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Fujifilm - 7/9/2008

Fujifilm Sericol North America to Increase Ink and Consumables Pricing

Due to unrelenting increases in the cost of crude oil, and the resultant impact on raw material and 
transportation costs, Fujifilm Sericol will increase prices in North America effective August 1. The increases 
typically range between 5-10% by product group with a few exceptions up to 15%.  This will affect all product 
technologies including UV, water, and solvent based inks. 

"Unfortunately, over the past several months we, and the rest of the industry, have experienced unprecedented, 
non-negotiable price increases from virtually all of our key suppliers." said Mitch Bode, Sr. Vice President of 
Fujifilm Sericol Americas.  Mr. Bode added, "Most of our raw materials are petroleum based, and the price of 
a barrel of crude oil has risen from $53.39 to $140.21 since our last price increase in November of 2005.  Up 
until now, productivity improvements in manufacturing and optimization of freight efficiencies have helped 
offset some of the raw material and transportation cost increases.  However the size of these increases and 
the breadth of materials impacted can no longer be absorbed or offset by manufacturing or supply chain 

Terry Mitchell, Director of Marketing for Fujifilm Sericol North America further commented, "Our systems of 
managing inventory and consolidating freight shipments has helped us reduce shipment frequency while 
maintaining high service levels to our customers.  In these times of escalating raw material and transportation 
costs, we feel it is absolutely critical to reduce supply chain costs wherever possible to keep our customers 

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