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Hewlett Packard Company - 5/29/2008

HP Offers Customers World’s Broadest Portfolio of Digital Color Printing Products to Capture Digital Page Growth

Germany, May 29, 2008 - HP today announced its latest digital printing products and technologies, which are 
designed to enable graphic arts customers to build their competitive advantage and successfully pursue profitable 
growth opportunities. 

With the new solutions and the company’s recent acquisitions of NUR Macroprinters Ltd. and MacDermid 
ColorSpan Inc., HP now offers print service providers the industry’s largest all-digital color graphic arts portfolio. 
These moves also support HP’s Print 2.0 strategy to drive growth of digital pages and lower costs of printing 
for high-volume commercial markets.

By 2010, HP estimates that the value of pages printed in the global graphic arts market will be $663 billion. 
Nearly 80 percent of this growth(1) will be driven by marketing collateral, labels and packaging, publishing and 
signage, and displays - all markets that HP is targeting with its graphic arts portfolio.

Customers are already realizing the value provided by new solutions such as HP Indigo digital presses and 
HP Inkjet High-speed Production Solutions. The new technologies are being demonstrated publicly for the first 
time in the HP booth in Hall 8A at drupa 2008, the graphic arts industry’s preeminent tradeshow. Highlights include:

·        Three new HP Indigo digital presses - including a 7000 model available now - that offer significantly higher 
break-even points than analog printing.

·        A high-speed, 36-inch (914-mm) inkjet web press - one of the most advanced examples to date of the 
low-cost, high-productivity potential that exists with inkjet technology. 

·        The HP Designjet L65500 Printer - the first of a new category of large-format signage printers with HP 
Latex Inks that reduce the impact of printing on the environment and offer broad outdoor and indoor application 
versatility, while delivering quality and durability at high print speeds.(2)

·        Fourteen new large-format media - including five recyclable(3) substrates that are compatible with HP 
Latex Printing Technologies. Specially treated HP media, such as HP Tyvek® Banner and HP High Density 
Polyethylene Reinforced Banner, provide image quality and durability when printing with both HP Latex Inks 
and HP low-solvent inks.

·        The HP SmartStream Workflow Portfolio of print servers and software tools - for comprehensive print job 
management, from creation to fulfillment, including the new HP SmartStream Director. 

·        HP Indigo Print Care - enabling customers to gain uptime and achieve virtually continuous printing by 
providing diagnostic and print-quality assistance tools.

·        A new HP Scalable Printing Technology process-color technology demonstration from HP Specialty 
Printing Systems.

HP also announced its intent to incorporate Scalable Printing Technology in future light-production-class products.

"The shift from analog to digital is fueling increased worldwide demand for access to relevant information and 
rich digital content, creating both challenges and opportunities for graphic arts businesses," said Vyomesh Joshi, 
executive vice president, Imaging and Printing Group, HP. "With one of the most innovative portfolios of digital 
products, solutions and services, and an unwavering commitment to customers and the environment, HP is 
poised to help graphic arts customers succeed in this increasingly digital world."

Increased productivity, new options for HP Indigo 

The three new HP Indigo press models represent the most significant HP Indigo product launch since Indigo 
first sparked the digital color revolution 15 years ago. 

The HP Indigo 7000 Digital Press, which is already running production at several print companies around the 
world, prints 120 high-quality, four-color, A4-size pages per minute. It prints large numbers of static jobs with run 
lengths ranging from one copy into the thousands, as well as variable-data work requiring the every page is 
different capabilities of digital. The HP Indigo 7000 offers low total cost of ownership for customers exceeding 
the 1-million-page level, significantly increasing the break-even point against offset printing.(4) 

Lifetouch, a leading provider of professional portraits for schools, houses of worship and the retail market, is 
participating in the beta program for the new HP Indigo 7000 Digital Press as part of its commitment to implement 
new technologies. The press was installed in February and has already helped Lifetouch maintain the high 
standards of excellence and efficiency that make the firm a leader in photography, printing and book manufacturing. 

"HP has been a key contributor to our success at Lifetouch," said Dave Birkemeier, vice president, 
manufacturing, Lifetouch. "We are producing one of our highest-volume product lines on the HP Indigo 7000 
Digital Press and the quality and execution must be perfect. So far, the HP 7000 has done the job."

The HP Indigo WS6000 and W7200 presses, which are launching at drupa, are highly productive web-fed 
digital presses. The WS6000 model, expected to be available worldwide in early 2009, offers twice the 
productivity of the successful HP Indigo press WS4500 and is targeted at labels and packaging converters 
with significant volumes of medium- and short-run jobs. The W7200 press is ideal for high-quality dedicated 
publishing, direct mail and transactional/ transpromotional offerings. It is expected to be available in the second 
half of 2009. 

The HP Indigo press 5500, the company’s best-selling digital press, has been enhanced with options allowing 
greater productivity, including an additional feeder, an in-line connection to the HP Indigo UV Coater and a 
kit for enabling printing on thicker media. 

With new HP Indigo Print Care, customers can gain remarkable uptime and virtually continuous printing. The 
offering provides proactive diagnostic and print-quality assistance tools, backed by live HP service center 
support, to help ensure quick and accurate detection and resolution of printing problems. Currently available 
on the new HP Indigo 7000, this package also will be offered with other HP Indigo presses and HP large-format 
printers in the future.

Customer and partner momentum for HP Inkjet Web Press

The HP Inkjet Web Press increases print productivity and lowers the cost of printing for high-volume commercial 
markets. Revitalizing wasteful, low-margin, analog-driven printing processes, the digital printing platform offers 
an unprecedented combination of print width, color quality, productivity and cost for graphic arts industry 
professionals in the direct mail, transactional and transpromotional printing, book publishing and newspaper 
industries.

