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Hewlett Packard Company - 10/7/2009

HP Demonstrates Powerful, Expanded Portfolio at 2009 SGIA Expo

HP today unveiled at the 2009 SGIA Expo its expanded portfolio of industry-leading, end-to-end digital print 
solutions for the large-format market that enables customers to shift beyond traditional eco-solvent and offset 
technologies into progressive digital solutions.

At the show in HP Booth #601, the new HP Designjet L25500 Printer with HP Latex Inks will make its North 
American debut. This new printer offers unrivaled versatility(1) for a broader range of high-quality and flexible, 
outdoor and indoor applications than is possible with eco-solvent or traditional water-based printing aloneand 
allows customers to print with the environment in mind. The solution also includes six new Original HP printing 
materials—including recyclable(2) and PVC-free substrates—designed together with HP Latex Inks.

HP also announced the purchase of an HP Scitex FB7500 Printer, a digital flatbed solution which has 
produced more than 120,000 sheets printed at numerous customer sites worldwide since the printer was 
made commercially available in May 2009, by KDM POP Solutions Group, a premiere point of purchase 
(POP) printing and fulfillment company based in Cincinnati, Ohio.

"HP is committed to providing our customers with best-in-class technologies and resources, like the HP Capture 
Program, to help them succeed and take their business to the next level during these changing times," said 
Jan Riecher, vice president and general manager, Americas Graphics Solutions Business, Imaging and Printing 
Group, HP. "The recent additions to HP’s portfolio and customer base strengthen our leadership position in the 
large-format printing industry and demonstrate our ability to continue delivering technologies that meet the needs 
of our customers."

Additionally, new HP Everyday Matte Polypropylene, designed for graphics customers in need of a versatile, 
durable substrate that produces quality prints with strong color vibrancy at an affordable price, will be on display.

North American introduction of the HP Designjet L25500 Printer
The newest addition to the HP Latex Printing Technologies portfolio, the HP Designjet L25500 Printer offers 
print service providers (PSPs) a solution that provides quality and durability comparable to eco-solvent inks,(3) 
while reducing the impact of printing on the environment. Available in 42- and 60-inch models, the new printer 
is an ideal solution for small and medium digital print and sign shops, as well as copy shops and photo labs 
interested in offering an enhanced range of applications and increasing their competitive advantage.

HP also introduced six Original HP printing materials compatible with HP Latex Ink printers. These additions 
expand the media portfolio to 19 printing materials, including seven recyclable substrates(2) and several PVC-
free alternatives, and include HP White Satin Poster Paper, HP One-view Perforated Adhesive Window Vinyl, 
HP PVC-free Gloss Adhesive Film, HP PVC-free Wall Paper and HP Light Textile Display Banner. Also included 
is HP Air Release Adhesive Gloss Cast Vinyl, which comes with a new HP Performance Warranty and is 
covered for image performance, durability and clean removal for five years(4) when used with HP Clear Gloss 
Cast Overlaminate.

Beyond offering new printing materials, HP announced further efforts to help reduce the impact of printing 
on the environment with a significant price reduction for recyclable(2)  HP HDPE Reinforced Banner. This 
resilient media is resistant to outdoor elements and, at 5.5 ounces, offers strength equal to or greater than 
most standard 13-ounce scrim vinyl products.

Additionally, HP expanded the HP Planet Partners program(5) to include the HP Large-format Media take-back 
program in the United States and select countries in Europe, allowing customers to easily return and recycle 
prints produced with HP Latex Inks on HP recyclable media(2) as well as Original HP 789 Latex Designjet Ink 
Cartridges and Printheads at no additional cost. Customers simply pack up the used media and HP pays the 
shipping charges and handles sorting and recycling.

KDM POP Solutions Group purchases HP Scitex FB7500 Printer
Established as a family-owned screen printing business in 1970 in Cincinnati, Ohio, KDM POP Solutions Group 
strives to invest in technologies that allow them to deliver quality POP applications with speed and quick 
turnaround. With this in mind, KDM decided to purchase the HP Scitex FB7500 Printer being shown at the 
2009 SGIA Expo to expand its digital portfolio and open new business opportunities.

"We considered many competitive offerings, but ultimately decided to purchase the HP Scitex FB7500 Printer 
as it allows us to create a greater advantage over the competition and is a solid fit with our current portfolio," 
said Bob Kissel, president and chief executive officer, KDM POP Solutions Group. "With this new printer, we 
will be able to capitalize on new opportunities, such as midsize runs, and create greater efficiencies within our 

On display in the HP booth at SGIA, the HP Scitex FB7500 Printer is a versatile UV flatbed printer designed for 
high-quality point-of-purchase/point-of-sale applications, exhibition graphics, signage, backlit displays and posters.
With maximum speeds of up to 500 m2/hr (5,380 ft2/hr) and three-quarter automated loading to reduce idle time 
between sheets by up to 85 percent(5) with only one operator, the printer delivers unrivaled productivity among 
digital flatbed printers in its price class.(6)

New Original HP printing materials choice delivers versatility, durability
HP also introduced new HP Everyday Matte Polypropylene, an Original HP printing material designed together 
with Original HP pigment- and dye-based inks to produce prints with vibrant color and high-image quality across 
a range of indoor and outdoor applications, including retail and POP signage and event displays.

An ideal solution for PSPs, retail store in-house printing, event designers, advertising agencies, GIS firms and 
government agencies, HP Everyday Matte Polypropylene offers indoor, in-window display permanence up to 
6 months unlaminated(7) and outdoor display permanence up to 3 months unlaminated.(8) This tear-resistant 
substrate also enables users to maintain peak productivity with easy handling and smooth post-print processing.

Claudia Barbiero, signage segment marketing manager, HP Graphics Solutions Business, and Jim Blee, chief 
operations officer, Graphic Tech, are presenting a seminar titled “Capturing Business Success in Tough 
Economic Times” on Oct. 9 from 3:30 – 4:45 p.m. ET in room 239. The seminar will highlight ways in which 
PSPs can grow their businesses in difficult economic times through user groups, direct-mail and e-mail campaigns, 
public relations strategies and employee training, as well as steps that equipment manufacturers are taking to 
boost customer success.

Additionally, HP customer Arthur Boisfontaine, owner, Crystal Clear Imaging, will present a seminar titled “Making a 
Slam Dunk in a Niche Market,” on Oct. 8 from 11:45 a.m. – 1:00 p.m. ET in room 241 that will educate PSPs on 
finding a niche market and establishing a leadership position in the production of graphics and signage for that 

HP will highlight the HP Graphic Arts Capture Business Success Program at SGIA, which includes a collection 
of tools, training and programs to help HP customers gain a competitive advantage and add value to their 
companies’ bottom lines. The HP booth will also feature HP’s broad range of large-format solutions, such as 
the HP Designjet L65500 and Z3200 printers and the HP Scitex FB950, XP5100 and TJ8550 printers, as well 
as the HP Indigo s2000 Digital Press.

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