names and a digital 
image so customers can easily see the difference between gloss, luster and matte overlaminates.

graphics.averydennison.com


 
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