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Avery Dennison Graphics Division North America - 9/24/2009

Avery Dennison Introduces Easy Apply Technology in Calendered Series

Avery Dennison Graphics & Reflective Products Division today introduced two new Easy ApplyTM Technology 
calendered products in its digital media portfolio: MPI 2903 Gloss Easy Apply and MPI 2923 Matte Easy Apply.

"Calendered pressure-sensitive films are one of the largest and fastest-growing digital product segments in the 
signage and graphics industry," said Lance Hutt, Global Digital Product Manager for Avery Dennison Graphics 
& Reflective Products Division. "Avery calendered MPI Easy Apply films are the right choice for POP/trade 
show graphics and indoor or outdoor signage applications with their high-quality features, including Avery 
Dennison Easy Apply Technology, gray adhesive and digitally optimized face films."

MPI 2903 Gloss Easy Apply and MPI 2923 Matte Easy Apply offer: 

·         Easy Apply Technology, helps installers eliminate wrinkles and bubbles through air egress channels 

·         Digitally optimized face film, to make images really pop 

·         Support from the industry’s largest free online ICC Color Profile library 

·         Solvent adhesive, delivering exceptional permanent adhesion performance on a wide variety of substrates

·         Opacity through a gray adhesive

Calendered MPI Easy Apply films are ideal for floor, POP and window graphics, in addition to wall and indoor/
outdoor signage. The high opacity of the films allows them to cover existing graphics.

MPI 2903 Gloss Easy Apply and MPI 2923 Matte Easy Apply are available in three widths - 60", 54", and 30" - 
and custom configurations are also available. The Avery Graphics ICS Performance Guarantee is written 
assurance that Avery Graphics products perform exactly as warranted, from production through application and 
for the life of the graphic.

Printers can request a sample roll of MPI 2903 Gloss Easy Apply and MPI 2923 Matte Easy Apply from their 
local distributors. Printers and sign shops can contact Avery Dennison at 800-282-8379 or visit to locate a distributor (on the Partner Page) or for additional product information.

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