Further showcasing the potential of Scalable Printing Technology, HP is demonstrating at drupa a 36-inch 
version of the HP Inkjet Web Press, which runs at speeds of up to 400 feet (122 meters) per minute at 600 x 
600 dots per inch output - producing up to 3,200 A4 pages per minute. A key feature of the demonstration is 
finishing partner solutions, which will enable end-to-end production in HP target markets for high-volume inkjet. 
Partner solutions for the HP Inkjet Web Press will be available from EMT, Hunkeler, MBO, Muller Martini and 
Pitney Bowes.

HP also announced several new beta sites for the HP Inkjet Web Press, which is expected to be commercially 
available in fall 2009, including:

·        O’Neil Data Systems, a national provider of data-driven publishing and marketing communication services 
for major U.S. organizations. For more than 30 years, the company has been recognized as a leader in 
technology-driven publishing services, including high-speed digital printing, automated composition, offset 
printing, warehousing, fulfillment, electronic document delivery and web applications.

·        CPI, the world’s leading manufacturer of monochrome and two-color books and Europe’s leading book 
manufacturer. As a major supplier to the publishing industry, CPI has grown from $25 million in sales during its 
first year in 1996 to nearly $600 million in 2007. 

·        The Taylor Corporation, a Forbes Private 200 Company, has more than 100 subsidiaries and 14,000 
employees. Taylor is one of the leading specialty print, media and marketing companies in North America. 
Taylor’s operating companies are focused on offering distinctive products, superior quality and exceptional service.

HP Latex Printing Technologies reduce environmental impact of printing

The 104-inch HP Designjet L65500 Printer is the first of a new category of large-format signage printers with 
HP Latex Inks and HP Wide Scan Printing Technology. Print service providers can expand their offerings with 
this single, versatile printer that can produce a variety of outdoor and indoor applications - from point-of-purchase 
displays, transit signage, wall murals and exhibition graphics to vehicle graphics and fleet marking - while 
delivering quality and durability at high print speeds.(2) 

Prints produced with HP Latex Inks are odorless(5) and emit extremely low levels of volatile organic compounds. 
No special ventilation is required to meet occupational exposure limits, and there are no requirements for air 
discharge permits, facilitating an improved printing environment.(6) HP Latex Inks are not classified as hazardous 
waste(7) and are non-flammable and non-combustible. The inks also do not produce ozone emissions during 
printing, contain no hazardous air pollutants or sensitizers(8) and comply with the industry-leading certification, 
Nordic Swan.

HP’s 14 new large-format media include five recyclable(3) substrates that are compatible with HP Latex 
Printing Technologies. Using a new, proprietary HP media surface-treatment technology, HP Tyvek Banner 
and HP High Density Polyethylene Reinforced Banner provide high image quality and durability when printing 
with HP Latex Inks or HP low-solvent inks.

For seamless integration with customers’ existing workflows, HP is working with major software RIP vendors, 
including AIT, Caldera Graphics, ColorGATE, Ergosoft, ONYX Graphics, SA International and Wasatch, to
 develop solutions for the HP Designjet L65500 Printer. Additionally, HP will be launching a Registered Developer 
Program intended to ensure that adopters of HP Latex Printing Technologies will be able to select from a wide 
range of substrates suitable for new and existing applications. 

End-to-end productivity in real-world workflows 

The HP SmartStream Digital Workflow Portfolio is designed to meet the needs of a broad range of market 
segments and applications and to provide workflow management from job creation to fulfillment. 

Portfolio components include the newly introduced HP SmartStream Director, a complete workflow solution 
powered by Press-sense; a full range of print servers; HP SmartStream Designer personalization software, 
which is now available for both HP Scitex and HP Indigo systems; and the HP SmartStream Color Manager Kit 
for HP Scitex equipment.

Most complete range of transpromotional printing solutions on display

At drupa, HP is showing for the first time as a company a complete range of transpromotional production 
solutions. In the direct mail profit center of the HP stand, visitors can see live printing demonstrations on new 
HP Indigo, Inkjet Web Press and Specialty Printing Systems solutions.

Workflow and finishing solutions for transpromotional print production on display include products from the HP 
SmartStream Digital Workflow Portfolio and Exstream Software, the variable-data publishing solutions company 
HP acquired earlier this year. 

HP also is showing the first-ever technology demonstration of HP Scalable Printing Technology in a CMYK 
mail-printing solution, which is designed to bring color to the outside of the envelope for increased impact and 
stopping power. 

In addition, several new HP Specialty Printing Systems solutions at drupa include a new, lower-total-cost 
monochrome digital printing alternative with OEM partner DJM, and another four-color Scalable Printing 
Technology offering, the SI1000 scanning imager solution for CD/DVD printing incorporated in a new product 
from OEM partner LSK Data Systems.

Leading the charge to deliver on the digital promise 

As a result of its customers’ success, HP solutions are among the fastest-growing, most widely used solutions 
in their respective markets worldwide, including large-format commercial and industrial printing, large-format 
technical printing, high-volume digital production printing, digital label printing and mail addressing.

·        HP Indigo press page volume has grown more than 40 percent each quarter since 2003, and presently 
HP Indigo presses worldwide print a total of 10 billion pages annually. 

·        HP large-format printers have increased in annual print volume by 25 percent, with 549 million square 
meters (1.8 billion square feet) printed on HP equipment in 2007 worldwide. 

·        Following the acquisitions of ColorSpan and NUR Macroprinters, HP is the world’s leading provider of 
UV-curable large-format printing.

www.hp.com


 
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