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Hewlett Packard Company - 1/5/2009

Splash!Events Expands Customer Offerings with HP Designjet L65500

HP today announced that Splash!Events, a full service exhibit design and fabrication company, has expanded
its capability to produce sustainable event signage with the addition of an HP Designjet L65500 Printer featuring 
HP Latex Printing Technology. By integrating this printer into its workflow, Splash intends to offer “green” solutions 
across all three disciplines that it services – trade show exhibits, corporate and retail environments, and branding 
of large corporate events. 

"With the HP Designjet L65500, Splash will be able to grow its business by offering customers an environmentally 
sustainable option for printing indoor and outdoor signage," said Santiago Morera, vice president and general 
manager, Large Format Printing, Imaging and Printing Group, HP. "At HP, we are dedicated to continued 
innovation to provide solutions that help our customers expand their offerings and, ultimately, grow their bottom line."

Recently, Splash had the chance to put the HP Designjet L65500 to the test by producing marketing collateral 
and signage for the Nike Women’s Marathon in San Francisco. In 2008, Nike began a multi-year process to 
make their events greener and the Nike Women’s Marathon was the first event to incorporate better printing 
and recycling methodologies for race course signage, marketing collateral and expo tents. 

Some of the signage for the event was printed using HP Latex Inks and a variety of recyclable media substrates, 
including HP HDPE Reinforced Banner, HP DuPont™ Tyvek® Banner and HP Photo-realistic Poster Paper. 
Splash expects that 90 percent of marketing collateral and signage for the 2009 event will be produced with 
HP Latex Inks and other printing methods that have less impact on the environment.

"We are always searching for ways to provide more environmentally sustainable solutions for event branding 
and exhibit graphics projects and HP Latex Printing Technologies seem to be the perfect solution," said Regan 
Mahoney, general manager, Splash! San Francisco. "Our clients are very particular about color accuracy, 
resolution and durability. More and more, they are also demanding green solutions. This is the most significant 
development we have seen for large-format printing."

Splash also plans to use the HP Designjet L65500 to produce signs and banners for corporate event projects 
with Cisco Systems, IBM and Charles Schwab. 

The 104-inch wide HP Designjet L65500 Printer is the first of a new category of large-format signage printers 
with HP Latex Inks and HP Wide Scan Printing Technology. Print service providers can expand their offerings 
with this single, versatile printer that can produce a variety of applications while delivering quality and durability 
at print speeds of approximately 846 ft2/hr and indoor-quality prints at up to 368 ft2/hr.

Prints produced with HP Latex Inks are odorless and emit extremely low levels of volatile organic compounds. 
Additionally, no special ventilation is required to meet occupational exposure limits and there are no requirements 
for air discharge permits, facilitating an improved printing environment.

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