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Hahnemühle - 10/2/2007

Hahnemuhle to Launch Two New Papers at Photo Plus Expo in New York City

Woodstock, IL October 2, 2007 The new FineArt Baryta and Bamboo papers from the international award-
winning Hahnemuhle Digital FineArt Collection will be on display at the Hahnemuhle Photo Plus Expo Booth 1519. 
The new Bamboo paper is a natural white paper with a warm tone that combines spiritual photography and 
environmental considerations. The new FineArt Baryta paper combines a smooth surface with an original Baryta 
finish. 

Hahnemuhle has been able to bring the famous photographer Justin Guariglia, who has achieved critical 
acclaim for his work in China, on board for the start of the bamboo campaign. His internationally sought-after 
spiritual images from the Shaolin Temple in China will be depicted on the product's green packaging. Three of 
Justin's colored images will be displayed on a black background as part of the Hahnemuhle booth.

Justin Guariglia on the new paper: "When the Aperture Foundation approached me to create an international 
traveling exhibition of our book Shaolin: Temple of Zen, I turned to Hahnemuhle for a paper that would reflect 
the spirit of the project. The Bamboo 290 paper was my immediate first choice. Its beautiful warmth and texture 
imbues every print with an unsurpassed feeling of intimacy and energy. These qualities allow us to accurately 
share the sacred and sublime spirit of this fifteen-hundred year old Chinese Zen temple with audiences around 
the world." 

Guariglia's new book with Aperture, Shaolin: Temple of Zen, will be released October 2007. One signed copy of 
new book will be raffled off each day an hour before close of show. The books will also be available for sale 
through the Aperture Foundation.

For the first time Hahnemuhle will, on the occasion of the Bamboo launch, support several environmental 
projects. On October 20th, customers will be able to log on to the website www.green-rooster.com and propose 
an environmental project.


Renowned photographer Platon will have three images printed on the new FineArt Baryta on display at the 
Hahnemuhle booth. The three images will be black and white portraits. Known for his bold and graphic signature 
portrait style, Platon has been commissioned by some of the most influential magazines to photograph some of 
the most prominent people of our time. 

As a student, Platon received British Vogue's "Best Up- and-Coming Photographer" award in 1992. Platon 
continues to shoot fashion, portrait and documentary work for a range of international publications, including 
The New York Times Magazine, Vanity Fair, Time, Rolling Stone, Newsweek and GQ. He has also worked in 
advertising campaigns for the Wall Street Journal, Motorola, Nike, Verizon and Kenneth Cole among others. His 
first monograph, "Platon's Republic," was published in 2004 by Phaidon Press. Platon's work has been exhibited 
at many prominent galleries throughout the world.

Hahnemuhle will have sample packs available at tradeshow-only pricing as well as a new special sample pack 
containing five sheets of the New Bamboo 290 and five sheets of the New FineArt Baryta 325 paper available 
for purchase. The Photo Plus Expo attendees will be the first to receive these special packs and offers.

www.hahnemuhle.com


 
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