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Hewlett Packard Company - 6/10/2014

HP Disrupts Production Printing Market with New Large Format PageWide Technology

HP today announced the scaling of its inkjet-based PageWide Technology for large-format printing, delivering high-quality prints at faster speeds and 
lower costs.

This innovative technology, which consists of more than 200,000 nozzles on a stationary print bar and spans the width of the page, enables users to 
produce a variety of black-and-white and color applications, such as drawings, maps and posters. HP PageWide Technology will disrupt the $1.3 
billion production printing market currently dominated by monochrome light-emitting diode (LED) printers.

HP also is expanding its existing large-format portfolio with new devices and software designed to meet specific business demands for high-volume, 
production printing. The new products include:

·    The HP Designjet T3500 Production eMultifunction Printer (eMFP), the most productive large-format color multifunction printer in its category, ideal for 
use by enterprises.

·    The HP Designjet T7200 Production Printer, a full-color large-format printer built for central reprographic departments (CRDs) and reprographic houses 
with high-volume print demands. 

·    HP Designjet SmartStream, a software program that streamlines the complete printing workflow.

These solutions can handle the volume and diverse print needs of enterprise organizations; CRDs; architectural, engineering, construction (AEC) and 
design firms; public sector agencies; quick printers and small- to medium-sized reprographic houses.  

“Our customers are continuously seeking cost-effective and reliable printing technologies that improve the way they work,” said Stephen Nigro, senior 
vice president, Graphics and Inkjet Solutions Business, HP. “The new large-format HP PageWide Technology will disrupt the production printing market 
by offering customers an affordable option for high-volume quality prints, transforming an industry that typically prints in monochrome to now print in color 
without compromising  speed.”

Pioneering inkjet printing: HP leads with technological advancements 

For more than 30 years, HP has led the inkjet printing market by investing in printhead and ink research and development. Building on the success of its 
HP PageWide Technology from industrial production to small business printing, HP will offer customers dependable and economical operation for high-
quality, large-format printing at high speeds. 

With inkjet technologies, the ink vehicle, which carries the colorant to the surface of the printer, is crucial to the stability of the ink, the drop ejection 
process and the overall print result. The HP PageWide printhead is built with thousands of identical drop generators that offer uniform volume, speed 
and trajectory for precise printing. The technology also regulates the speed and penetration of Original HP pigment ink to accelerate drying and to 
control dot size, feathering and color-to-color bleed for high-quality prints.

Together with HP Thermal Inkjet Technology and HP pigment inks, the new HP PageWide Technology for large-format printers reduces the cost per page 
and offers the flexibility to use low-cost photo papers for graphically rich applications. Additionally, the PageWide platform prints the full page in a single 
pass for decreased turnaround time.

Rethink productivity:  Large-format solutions designed for quality, volume, speed

The compact 36-inch HP Designjet T3500 Production eMFP requires no warm-up time and features an ultra-fast processor and a high-productivity scanner 
with batch-scanning, multipage PDF creation and scan-to-email capabilities. The device also allows for unattended and low-cost operation, 
producing monochrome prints at the same cost per page as LED MFPs.(3) For printing jobs requiring high security, it is built with a self-encrypting 
hard drive, secure disk erase and controlled access printing.

The 42-inch HP Designjet T7200 Production Printer is capable of handling three heavy media rolls. It can produce both color and black-and-white prints 
on a wide range of media, from bond to glossy photo paper, with a low cost of operation comparable to monochrome LED printers.

The HP Designjet SmartStream software makes print management more efficient by streamlining workflow for highly demanding print environments. It offers 
true PDF management, along with accurate and error-free prints with the HP Crystal Preview technology. It also can reduce job preparation time by up to 
50 percent on multipage print jobs.

For IT managers, HP also introduced a new HP Designjet Universal Print Driver, which allows users to manage their entire HP Designjet fleet with 
a standardized single driver. This reduces the amount of time and cost in testing and deployment—and in keeping the software across all HP Designjet 
printers up to date. 

Customers also can increase efficiency with optional hardware accessories and software tools, such as the new HP Designjet HD Pro Scanner, stacker 
and online folder.

Pricing and availability

·    Large-format HP PageWide printers will be available in the second half of 2015. 

·    The HP Designjet T3500 Production eMFP and HP Designjet T7200 Production Printer are now available worldwide with estimated starting list prices 
of $14,750 and $12,644, respectively.

·    The HP Designjet SmartStream Pre-Flight Manager and Controllers are expected to be available worldwide on June 30 for an estimated starting list price 
of $1,295 and $795, respectively.

www.hp.com


Hewlett Packard Company - 5/8/2014

HP Unlocks Power of Digital Printing for Packaging Industry

Today at interpack 2014, HP announced the expansion of its Graphics Solutions portfolio, opening the door to the corrugated, flexible-packaging and 
folding-carton markets previously not addressed by digital printing technologies.

An $11 billion market opportunity, the packaging industry has been traditionally ruled by analog printing equipment, with only 7 percent of these 
materials currently printed with digital technology.(1) However, shorter product life cycles, demand for faster time to market and a decline in average 
run length are accelerating the need for digital print. Furthermore, brand owners are seeking the versioning, short runs and reduced environmental 
impact(2) that are only available with digital printing technology.

To help packaging converters and manufacturers take advantage of the digital opportunity, HP is introducing the HP Scitex 15000 Corrugated Press 
for production of corrugated displays and short-run packaging. HP also announced general availability and a new lamination partner for its HP Indigo 
20000 and 30000 Digital Presses.

“After leading the shift to digital in label printing, HP is again driving an unstoppable analog-to-digital transformation in the package printing industry,” 
said Stephen Nigro, senior vice president, Graphics and Inkjet Solutions Business, HP. “With HP solutions, packaging converters can capture the 
benefits of digital printing to diversify business models, reach new customers and explore new profit areas.”

HP Scitex 15000 automates corrugated application production 

The HP Scitex 15000 Corrugated Press simplifies and streamlines corrugated printing on an industrial scale. With the new large-format digital press—expected 
to be available Nov. 1(3) —converters and display makers can print direct to corrugated media as well as add short-run and versioning capabilities to their 
existing flexographic or lithographic-lamination operations. The press features:

·   HP Scitex High Dynamic Range (HDR) Printing Technology, enabling a unique combination of high-quality output at industrial volumes. 

·   Easy setup and operation as well as speeds up to 600 m2/hour (6,456 ft2/hour), helping to maximize productivity.

·   An integrated automatic media loader that handles up to four media stacks side by side, optimized for use with corrugated sheets without operator 
intervention.

·   HP HDR240 Scitex Inks, which are GREENGUARD GOLDSM Certified and meet AgBB criteria,(4) making them ideal for indoor point-of-purchase 
displays, bulk bins and freestanding display units.

HP Indigo 20000 and 30000 forge packaging market transformation 

HP is extending its digital expertise to packaging after establishing a leadership position in pressure-sensitive labels, printing more than 24 billion labels in 
2013(5) using digital presses like the HP Indigo WS6600 series. 

At drupa 2012, HP unveiled the 30-inch-wide Indigo 20000 and 30000 Digital Presses, designed to transform the label, flexible packaging and folding 
carton markets with wider-format production digital presses. The presses are successfully operating at six customer sites and are shipping this quarter to 
meet demand from leading packaging printers and converters worldwide, including: 

·   California-based Emerald Packaging has signed an agreement to install the first HP Indigo 20000 Digital Press for flexible packaging in North 
America, allowing the company to enter the snack food, candy, health care and cosmetics markets.

·   Netherlands-based Flach Packaging, a producer of folding cartons, labels and disposables, will be an early customer for the HP Indigo 30000 Digital 
Press, expanding its ability to deliver high-quality folding cartons with a quick turnaround.

“The HP Indigo 20000 will bring a speed-to-market advantage as well as the ability to offer customized short runs, which will be important differentiators for 
us,” said Kevin Kelly, chief executive officer, Emerald Packaging. “No other manufacturer is close when it comes to offering a digital press for flexible 
packaging, especially for use with food products.”

Extending its end-to-end packaging solution partner network, HP also announced an agreement with Comexi Group, a leading flexible packaging 
machinery manufacturer, to develop a dedicated lamination solution. Optimized for the HP Indigo 20000 Digital Press, the Comexi NEXUS L20000 
will offer advanced solvent-free lamination, delivering shorter time to market with reduced waste and environmental impact.

HP Inkjet Web Press solutions for growing packaging segment

HP also intends to enter the growing packaging segment with its inkjet web press solutions. HP Inkjet Web Presses, built upon proven HP Scalable 
Thermal Inkjet Technology, have delivered innovation and business transformation in other segments, including publishing, production mail and 
commercial print. 

HP is developing new solutions configured for packaging that will help converters produce cost-effective short to medium runs and digital customization, 
deliver faster turnaround times and reduce inventory at industry-leading production speeds of up to 12,000 m2 per hour.(6) HP is working with leading 
packaging converters to validate the technology in terms of quality, flexibility and economics. As an example, HP is conducting trials with its own 
consumer printer boxes using this technology.

HP SPS thermal inkjet reaches more package coding applications 

The HP 45si print cartridge and HP Black 2580 Solvent Ink—developed by HP Specialty Printing Systems’ (SPS)—enable original equipment 
manufacturers (OEMs) and ink partners to deliver primary package coding applications on substrates including flexible films and coated folding cartons. 
Since introducing the ink at Pack Expo 2013, HP has signed more than 25 OEM partners to test the HP 2580 solvent ink in various applications. 
Additionally, ink partners are using the HP 45si cartridge to print on a wider range of substrates with their proprietary inks.

