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Hewlett Packard Company - 4/10/2008

HP Launches Worldwide HP Indigo Progressive Print Competition

Palo Alto, CA, April 10, 2008 - HP today announced the 2008 HP Indigo Progressive Print Competition, which 
will showcase the high-end color and image quality capabilities of its industry-leading HP Indigo commercial 
presses and liquid HP ElectroInk. The contest is open to all HP Indigo commercial press users and will include 
best-of-category prizes for marketing collateral, photo specialty, direct marketing and publishing applications, 
as well as an "other" category for special, innovative and inspirational entries. First-, second-, and third-prize 
winners in each category will be announced at HP's Gala Dinner for commercial customers at drupa on June 3, 
and many contest entries will be on display in HP's booth in Hall 8a of the Messe Düsseldorf in Germany.

"We are excited about this global contest because it presents an opportunity to highlight how customers 
everywhere are successfully leveraging the look and feel of offset available with HP Indigo," said Alon Bar-
Shany, vice president and general manager, Indigo division, HP. "HP Indigo is a leading print technology in 
India, China, Brazil and the many other nations that are rapidly adopting digital, and visitors to our drupa stand 
will be able to see why when they view the entries."

Contest entries will be judged by a panel of respected experts. The final deadline for submission of entries is 
April 25.

Expected contest submissions include materials printed on a wide range of papers, as well as specialty substrates, 
all of which is possible because of HP Indigo digital presses' compatibility with the industry's widest range of 
certified media. In addition, expected entries will reflect HP Indigo presses' ability to offer the highest quality 
in digital printing, including the use of spot-coating effects with Digital Matte Ink, as well as unique HP 
DreamColor capabilities such as Pantone-licensed spot colors with HP IndiChrome off-press and process 
printing in up to six colors with HP IndiChrome on-press.

Entrants in the photo specialty category will have an opportunity to highlight special photo capabilities using 
the HP SmartStream Photo Enhancement Print Server for six-color process imaging with Light Cyan and Light 
Magenta HP ElectroInks. In addition to being judged on print quality, entries in the direct marketing category 
should highlight the excellent rate-of-response metrics available with digital printing.

HP Indigo customers interested in entering the contest can download entry materials from the "My HP Indigo" 
online customer portal. There is no fee for entry.

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