Canon Solutions America - 4/9/2009
Océ Expands its Display Graphics Sales Channel in the US
Océ, an international leader in digital document management and delivery solutions, today announced an
agreement with Advantage Sign Supply, Inc. (ASSI) for ASSI to become an authorized reseller of Océ Arizona®
Series of UV curable flatbed printers in the US. ASSI will be selling the Océ Arizona 200 GT, Océ Arizona 250
GT, Océ Arizona 350 GT and the Océ Arizona 350 XT printers. ASSI is the only authorized reseller of the Océ
Arizona brand of printers in the US in addition to the Océ direct sales organization.
"This expansion of our display graphics sales capability increases customer access to the popular Océ Arizona
Series printers and supports our goal of dramatically increasing Océ’s market presence in the US," says Patrick
Chapuis, President, Wide Format Printing Systems division of Océ North America. "ASSI has a solid reputation
for customer service, a strong leadership team and a large customer base. We look forward to a long term
relationship with them."
By making use of ASSI’s national scope, Océ increases its sales coverage almost four fold. According to Lyra
Research, the UV curable hardware and ink segment of the large format display graphics market is expected to
grow 13 percent by 2012 . The strategic alliance with ASSI enables Océ to further penetrate the growing US
market with the Océ Arizona flatbed printer series - a product range that has earned more awards than any
other flatbed printer on the market today.
ASSI will focus its sales on the sign and graphics industry. Océ will support ASSI in its selling activities and
provide additional services including delivery & installation, warranty support, and on-going, post-warranty
"Advantage Sign Supply is excited to become an authorized Océ reseller featuring the Océ Arizona flatbed line,"
says Russ Herman, President, ASSI. "This brings two strong brands together that will provide great value to our
customers - Advantage Sign Supply with its national coverage of sales and service expertise combined with
Oce's superior products that deliver high quality, high performance, and dependable output."