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Serif - 5/21/2008

Award Winning Serif Desktop Publishing and Design Software Now Available in US Retail Outlets

Nottingham, UK and Nashua, NH - May 21, 2008 - Serif, a leading developer of professional and consumer-
oriented desktop publishing, design and graphics software, today announced the availability of its four leading 
software products to the U.S. retail market. PagePlus X3, WebPlus X2, PhotoPlus X2 and DrawPlus X2 offer 
powerful design tools that are easy to use and unparalleled in price. Serif’s user-friendly graphics and publishing 
programs, which have received numerous industry awards, enable small businesses to create professional-
quality marketing and product materials without the expense of hiring a design agency or purchasing complicated 
and expensive software. Starting today, Serif software products can be purchased at Fry’s and Micro Center 
stores, as well as on, and In July, PhotoPlus X2 will be available in Office 
Depot locations nationwide. 

"For many business owners and marketers, professional-level design tools are far too complicated to learn in a 
reasonable amount of time and often come with a hefty upfront investment. Serif products have achieved 
such great success simply because we bring customers tools which they can quickly and affordably incorporate 
into their workflow," said Gary Bates, Managing Director of Serif. "All four of these programs offer powerful 
capabilities that produce truly impressive results. We are thrilled to introduce our products into U.S. retail outlets."

Product Highlights

Serif offerings provide users with the necessary high-powered design tools required to create quality publishing 
and design work without the prohibitive price tag associated with professional-level tools. To make its products 
more accessible to small businesses, Serif has created simple desktop interfaces while providing content-rich 
tutorials for users of all skill levels.

PagePlus X3

The latest version of Serif’s desktop publishing software, PagePlus X3 offers an unrivaled combination of editing 
features, ease-of-use and price value. Ideal for small businesses and individuals looking to create in-house 
publications, such as brochures, newsletters and catalogs, PagePlus X3 provides a range of features, including:

·         PDF import, editing and export
·         Image Cutout Studio, providing a simple tool for extracting images
·         Built-in Logo Studio to enable professional logo design and editing

WebPlus X2 

The most recent version of Serif’s website design powerhouse, WebPlus X2 enables Web designers of all abilities 
to build high-end, full-featured websites without having to learn to use HTML code. Highlights of the program include:

·         Desktop publishing-style approach to Web design, making it as easy to create a website as it is to create 
a printed document
·         Built-in multimedia and Web 2.0 support for adding Flash animations, videos, blogs, podcasts, polls and 
much more
·         Integrated e-commerce, enabling any business to create a fully transactional website
·         Optimization and analytics, to aid search engine optimization and tracking visitor trends

PhotoPlus X2

PhotoPlus X2 offers an array of dynamic digital image editing features for digital photography enthusiasts or 
organizations wanting to make the very best of their digital images. Features of the program include:

·         Automated makeover studio, making it easier than ever to quickly remove imperfections from portraits
·         Powerful artistic effects, such as lighting, distortion, sharpening and texture
·         Smart filter layers allowing effects to be applied to photos without affecting the underlying image
·         Adobe Photoshop PSD import and export as well as full integration with all Photoshop plug-ins

DrawPlus X2

This vector drawing software offers powerful and intuitive graphic tools, enabling users to create everything 
from natural-looking painted artwork and vector-drawn logos to screensavers, scaled diagrams and animations. 
Like all Serif programs, DrawPlus X2 boasts professional-level tools that are easy to master, including:

·         A wide range of pressure sensitive natural media brushes offering effects from charcoal to airbrush to 
watery paint
·         Flash animation creation functionality with full support for both stopframe and keyframe animation as well 
as Flash export
·         Photoshop and AutoCAD import and editing abilities, enabling users to work with files created in these 
complex programs and easily edit and share files with business partners

Serif has been a leading provider of graphics software in the European market for more than 20 years. As more 
small businesses rely on internal resources for all their business needs, demand is growing for desktop 
publishing and graphics software that is affordable and does not require a time-intensive learning process. 

The Serif programs, which range in price from $79.99 to $99.99 (MSRP), are distributed in association with Sage 
Software by Ingram Micro, Tech Data, Navarre and Douglas Stewart, and are available through online retailers 
and software dealers nationwide.

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