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Xerox - 1/21/2008

Xerox Software Speeds Up Production of Photo Books, Greeting Cards and Calendars

Rochester, NY, Jan. 21, 2008 - Advanced software from Xerox Corporation (NYSE: XRX) makes it easier and 
faster for commercial printers, photo labs and photo retailers to produce photo books, greeting cards and 
calendars - the fastest growing segment of the specialty photo printing market.

The Xerox FreeFlow® Print Server with JPEG Plug-in for the Xerox DocuColor® 242/252/260 Digital Color 
Printer/Copier simplifies the photo production process by allowing print operators to use the image files in the 
same format they receive them, eliminating steps from all stages of the production process and improving efficiency. 

Until now, when customers submitted raw JPEG files for photo specialty products, print providers were required 
to pre-process each photo through photo editing programs. However, the JPEG Plug-in eliminates this time-
consuming step from the process and offers easy printing of the appropriate size, number and layout of photos. 

According to InfoTrends, a leading industry research and consulting firm, the photo specialty printing market is 
expected to reach $2 billion by 2010 with a 26 percent compound annual growth rate. Through innovative 
software like the JPEG Plug-in and industry-leading technology like the Xerox DocuColor and Xerox iGen3® 
Digital Production Press family of digital color printers, Xerox is helping print professionals profit from this growth 

Dan’s Camera City in Allentown, Pa., one of the nation’s largest single-location camera stores, was one of the 
first customers to test the Xerox FreeFlow Print Server with JPEG Plug-in. Consumers submit their photo files 
through in-store kiosks and via the Web, and the company’s photo lab uses a Xerox DocuColor 260 to produce 
photo specialty products. Dan’s Camera City is a Fujifilm U.S.A., Inc. customer and an example of the growing 
alliance between Fujifilm and Xerox to help customers build their photo business.

"Helping our customers preserve their memories is our number one priority," said Steve Olock, director, Imaging 
Services, Dan’s Camera City. "This Xerox software makes sure that each digital print job is produced quickly 
and flawlessly, no matter how complex the file or the project. With its advanced technology, our lab operators 
spend less time manipulating files and more time ensuring the finished product is something customers will want 
to keep forever."

Pre-set queues, a unique feature of the Xerox FreeFlow Print Server with JPEG Plug-in, allow print operators to 
produce photo products, no matter how complex, with greater ease. Benefits include the ability to print a zip file 
of JPEGs as one print job or individual print jobs and account for image and paper size, layout style, sequencing, 
as well as gutter and crop marks. Operators can easily produce the most common size images by dragging and 
dropping a file into a folder based on the desired output size. 

One touch correction for poor quality photos

The Xerox FreeFlow Print Server also offers Automatic Image Enhancement for “one-click” photo enhancements 
without the time or expense associated with traditional photo manipulation. Print providers producing photo 
books, greeting cards, posters, calendars and memory books on the Xerox DocuColor 242/252/260 can 
easily adjust eight quality settings including exposure, sharpening, saturation and red-eye reduction – without 
having to go back into the photo editing software.

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