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Wasatch Computer Technology - 6/4/2009

Variable Data Printing a Key Factor in Customizing Success

Wasatch SoftRIP has been a key factor in helping Academy Awards, a custom car flag, banner, and sublimation 
print shop, make their workflow more efficient and productive. Since 2001, Academy Awards has been 
using Wasatch SoftRIP's Variable Data Printing (VDP) to print customized high school lockers, car flags, 
banners, novelty items, and more.

Excellent Performance
Complete Confidence
Additional Features
About Academy Awards

Academy Awards receives nearly 10,000 orders to customize lockers for high school athletes before the 
beginning of each school year. They also receive 20-100 orders per week throughout the year. Before they 
started using the VDP option in SoftRIP, Academy Awards spent hours manually entering data for each individual 
order. But, with the ability to import their saved information directly into variable data fields, those days are in the 

"Wasatch VDP makes it so simple," says Jonathan Boatwright, Production Manager. "I just have to load my 
client's file with the names and numbers of athletes into my saved fields in SoftRIP's VDP window, then RIP and 
Print. I can print with complete confidence." 

In addition to using the VDP option, Academy Awards finds SoftRIP's Spot Color Replacement feature an 
easy-to-use tool for matching colors perfectly. And, with Wasatch's 16-bit color rendering pipeline, Academy 
Awards can print anything with certainty, knowing that the end result will be just what they're looking for.

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