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Coveris Advanced Coatings - 12/3/2007

InteliCoat Technologies Unveils Redesigned Magic® Brand Website

South Hadley, MA, December 3, 2007 - InteliCoat Technologies®, a world leader in the manufacture of coated 
paper, film, and specialty substrates for digital imaging technologies, today announced the launch of a newly 
designed Magic® brand website at  Created with the goal of increased ease-of-use, the 
new website is a fast and efficient tool for dealers and end-user customers to find essential technical information.

The redesigned Magic brand website requires fewer clicks to access information, including the industry’s largest 
database of ICC profiles for color management, specific product information, and identification of groups of 
products that fit into application categories, as well as an improved dealer locator feature.  Access to information 
about InteliCoat’s other two brands; Magiclée® Fine Art and Photo papers, and Jet Set® CAD products are 
also located at the upgraded website.

"InteliCoat has upheld its commitment to deliver the utmost in customer satisfaction throughout our 75-year 
history," said Ed McCarron, director of marketing, digital imaging at InteliCoat.  "We redesigned the Magic brand 
website with the goal of dramatically improving the ease with which our customers, partners and potential 
consumers can gather information to help them produce optimized applications and output."

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