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Avery Dennison Graphics Division North America - 8/14/2009

Avery Dennison Announces New Interactive Tools for Sign Shops

Avery Dennison Graphics & Reflective Products Division North America announced the release of the 2009 
Color Selector and the launch of the new, redesigned Avery Graphics Web site for sign shops and designers 
that is easy-to-use with updated product information, new cross referencing tools and a section on the Company’s 
eco friendly products and sustainability initiatives.

The new Web site, www.averygraphics.com, is an easy-to-use resource with the latest information on Avery 
Graphics new digital media and screen & cut products, Avery Dennison® reflective films and Fasson® offset 
sheets and labels. It features improved navigation, updated product information and naming, and new cross-
reference tools with both new and old product names. Avery Dennison, a leading provider of digital media, 
screen print and cut vinyl products to the sign and graphics industry, offers the widest selection of free ICC 
profiles in the industry which are updated and available on the Web site.  

The Web site features a new section highlighting eco-friendly Avery Dennison products as well as the company’s 
sustainability initiatives including environmental safety initiatives at factories, utility reduction and greener 
packaging.  Sign shops can also locate an Avery Graphics distributor in the Partners section through the online 
database which is searchable by country, state/province, city and product type.

The Avery Graphics Color Selector makes it easy for sign shops to determine what product is best for each 
application and to show customers the wide range of colors available to them. The 2009 Color Selector 
showcases the new Avery Graphics Screen & Cut Portfolio – a merger of the sign cut and screen print product 
lines – that expands the best available combination of face film, adhesive performance and liner technologies 
into more than 400 products. The new screen & cut portfolio includes cast opaque and translucent, calendered, 
specialty and reflective films.  The new “smart” naming system is prominently featured on the inside cover and 
both old and new product names are included in the Color Selector to make the transition to the new naming 
system easier.

The 2009 Color Selector features larger swatches of actual product samples in the screen & cut portfolio.  The 
color swatches are in strips that can be removed so that color selections are easily distinguishable and can be 
matched and reinserted in the Color Selector. Users can feel the quality of the vinyl and compare and contrast 
the durability and gloss level of each product. Translucent products are featured in a special page that is die-cut 
so that each color can be easily viewed and placed on a light box for color matching and choice. The Avery 
Graphics Color Selector makes it easy for sign shops to determine what product is best for each application and 
to show customers the wide range of colors available to them.

The Color Selector is free and available for sign shops, graphic designers and architecture firms from Avery 
Graphics distributor partners.  Printers and sign shops can contact Avery Dennison at 800-282-8379 or visit 
www.averygraphics.com for more information.

graphics.averydennison.com


 
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