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Adobe - 3/27/2008
Adobe Launches Photoshop Express Public Beta
Free Online Software Brings Photoshop Technology to Anyone Taking Digital Photos
SAN JOSE, Calif. - March 27, 2008 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe
Photoshop Express public beta, a free Rich Internet Application (RIA) available to anyone who wants to store,
sort and show off digital photos with eye-catching effects.
During the public beta period, Adobe will solicit Photoshop Express user feedback on product features and
functionality, which will continue to evolve over time. As the newest addition to the Photoshop family line,
Photoshop Express has taken much of Adobe's best image editing technology and made it simple and
accessible to a new online audience.
Photoshop Express allows users to store up to 2 gigabytes of images online for free, make edits to their photos,
and share them online in creative ways, including downloading and uploading photos from popular social
networking sites like Facebook.
"Photoshop is trusted technology that has changed the visual landscape of our world. Now, Photoshop Express
allows anyone who snaps a digital photo to easily achieve the high-impact results for which Adobe is known,"
said Doug Mack, vice president of Consumer and Hosted Solutions at Adobe. "Photoshop Express is a
convenient, single destination where you can store, edit and share photos whether you're at home, school or on
the road."
Simple, Fun and Accessible
With Photoshop Express, digital photos can be uploaded and sorted anytime, edited non-destructively to always
preserve the original image, and shared from anywhere, on any Web browser. In a few easy clicks, Photoshop
Express empowers anyone to make standard edits, such as removing blemishes and red-eye, converting to
black and white, cropping and resizing, and much more.
No experience is required to add special effects that will impress friends and family. In keeping with its one-click
approach, Photoshop Express offers tricks like Pop Color which selects an object in an image, mutes the
background color of the photo and allows the user to swap the object's color so it jumps off the page. Sketch
effects help photos look like drawings and the Distort feature allows you to distort facial features or objects within
the images for a comical or artistic effect. Even users with limited photo editing knowledge can simply select
what looks best from a line-up of sample photos with visual hints showing different variations of the added effect.
Photoshop Express offers a variety of creative sharing options, including uploading and showing off photos and
slideshows in your own online "Gallery" hosted by Adobe, or conveniently embedding or linking photos to social
networking sites and personal blogs without having to leave the application. Slideshows never looked better
with animation that makes photos float and fly across the screen, allowing for viewer interactivity and unique
presentation styles.
Adobe Photoshop Family
Adobe Photoshop CS3 and Photoshop CS3 Extended are at the heart of the Photoshop family, joined by
solutions for users at every level who want to bring out the best in their digital images. Photoshop Lightroom
addresses the workflow needs of professional and serious amateur photographers. Photoshop Elements provides
exciting tools and sharing options for photo hobbyists.
Photoshop Express is the latest step Adobe is taking to leverage the advanced technology that underpins its
award-winning creative products and deliver it to new online communities. In early 2007, Adobe also announced
the availability of Adobe Premiere Express, an online video editing and mash-up tool on partner sites such as
MTV and Photobucket.
Adobe Premiere Express leverages the functionality found in Premiere Elements, a fully-featured desktop video
editing program.
Free and Available Now
Adobe Photoshop Express beta is available now for free via any Web browser at
http://www.photoshop.com/express. Photoshop Express was created with Flex, Adobe's free, open source
framework for building RIAs. Flex applications provide a consistent, rich user experience across operating systems
and all major browsers, including Firefox, Internet Explorer, Safari and others. An Internet connection and an
up-to-date Flash Player 9 are all that are required to experience Adobe Photoshop Express. In its early phases,
Photoshop Express is available o US residents-only in English. Users may experience slow performance if
accessed outside of the US. Future plans include availability in other languages and countries.
www.adobe.com
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