Avery Dennison Graphics Division North America - 1/18/2010
Avery Dennison Introduces New Digital Media Swatchbook
The Avery Graphics Digital Media Swatchbook, a new tool developed to make choosing the right Avery Graphics
digital print medium and overlaminate for each project simple, is now available in North America from Avery
Dennison’s Graphics & Reflective Products Division.
“Avery Dennison is the industry leader in developing easy-to-use tools for its customers,” said Joel Ross, Global
Marketing Communications Manager. “The Digital Media Swatchbook features our broad offering of digitally
printable cast and calendered products and overlaminates, so users can compare finishes and adhesives and
choose the products that suit their specific job.”
The new Swatchbook complements the Avery Graphics Color Selector, which has presented swatches of
Avery’s full range of pigmented films for many years
The entire Avery Graphics digital media product offering is organized in the Digital Media Swatchbook by
category, including: Ultimate Cast, High Performance Calendered, Intermediate Calendered, Promo-Calendered,
Specialty Films and the new EcoFriendly line. Each product swatch is digitally printed with its product name for
ease of ordering and comparing finish and adhesive.
All Avery Graphics digital overlaminates are also organized by category: Ultimate Cast, High Performance
Calendered, Promo Calendered and Specialty Films. Swatches are printed with product names and a digital
image so customers can easily see the difference between gloss, luster and matte overlaminates.