Chromaticity - 1/21/2009
Chromaticity Introduces 'Greener' Inkjet Paper
Chromaticity, the leader in distribution and deployment of color management and digital imaging technologies
for the print, publishing, packaging and wide format markets, announces the immediate availability of two new
grades of its successful Validation line of premium inkjet contract proofing paper: Validation SG3 and Validation
PS Publication. This rounds out the Validation media standards portfolio that includes Validation 250 Satin -
a widely recognized grade used by the nation's top print and premedia companies for GRACoL inkjet proofing.
"Chromaticity is one of only a few suppliers in the world to provide proofing grades that are designed specifically
for SWOP grade 3 proofing," says Ian Mackenzie, vice president of marketing at Chromaticity. "These new
grades are perfect for use in a SWOP grade 3 proofing system, as they eliminate the need for an inkjet printed
publication simulation. Since these grades have a paper base, they are much more environmentally friendly
than competing grades that are produced using petroleum products. They are 100 percent compatible with all
inkjet proofing systems being used today."
Validation SG3 Commercial is a competitively priced premium proofing media for use with all common ink sets.
This media was specially designed to meet the white point and performance requirements of the IDEAlliance
SWOP grade 3 specification for off press proofing without the need for publication simulation. Because of its
paper base, Validation SG3 offers the look and feel of an actual offset press stock, while demonstrating sufficient
gamut to accurately proof commercial, publication and packaging print. The natural make-up of the media
makes it ideal for mock-up work and will not crack when folded, while the base stock ensures opacity and
Validation PS Publication is a competitively priced premium proofing media for use with all aqueous inkjet printers.
This media uses an actual publication press stock with a high-quality micro-porous inkjet coating. PS Publication
is compatible with all available aqueous inkjet ink sets and demonstrates sufficient gamut to accurately proof
commercial, publication and packaging print. Being a true publication stock, PS Publication is an ideal
replacement for more expensive direct-to-substrate proofing systems.
Validation SG3 and Validation PS Publication are paper-based substrates made from sustainable, 100 percent
natural resources. SG3 and PS Publication are both recyclable and bio-degradable using 37 percent less raw
material than comparable proofing media. Validation media is available from qualified graphic arts resellers in
the United States and Canada.