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Hewlett Packard Company - 9/10/2007

HP Solutions Empower PSPs to Do More, Do it Differently and Do it Better at Graph Expo 2007

Chicago, September 10, 2007 - HP today announced that it is showing a full range of new digital solutions from 
its industry-leading portfolio of graphic arts technologies at Graph Expo, emphasizing the unique advantages that 
empower print service providers (PSPs), creatives and other graphic arts professionals to Do More, Do it Differently 
and Do it Better.  HP's booth, #1229 at Graph Expo, Sept. 9-12 in the McCormick Place Convention Center, is a 
world come to life through digital printing and includes more than 17,600 sq. ft. of exhibit space arranged into 
neighborhoods incorporating a full range of HP technologies. The "City Center" of the booth includes a Gallery 
exhibit of prints from photographer and guitarist Andy Summers, as well as the Capture Café - a community-focused 
area highlighting the new comprehensive and expanded business development services for PSPs available only 
through the HP Graphic Arts Capture Business Success program.

"This is the first Graph Expo where our HP Indigo, HP Designjet and HP Scitex solutions are presented together 
in a single location. The HP booth experience this year does a wonderful job of demonstrating the greater value 
HP offers to customers," said Rich Raimondi, vice president and general manager, U.S. Graphic Arts Organization, 
HP.  "The solutions on display provide the most effective way for businesses to build their digital difference, 
exceed their customers' expectations and achieve greater business growth and financial success."

HP upgraded significant portions of its portfolio in the second half of 2007, and Graph Expo will represent the 
first U.S. showing of many of these technologies at a major industry trade show.  New HP solutions on display include:

The new flagship HP digital press, the HP Indigo press 5500 , which expands productivity and profit potential 
through its enhanced compatibility with economical, off-the-shelf media, its on-press fast ink replacement of spot 
colors and new high-definition digital printing in resolutions up to 1,200 dots per inch. 

The HP Indigo press 3500 , a new digital production device available at an entry-level price that provides greater 
quality and versatility for those looking to adopt digital technology for the first time or to upgrade from color copier 
technologies. 

The new HP Indigo Commercial Job Estimator (CJE)/Business Planner, version 2.0 - a Capture Business 
Success offering that will be shown for the first time at Graph Expo - which now includes job costing tools for 
spot colors, one- and two-color work, multiple presses and other scenarios. 

The HP CM8050/8060 Color MFPs with Edgeline Technology, which use a new printing engine based on the 
company's $1.4 billion investment in Scalable Printing Technology, enabling enterprise and small and midsize 
business customers to obtain high-speed performance (1), best-in-class operating costs (2), reliability(3) and 
excellent output quality. 

The HP Indigo UV Coater, HP's first branded finishing accessory. 
A greater commitment to customers through increased Capture offerings
Building on the success of its HP Indigo Capture Program, HP has launched an expanded HP Graphic Arts 
Capture Business Success program .  Designed for HP Indigo-equipped PSPs interested in expanding their 
digital printing profit opportunities with HP Designjet and HP Scitex large- and super-wide-format solutions, the HP 
Graphic Arts Capture Business Success Program reinforces the company's commitment to helping customers 
grow their businesses.

HP Graphic Arts Capture Business Success provides customers with a collection of tools, training and programs 
- including job estimators, market research, marketing templates and online resources.  People and communities - 
such as HP Business Consultants and the Digital Solutions Cooperative users group - are a central part of HP 
Graphic Arts Capture Business Success.  And now, HP Graphic Arts Capture Business Success also includes 
the HP Designjet profit calculator, HP Scitex Quick ROI and job costing tools, locator guides for large-format media, 
vertical market overviews for large-format applications and other new features.
  
One of the newest software elements in the HP Graphic Arts Capture Business Success program is the new HP 
Indigo CJE/Business Planner, version 2.0. This tool calculates job costs for digital and conventional presses to 
aid production decisions and maximize profitability. Version 2.0, shown for the first time at Graph Expo, offers a 
number of improvements, giving HP Indigo users the new capabilities to calculate costs for one- and two-color 
jobs and other work involving spot colors. The enhanced software also compares multiple HP Indigo presses to 
multiple offset presses and uses pre-set comparative information for a wider range of offset devices.

The addition of the latest HP Indigo CJE/Business Planner to the market information and reliable costing data 
available from the HP Graphic Arts Capture Business Success program gives PSPs the tools needed to start 
and/or rapidly grow a digital printing operation based on maximum productivity and profit opportunity.

Digital press and large-format printer support for new Pantone Goe System
HP is also announcing at Graph Expo its support for the new Pantone Goe System palette announced by 
Pantone Inc.  The HP Indigo and HP Designjet product lines are among the first technologies to support 
Pantone Goe. At Graph Expo, HP Indigo will present demonstration copies of its license pending Pantone Goe 
simulation swatch books. HP Indigo will integrate the new licensed Pantone Goe libraries in new digital front 
end releases planned through 2008.  The HP Large-format Printing Division will integrate Pantone Goe libraries 
within the software developer kits HP makes available to third-party raster image processor developers.

Making it easier for customers to go green
Materials and information available throughout the booth highlight social responsibility in the ways HP can help 
make it practical and simple to for customers to go green.  On the media side, HP is announcing that HP Indigo 
Certified Papers features media that meet a range of industry standards, including Chain of Custody, FSC, SFI, 
PEFC, Carbon Neutral and Recycled Papers.  More than 20 suppliers of HP Indigo Certified media are aligned 
to these requirements as they work to meet the global need for energy conservation, ethical use of fibers and 
forestry and clean water emissions.
    
For more information about HP Graphic Arts solutions, visit www.hp.com/go/graphicarts .

www.hp.com


 
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