Canon Solutions America - 3/23/2009
Océ Previews Posterizer Point Of Sale Signage Solution at GlobalShop
Océ, an international leader in digital document management, announces the U.S. preview of its PosterizerTM
integrated signage solution at Océ booth #5450 during GlobalShop® 2009, March 23-25, in Las Vegas, NV.
Convincing, coordinated and innovative signage can motivate customers to spend more during every store
visit. Posterizer is a complete retail signage solution, including software, hardware, consumables and services,
that makes it easy to produce point of sale (POS) signage that supports consistent branding initiatives - exactly
when, where and how users need it. The solution was designed for both large retail merchandising departments
and small retail chain stores. However, it can also be used by pick-and-pack distributors and other print providers
that create signage solutions for retail partners.
The Posterizer signage solution was originally developed for two of the world’s largest retailers. Today more than
4,000 retail outlets around the globe now rely on the Posterizer solution to create on-demand signage, shelf tags,
labels, posters, banners, and digital displays of the highest quality.
“In today’s challenging retail environment, those companies that can adapt quickly to shifting market conditions
and capitalize on real-time sales opportunities will be best equipped to weather the storm,” said Sal Sheikh, Vice
President, Marketing, Wide Format Printing Systems division of Océ North America. “The turnkey Posterizer
signage solution provides retailers with the most comprehensive, intuitive and cost-effective tool to create
customized in-store retail signage that drives customer attention at the point of sale and ultimately helps organizations
turn merchandise promotions into bottom line results.”
Significant Advantages In-Store
The Posterizer signage solution from Océ enables retailers and print providers to get marketing and merchandising
ideas in front of customers as quickly, efficiently and cost-effectively as possible. As a result, companies can boost
sales and increase profits by influencing buying behavior on the spot, drawing attention to high margin or profitable
items, and managing and moving unsold goods.
Engineered with the unique needs of retailers in mind, the Posterizer solution helps facilitate significant in-store
advantages in four critical areas:
1. Cost Control: Back-office driven and highly intuitive, the Posterizer solution requires minimal on-site
administration and no technical expertise – eliminating hidden staffing costs. Preset design templates facilitate
cost effective in-store customization of POS signage. On-demand or on-schedule printing eliminates waste
caused by unused signage. The print management function manages printing tasks for multiple formats and
output devices, assuring efficient and productive use of resources. Accurate tracking of signage usage improves
the recovery of co-op funds for retailers.
2. Real-time Accuracy: The Posterizer solution accommodates each organization’s unique profile, including
company size and structure, existing IT systems and promotional strategies. It enables retailers to design and
generate master templates for a full range of POS signage and to automate the calculation of prices, discounts,
rebates, conversions and special offers by easily linking to existing data bases – ensuring accurate signage
regardless of format. Access to up-to-the minute pricing, promotions, inventory status and bar coding information
by store assures data integrity and eliminates the need for assumptions, simplifying store-level decision making.
3. Just-in-Time Flexibility: The Posterizer solution marries accurate back-office data with on-demand flexibility.
With the ability to customize, print and hang POS signage within minutes at the store level, retailers can rapidly
and cost-effectively respond to competitive opportunities and changing market conditions. Retailers also have
the flexibility to create tailored POS signage tied to out-of-store or localized marketing efforts. Master templates
can be easily populated with variable data, allowing for creative customization that drives localized sales
impact while maintaining consistent messaging enterprise-wide.
4. Brand Management: POS templates generated by the Posterizer solution incorporate pre-determined
design standards, logos and trademarks, images and illustrations, colors and fonts, helping retailers preserve
brand identity across multiple stores and in multiple sign formats. These master templates are linked directly to
company databases and catalogs, securing brand identity and data integrity.
A Truly Integrated Retail Signage Solution
Océ’s consultative services enable users to establish key goals and build a comprehensive integration plan to
facilitate implementation. This includes recommending appropriate software modules, suitable printers for perfect
signage and the best use of printing supplies. Staff are trained to use the software to its fullest capability, ensuring
the solution is fully optimized. Ongoing training and consultation – including national warehousing and distribution
of media, toners and inks, on-site training and software help desk support – keeps the solution running and drives
Océ printers range from small color laser printers for shelf tags and end cap signage to the latest technology in
large format poster printers so retailers and print providers can realize fast on-demand signage results without
sacrificing quality or reliability. Additionally, organizations can produce environmentally friendly signage printed
on recycled materials by sustainability-secure Océ systems. The Posterizer solution is ideally suited for use with
the new Océ ColorWave™ 600 printer – a fast, cost effective, easy-to-use large format production color printer
that enables mass market retailers to rapidly produce high quality color signage to optimize sales opportunities –
or the Océ CS2224 printer – an economical option for lower volume retail environments looking to cut costs by
producing color signage in-house.