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Hewlett Packard Company - 2/22/2008

HP Capture Program Brings New Offerings to a Leading Independent Users' Group's Conference

San Diego, CA, - February 22, 2008 - HP today announced several new programs and enhancements for the 
HP Graphic Arts Capture Business Success Program (HP Capture) at the annual conference for one of the 
printing industry's largest independent users' groups, the Digital Solutions Cooperative (Dscoop). HP, a Dscoop 
co-founder, has an executive sponsorship role with the organization, and Dscoop is a designated community 
within the HP Capture program. The HP Capture program elements being launched at the conference include 
a 2008 "Capture on the Road" training tour, new and upgraded business development tools available online 
through the Dscoop member Web site and a new HP Capture Contest.

"The HP Graphic Arts Capture Business Success Program is leading the industry in terms of the solutions 
offered, and the growth of communities like Dscoop proves how this approach gives print service providers 
the very best opportunities to make more money," said Francis McMahon, director of marketing, U.S. Graphic 
Arts Organization, HP. "The new training tour, our expanded offering of tools and the HP Capture Contest are 
exciting new additions to a suite of offerings that gives customers the support they need to enter new markets, 
explore new opportunities and outpace competitors profitably."

Learn proven sales solutions from the pros

The new HP Capture on the Road events being announced today are a series of exclusive sales training 
seminars delivered by HP business consultants, a team of veteran graphic arts professionals who each have, 
on average, more than two decades' worth of industry experience performing in-depth analysis, marketing 
strategy development and other essential print business marketing tasks. In the seminars, graphic arts 
professionals will learn about selling the value of digital to move prospects beyond the price conversation. 
The training will help print service providers (PSPs) identify digital printing opportunities and apply essential 
consultative skills in selling printing while learning about the competitive advantages, resources and tools 
available from HP.

The seminars will be held in the spring and early summer in the San Francisco, Philadelphia and Chicago metro 
areas. Final HP Capture on the Road dates and registration information will be available online at 
www.dscoop.org.

New tools for increased profit opportunity

The two-year-old HP Capture program offers job estimators, market research, marketing templates, communities, 
online resources and more, and is one of the graphic arts industry's most advanced business development 
initiatives for digital printing. The program also includes the North American business consultant team.

Last year, the HP Capture program grew to include additional business development tools to show how HP 
Indigo customers can expand their profit opportunities with HP Designjet and HP Scitex large- and 
super-wide-format printing solutions. New and updated HP Capture tools being announced today include:

a new web-to-print customizable direct-mail and e-mail suite of marketing campaign materials 
a new public relations how-to guide 
an updated open house guide 
an updated guide for entering the large-format printing market. 
The HP Capture Contest: Getting the biggest benefits out of business development

The HP Capture Contest highlights how PSPs are building their businesses using the tools, training and programs 
available through the HP Graphic Arts Capture Business Success Program. To enter, HP Indigo users must 
submit a 400-word entry with supporting materials describing how elements of HP Capture helped them create 
a competitive advantage and achieve higher growth in digital printing revenues. Entries can be based on any 
number of HP Capture offerings, from customizable marketing materials, to estimating tools, to online and 
in-person community educational opportunities.

The best-in-show winner will receive a 42-inch HP plasma television and a free trip to the 2008 Graph Expo 
trade show. The HP Capture Contest is open to all North American HP Indigo customers.  Entry forms can be 
downloaded at www.dscoop.org.

Dscoop 2008 - the central place for idea sharing and digital printing innovation
 
HP's announcements take place at the annual Dscoop conference, where more than 1,000 HP customers, 
partners and company representatives have gathered. HP's presence at the conference, held at the San 
Diego Marriott Marina, includes the installation of two HP Indigo press 5500s, an HP Indigo press ws4500 
and HP Scitex and Designjet large-format printers in a significantly expanded Solutions Showcase.

Speakers at this year's Dscoop conference include: HP executives Vyomesh Joshi, executive vice president, 
Imaging and Printing Group (IPG); Stephen Nigro, senior vice president and general manager, IPG Graphics 
and Imaging Business; Alon Bar-Shany, vice president and general manager, Indigo division; and Rich 
Raimondi, vice president and general manager, U.S. Graphic Arts Organization. Additional guest speakers
include Francis McMahon, director of marketing, U.S. Graphic Arts Organization, HP; Mike Eruzione, 
captain of the 1980 U.S. Olympic Hockey Team; Joe Truncale, president and CEO of the National Association
for Printing Leadership; and Mark Hoog, pilot, motivational speaker and author of the inspirational, "Letters 
from Katrina," a book printed by HP Indigo customer Lightning Source that has made several online 
best-seller lists.

www.hp.com


 
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