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Xerox - 1/28/2008

New Xerox Kit Makes It Easier for Photo Retailers, Labs, and Printers to Boost Profits in Photo Specialty Business

Rochester, N.Y., 28 Jan. 2008 -- Xerox Corporation (NYSE: XRX) today launched a new resource - the Xerox 
Picture Me Profitable Kit - to help photo labs, photo retailers and digital print providers design, market and produce 
a range of lucrative photo specialty products on Xerox digital printers. 

"Many photo retailers and labs are just beginning to use digital printing. This collection helps them build on their 
photo expertise and expand their business to produce a wide range of new revenue-generating personalized 
applications such as photo books, calendars and greeting cards," said Quincy Allen, president, Xerox's 
Production Systems Group. "For those entering this lucrative photo specialty market, this kit will give them the 
tools they need to start, promote and grow their business." 

Xerox's Picture Me Profitable Kit, developed based on feedback from customers and industry leaders, includes: 

A white paper that gives an overview of the photo specialty market.

A guide to writing a marketing plan that includes tips and worksheets to allow a company to enter and build a 
profitable photo specialty business, including an example from Xerox customer MyPicTales.

Templates to help create applications such as greeting cards, postcards and other photo specialty products. 

A sample book filled with 50 pages of digitally-printed applications and samples of Xerox's specialty media. This 
book helps photo retailers showcase the types of jobs they can create for their customers, such as greeting 
cards, personalized calendars and photo books, as well as business applications like invitations, menus and 
business cards.

A reference book to help photo retailers find answers to questions about digital book printing, finishing, 
workflow and what paper should be used for specific jobs. 

A CD that contains industry articles and research reports. Included is an executive summary about the photo 
merchandise market from leading independent research firm InfoTrends, as well as a sampling of articles from
 top photography and printing publications. 

"With Xerox equipment and support, we were able to recoup our initial investment less than two months after 
fulfilling our first order," said Prathibha Polapragada, owner of MyPicTales, which uses a Xerox DocuColor™ 242 
Digital Color Printer/Copier to produce a variety of photo specialty applications. "Xerox is going beyond providing 
state-of-the-art digital printing equipment. It is making sure customers have everything they need to succeed." 

The kit is the latest addition to Xerox's ProfitAccelerator? Digital Business Resources portfolio, a collection of 
more than 75 tools to help customers maximize their digital investments. It will be launched at the 2008 Photo 
Marketing Association International Convention and Trade Show, the world's largest annual photo imaging trade 
show, Jan. 31 to Feb. 2 in Las Vegas.

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