“With the HP 45si technology and Collins ink, we’ll be able to address the needs of a large installed base that is tired of dealing with the spare parts and 
service costs of continuous inkjet printers,” said Chris Rogers, director, Sales and Business Development, Collins Inkjet. 

The expanded HP Graphics Solutions portfolio will be on display at interpack, May 8-13, in HP stand C77, hall 13. More information is available in an 
online press kit at www.hp.com/go/HPatInterpack. Videos and updates on the new products are available on the HP for Designers Facebook page, 
the HP Graphic Arts YouTube channel and on Twitter using the #interpack hashtag.

www.hp.com


Hewlett Packard Company - 4/23/2014

HP Enables Large Format Graphics Customers to Break Application Boundaries

HP today announced the new HP Latex 300 Printer series, helping sign shops, quick printers and small to medium print service providers (PSPs) 
easily expand large-format printing capabilities, offer new application areas and build a healthier production environment.

Small and medium PSPs have long used traditional eco-solvent ink devices for outdoor print jobs, which lengthen turnaround times and limit 
application versatility. Powered by third-generation, water-based HP Latex ink technology, the HP Latex 300 Printer series helps low-volume 
customers efficiently handle more outdoor and indoor applications with improved durability and image quality.

“Small to medium PSPs face the challenge of simultaneously addressing more applications to reach more customers while reducing costs and fitting in 
smaller spaces,” said Stephen Nigro, senior vice president, Inkjet and Graphics Business, HP. “Backed by proven HP Latex Technology, the new HP 
Latex 300 Printer series addresses these needs with durable quality and easy operation, helping customers break application boundaries and 
establish a competitive advantage.”

Also for small to medium PSPs, HP is introducing the industry’s fastest 60-inch large-format inkjet printers, the HP Designjet Z6600 Production Printer 
and HP Designjet Z6800 Photo Production Printer.

New series accelerates transition from solvent to HP Latex 

Introduced in 2008, HP Latex Printing Technology has established a new large-format product category with more than 19,000 units installed worldwide. 
Offering a complete portfolio for the low-volume market, the new HP Latex 300 Printer series features a range of price points, sizes and production levels 
to serve customers from small sign shops to higher-volume PSPs. 

Helping customers transition more pages from solvent devices, HP 831 Latex Inks offer scratch resistance comparable to hard solvent inks on PVC banners 
and vinyls, while the HP Latex Optimizer enables high quality at high speeds. Third-generation HP Latex inks also contribute to a healthier work 
environment, with odorless prints that come out completely dry, ready to finish and deliver. 

·    Designed for easy operation in small spaces, the entry-level, 54-inch HP Latex 310 Printer offers the benefits of HP Latex in a compact model with 
front-media loading to maximize the production area. Optimized for the HP Latex 310 and 330 Printers, the  easy-to-use SAi FlexiPRINT HP Basic Edition 
Raster Image Processor (RIP) software is bundled with these printers. 

·    The 64-inch HP Latex 330 Printer combines application versatility with affordability, handling larger, heavier rolls and printing up to 538 ft2/hr (50 m2/hr). 

·    The higher-volume, 64-inch HP Latex 360 Printer prints up to 978 ft2/hr (91 m2/hr) and increases application versatility with an ink collector for 
porous textiles. The printer also features automatic front-to-back registration for printing double-sided banners. 

“As a long-time solvent user, we recently began exploring HP Latex Technology to replace our outdated solvent device,” said George Beitner, owner 
and founder, All Star Signs. “Since installing the HP Latex 360 Printer, not only are we able to print three times faster than with our solvent device, we 
also decreased project turnaround time from one to two days to 24 hours. This difference alone has dramatically impacted how we do business.”

New HP Designjet printers built for high speed and unrivaled image quality

The new HP Designjet Z6600 Production Printer and HP Designjet Z6800 Photo Production Printer increase productivity with print speeds up to 50 
percent faster than previous HP devices. Additionally, these printers are uniquely designed to deliver high-value  indoor applications and gallery-
quality prints, with durable output that last up to 200 years.

·    The HP Designjet Z6600 Production Printer prints more efficiently than its predecessor using up to 30 percent less ink, saving time and costs with 
an optimized ink configuration. 

·    The HP Designjet Z6800 Photo Production Printer produces top-quality prints at high speeds with advanced color management features, including 
an embedded spectrophotometer, as well as HP Chromatic Red Ink for a wider color gamut and uniform gloss.

“We collaborate with a large network of professional photographers who demand top quality at high volumes, making image quality and productivity critical 
to what we look for in a printer,” said Oscar G. Farell, marketing director, AP Photo Industries. “The speed and reliability of the new HP Designjet Z6800 
Printer not only meets and exceeds our core needs, it has allowed us to transition jobs from three separate devices to the new printer, without 
compromising image quality.”

www.hp.com


Hewlett Packard Company - 1/7/2014

HP Expands Suite of Custom Wall Décor Solutions

Today at Heimtextil 2014, HP expanded its digital printing solution for wall decorations, helping print service providers (PSPs) and wallcovering 
manufacturers capture new revenue with high-value wall décor applications for commercial, retail and residential spaces.

The HP digital printing solution consists of a modular range of design software, media, HP Latex Printing Technology, finishing options and industry 
certifications. This scalable solution enables customers ranging from small PSPs to large wallcovering manufacturers to take the growing customization 
trend to the wall with unique or short-run wallpapers, wallcoverings, wall murals and canvas prints. 

At Heimtextil in Hall 4.2, stand E.81, HP will demonstrate the expanded suite, including new content, design and mobility features for HP WallArt(1) as 
well as updated finishing and media options. A digital wall décor showroom created by renowned industrial and interior designer Markus Benesch will 
bring to life the creativity and innovation made possible with digital printing and the complete HP solution.

“My goal is to encourage spectators to think outside of the box and see the unusual ways in which digital printing can dramatically alter a space, as well 
as the design workflow,” said Markus Benesch, owner, Markus Benesch Creates. “HP digital printing technologies create a world where designers no 
longer need to print large batches of wall décor at once, but where they can be fast as light, moving immediately from idea to design to production to 
delivery.” 

New décor offerings provide a competitive edge

HP WallArt is an easy-to-use, cloud-based web service that helps simplify the design, visualization and production of customized wallcoverings. 
Introduced at Heimtextil 2013, the tool is already in use by more than 1,100 customers in 66 countries.(2) Following this successful trial, HP WallArt will 
remain free for new and existing HP Latex Printing Technology customers.

New features for HP WallArt include: 

·   A new alliance with global stock photography company Fotolia, giving users easy access to a wide variety of high quality, professional images, 
designs and artwork.(3) 

·   Integration with customers’ online storefronts for a customized and branded web-to-print solution that streamlines quotations, billing and managed 
information systems.

·   A free HP WallArt application for iPad®, available through Apple’s App Store, which provides real-time, interactive design and accurate previews of 
the finished wall layout.

·   Easier production of canvas prints, including a multi-panel canvas option and automatically generated installation instructions.

Additional new components for the HP digital printing solution for wall décor include:  

·   HP PVC-free Durable Suede Wall Paper, a sustainable wallcovering substrate for high-traffic commercial areas that meets American Society for 
Testing Materials (ASTM) F793-Type II certification when printed using HP Latex Inks. Expected to be available from BMG in spring 2014, this new 
media option is compatible with common adhesives and has been engineered with ColorPRO Technology to deliver excellent color.

·   Certifications to help meet international wallcovering industry standards. HP Latex inks have been tested and certified by authorized third party labs and 
are compatible with industry standards, such as the EN233 standard for washability and colorfastness, the Euro class standard, Class B for flame 
retardancy and the CE  Mark.(4) These tests have been performed on a range of substrates from leading media vendors.

·   Automatic winding systems from Fotoba International, which can reduce labor costs and improve efficiency by providing ready-to-pack wallcovering 
rolls directly from the cutting device. Two models are now available: the REW104 for media up to 104 cm (40.9 in) and the REW160 for media up to 
160 cm (62.9 in).

“The wall decoration market is on the verge of major change enabled by the speed, quality and versatility of HP Latex digital printing technology,” said 
Joan Perez Pericot, worldwide marketing director, Large Format Sign & Display Division, HP. “Working with industry-leading vendors, HP provides 
innovative tools and solutions across the entire workflow to help wallcovering manufacturers and print service providers differentiate their offering, 
reach new customer segments, push creative boundaries and ultimately bring in new revenue.”

www.hp.com


Hewlett Packard Company - 11/5/2013

HP Licenses Large Format Printed Media Portfolio to Brand Management Group

HP today announced its licensing agreement for large format printed media with Brand Management Group (BMG), a subsidiary of S-One Holdings Corp. 
The agreement will help improve product availability, distribution coverage and service quality for HP-branded graphics and technical media used with 
HP Designjet Z-series and T-series aqueous ink printers.

BMG is a Florida-based media distribution company with extensive worldwide capabilities that are specialized to market and distribute media for 
large-format printing.  The company currently sources, markets and distributes HP media products for sign and display applications for HP Latex inks 
and printers.

