GTI Graphic Technology - 4/3/2008
GTI: Staying Ahead of the Color Curve
GTI Graphic Technology, Inc. has been designing and manufacturing critical color viewing and inspection
systems since 1975 and is known for having the most accurate rendition of D50 daylight standards
commercially available. While their ability to design and manufacture Color Image Viewing and Color Matching
and Appearance Systems for their loyal and valued customers has not changed in 30 years, there have been
fundamental technological changes in the production workflow for both color images and all colored materials.
Digital tools, in particular new display technologies that deliver highly accurate and repeatable color gamut
reproduction, are helping all color critical industries to reduce costs while maintaining high quality to stay
competitive. GTI has stayed ahead of the technological curve by focusing on customer needs as well as the
integration of computer aided color viewing into color critical workflows.
To reflect their ability to remain current and cutting edge in the Color Evaluation arena, the choice to come out
with a new brand look for GTI seemed like the logical next step. "Our new GTI logo and tagline will set the
pace of our marketing efforts into the future," says Frederic McCurdy, President, GTI. "We feel the tagline
best describes what GTI is all about and coupled with the logo it will become the brand that represents the
best choice for controlled color viewing products."
Ashworth Creative of Rhinebeck, N.Y., set to the task of incorporating the graphic with the precision that the
GTI brand embodies. Isaac Ashworth, Art Director on the project says, "GTI needed a look that would reflect
their brand worldwide as the leader in precision color evaluation. It was important to keep it clean,
straightforward, and timeless."