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X-Rite - 3/17/2008

X-Rite and Pantone Launch ColorMunki Family of Breakthrough Color Products

ColorMunki Photo, ColorMunki Design and ColorMunki Create Empower Users to Create and Control Color from 
Inspiration to Final Output

GRAND RAPIDS, Mich., March 17, 2008 – X-Rite, Incorporated (NASDAQ: XRIT), the world leader in color 
management and measurement technologies, along with recently acquired Pantone, Inc., the global authority on 
color and provider of professional color standards for the design industries, today introduced ColorMunki™, a 
breakthrough in both price and performance. 

Based on X-Rite and Pantone’s deep understanding of the photo and design communities, ColorMunki solutions 
are the industry’s first easy-to-use, convergent technologies developed specifically to feed the artistic imagination 
of creative professionals – at an affordable price. Designed to meet the requirements of creatives working in a 
digital environment across industries, the revolutionary ColorMunki family ensures accurate color from inspiration 
to final output in ways never before possible. 

“Our all-new ColorMunki portfolio reflects a deepened commitment to customers. We've developed solutions for 
distinct segments of the creative community facilitating an unprecedented digital workflow that seamlessly 
incorporates color. The exceptional ease-of-use has extended the appeal of our solutions. Finally, color excellence 
can be integrated effortlessly into anyone's creative vision, setting a new industry standard," states X-Rite Senior 
Vice President of Global Sales & Marketing Iris Mangelschots.

Meet ColorMunki 
ColorMunki solutions provide photographers and designers new technological advances that – for the first time – 
address core issues of color creation, control and communication in easy-to-use, integrated solutions. The 
ColorMunki portfolio includes ColorMunki Photo, ColorMunki Design and ColorMunki Create, all supported by 
www.colormunki.com. The products are a combination of software and hardware that give creatives freedom 
and flexibility to create and produce with color confidence. 

The ColorMunki Portfolio Includes:

ColorMunki Photo 
Designed for the digital workflow of social, wedding and portrait photographers – or anyone passionate about 
photography – ColorMunki Photo delivers an easy, quick and affordable solution for matching colors from display 
to print.

Developed with professional photographer input, ColorMunki Photo is a completely integrated, versatile solution 
that calibrates displays, projectors and printers, measures ambient light and captures spot colors. The new 
AppSet™ automatically sets the printer profile for the user. ColorMunki Photo also includes new, exciting color 
creation and communication tools, such as automatically extracting colors from images and transporting images 
with DigitalPouch™ to ensure ViewSafe™ environments. ColorMunki Photo gives photographers ultimate color 
control for their images. 

ColorMunki Design 
Developed for graphic professionals from freelancers to corporate in-house designers, ColorMunki Design 
provides the freedom and simplicity to select, specify and store color palettes in a calibrated environment, 
assuring precise color viewing and reproduction. Palettes can then be seamlessly imported into popular design 
applications including Adobe® Photoshop®, InDesign® and QuarkXPress®, as well as other industry-standard 
applications. Colors can be selected from multiple sources including PANTONE® Color Libraries, system-level 
color pickers, inspirational images, color harmonies and key word searches. ColorMunki Design allows users to 
quickly and accurately capture colors from any surface, easily calibrate monitors, projectors and printers for 
accurate display-to-print matching, and verify spot colors for process-safe reproduction in any medium. 

ColorMunki Create
ColorMunki Create is an affordable, simple starting point for designers whose primary requirement is color palette 
creation. ColorMunki Create offers spectral color selection from system-level color pickers, inspirational images, 
color harmonies and key word searches, with the ability to snap-to PANTONE Goe™ Colors for repurposing into 
usable palettes. In addition to software, ColorMunki Create offers a simplified approach to on-screen color 
control to let designers realize their creative vision. ColorMunki Create is easily upgraded to ColorMunki Design 
using the discount voucher included in the box. 

All three solutions are supported by www.colormunki.com, an online portal where designers and photographers 
can experience key ColorMunki software capabilities such as create, share and view color palettes with peers, 
search and select colors from images provided by the www.photoshelter.com community, and test their color-
viewing ability with an online test. Creatives will also be able to purchase any of the ColorMunki solutions directly 
through the Web site. 

Pricing, Availability and System Requirements
ColorMunki Photo and ColorMunki Design will be available in late March 2008 at www.colormunki.com  and 
other photo, design, major electronics and online retailers for an SRP of USD $499/€429.

ColorMunki Create will be available in June 2008 at www.colormunki.com and other design and online retailers for 
an SRP of USD $149/€129. 

Additional PANTONE Color Libraries can be purchased for use with ColorMunki Design and ColorMunki Create 
from www.colormunki.com for an SRP of USD $19.95/€19.95.

The ColorMunki family of products is compatible with Mac OS X 10.4 or higher and Windows XP and higher.

www.x-rite.com


 
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