Under this extended agreement, the HP products available from BMG will also include all large-format media optimized for HP aqueous inks. The media 
is used in graphics, photo, computer-aided design (CAD) and geographic information systems (GIS) applications. BMG will deliver high-quality, HP-
branded large-format media portfolio to customers, while HP continues to invest in coating technologies that enable new applications and improve 
image quality, durability and reliability.  

“Media is an integral component of the overall printing system; however, distribution of large-format media requires specialization, infrastructure and scale 
in order to be successful,” said John Meiling, director, Large-Format Media, HP. “With a focused licensing partner like BMG, customers will continue 
to experience the high performance and quality expected from HP media along with improved distribution coverage, product availability and service 
levels.”

The HP media products included in the extended licensing agreement are designed for use with HP aqueous inks and include bond, coated and photo 
papers, as well as canvas, film, vinyl and polypropylene substrates. In collaboration with HP, BMG plans to expand the HP portfolio with additional 
sizes and new substrates over time.   

BMG is expected to begin distributing all HP-branded large-format media products through its global network of dealers on Feb. 1, 2014.  HP 
Designjet customers and users can continue to order HP-branded media through their current reseller or by contacting BMG to find the nearest 
reseller.

www.hp.com


Hewlett Packard Company - 10/23/2013

HP Drives Growth Opportunities with New Solutions for Large Format Print Providers

HP today announced upgrades, certifications and workflow solutions for its large-format sign and display portfolio, helping print service providers (PSPs) 
grow their businesses and explore new markets.

In recent years, many large-format print shops have transformed their business models, offering new high-value applications and seeking to 
avoid commoditization. This transformation has been driven by technology advances that help PSPs move beyond sign and display to a diverse 
range of applications. No matter the market, clients increasingly demand high-quality output with faster turnaround times, requiring PSPs to embrace 
the flexibility and versatility of digital to remain successful.

“Large-format PSPs are working in a changing marketplace, challenging them to step outside of their application comfort zone to meet client demand,” 
said Xavier Garcia, vice president and general manager, Large-Format Sign and Display Division, HP. “HP is introducing a variety of new offerings at 
SGIA to help our customers meet production demands, while also empowering them to confidently move into high-value markets, such as retail, interior 
décor and fleet graphics.”

New varnish ink for HP Scitex Enhanced Color Pack

Helping PSPs create high-value retail and corrugated applications to help boost their bottom line, the HP FB225 Scitex Varnish Ink is the latest ink 
option introduced for the HP Scitex FB7500/7600 Enhanced Color Pack.

The new ink allows HP Scitex FB7500/FB7600 Industrial Press owners to add spot or full varnish, create embossed text and images, as well as 
expand the color gamut.(2) Additionally, the integrated varnish ink helps protect against rubbing, scratches and water damage while creating cost 
and workflow efficiencies.(3) The HP FB225 Varnish Scitex Ink is expected to be available worldwide on Nov. 1.(4)

“The HP FB225 Scitex Varnish Ink allows us to offer a unique option to our customers, further differentiating our business from the competition,” said 
Junior Allasia, head of digital printing, Ondalba Group. “Since adding the varnish ink to our HP Scitex FB7600 in mid-August, the increased quality has 
already helped us win new clients that previously used offset. We fully expect to win even more business as a result of our new ink capabilities.”

Enhancements, certifications for higher-value Latex applications

Helping PSPs capture share of the growing custom wall décor market, the HP WallArt Solution now includes a feature to create canvas projects.(5) This 
easy-to-use, cloud-based web service provides print-ready files and step-by-step installation instructions, allowing PSPs to design themselves or work 
with customers through the cloud to produce customized interior décor applications, including mounted canvas prints and wallcoverings.

Also expanding interior décor options, HP has achieved the American Society for Testing Materials (ASTM) F793-Type II classification for wallcoverings 
using HP Latex 792 or 610 Inks with DreamScape Matte Wallcovering and Marabu ClearShield® Satin LL Liquid Clear Coat. One of the most 
rigorous wallcovering testing available, this combination received ASTM F793-Type II certification for scrubbability, durability and flame spread, among 
other relevant characteristics for wallcoverings. With this level of certification, PSPs using HP Latex printers can reach interior décor customers in new 
markets, such as commercial properties held to federal certification standards. 

The 3M™ MCS™ Warranty, widely recognized as the industry’s most comprehensive finished graphics warranty, is now available for HP Latex 881 Inks and 
the HP Latex 3000 Printer when using approved 3M films.(6)  Combining the quality and flexibility of HP Latex Inks with the 3M™ MCS™ Warranty, which 
covers fading, cracking and peeling, the new offering helps PSPs secure business with discerning vehicle and fleet graphics customers without paying 
a premium for specialty inks. 

Additionally, HP is introducing two new canvas substrates, HP Premium Satin Canvas and HP Everyday Satin Canvas, producing vivid colors, sharp details 
and broadening the color gamut. Ideal for interior décor and fine art applications, both canvas substrates are easy to handle for fast post-production 
finishing.  For retail signage and backlit displays, the new heavyweight HP Backlit Polyester Film achieves vibrant colors and denser blacks with better 
scratch resistance, as well as improved durability than previous backlit solutions. Designed for HP Latex printers, these expanded media options are 
now available worldwide through licensing partner Brand Management Group.

New workflow offerings for seamless, end-to-end production 

Increasing production efficiencies, the HP SmartStream Production Analyzer 2.0 for HP Scitex Industrial Presses includes improvements to the job 
dashboard and job summary report, as well as the ability to set productivity targets. With a more detailed dashboard interface, operators can record notes, 
giving production managers a complete picture of job production. Additionally, the job report summary groups all related projects together to be viewed 
and exported to management information systems software for further analysis.

Compatible with HP Latex and Scitex printers and presses, the HP Scitex Caldera GrandRIP+ Software solution now includes EasyMedia Module, 
Caldera’s integrated International Color Consortium (ICC) profile builder based on Xrite i1Prism V2 technology. Caldera EasyMEDIA allows users to create 
ICC profiles, creating a smoother workflow with enhanced color consistency across output.

www.hp.com


Hewlett Packard Company - 9/30/2013

HP Grows Designjet T-Series Portfolio

HP today announced the HP Designjet T2500 eMultifunction Printer (eMFP), which brings new customer-driven design features to a single, compact 
device that scans, prints and copies to help highly mobile teams work together better and faster.

For architects, engineers, construction (AEC) and geographic information system (GIS) firms, as well as government agencies and enterprise 
customers, scanning large-format color documents is one of the most effective ways to review and communicate changes.  However, large-format 
scanning is a time-consuming and complex process. In addition, many scanners today are still separate devices from in-office, large-format printers.  

The HP Designjet T2500 eMultifunction Printer features an integrated scanner, which makes it easy to scan and send sketches to team members, as 
well as incorporate hand-annotated changes. Additionally, the printer’s ergonomic design relieves traditional pain points with features like an integrated 
output stacking tray, two-roll front media loading with smart switching and an intuitive touch screen that allows monitoring media rolls and viewing status 
of the printing jobs.

“We are in constant communication with our clients as projects develop, and we often work through multiple rounds of reviews before a plan is final,” 
said Debbie Garcia, project coordinator, Inland Engineering Services, Inc. “Previously when clients provided changes, we had to scan in sections at a 
time. With the HP Designjet T2500 eMultifunction Printer, we can now easily scan large plans that include hand-noted changes and immediately update 
the design file, which helps move projects forward faster and also allows us to work with our clients in real time.”

New HP Designjet printer design follows customer feedback
Designed together with customers from around the world, the HP Designjet T2500 eMultifunction Printer has a 30 percent smaller footprint than its 
predecessor.

The integrated output stacking tray delivers flat, collated prints, helping teams stay organized between multiple projects. With two-roll, front media 
loading, customers can print projects that require different paper types and sizes without having to change the roll. The printer also offers a wider variety 
of media options with the ability to print up to AO/E print sizes. Additionally, the intuitive, full-color touch screen also gives users added control with the 
ability to manage job queues, track print costs, print borderless images(2) and view true print previews. 

Built to increase efficiencies for medium-sized and enterprise businesses, the new design and functionalities of the HP Designjet T2500 eMultifunction 
Printer build on the recent introduction of the HP Designjet T920 and T1500 ePrinters.

“We have seen a great shift in how architecture, engineering and construction firms work, evolving from teams operating out of a central location to a 
rising number of remote workgroups with increased firm-to-firm collaboration,” said Ramon Pastor, vice president and general manager, Large Format 
Printing, HP. “Extending HP’s new design features to a multifunction device will help improve productivity and enhance all types of working environments.”

Connect to the cloud with HP Designjet ePrint & Share 
The HP Designjet ePrinter portfolio features HP Designjet ePrint & Share, a free web service that makes it easy to access, view and print 
large-format documents using an Android or Apple tablet, a smartphone, a notebook or an ePrinter touch screen.

Together with HP Designjet ePrint & Share, the web-connected HP Designjet T2500 eMultifunction Printer allows users to automatically save copies of 
projects to the cloud when scanning or printing. Users also can email projects to print by attaching a PDF or other print-ready file to an email, and 
sending it directly to the ePrinter’s dedicated email address.

www.hp.com


Hewlett Packard Company - 9/4/2013

HP Expands Designjet Z-Series Portfolio

HP today announced the new HP Designjet Z5400 PostScript ePrinter, expanding the HP Designjet Z-series portfolio with the first multi-roll, large-format 
ePrinter for copy shops.

The new printer helps customers increase their print offerings to address a wider range of requests without a large capital investment. 

