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Avery Dennison Graphics Division North America - 9/10/2009

Avery Dennison Expands Line of Conformable, Ultimate Cast Overlaminates

Ultimate Cast Overlaminate Products Offer Significant Advantages for UV Printing

Avery Dennison Graphics & Reflective Products Division, a leading provider of digital media, screen print 
and cut vinyl products to the sign and graphics industry, announced today the release of two new digital 
overlaminates.  Avery DOL 1370 Luster and Avery DOL 1380 Matte Cast overlaminates are 1.3 mil, highly 
conformable and the newest additions to the ultimate cast product family.

“Avery Dennison is committed to providing optimized digital products for a wide range of applications and 
printer technology platforms,” said Lance Hutt, Global Manager of Digital Products at Avery Dennison 
Graphics & Reflective Products Division.  “With these latest additions of ultra-conformable, 1.3 mil 
overlaminates, we have the right solution for a myriad of longer-term indoor and outdoor applications for 
solvent, eco-solvent and UV-curable ink platforms.”

The DOL 1360 Gloss, DOL 1370 Luster and DOL 1380 Matte overlaminates product line provides 
excellent protection against mechanical damage and UV-light exposure and are ideal for a wide variety 
of applications including vehicle and fleet wraps as well as indoor and outdoor architectural graphics.  
“These products do not silver or mottle and the Luster and Matte products are ideal for applications like 
indoor wall murals where glare can be an issue,” stated Hutt.

The line of DOL 1300 overlaminates can be coupled with Avery Graphics MPI films providing guaranteed 
performance over complex curves, rivets and corrugations with the Avery Graphics Integrated Components 
System (ICS) Performance Guarantee.  

Features of the DOL 1300 overlaminate product line include:
Excellent adhesion to UV-curable ink jet prints: eliminates the negative “silvering” effect of many overlaminates. 
Outstanding resistance to abrasion, scratching and UV-light: protects graphics, limiting damage from 
exposure for up to 4-years. 
Permanent adhesive, ensuring compatibility with solvent, eco-solvent and UV-curable inks. 
The DOL ultimate cast overlaminate product line is available in a variety of roll sizes including: 48” and 
54” x 25 yards; and, 48”, 54” and 60” x 50 yards.  The Avery Graphics ICS Performance Guarantee is 
written assurance that Avery Graphics products perform exactly how they should from production through 
application and for the life of the graphic.

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