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Hewlett Packard Company - 10/8/2008

HP Brings Innovative Solutions to Graphic Arts Market

HP today announced that its recently expanded range of solutions and services for the graphic arts industry 
will provide print service providers and creative professionals more opportunities than ever to drive profitable 
growth in their businesses. At the HP Imaging and Printing Press and Analyst Leadership Conference, Graphics 
Solutions Business (GSB) leaders are highlighting their commitment to customer success with an aggressively 
expanded portfolio of products and solutions, including the new HP Designjet Z3200 and HP Scitex XP2300 
Printers, as well as a newly expanded business development program for customers. HP GSB executives also 
will highlight the continued growth seen since the world’s largest graphic arts trade show, drupa, was held earlier 
this year. HP has had one of its more successful digital press launches ever with the HP Indigo 7000 Digital Press, 
installing more than 100 units worldwide since drupa. HP also has seen significant interest in new products shown 
at drupa that are scheduled to be available in 2009, including the HP Inkjet Web Press and HP Designjet L65500 

With our broad portfolio of graphic arts technologies, HP is extending its leadership position by enabling the 
transition to digital among print service providers and creative professionals," said Michael Hoffmann, senior 
vice president, Graphics Solutions Business, HP. "Our customers benefit not only from the unprecedented 
amount of choices HP offers, but from the world-class service and support we provide for HP technologies 
that are central to the productivity and profitability of graphic arts businesses."

Industry’s broadest large-format portfolio gets even larger 
HP executives at the conference will present details on new large-format printing solutions unveiled this fall, 
including the HP Designjet Z3200 Photo Printer, a professional photography solution that allows creative 
professionals and print service providers (PSPs) to produce gallery-quality black-and-white and color prints, 
photographs, art enlargements, digital designs and high-accuracy proofs. This new printer supports more than 50 
Original HP large-format printing materials designed together with HP Vivera pigment inks, including the new HP 
Baryte Satin Art Paper. The HP Scitex XP2300 Printer is the first 3.2m UV roll-to-roll device designed specifically 
for the outdoor signage market, where reducing variable cost is key to business success. Offering high speed 
and low consumption – reaching up to 1,940 ft2 (180 m2) per liter – the HP Scitex XP2300 Printer is ideal for 
billboards, building wraps and other high-volume outdoor signage applications. 

These new HP large-format printing devices join a range of innovative solutions for signage, graphics, technical, 
photography and fine art printing from HP. In January, HP will begin selling a new HP Designjet L65500 Printer, 
the first to feature new HP Latex Inks, the breakthrough solution that provides many of the benefits of solvent-
ink technology without imposing the typical environmental, health and safety considerations. Prints produced 
with HP Latex Inks emit extremely low levels of volatile organic compounds (VOCs). No special ventilation is 
required,(1) facilitating an improved printing environment. HP Latex Inks are not classified as hazardous waste(2) 
and are non-flammable and non-combustible. 

HP will showcase its full range of large format digital printers at SGIA ’08, the Specialty Printing & Imaging Expo, 
Oct. 15-18. At the show, HP also will launch several new solutions that offer benefits of quality and productivity
 to sign and display PSPs. A competitive advantage with more comprehensive business development services 
Further demonstrating its commitment to the large-format market, HP also is announcing for North America 
customers an expanded HP Capture Business Success Program to help graphic arts customers manage and 
grow their businesses. Previously available exclusively to HP Indigo customers, the new program includes 
enhancements designed to support large-format signage and display customers, offering them access to a 
comprehensive set of business tools and resources – including market research, marketing templates and 
online resources – that can help them penetrate new market segments and achieve profitable growth.

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