Copy shops often fulfill urgent and diverse print requests, so they depend on solutions that can produce a large variety of applications quickly and 
efficiently without compromising quality. The HP Designjet Z5400 PostScript ePrinter helps copy shops respond to these demands.  

The 44-inch (1.11 meter) device is ideal for printing large-format applications with high image quality, such as posters, photos, canvases, backlit prints, 
indoor signs, point-of-sale posters, line drawings and maps. The HP ePrinter provides fast delivery of completed print projects with two-roll media and 
automatic switching features. This increases productivity by reducing time spent changing media as well as downtime in between multiple print jobs. 

Copy shop customers expect quick turnaround times and prints with consistent color tones and image quality. The HP Designjet Z5400 PostScript 
ePrinter features HP Multi-Dimensional Smart Drop Placement Technology, which provides increased levels of color accuracy for reliable operation. 
Based on automatic drop detection and intelligent masking capabilities, the technology detects then corrects ink placement errors during printing to 
increase efficiency and reduce waste. 

“In this highly competitive industry, the HP Designjet Z5400 PostScript ePrinter enables us to expand our in-house print capabilities with a wide variety of 
high-quality color applications,” said Brandon Harrop, art director, Express Imaging. “We can now complete print jobs faster with the printer’s two-roll 
media feature and expect to triple our business with a wider variety of print offerings.”

Driving business growth with increased efficiency and durability 
Copy shops can employ HP Instant Printing PRO to preview, crop and easily print PDF, PostScript, HP-GL/2, TIFF and JPEG files. Additionally, the 
web-connected HP Designjet Z5400 features automatic software updates, USB flash drive or email printing, as well as a color touch screen and print 
preview for quick checking of prints. 

The HP Designjet Z5400 PostScript ePrinter allows copy shops to produce durable, water-resistant prints that can last up to 200 years.(2) The HP 
ePrinter uses six HP Photo Inks with three different shades of black to produce quality color and black-and-white images with up to 2400 x 1,200 dots 
per inch (dpi). 
                                                                                                     
“Our customers are constantly under competitive pressure to differentiate their print offerings and meet tight deadlines,” said Ramon Pastor, vice president 
and general manager, Large Format Printing, HP. “To help our customers address these needs, HP continues to deliver innovations built to fit the 
varying demands of graphic professionals.”

www.hp.com


Hewlett Packard Company - 8/15/2013

HP Expands Capacity with New Scitex Ink Manufacturing Plant

HP today announced the opening of a 32,000 square foot (3,000 square meter) HP Scitex ink manufacturing plant that will produce HP Scitex UV inks for 
the new HP Scitex FB10000 Industrial Press announced in June.

This expanded manufacturing capacity demonstrates HP’s commitment to helping print service providers and corrugated converters move from analog to 
digital printing processes. The plant implements advanced manufacturing processes with automated production, providing strict quality control for batch-
to-batch color consistency and high-quality color matching.  A new lab, designed to support manufacturing development and quality assurance, provides 
an innovative work environment for HP Scitex developers.

The facility achieves top performance in sustainable site development, water savings, energy efficiency, materials selection and indoor environmental 
quality. Located next to the existing HP Indigo ink manufacturing facility, both ink plants are the first in HP, as well as in Israel, built according to the 
strict environmental Leadership in Energy and Environmental Design (LEED) standards, a recognized global standard for green building. Both facilities 
are also ISO 14001 certified, demonstrating HP’s commitment to measuring and helping to improve environmental impact. 

“To win business with big brands, HP Scitex customers require reliable products and inks that offer consistent results at top quality,” said Boaz Perets, 
general manager, HP Scitex. “The new HP Scitex ink plant allows us to address these needs and meet the growing demand for HP Scitex UV-curable 
inks while protecting the environment.”     

The HP HDR240 Scitex inks produced at the new plant are used with the HP Scitex FB10000 Industrial Press, powered by HP Scitex High Dynamic 
Range Printing Technology for high quality and industrial productivity. HP has completed early installations of the press at customer sites in the U.S. 
and Europe with general commercial availability expected beginning Nov. 1. 

The new facility replaces the HP Scitex plant in Ashkelon, Israel, and is built adjacent to existing HP manufacturing facilities in Kiryat Gat. It joins the Puerto 
Rico-based HP Scitex plant to produce and provide ink to HP Scitex customers worldwide.

www.hp.com


Hewlett Packard Company - 6/25/2013

HP Delivers New Levels of Quality, Productivity to Industrial Print Providers

HP today introduced the HP Scitex FB10000 Industrial Press powered by HP Scitex High Dynamic Range (HDR) Printing Technology to help high-volume 
print service providers (PSPs) increase profitability by shifting their retail graphics and corrugated display applications from analog to digital.

The point of purchase (POP) graphics and corrugated display market has been dominated by analog production methods. As demand for shorter runs and 
faster turnaround times has increased, PSPs have found it more difficult to profitably produce these applications with analog printing presses. Other 
applications required a combination of higher print quality and productivity than digital could historically deliver. 

The HP Scitex FB10000 Industrial Press addresses these challenges, enabling PSPs to capture part of the 6.8-billion-square-meter page opportunity in the 
retail graphics and corrugated display markets.

“To date, digital printing customers have had to choose between productivity and quality, always sacrificing one feature for the other,” said Stephen Nigro, 
senior vice president, Graphics Solutions Business, HP. “The HP Scitex FB10000 Industrial Press changes the game, providing a unique combination of 
speed, quality and versatility to cost-effectively meet the standards set by offset while taking advantage of the short runs, personalization and quick 
turnarounds possible with digital.”

The six-color HP Scitex HDR printing system delivers high quality and industrial productivity along with dynamic dot-size control. Using HP Scitex HDR 
printing technology, the HP Scitex FB10000 Industrial Press combines 16-gray-level printing with the ability to produce 1,000 B1 sheets in less than two 
hours. These features help PSPs achieve the quality and speed required by traditional offset applications while addressing growing demand for short 
runs, quick turnarounds and variable content. 

At the show, HP also is announcing Sabaté as a new customer for the HP Latex 3000 Printer, which delivers high-value applications with improved 
productivity, quality and versatility. Additionally, HP is introducing two new HP raster image processor (RIP) software options for HP Scitex and Latex printers.

The productivity and quality required for nearly any large-format print job 
With the HP Scitex FB10000 Industrial Press, PSPs can now meet peak demand with print capacity up to 625 m2/hour (6,727 ft2/hour)(3) and direct-to-
board printing. HP Scitex HDR Printing Technology provides precision control over color and tone for clarity of image detail, producing prints with the 
highest dynamic range. HP Scitex HDR uses combinations of light and dark inks and three drop volumes to achieve the quality required for high-
impact graphics. 

The new press also delivers unmatched media versatility, including acrylics and polypropylene as well as flexible and rigid media. New HP HDR240 Scitex 
Inks achieve excellent adhesion on a wide media range at high productivity and comply with ISO proofing standards, helping customers match colors 
between digital and analog processes. Furthermore, upgradeability is built into HP Scitex HDR Printing Technology, helping customers protect their 
investment.

“We have been beta testing the HP Scitex FB10000 Industrial Press since April and have found it offers improved performance in terms of speed and 
output quality over any other technology we’ve run to date,” said Gerhard Worch, managing director, KL Druck. “Thanks to the press’ new inks, we 
can now print to more plastic surfaces. We are also experiencing better margins that ensure we remain competitive, while still enjoying healthy profits.”

To improve customers’ productivity and profitability, HP Scitex bundles the HP On-site Uptime Parts Kits, HP Ramp-up Service and HP Customer Care 
Programs in contracts. Automated press calibrations help operators maintain productivity, save time and improve efficiency, while the HP Scitex Print 
Care proactive maintenance scheduler with automated diagnostics and alerts helps customers keep their printers running smoothly.

The HP Scitex FB10000 Industrial Press featuring HP Scitex HDR Printing Technology is expected to be available worldwide beginning Nov. 1.

www.hp.com


Hewlett Packard Company - 6/5/2013

HP Transforms Large-format Printing Process

HP today introduced two web-connected printers that transform the large-format printing process with a new ergonomic design, delivering an improved 
user experience for architecture, engineering, construction and design professionals. 

Design professionals are more mobile than ever—moving among offices, job sites and airports. Additionally, the design process is highly collaborative, 
taking place between different teams and across different time zones.

The new HP Designjet T920 and T1500 ePrinter series are designed to help busy workgroups complete work efficiently and meet deadlines by printing 
correctly from the start with true print previews and delivering fast, high-quality prints. Additionally, these devices help users on the go access, view and 
print projects from the cloud so they can collaborate easily with remote teams. 

HP designed the 36-inch devices based on extensive engagement with users early in the development process. Users proposed designs that 
addressed the pain points they suffer before, during and after the printing process. From this input, HP identified an output tray and true front-roll 
media loading as key areas for enhancement.

The integrated output stacking tray on the devices change the way users collect and organize large-format output.  The integrated output stacking 
tray is built in on top of the device and delivers flat, collated prints. This new output system improves productivity by reducing time spent searching 
through and organizing printouts, and it eliminates the need for users to bend down to collect prints.

