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MACtac - 10/27/2008

MACtac Graphic Products Launches StreetRap for Short-Term, High-Impact Concrete Floor Graphics

Opening the door to untapped advertising space, MACtac, a global supplier of pressure-sensitive adhesive 
products, is launching a new product designed specifically to answer the industry’s call for cost-effective, 
short-term concrete floor graphics. StreetRap, MACtac’s latest offering to graphics suppliers, delivers the 
perfect short-term advertising and promotions vehicle for retailers, schools, public buildings, sports and other 
entertainment venues, and is ideal for outdoor events, grand openings and even plant safety messages. 

Featuring a 3.4-mil construction, StreetRap’s aggressive high-tack adhesive was designed for short-term 
applications to unsealed, outdoor, pedestrian concrete, asphalt or cinder block surfaces, but is also great for 
indoor concrete graphics, such as tradeshow or convention center floors or selected smooth to slightly rough 
wall surfaces. 

"Both indoor and outdoor floor graphics are a creative way to tap into typically unused spaces and offer an 
eye-catching vehicle for capturing the public’s attention; however, with recent trends in outdoor advertising, 
from mass transit to billboard to unique point-of-purchase, the benefit of StreetRap for these types of 
applications are endless," said Jeff Stadelman, MACtac Graphic Products.

"StreetRap is extremely printer friendly and has just the right amount of adhesion to both low- and high-energy 
surfaces. It was developed to greatly expand the graphical advertising possibilities across a number of industries 
and is the ideal solution for high-impact outdoor applications," Stadelman added.

Featured with MACtac’s PERMACOLOR® PF6300 - a durable, slip-resistant 5.0-mil clear overlaminating film - 
the StreetRap system is easy to apply and remove from properly prepared surfaces. The vinyl and overlaminate 
combination meets various public safety requirements, including the ASTM D-2407 Static Coefficient of Friction 

The inclusion of the PERMACOLOR overlaminate provides further graphic protection from scratching, tearing 
and UV light, which can cause colors to fade, and helps to eliminate glare. StreetRap offers a white, opaque 
facestock with a matte finish for bright, colorful images. 

"StreetRap is the perfect solution for unique indoor and outdoor concrete floor, and to some extent, concrete 
and cinder block wall graphic applications," Stadelman said. "Through the combination of facestock, adhesive 
and overlaminate, MACtac’s aggressive, slip-resistant StreetRap delivers one of the most successful, cost-
effective products on the market."

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