ORAFOL Americas - 4/8/2008
Sign Shop Helps Create Tomorrow’s Wrap Stars
The next generation of wrap designers may be in the making due to an innovative student wrap design partnership
developed by an Atlanta-area sign shop.
Shop co-owners Torri and John Westmoreland of In-Depth Signs & Designs of Ball Ground, Georgia developed
the idea for the “Stick to It” Challenge as a way to generate student interest in the growing field of vehicle wraps
and to contribute to their community. Oracal USA donated ORAJET RapidAir® media and ORAGUARD®
laminating film for the contest.
According to John Westmoreland, a total of 21 vehicle wrap designs were submitted by students in the Graphic
Arts program at Forsyth Central High School (FCHS) in Cumming, Georgia. The two winners are both seeing their
design come to life on company vehicles owned by In-Depth Designs. Four other finalists were also chosen,
and In-Depth Designs plans to utilize those for other client projects. For all commercial applications, the
students will be paid a design fee to make the project more real and meaningful, Westmoreland said.
"The quality of their designs was just amazing, it was impossible to choose just one winner," Westmoreland
added. "We are very excited about these students being the future of our industry."
Junior John Taylor’s “smoke” design (see photos) was one of the contest co-winners, and has already been
applied to a Honda Element. Senior Jessica Watson’s eye-catching “wave” design was also a co-winner, and
will appear on In-Depth’s Pacifica in the upcoming weeks. The contest enjoyed local media coverage and
both students received a cash prize and certificate, and earned free design software for their class courtesy of
"I am very proud of these students," said FCHS Graphic Arts Instructor Heather Hanline. "It’s great when they
can see how much their work is appreciated...not just in the educational world, but in the corporate world."
One of the goals of the contest was to educate parents about the careers available to their teens in the graphic
arts. "We want to let them know that there is more out there for a graphic arts graduate than teaching art or
becoming the ‘starving artist’ that many parents fear. There are so many opportunities available to these
talented students!" said Torri Westmoreland. "Several parents have contacted us to share how the Challenge
has motivated or impacted their student. We have truly been humbled by their gratitude."
According to John Westmoreland, in the Atlanta area vehicle graphics enjoy at least 600 impressions for every
mile driven. As a result of the contest’s success, In-Depth hopes that the program will serve as the basis for
similar student design partnerships across the country.