Additionally, the new industrial design presents a flat surface on top of the devices, creating a media review table for easy, quick checking of printed 
plans. Built for against-the-wall operation, the true front-roll loading feature allows users to load media easily, even while seated. In addition to these 
new design features, the HP Designjet T920 and T1500 ePrinters deliver the fastest print speeds in the market.(1)  

“With the HP Designjet T1500 ePrinter in-house, we can quickly turn around presentations and work up to the minute a proposal is due,” said Gerardo 
Salinas, partner, Rojkind Architects. “The printer’s ability to collate prints and organize the queue allows us to print drawings and plans more efficiently; 
my team has a competitive advantage and our business is faster and better.”

Improved user experience based on customer-driven innovation 

For small to medium workgroups, the compact HP Designjet T920 ePrinter eliminates output clutter with an integrated stacking tray that collates up to 
50 sheets of A4- to A0-size media. True front-roll loading and automatic paper roll alignment make media handling simple. The device operates at 
speeds up to 21 seconds per A1/D print and is equipped with 32 GB of virtual memory space to process complex files easily and deliver faster prints.(1) 

Ideal for multiuser environments, the HP Designjet T1500 ePrinter is equipped with two rolls and features automatic alignment and smart switching 
capabilities to handle multiple jobs on different media types and sizes. Doubling the processing power over its predecessor, the HP Designjet T1500 
ePrinter uses a parallel processor with a 320GB hard drive to print multiple files simultaneously.

The HP Designjet T920 and T1500 ePrinters feature an intuitive, full-color touch screen that gives users added control with the ability to manage job 
queues, track print costs(2) and view true print previews. With six Original HP inks and the HP printhead, the new series can produce dark blacks, 
true neutral grays, vivid colors and sharp lines.

“Our customers constantly seek more efficient and user-friendly tools to bring their ideas to life,” said Ramon Pastor, vice president and general manager, 
Large Format Printing, HP. “More than two decades after the launch of the first Designjet printer, HP continues to bring design, architecture, 
engineering and construction professionals large-format printing solutions with innovative features, such as the integrated stacking tray and true 
front-roll loading, that transform the in-house printing process as well as allow users more time for creativity.”  

Printing from virtually anywhere with HP Designjet ePrint & Share(3)    

The HP Designjet ePrinter portfolio features HP Designjet ePrint & Share, a free web service that makes it easy to access, view and print 
large-format documents using an Android or Apple tablet, a smartphone, a notebook or an ePrinter touch screen.(3) 

Together with HP Designjet ePrint & Share, the web-connected HP Designjet T920 and T1500 ePrinters allow users to automatically save copies of 
projects to the cloud when printing.(3) Users also can email projects to print by attaching a PDF or other print-ready file to an email.(3) Customers can 
then send the file to the ePrinter’s dedicated address. 

“The combination of the HP Designjet T920 ePrinter and HP Designjet ePrint & Share allows our firm to collaborate more easily across the globe, 
designing with partners without regard for geographic borders,” said Muhannad El Midani, project manager, SSH.

www.hp.com


Hewlett Packard Company - 6/3/2013

HP Expands and Rebrands Its Latex Printing Technology Portfolio

HP today expanded its industry-leading portfolio(1) of HP Latex Printing Technologies with the introduction of the HP Latex 3000 Printer, helping industrial 
print service providers (PSPs) produce high-value applications with improved productivity, quality and versatility.

HP also announced the rebranding of its HP Designjet and Scitex latex printers and supplies. The new sub-brand for these offerings is HP Latex, 
demonstrating the strategic importance of latex to the HP Large Format Graphics portfolio.

HP Latex Printing Technologies were introduced in 2008 as a water-based alternative to solvent ink technologies. Since then, more than 15,000 HP 
Latex printers have been shipped worldwide(2) and more than 100 million square meters have been printed with HP Latex Inks. HP expects these 
numbers to triple by 2016, with the number of latex-printed pages growing rapidly while the number of solvent-printed pages simultaneously declines 
by as much as 33 percent.(3) 

The HP Latex 3000 Printer will help drive this growth, allowing a broader range of sign and display customers to shift pages from traditional solvent 
and UV-curable technologies to HP Latex Printing Technologies.

“Industrial print service providers constantly battle increasing competition along with shrinking timelines and budgets for big projects in this buyers’ market,” 
said Xavier Garcia, vice president and general manager, Large-Format Sign and Display Division, HP. “As the leader in large-format printing, HP is offering 
latex solutions that give our customers a unique advantage to cost-effectively address these challenges with new levels of productivity, quality and 
application versatility.”

Meeting industrial printing needs with HP Latex Printing Technologies

Creating a competitive advantage for high-volume PSPs, the HP Latex 3000 Printer offers broader media versatility, including heat-sensitive substrates, 
with the HP Latex Optimizer. This new ink solution ensures consistent image quality at high speeds as well as efficient curing at lower temperatures and 
with less energy than previous HP Latex solutions. 

Third-generation HP 881 Latex Inks also provide a scratch resistance comparable to hard-solvent inks on certain substrates,(4) making them ideal 
for applications including retail displays, outdoor advertising, vehicle graphics and interior décor. 

The printer’s increased production capacity lets high-volume customers meet tight deadlines, producing 830 ft2/hr (77 m2/hr) of indoor applications(5) 
and 1,290 ft2/hr (120 m2/hr) of outdoor applications.(6) Standard carbon-fiber, dual-roll spindles also help reduce media loading times and the need 
for operator intervention.

The HP Scitex Print Care proactive maintenance scheduler, along with automated diagnostics and alerts, helps customers keep their printers running 
smoothly. Additionally, bundled HP On-site Uptime Parts Kits, HP Ramp-up Service and HP Customer Care Programs help assure productivity and 
profitability.(7)

Delivering odorless prints ideal for sensitive indoor display environments,(8) HP Latex Inks help create a safe and comfortable printing environment for print 
shop staff. HP Latex Inks are UL ECOLOGO and GREENGUARD Gold CertifiedSM, while prints meet AgBB criteria and are A+ rated according to
 Émissions dans l'air intérieur.(9,10)

New HP Latex sub-brand simplifies customer experience

Demonstrating the strategic importance of latex to the HP Large Format Graphics portfolio, HP is creating a sub-brand to help customers more easily 
identify the best HP Latex solution for their shop size and application needs. HP Latex Printing Technologies now include:

·    The HP Latex 260 Printer, formerly the HP Designjet L26500 Printer 

·    The HP Latex 280 Printer, formerly the HP Designjet L28500 Printer 

·    The HP Latex 820 Printer, formerly the HP Scitex LX820 Industrial Printer

·    The HP Latex 850 Printer, formerly the HP Scitex LX850 Industrial Printer

·    The HP Latex 3000 Printer

HP Latex inks and supplies also will be rebranded to reflect the updated product naming.

www.hp.com


Hewlett Packard Company - 5/16/2013

HP Showcases New Digital Printing Possibilities in Interior Décor

HP is bringing design to life today at WantedDesign 2013,  showcasing the possibilities of digital printing for interior décor with the HP Lounge and HP 
Custom Wallcoverings Workshop. 

HP digital printing technology opens new avenues for unique expression, such as custom wallcoverings, curtains, table graphics, lampshades, 
decorative textiles, ceiling tiles, flooring and wood. The HP Lounge is comprised of pieces imagined by world-renowned designer Karim Rashid, 
created using HP Latex and UV printing technology.  

“Among the design community, digital printing is growing rapidly due to its ability to provide immediacy and personalization,” said Karim Rashid. “I can 
print an entire floor and even have my clients walk on it before we actually complete the final interior. This technology is a beautiful way to make 
new work and radical ideas come to life.”

The HP Custom Wallcoverings Workshop will include HP experts providing hands-on instruction on how to take designs from inception to creation 
through digital printing. Wallcoverings in the workshop will be created using workstations equipped with AVA or HP WallArt software, a variety of 
wallcovering materials and the HP Designjet L26500 Printer.  Additionally, the workshop will feature guest designers discussing their custom 
wallcoverings each day from 2:00 – 3:00 p.m., including:

·    Marc Thorpe, principal architect and industrial designer for Marc Thorpe Design, on Saturday, May 18

·    George Venson, designer and owner of Voutsa, on Sunday, May 19

·    Jill Malek, graphic and pattern designer and owner of Jill Malek Wallpaper, on Monday, May 20

The HP Custom Wallcoverings Workshop will be open May 18-20 from 10:00 a.m. to 7:00 p.m. ET at WantedDesign, located at Terminal Stores - The 
Tunnel.

“Interior designers are constantly looking for new ways to express their creativity and provide a one-of-a-kind  space for their clients,” said Xavier Garcia, 
vice president and general manager, Large Format Production & Industrial Division, HP. “HP digital printing technology helps users to create 
custom wallcoverings and a variety of interior décor, delivering more opportunities for unique design than ever before.”

Custom wallcovering design simplified with AVA and HP WallArt

For experienced designers, HP partner AVA supplies computer aided design and manufacturing (CAD/CAM) solutions, including the AVA raster image 
processor (RIP) for file preparation in addition to enhanced color management. With AVA design and file preparation software, designers can create 
repeated patterns with improved color management as well as accurate screen-to-print color matching. 

For a simplified process, the HP WallArt Solution provides an easy-to-use, cloud-based web service for design, visualization and production of 
custom wallcoverings.(1) Requiring no special software or infrastructure support, the HP WallArt Solution is an intuitive design tool that enables 
users to enter precise wall dimensions and easily work around windows and doors. Designers can also render realistic visualizations of wallcoverings 
using their own content for backgrounds, objects and text with advanced image quality as well as scaling features. 

