Serif - 4/1/2009
Serif Announces New Software for HP Large Format Printers
Serif, a leading developer of professional and consumer-oriented desktop publishing, design and graphics
software, today released PosterDesigner Pro for HP, a powerful, all-in-one solution for professional poster
design and printing which has been developed exclusively with HP and will be sold and supported alongside
HP Designjet large format printers.
Serif PosterDesigner Pro for HP is tailored to make it easy for customers in retail, education, real estate and
business to produce fantastic posters, fast. In-house marketing, special event advertising, signs and banners
can be inspired, designed and printed perfectly in three simple steps. PosterDesigner Pro for HP with its high
quality output that is automatically scaled and rotated to get the best from HP’s large format printing portfolio
further enhances Serif’s reputation as developers of powerful, easy-to-use software.
"We wanted to create a unique software product that would make it easier than ever using HP large format
printers to produce high impact, professional results fast, regardless of size. PosterDesigner Pro for HP does
exactly that." explained Gary Bates, Managing Director at Serif.
High-end tools like the Logo Studio and instant artwork gallery help users achieve high-impact, professional
results with friendly, wizard-driven interfaces and quick drag-and-drop design tools. More than 200 inspirational
professional templates are available in addition to hundreds of preset styles for instant access to materials,
bevels, shadows, reflections and glows for creation of the perfect layout, with expert text handling capabilities
like text wrapping and shaped frames.
A built-in photo editor gives users creative freedom to make quick adjustments or add stunning effects to photos
without the need for an additional photo editing suite. The Image Cutout Studio makes it easy to extract part of
an image to use in poster designs, and with unrivalled compatibility including PDF and Photoshop® import, it’s
simple to import any image, whatever its format.