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Avery Dennison Graphics Division North America - 10/1/2007

Avery Dennison Reflective Sheeting Approved by British Columbia for Highway Signage

Painesville, OH October 1, 2007 - Avery Dennison Graphics & Reflective Products Division announced today 
that Omni-ViewTM, a microprismatic retroreflective traffic sign sheeting material, has surpassed specifications 
and testing from the British Columbia Ministry of Transportation enabling it to be sold and utilized for highway 
and traffic signage in British Columbia.

Omni-ViewTM reflective sheeting is a super-high performance, durable, microprismatic retroreflective material 
suitable for high speed applications such as speed limit, warning and guide signs where long-distance brightness 
ensures sign conspicuity and legibility. "This product was made with a driver’s safety in mind first and foremost," 
said Kevin Brinker, Product Manager for Reflective Products, Avery Dennison Graphics & Reflective Products 
Division. "Omni-ViewTM reflective sheeting is a robust material that ideally performs against competing 
background light while drivers are on the road, allowing drivers greater visibility at long and short distances."

Other highlights of Omni-ViewTM reflective sheeting include:

Omni-directional and can be used at any rotation while still maintaining the same reflective performance. 
Higher performance over a range of entrance and observation angles versus competitors, granting Omni-ViewTM 
greater reflectivity at longer distances. 
Reduced rainbow effect by 83 percent during daytime hours. 

Ross McLean, Provincial Sign Program Manager for the British Columbia Ministry of Transportation, said, "We 
are constantly reviewing products to ensure the safety of highways in British Columbia for our drivers. This 
product line from Avery offers our sign makers an approved material that surpasses our standards to ensure 
safe highway signage for our drivers in British Columbia."

graphics.averydennison.com


 
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