At WantedDesign, the HP WallArt Solution will be run on the world’s first 27-inch all-in-one workstation, the HP Z1.  Built with designers in mind, 
the Z1 comes standard with Intel Xeon processors for fast rendering and NVIDIA Quadro graphics. The HP Z1 Workstation offers a 27-inch in-
plane switching (IPS) LED backlit display and supports more than 1 billion colors.  

Make virtual files a reality with HP Latex technology

In the HP Custom Wallcoverings Workshop, HP will produce wallcoverings live on the HP Designjet L26500 Printer. This system has been tested with 
a variety of wall décor media, including embossed, coated and uncoated, non-woven, vinyl and paper substrates. The printer uses water-based HP 
Latex Inks to produce prints ideal for residential, healthcare and other sensitive environments.

www.hp.com


Hewlett Packard Company - 4/5/2013

HP Helps Small PSPs Capture Benefits of Latex Ink with New Printing Solution

HP today introduced the HP Designjet L26100 Printer, designed for small print service providers (PSPs) interested in the versatility, ease-of-use 
and environmental benefits of HP Latex Printing Technologies.

This easily upgradeable device featuring durable HP 792 Designjet Latex Inks is ideal for high-impact indoor and outdoor applications, including 
point of purchase (POP) displays, temporary textiles as well as vehicle graphics. The 61-inch HP Designjet L26100 Printer also delivers reliable, 
low-maintenance printing and fast delivery times with prints that dry inside the printer, ready for immediate finishing or use. 

“As the market shifts from solvent to latex solutions, customers at all production levels are becoming increasingly interested in the wide range of 
applications, quality and environmental benefits afforded by HP Latex Technology,” said Xavier Garcia, vice president and general manager, 
Sign & Display Business, HP. “HP is responding to the rising demand with a cost-effective solution that opens the door to latex printing for small 
PSPs with budgets of all sizes.” 

The HP Designjet L26100 Printer with water-based HP Latex Inks offers high-quality, 1200 dots per inch (dpi) output with better durability than 
eco-solvent inks. HP also offers recyclable printing materials, helping PSPs capture new business with environmentally conscious customers. 
Furthermore, HP Latex Printing Technologies contribute to an improved work environment, requiring no special ventilation and no hazard 
warning labels unlike most eco-solvent inks.

Product availability and upgrades
The HP Designjet L26100 Printer is now available in the U.S. Optional accessories will be available to customers interested in expanding their 
application capabilities.

www.hp.com


Hewlett Packard Company - 4/4/2013

HP Helps Sign and Display Printing Customers Advance Application Offerings

HP today unveiled new ink and media options for its large-format sign and display portfolio, helping print service providers (PSPs) increase application 
value as well as versatility.

In booth 4357 at the ISA Sign Expo in Las Vegas, April 4-6, HP will introduce the HP Scitex FB7600/FB7500 Enhanced Color Pack upgrade for the 
HP Scitex FB7600 Industrial Press. This upgrade provides a scalable ink option to better meet client color needs and deliver point-of-purchase 
(POP) applications with high image quality. 

Offering a six-, seven- or eight-color configuration, the first inks available for the color pack are the HP FB225 Orange and Light Black Scitex Inks.  
HP FB225 Orange Scitex Ink provides a broader gamut for vivid colors with more realistic skin tones and improved spot matching for brand colors 
with increased analog-to-digital consistency. HP FB225 Light Black Scitex Ink creates smoother gray solids and improves neutrality. This ink can 
be added to the press’ six process colors, allowing PSPs to enhance image quality and achieve higher productivity. 

“With the Enhanced Color Pack, our digital color capabilities have achieved a new level in quality with the ability to print true oranges and grays,” said 
Dan Kimmerly, graphics director, KDM P.O.P Solutions Group. “Since the installation, KDM has been awarded new business solely because we can 
now match orange brand colors with digital, with one client even commenting that a sample printed  using the new HP FB225 Orange Scitex Ink 
was the ‘best digitally printed orange they have ever seen.’”

Existing HP Scitex FB7600 or upgraded FB7500 Industrial Press customers can expand their capabilities with the HP Scitex FB7500/7600 
Enhanced Color Pack. The color pack and inks are expected to be available worldwide on May 1, 2013.

Expanded HP Latex media options increase versatility and performance
To improve service quality and availability of HP-branded sign and display media for HP Latex Inks, HP has entered into a licensing agreement with 
Brand Management Group (BMG), a company specializing in media distribution worldwide.  Under the terms of this agreement, BMG will source, 
market and distribute a limited portfolio of HP-branded media while HP continues developing advanced media coatings and treatments. The HP 
media products available from BMG are limited to those intended for sign and display applications, optimized for HP Latex Inks and available on 
3-inch cores. BMG is expected to begin distributing HP-branded media through its global network of dealers on May 1, 2013.

In 2012, HP announced plans to work with leading media suppliers to co-develop new media using ColorPRO Technology. Aurora Specialty Textiles 
Group, Inc. and Cooley Group are the first companies to introduce sign and display media solutions engineered with this technology. Aurora Specialty 
Textiles Group and Cooley Group will develop, manufacture and distribute textile substrates for use with HP Latex Inks and non-PVC banner solutions 
for use with HP Latex and UV ink solutions, respectively. These new media options are expected to be available in late summer 2013.

HP Latex Printing Technology owners can now easily select media from a range of third-party suppliers with the new Media Certification Program for 
HP Latex Inks. The program streamlines the media selection process and identifies the most appropriate substrates tested with HP Latex Inks and 
printers, including media engineered with ColorPRO Technology.  Approved substrates will feature a “Certified for HP Latex Inks” icon, making it 
easier for customers to view media options for HP Latex Printers in the media solutions locator.  

High-value metallic printing solution for HP Scitex FB700/500 Industrial Printers
After a successful introduction for the HP Scitex FB7600 Industrial Press, HP announced a metallic colors effect application, supported by HP software 
partner Color-Logic, for the HP Scitex FB700 and FB500 Industrial Printers. The Color-Logic software enables customers to produce metallic effects 
ideal for high-quality retail and POP applications, as well as package prototyping. Expected to be available April 4, 2013, the new offering requires 
the Color-Logic Printers Design Suite & License, HP FB251 Scitex White Ink and HP-approved media for metallic substrates.

“To remain competitive, sign and display PSPs are constantly looking for ways to evolve their businesses from a single core specialty to producing a 
variety of applications under one roof,” said Xavier Garcia, vice president and general manager, Sign and Display Business, HP. “These 
application enhancements, new media options and alliances allow our customers to confidently expand into new markets, helping them 
strategically grow their service offerings.”

www.hp.com


Hewlett Packard Company - 1/9/2013

HP Unveils Digital Wallcovering Solution for High Value Interior Décor Market

HP today announced a new HP digital printing solution for wallcoverings, helping print service providers (PSPs) and wallcovering manufacturers capture 
more of the growing custom décor market. 

On display at Heimtextil 2013, Jan. 9-12, the solution consists of a modular range of design software, media, printing and finishing options to help 
customers expand their wallcovering business. Components include:

·   The HP WallArt Solution, an easy-to-use, cloud-based web service that simplifies the design, visualization and production of customized 
wallcoverings;

·   Solutions from new partner AVA, including design software and the AVA raster image processor (RIP) for file preparation as well as ripping with 
enhanced color management in addition to improved efficiency;

·   A wide range of compatible wall decoration media from HP and partners, including coated and uncoated, non-woven, vinyl, paper and PVC-free 
substrates;

·   The HP Designjet L26500 and L28500 Printer series for printing proofs or short runs directly to production media;

·   High-volume, on-demand wallcovering production with the HP Scitex LX600 and LX850 Industrial Printers, which provide environmental certifications 
such as the GREENGUARD Children & Schools Certification ProgramSM; and

·   Automatic, accurate panel cutting from partner Fotoba International. 

“In the commercial, retail and residential markets, demand for unique décor is rapidly growing as both consumers and designers seek new ways to reflect 
their individual tastes, values and experiences in their homes as well as businesses,” said Xavier Garcia, vice president and general manager, Sign and 
Display, HP. “The new digital printing solution from HP and our industry-leading partners helps PSPs and wallcovering manufacturers deliver this 
unique differentiation, bringing customers’ creativity to life.”

HP WallArt Solution provides an easy entry into customized wallcovering design

For customers interested in growing their wallcovering business, the HP WallArt Solution offers an intuitive, and easy-to-use design tool that allows 
PSPs or wallcovering manufacturers to design themselves or work with customers through the cloud to produce customized wallcoverings. The HP 
WallArt Solution enables the designer to enter precise room dimensions and easily work around windows and doors, giving designers more time to 
spend creating with an automated measurement process.

Customers can also render realistic visualizations of wallcoverings using their own content for backgrounds, objects and text with advanced image 
quality as well as scaling features. Requiring no special software or infrastructure support, the cloud-based HP WallArt Solution, allows for fast, 
convenient client reviews and approvals, keeping all parties involved throughout the process.
 
Color management and increased productivity with new HP partner AVA
New HP partner AVA has delivered computer aided design and manufacturing (CAD/CAM) software to the printed decorative, textile and wallpaper 
industries for more than 20 years. With AVA design and file preparation software, designers can work easily with repeated patterns. The software 
solutions can also improve color management with accurate screen-to-print color matching, accuracy between layers and the ability to match 
digital prints to analog in a hybrid print environment.

