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Avery Dennison Graphics Division North America - 5/6/2009

Avery Dennison Announces ICS Performance Guarantee Now Available on HP Designjet L65500 Printer Series

Avery Dennison’s Graphics & Reflective Products Division North America, a leading provider of digital media, 
screen print and cut vinyl products to the sign and graphics industry, announced today that the Avery Graphics 
Integrated Component System (ICS) Performance Guarantee now applies to the six-color HP Designjet L65500 
printing system with HP Latex Inks.  Extensive durability testing of Avery Graphics digital media products printed 
on the HP Designjet L65500 Printer with HP Latex Inks was conducted.  

"The Avery Graphics ICS Performance Guarantee is the most comprehensive, science-based warranty in the 
industry," stated Tom Durner, manager of strategic alliances for the Avery Dennison Graphics and Reflective 
Products Division.  "Avery Dennison is committed to working with strategic partners such as HP who prioritize 
sustainable alternatives.  We are extremely pleased that the HP Designjet L65500 printing system and HP 
Latex Inks have met the standards of our ICS Warranty program."

The HP Designjet L65500 Printer and HP Latex Inks reduce environmental impact by using a water-based ink 
while providing the same scratch, smudge and water resistance as low-solvent inks.  Any graphics created with 
the HP Designjet L65500 Printer and HP Latex Inks are odorless, creating a better printing environment, and 
can be utilized in point-of-purchase areas where odor may be a concern.

"HP designs its printer and ink systems with the environment in mind and we are pleased that the HP Designjet 
L65500 Printer and HP Latex Inks meet the standards of the Avery Graphics ICS Performance Guarantee," said 
Rudy Herrera, print service provider segment manager, HP.  "Avery Graphics digital media are of the highest 
quality and widely used in the graphics market for a variety of applications."

Graphics produced on Avery Graphics digital media products printed with the HP Designjet L65500 Printer are 
high resolution, up to 1200 dpi, and offer outdoor and indoor application versatility for bus wraps and posters, 
window applications, promotional graphics, banners, billboards and vehicle wraps.  

Avery Graphics MPI 1005 Easy Apply RS cast film, featuring Easy Apply RS adhesive technology, is a popular 
choice for fleet graphics and vehicle wraps and is warranted for up to five years.  Avery Dennison also offers 
a five-year warranted calendered film, MPI 2005 Semi Gloss Easy Apply RS, for flat and simple curved surfaces.

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