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Matan Digital Printers - 7/16/2007

Matan Digital Printers Introduces New Printing Capabilities for Short-Runs of Membrane-Switch-Overlay Applications

Rosh Ha'ayin, Israel; July 16, 2007 - Matan Digital Printers, a leading manufacturer of specialty digital printers, 
announces a new and exciting application durable, digital printing of Membrane-Switch-Overlays with the Matan 
SprinG³. The SprinG³ is a 12'' wide (300mm) thermal transfer digital printer excelling in applications such as 
industrial markings, labels & decals, doming platforms, product identification labels, nameplates, window 
decorations and much more. Matan has identified that the Membrane-Switch application benefits from the 
unique advantages of the SprinG³ with its durable, full color, opaque white-backed printing on a range of 
polyesters & polycarbonates.

The SprinG³ will be exhibited at Labelexpo-Europe in Brussels, Belgium on September 26-29, 2007. (11R120, 
Hall 11)

"Thanks to the SprinG³’s robust and versatile platform, new media is constantly being tested in order to expand 
user's choice of applications." says Keren Leshem, Matan's Vice President of Sales for the Thermal-Transfer 
product line. "We've analyzed the short-run Membrane-Switch-Overlay market and realized these customers 
could benefit from the unique features of the SprinG³. Matan joined forces with world-leading polyester & 
polycarbonate manufacturers to create a digital solution for this market and both the test results as well as initial
customer reaction are very promising."

Four main parameters were examined in the SprinG³ tests: (a) Ink layer's thickness, (b) ink adhesion to media, (c) 
switch life testing and (d) durability (through a die-cutting process). The SprinG³ provides excellent ink adhesion 
and resistance to switch life testing as compared to traditional screen printing. The testing assured that the ink 
layer's thickness was less than 2µm and the switch life testing showed no ink loss after 2.5 million actuations, 
whereas in traditional screen-printing ink loss is common at 1 million.

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