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Avery Dennison Graphics Division North America - 12/3/2007

All New Fasson® Digital Offset Printing Product Line

Painesville, OH - December 3, 2007 - Avery Dennison’s Graphics & Reflective Products Division has launched 
the all new Fasson® Digital Offset product line for digital offset printing. The new Fasson® product line was 
developed with the HP Indigo Group and can be used in a variety of applications such as multi-color quality 
labels, promotional and collectable stickers.

The new product line for digital offset printing includes 3 white papers and 4 film products.  The papers are 
available with matte, semi-gloss and cast coated high gloss face finishes. The films are environmentally friendly 
and offered in a matte finish polyethylene, a clear polyester and either a clear or white gloss polypropylene.  The 
products can be used in a variety of small run, hand-applied applications such as CD or mailing labels and flexible 

The new product line features:

- Printability on the HP Indigo®, Xerox DocuColor and iGen3, and Kodak NEXPRESS digital presses 
- Full bleed printing on a global sheet size, 12.59" x 18.11" or 32 cm x 46 cm 
- Proprietary diagonal score pattern is exclusively Avery Dennison’s and provides up to 25% better yield when 
printing multiple labels per sheet 
- 1 ¼" spaced diagonal scoring pattern on our papers guarantees that every label will have a scoreline making 
application time quicker 
- Features safety edge technology on the film products which prevents adhesive bleed along the edges during 
- Two-year shelf life

For more information, printers can contact their Avery Dennison sales associate, local fine paper merchant, the 
AnswerLine at 800-443-9380 for additional product information.

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