The AVA RIP gives customers increased color control, faster ripping times and a seamless workflow from file preparation to printing. The RIP 
increases color saturation and gamut for high-quality wallcoverings as well as helping achieve realistic colors on non-white media. As part of the 
fully integrated solution, the software also automatically generates cut marks for the Fotoba cutter, simplifying the cutting process. 

HP Latex offers broad media compatibility, proofing and high-quality production

Once the wallcovering is designed, customers can choose from a wide range of compatible substrates from HP and industry-leading media providers. 
HP Latex Printing Technologies have been internally tested with more than 25 wall décor media, including embossed, coated and uncoated, 
non-woven, vinyl, paper and PVC-free wallpaper substrates. Media profiles are available for download from HP 
at http://www.hp.com/go/mediasolutionslocator.

The HP Designjet L26500 and L28500 Printer series allows customers to print proofs or very short runs directly on the production media, eliminating 
doubts about how the design will appear on the final product. Ideal for design studios or small PSPs, these high-quality HP Latex printers are both 
affordable and easy to use. 

For high-volume production of customized wallcoverings, the HP Scitex LX600 and LX850 Industrial Printers offer media versatility, a wide color gamut 
and vivid colors up to 1200 dots per inch. With unattended overnight printing at production speeds, an optional dual roll kit and prints that come 
off the printer dry and ready to use, customers can increase productivity and reduce running costs.

HP proofing and production printers with HP Latex Inks give customers a competitive advantage with recognized indoor air quality certifications. 
HP Latex Ink prints are GREENGUARD Children & Schools CertifiedSM, meet AgBB criteria and the inks have achieved UL Sustainable 
Product Certification. These inks produce odorless prints ideal for residential, healthcare and other sensitive environments as well as help 
improve the work environment with no requirements for hazard warning labels.

Fotoba wallcovering cutting solution reduces bottlenecks

Transforming the traditionally complicated process of cutting wallcoverings, Fotoba International is helping PSPs and manufacturers streamline 
workflow with automatic, accurate panel cutting. The new XLD 170 WP automatic cutting device is designed specifically for wallcovering panels, 
delivering precise edge panel cutting on a wide range of media. 

The new solution offers horizontal cutting and vertical slitting of multiple panels simultaneously on pieces up to 1.7m (5.57 ft) wide. The XLD 170 WP 
also works with the automatic cut marks created by a wide variety of RIPs including AVA, Caldera and ONYX. 

Pricing and availability

All components of the HP digital printing solution for wallcoverings are available now from HP, AVA and Fotoba.

A free one-year trial license of the HP WallArt Solution is available now at www.hp.com/go/wallart.

HP at Heimtextil 2013

In addition to the new digital printing solution for wallcoverings and the HP WallArt Solution, HP will display its HP Latex and UV-curable flatbed printer 
portfolios at Heimtextil in Hall 4.2, stand E.81. HP has partnered with world-renowned designer Karim Rashid to bring the possibilities of digital printing 
to life for today’s forward thinking interior designers. Rashid designed the lounge area of HP’s booth, which features a variety of designs printed with 
HP technologies.

HP will host product and application experts for informative presentations on the stand daily at 11 a.m., 1 p.m. and 3 p.m. Designed to inspire and 
educate visitors, these presentations will demonstrate the interior design and home décor applications made possible with HP digital printing technologies.

www.hp.com


Hewlett Packard Company - 12/10/2012

HP Announces 2013 Sign & Display Print Excellence Awards

HP has issued a call for entries for the 2013 Sign & Display Print Excellence Awards.  This awards program is designed to formally recognize HP 
customers on a worldwide basis for best-in-class large-format graphics produced on HP Scitex and Designjet systems. 

A panel of regional experts will select winners in categories spanning from vehicle graphics to retail and point-of-purchase applications, in addition to 
special recognition for environmentally responsible printing. 

The 2013 Sign & Display Print Excellence Awards are free to enter. Customers can submit entries online here.  Entries are due Feb. 25, 2013 for the 
U.S., Canada and Latin America. Winners will be announced at ISA, April 4-6, 2013 and select winning entries will be on display in HP’s booth.

“Print service providers are constantly looking for ways to differentiate themselves from the competition,” said Xavier Garcia, vice president and general 
manager, Large Format Printing, HP. “The HP Sign & Display Print Excellence Awards program is an opportunity for our customers to showcase how 
they are using HP Large Format solutions to create truly innovative work.”

www.hp.com


Hewlett Packard Company - 11/27/2012

HP Demonstrates Cloud-based Large Format Printing Solutions and Workstations at Autodesk University

At Autodesk University 2012, HP is demonstrating its award-winning portfolio of cloud-based large-format printing solutions and all-in-one workstations. 
These offerings deliver mobility, simplicity and quality to design professionals.

Found in the HP Platinum Sponsor Lounge and booth 120, the new HP Designjet T120 and T520 ePrinter series are the industry’s first web-connected, 
entry-level large-format printing solutions. Together with the free HP Designjet ePrint & Share web service, these devices provide large-format printing 
through the cloud from virtually anywhere. (1) HP is also demonstrating the HP Z1 Workstation, the world’s first all-in-one workstation with a 27-inch 
diagonal display.

“Designers in the Autodesk community are expected to respond quickly to shortened project turnaround times, remain accessible and be highly 
mobile,” said Karen Nager, Designjet director, Americas, HP. “At Autodesk University 2012, we are showing how HP has responded to this need 
with the full HP Designjet ePrinter portfolio and line-up of HP Workstations, which helps our customers stay connected wherever the job takes them.”

HP solutions for CAD and AEC professionals

HP, the market leader in solutions for computer-aided design (CAD) and architecture, engineering and construction (AEC) professionals, offers the 
industry’s only portfolio of web-connected large-format ePrinters. In addition, its HP Z Workstations are among the fastest, most expandable and 
reliable computers available today.

The smallest printer in its class with a footprint of only 38.9 inches, the HP Designjet T120 ePrinter offers the benefits of two printers in one with a built-in 
B+/A3 tray and convenient front-loading roll. Available in 24- or 36-inch models, the HP Designjet T520 ePrinter improves processing power while also 
delivering twice the speed and resolution of its predecessor.(2) The HP Designjet T120 and T520 ePrinters are the only large-format printers available 
with built-in Wi-Fi connectivity, so users can install the printer where it is most convenient.(3) 

The HP Designjet ePrinter portfolio features mobile access and printing of large-format plans using HP Designjet ePrint & Share.(1) The web service is 
available through a desktop web browser, mobile application or the touch screen of web-connected HP Designjet printers.  HP Designjet ePrint & 
Share offers a secure online print history, connection to file transfer protocol (FTP) sites in one place and automatically generated hyperlinks for 
one-click access to any file in the print history.

HP Z Workstations have the performance and reliability AEC users trust to deal with the most complex data, designs, 3D models, analysis and information. 
The HP Z1 Workstation offers a display that snaps open so users can easily swap out parts and make upgrades without any tools required.  HP will 
demonstrate the full line of Z Workstations, including the HP Elitebook Mobile Workstations, with Autodesk applications running at peak speeds.

HP at Autodesk University 2012

Karen Nager will join Autodesk’s Lynn Allen for the “Platinum Sponsor Technology Showcase,” on Wednesday, Nov. 28 at 5:45 p.m. Joined by other 
top technology providers, the discussion will highlight how new and emerging technologies are affecting the way design professionals work with 
Autodesk solutions.

Autodesk University class participants, as well as AU Virtual attendees, will have opportunities to learn new tips and techniques using HP 
technologies.

•                    Eric DuPaul, Designjet business development manager, Americas, HP, will present a class titled, “HP Designjet Tips and Tricks: Getting the 
Most Out of Your HP Designjet Printer,” on Wednesday, Nov. 28 at 8 a.m. PT.

•                    Tom Salomone, segment marketing manager, Workstations, HP, will present a class titled, “Tips and Tricks 2013: Getting Top Performance 
from Your Desktop or Laptop,” on Thursday, Nov. 29 at 8 a.m. PT.

In booth 120, HP will offer a formal tour with a guide and headset through which attendees can quickly assess HP’s offerings for Autodesk 
customers.  Attendees can also evaluate HP Designjet technology of the past against today’s advanced solutions with live comparisons of the 
HP Designjet 1055 Printer to the HP Designjet T7100 Printer and HP Designjet T2300 eMultifunction Printer.

www.hp.com


Hewlett Packard Company - 9/26/2012

HP Achieves First UL Sustainability Certification for Water-based Inkjet Inks

HP today announced that HP Latex Inks and HP A50 Inkjet Web Press Inks are the first water-based inkjet inks to achieve the Sustainable 
Product Certification from UL Environment, a business unit of Underwriters Laboratories (UL).  

UL is a global independent safety science company. Its Environment business works to advance global sustainability, environmental health and 
safety by supporting the development of environmentally preferable products, services and organizations. 

Certification under the UL Environmental Standard for Sustainability for Printing Inks (UL 2801)(1) demonstrates that an ink meets a range of stringent 
criteria related to human health and environmental considerations. Originally created for offset, letterpress, flexographic and gravure printing inks, 
this standard now includes criteria to certify water-based inkjet inks, screen printing inks and UV-curable inks. 

"We applaud HP for pursuing and becoming the industry’s first printer manufacturer to achieve certification under the UL 2801 standard,” said Sara 
Greenstein, president, UL Environment. "For every step a company takes toward greening its products and processes, the marketplace advances 
its overall sustainability practices."

