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Hewlett Packard Company - 10/18/2007

HP Furthers Collaboration with Photo Industry Luminaries

New York, Oct. 18, 2007 - HP today announced collaborations with photographic legend Albert Watson and 
leading photographic institution Rochester Institute of Technology (RIT), marking the company’s continued 
advancement in professional photo printing and demonstrating its commitment to the photo community. 

HP is exhibiting Albert Watson’s masterful images - created on HP professional photo printers - at PhotoPlus 
International Conference and Expo (PPE) in New York City Oct. 18-20. 

HP also announced today it is providing more than 50 professional-level photo printers for RIT’s digital labs in 
the School of Photographic Arts and Sciences, giving students as well as faculty access to the latest in digital 
photo printing technology. 

"We have seen tremendous movement in the professional photo space with increasing customer demand and 
overall sales growth for our platforms," said Patrick Hester, director, Large Format Printing, Imaging and Printing 
Group, HP. "As part of our Print 2.0 strategy, we have enhanced the printing experience to meet the needs of 
professional photographers, like Albert Watson and RIT students and faculty, enabling them to print exquisite, 
enduring prints."

Prints for a legend

Albert Watson is one of the world’s most successful and sought-after commercial and art photographers. His 
striking portraits have appeared on more than 250 covers of Vogue magazine, and he has photographed more 
than 600 major advertising campaigns. Watson turned to HP professional photo printers to make many of his 
powerful images stand out in print.

Printed on HP’s latest digital photo printing technology, a stunning gallery of Watson’s images will be exhibited 
at the HP Galleries located in the HP Booth, #736, at PPE. 

HP is also sponsoring a special event, "Albert Watson: Meet the Master," at PPE where attendees are invited 
to hear from Watson. This event takes place on Friday, Oct. 19 at 6:00 p.m. in the Jacob Javits Convention 
Center, Seminar Hall 1E, Rooms 1E15/1E16. 

HP supports photographic community

Demonstrating its continued commitment to the creative community, HP has teamed with leading industry 
organizations, showcasing the performance and quality of its professional photo printer portfolio while at the 
same time supporting education in the field of photography. 

HP is helping RIT’s School of Photographic Arts and Sciences in its ongoing move toward digital printing. HP 
announced it has provided HP Photosmart Pro B9180 and HP Designjet Z3100 Photo Printer series to RIT for 
use in the school’s digital photography labs. 

"RIT is thrilled about the opportunity to put leading-edge technology from HP in the hands of our students, 
faculty and staff," said William DuBois, administrative chair, School of Photographic Arts & Sciences, RIT. 
"The transition from analog to digital is undeniable, and the printers and training HP has provided are giving 
our faculty the knowledge and resources to teach the next generation of photographers all facets of the 
workflow using the latest in printing technology."

According to RIT, it sees the new printers as an opportunity to manage printing costs, a concern for educational 
institutions where students are responsible for supplying their own inks and media. Initial testing by RIT shows 
that with the HP Photosmart Pro B9180 and HP Designjet Z3100 Photo Printer series students conserve ink 
for actual printing due to the fact that the printheads are designed to prevent nozzle clogs, reducing need for 
extensive cleaning and ensuring efficient printing.

"We look forward to cost-savings for our students as we roll out HP’s platforms," added DuBois. "Students 
can use their ink to create compelling photographic output rather than printer management."

In addition to its work with RIT, HP served as the exclusive printing sponsor of this year’s Splashlight Photo 
Booth and printing station at all Lucie Awards events, which took place just days ago in New York City. The 
Splashlight Photo Booth captured images of attendees, who received beautiful and enduring photos printed 
on the spot using the HP Photosmart Pro B9180 Photo Printer.

HP’s digital photography portfolio

HP’s digital photography printing portfolio includes solutions that are suited to the needs of professional 
photographers and digital fine artists, as well as advanced amateur and hobbyist photographers.

For the professional photographer, the HP Designjet Z2100 8-ink and Designjet Z3100 12-ink Photo Printer 
series deliver intuitive, dependable and repeatable color accuracy for 24- and 44-inch museum-quality prints 
with an unparalleled 200 years lightfastness(1) achieved on a wide variety of HP media. The HP Designjet Z 
Photo Printer series’ embedded spectrophotometer, utilizing Eye-One Color Technology from X-Rite, offers a 
streamlined, automated color management experience that ensures accurate, high-quality images - print after

In addition, professionals using the HP Designjet Z Photo Printer series can select from more than 30 media 
options from HP, including photo, fine art, proofing, bond and coated papers, as well as canvas, vinyl, scrim 
and banner media options, and more than 20 media varieties from Hahnemühle’s portfolio of digital fine art media.

For the professional photographer and the advanced amateur, HP offers the HP Photosmart Pro B9180 
Professional Photo Printer, which delivers exceptional image quality and excellent photo permanence on a 
wide variety of HP media with eight-ink color photos that resist fading for more than 200 years.(2) Based on 
HP’s Scalable Printing Technology, the printer produces 4 x 6-inch prints in as fast as 10 seconds and 13 x 
19-inch photos in as fast as 1.5 minutes. The HP Photosmart Pro B9180 also features a closed loop calibration 
system that keeps photo color consistent, print after print and the HP Photosmart plug-in for Adobe Photoshop®
 -- automatically synchronizing Photoshop and the printer driver for single user interface and color management.

HP is showcasing its latest photo printing technologies throughout the duration of PPE at HP booth #736.

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