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Hewlett Packard Company - 2/11/2009

HP Expands Sustainability Efforts in On-demand Printing with HP Indigo Programs

HP today announced it has expanded its environmental sustainability efforts with HP Indigo digital presses to 
meet increased demand for solutions designed to reduce waste while enhancing productivity and profitability. 

Building on HP's commitment to customer success, the HP Graphics Solutions Business is now offering several 
tools and programs, including:

- a revised HP Indigo media guide that includes the growing number of recycled-content papers and papers that 
have earned third-party certification for sustainability initiatives 
- a new take-back and recycling program for user-replaceable binary ink developer (BID) parts. 

Revised media guide
The HP Indigo media guide lists the more than 1,800 total media that have been certified as HP Indigo-compatible. 
This includes more than 600 media that have a third-party sustainability-related certification, such as Sustainable 
Forestry Initiative (SFI), Forest Stewardship Council (FSC) and Chain of Custody. Fifty-five percent of the listed 
media containing these types of third-party certifications are recycled-content papers. Overall, the number of HP 
Indigo-qualified media that have recycled content and/or a third-party sustainability certification grew by 30 
percent between 2007 and 2008.

"From high-profile communication papers to everyday house stock, HP Indigo customers can choose from a 
wide range of recycled-content papers, environmentally accredited papers, and papers made or subsidized 
by alternate energy sources," said Alon Bar-Shany, vice president and general manager, Indigo division, HP. 
"Global responsibility is a core HP initiative, and we are committed to increasing the number of compatible 
media aligned with this strategy as well as to enhancing efficiency and decreasing waste associated with HP 
products." 

Four preferred media partners have contributed significantly to the growth in third-party sustainability-related 
certification among the media used on HP Indigo presses, providing solutions for print service providers (PSPs) 
in North America to meet a wide variety of criteria.

Domtar is a participant in WWF's Global Forest & Trade Network, a collaborator with the Rainforest Alliance, 
and a member of the Chicago Climate Exchange, using nearly 80 percent renewable biomass energy for 
production. All HP Indigo media from Domtar is FSC and SFI certified. 

GPA, a distributor with FSC credentials and a wide array of products that allow for distinct choices, offers papers 
made with 10 to 100 percent recycled content and FSC accreditations. 

Mohawk Fine Papers offsets 100 percent of the emissions from the electricity it uses with Green-e certified 
Renewable Energy Certificates from windpower projects. Mohawk offers HP Indigo-certified papers that are 
also FSC and Green Seal certified, and papers made with as much as 100 percent post-consumer waste content. 

Much of the energy NewPage uses comes from renewable biomass energy. NewPage manufactures products 
that are SFI and FSC certified, in addition to papers made with recycled fibers. One hundred percent of the fiber 
used in NewPage products is procured through third-party certified chain-of-custody systems, and originates from
forests within North America. 

HP, Finch and Moquin produce greener February Graphic Arts Monthly cover
HP's commitment to environmentally responsible media is currently being highlighted in the graphic arts industry. 
Through a joint sponsorship between HP and Finch Paper, an HP Indigo press printed 40,000 covers for this 
month's Graphic Arts Monthly magazine. The covers are printed on Finch Fine iD, an HP Indigo certified paper 
manufactured with two-thirds renewable energy (hydro power and biomass) made on-site. The paper also
contains 10 percent post-consumer fiber and is FSC certified. Belmont, Calif.-based PSP Moquin Press produced 
the covers on its newly installed HP Indigo 7000.

Binary ink developer parts reuse program launched
On Feb. 15, the Indigo division of HP is beginning a new pilot program with select customers where HP will 
collect user-replaceable BIDs at no charge to the customer. BID parts will be cleaned, inspected and 
reconditioned for use in new BIDs for HP Indigo presses. Following the pilot program, HP anticipates extending 
BID reuse to the broader HP Indigo customer base by Q4.
 
The BID take-back and reuse program is a new addition to an extensive reconditioning program that significantly 
reduces machinery waste through full-press reconditioning of off-lease machines. HP sells its reconditioned 
presses as HP Indigo "r" series presses. 

The HP Indigo division's new programs support an industry-wide initiative in the graphic arts and photofinishing 
industries to reduce waste and improve sustainability of printed communications. Presently, for example, up to 
30 percent of book stock remains unsold and is eventually repulped.(1) Digital printing reduces waste related to 
print production in three key ways:

Digital on-demand printing reduces paper waste. PSPs' customers avoid obsolescence by printing only what 
they need, when they need it. 

In direct mail and other marketing collateral applications, variable data printing and personalization lets marketers 
print fewer pieces while yielding higher returns. 

Digital printing enables PSPs to avoid the waste associated with make-ready and change over between job 
runs in conventional printing. 

Digital printing in the commercial printing, label printing and photofinishing industries can also significantly reduce 
chemical usage and volatile organic compound (VOC) emissions by eliminating conventional plate processing
and silver halide processing.

HP Indigo systems and environmental responsibility
HP Indigo presses have been progressively engineered for reduction in waste and energy consumption. The
HP Indigo 5500 and 7000 press models include an on-press oil recycling system that reduces the overall use 
of imaging oil by approximately 50 percent.(2) And, because of significant productivity enhancements, the HP 
Indigo 7000 Digital Press requires approximately 25 percent less electricity per printed page.(3)

The HP Indigo division's manufacturing environments are also designed to enhance efficiency and reduce 
power consumption in accordance with sustainability goals in effect for all of HP. In 2007, the HP Indigo 
division developed and implemented a new particle grinding process that reduces the energy required for 
manufacturing HP ElectroInk by 40 percent.

www.hp.com


 
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