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Chromaticity - 1/21/2009

Chromaticity Introduces 'Greener' Inkjet Paper

Chromaticity, the leader in distribution and deployment of color management and digital imaging technologies 
for the print, publishing, packaging and wide format markets, announces the immediate availability of two new 
grades of its successful Validation line of premium inkjet contract proofing paper: Validation SG3 and Validation 
PS Publication. This rounds out the Validation media standards portfolio that includes Validation 250 Satin - 
a widely recognized grade used by the nation's top print and premedia companies for GRACoL inkjet proofing.

"Chromaticity is one of only a few suppliers in the world to provide proofing grades that are designed specifically 
for SWOP grade 3 proofing," says Ian Mackenzie, vice president of marketing at Chromaticity. "These new 
grades are perfect for use in a SWOP grade 3 proofing system, as they eliminate the need for an inkjet printed 
publication simulation. Since these grades have a paper base, they are much more environmentally friendly 
than competing grades that are produced using petroleum products. They are 100 percent compatible with all 
inkjet proofing systems being used today."

Validation SG3 Commercial is a competitively priced premium proofing media for use with all common ink sets. 
This media was specially designed to meet the white point and performance requirements of the IDEAlliance 
SWOP grade 3 specification for off press proofing without the need for publication simulation. Because of its 
paper base, Validation SG3 offers the look and feel of an actual offset press stock, while demonstrating sufficient 
gamut to accurately proof commercial, publication and packaging print. The natural make-up of the media 
makes it ideal for mock-up work and will not crack when folded, while the base stock ensures opacity and 
prevents show-through.

Validation PS Publication is a competitively priced premium proofing media for use with all aqueous inkjet printers. 
This media uses an actual publication press stock with a high-quality micro-porous inkjet coating. PS Publication 
is compatible with all available aqueous inkjet ink sets and demonstrates sufficient gamut to accurately proof 
commercial, publication and packaging print. Being a true publication stock, PS Publication is an ideal 
replacement for more expensive direct-to-substrate proofing systems.

Validation SG3 and Validation PS Publication are paper-based substrates made from sustainable, 100 percent 
natural resources. SG3 and PS Publication are both recyclable and bio-degradable using 37 percent less raw 
material than comparable proofing media. Validation media is available from qualified graphic arts resellers in 
the United States and Canada.

www.chromaticity.com


 
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