Tara Materials - 4/24/2009
Fredrix Print Canvas Featured at Disney Earth Premiere
Fredrix® Print Canvas has continued its partnership with world-renowned environmental artist Wyland by
unveiling a monumental work of art for Earth Day inspired by DisneyNature’s landmark first film, “Earth”. The
4,000-square-foot image was revealed at the El Capitan Theater in Hollywood, California on April 18th for the
film’s U.S. domestic premiere.
The100-foot long image printed on Fredrix® wide format mural canvas was created by Fredrix® Print Canvas
and Astek Wallcovering Inc. The printed mural was incorporated into the design of the theater interior allowing
filmgoers an opportunity for the first time ever to walk through a Wyland work of art.
In keeping with the “green” elements of this project, Astek Wall Coverings printed the image with the new
eco-friendly Durst 320 UV Curable printer using soy based, 100% VOC free inks. The image, entitled “Earth:
the Blue Planet” was created by Wyland originally as a 4’ x 7’ oil painting and depicts two humpback whales
to represent the fragile balance that supports the cycle of life on Earth.
Wyland has been painting on Fredrix® artist canvas for many years and it was his first choice to select wide
format canvas from the digital media arm of Fredrix® for this project. “Fredrix® Print Canvas was chosen for its
consistent quality and its ability to display the bold colors which best represented the original” states Wyland.