HP will showcase the HP Designjet L26500 Printer with certified HP Latex Inks at the inaugural EcoPrint Show in Berlin, Sept. 26-27, an event 
focused on sustainable print solutions.

“As more consumers and companies seek environmentally conscious printing options, print service providers are looking for new ways to demonstrate 
their commitment to sustainability,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “With two HP water-based inks 
meeting the UL sustainability standard, we are helping our customers gain a competitive edge with a certification that is recognized and trusted 
worldwide.”

More information about the UL Environment program and the UL 2801 sustainability certification for printing inks is available at 
http://www.ul.com/environment.

www.hp.com


Hewlett Packard Company - 9/24/2012

HP Introduces Entry-level, Web-connected Solutions for Large Format Printing from Virtually Anywhere

HP today unveiled the industry’s first web-connected, entry-level printing solutions for architecture, engineering and construction (AEC) students 
and professionals, making in-house, large-format printing accessible to more users. 

Delivering large-format printing through the cloud from virtually anywhere,(1) the new HP Designjet T120 and T520 ePrinter series provide 
on-the-go professionals with simple and affordable printing solutions. The compact, 24-inch HP Designjet T120 ePrinter series is ideal for 
students and freelancers, while the 24- and 36-inch HP Designjet T520 ePrinter series is designed for small AEC teams in need of fast, professional 
printing. 

HP also announced the second generation of its free web service for AEC professionals, HP Designjet ePrint & Share, which makes it easy to access 
and print large-format documents using an iOS or Android tablet or smartphone, a laptop or ePrinter touch screen.(1,2)

“The economic environment has increased the number of freelancers and small studios, shortened project turnaround times and required AEC workers 
to be highly mobile, spending more than 50 percent of their time out of the office,” said Santiago Morera, vice president and general manager, Large-
format Printing Business, HP. “The expanded HP Designjet portfolio helps our customers stay connected where the job takes them and allows first-
time, large-format buyers to easily and affordably bring their printing needs in house.” 

Solutions bring large-format printing in house for customers like ZELLNERPLUS
The smallest printer in its class, with a footprint of only 38.9 inches (987 mm), the HP Designjet T120 ePrinter offers the benefits of two printers in one with 
a built-in B+/A3 tray and convenient front-loading roll. The printer’s intuitive, full-color touch screen simplifies in-house printing and navigation for those 
new to large format. HP inks produce high-quality output with rich colors and sharp lines reaching 0.0016 inch (0.04 mm) minimum line width.

Available in 24- or 36-inch models, the HP Designjet T520 ePrinter improves processing power and offers twice the speed and resolution of its 
predecessor.(3) With 1 GB RAM and HP-GL/2 technology, the HP Designjet T520 ePrinter operates at up to 35 seconds per D/A1 print. Original HP 
inks and long-life printheads achieve accurate lines reaching 0.0008 inch (0.02 mm) minimum line width and sharp details with up to 2,400 dots per 
inch (dpi) resolution for fast, professional results in house.

The HP Designjet T120 and T520 ePrinters are the only large-format printers available with built-in Wi-Fi connectivity, so users can install the printer 
where it is most convenient.(4) True print previews from the new HP Designjet driver ensure accurate prints on the first try, resulting in time and cost 
savings when printing from a computer.

“The new HP Designjet printing technology gives us confidence that when we need to produce high-quality drawings in time for a meeting, we can 
handle the job—it takes a lot of stress out of my work schedule,” said Peter Zellner, principal at ZELLNERPLUS, an HP Designjet T520 ePrinter beta 
customer. “Now that I’ve seen how much the HP Designjet T520 ePrinter improves our daily design and build process, I can’t imagine working without it.”

www.hp.com


Hewlett Packard Company - 6/12/2012

HP Delivers Direct Access to PlanWell Collaborate from Web-connected Designjet ePrinters

HP today announced that its Designjet web-connected printer portfolio will offer direct access to ARC's cloud-based PlanWell Collaborate project 
collaboration application. 

Architecture, engineering, and construction (AEC) project managers can use the touchscreen of HP Designjet ePrinters to access, print from and 
scan to PlanWell Collaborate. The integrated solution shortens project cycles up to 30 percent(1) with one-step markup distribution and mobile 
printing capabilities. It also can lower costs by reducing travel and courier use and eliminate errors caused by multiple document repositories.

“Collaborative design is highly complex, involving as many as 30 people and up to 500 plans per project,” said Alex Moñino, worldwide sales and 
marketing manager, Large Format Printing, HP. “Together, HP and ARC are providing a unique solution to streamline the paper to digital workflow 
and help customers distribute and print content through the cloud directly from the HP Designjet ePrinter, without the need of a PC.”

HP also announced integration with ARC’s AbacusPCR solution for the HP Designjet T2300 eMFP and HP Designjet T790 and T1300 ePrinters. 
With AbacusPCR, HP users can easily track and recover printing, copying and scanning costs through the printers’ color touchscreen with no need 
for external lock-up devices.

PlanWell Collaborate and AbacusPCR for HP Designjet web-connected printers are available now in the U.S. exclusively through ARC, the nation's 
leading document solutions company for the AEC industry.

www.hp.com


Hewlett Packard Company - 5/17/2012

HP Announces New Mobile and Cloud-based Large-format Printing Solutions for Design Professionals

HP today announced new mobile and cloud-based printing solutions for its HP Designjet systems, including an HP ePrint & Share application for 
Android.(1) 

On display at the American Institute of Architects 2012 National Convention, the new solutions and features make it easier for architecture, 
engineering and construction (AEC) professionals and firms to print large-format documents from virtually anywhere. They include:

·   An HP ePrint & Share mobile application for Android smartphones and tablets, allowing more users to access, view and print drawings on 
the go.(1)

·   New features for HP ePrint & Share, including the ability to print PDF files directly from e-mail and optimization for Apple iPad®.

·   HP-enabled cloud printing, now available directly from Autodesk AutoCAD WS, only available with HP Designjet web-connected printers.

“Today’s AEC professionals demand easy-to-use mobile solutions that fit an on-the-go lifestyle and make viewing, archiving and printing large-format 
documents available at their fingertips,” said Santiago Morera, vice president and general manager, Large-format Printing Business, HP. “HP 
continues to address these needs by providing the first large-format printer portfolio that lets customers access and print their designs where 
the job takes them.” 

New HP ePrint & Share features streamline design and build process 

HP’s award-winning ePrint & Share is a free web service that allows AEC customers to access and print drawings from their conference room, home or 
job site using smartphones, tablets, laptops or the touchscreen of an HP Designjet ePrinter. HP ePrint & Share is designed for freelance architects, 
small- and medium-sized architecture and engineering firms and medium and large construction companies.

“With partners around the world, we needed a solution that would alleviate communication issues associated with working across great distances,” said 
Brian Swanner, senior architect, Waggonner & Ball Architects. “The new features built into HP ePrint & Share helped us find ways to share designs 
with a variety of partners and, with the mobile application, we can print where the job takes us, speeding up the design-and-build process.”

The HP ePrint & Share mobile application, now available from Android(1) and iOS devices,(2) provides fast, easy access to files and print jobs, allowing 
users to:

·   Print to any HP Designjet web-connected printer, whether at the home office or a partner’s site, to save time, travel lighter and improve 
collaboration.

·   Print PDF files directly from e-mail by selecting the HP ePrint & Share application via the “Open in” button in iOS devices(2) or “Share” button in 
Android(1) devices.

“As a virtual firm, we rely on technology like HP ePrint & Share to help us find better ways to work together remotely, rather than having the overhead 
associated with a brick and mortar location,” said Jason Prichard, principal consultant, Theatre Consultants Collaborative. “The HP ePrint & Share 
mobile application for Android is easy to install, streamlined and simple to use for mobile printing.”

The HP ePrint & Share mobile application enables remote printing to any HP Designjet web-connected printer, including the HP Designjet T2300 eMFP 
and the HP Designjet T1300 and T790 ePrinters. HP ePrint & Share is available at no additional cost as a download for HP Designjet customers. The 
mobile application is initially available for free through Google Play(3) and Apple’s App Store. 

HP and Autodesk offer mobile printing to AutoCAD WS users

At AIA, HP and Autodesk are demonstrating the new HP ePrint & Share-enabled Plot to Print cloud printing functionality for AutoCAD WS, a web and 
mobile application that enables customers to view, edit and share DWG files from virtually anywhere through a web browser or mobile device. 

By registering for HP ePrint & Share, users can easily access and print their designs on any HP Designjet ePrinter directly from AutoCAD WS with full 
control over plot styles, paper sizes, layouts and more.(4) When printing from AutoCAD WS using HP ePrint & Share, a high-resolution copy of the file 
is saved to the user’s HP ePrint & Share cloud library, making it simple to retrieve, share and reprint designs.

“Our primary objective with AutoCAD WS is to foster a collaborative design experience for our users no matter where they do their work,” said Amy 
Bunszel, vice president, AutoCAD Products at Autodesk. “To that end, working together with HP to offer mobile printing through the new Plot to 
Print functionality with HP ePrint & Share was a natural next step.”

www.hp.com


Hewlett Packard Company - 4/23/2012

HP Print Excellence Awards 2012 Winners Announced

HP today announced the winners of the HP Print Excellence Awards, a competition to recognise the best examples of creativity and print quality 
produced across HP’s digital portfolio.

The competition recognises print excellence in 21 categories across Commercial Print, Sign and Display, and Labels and Packaging applications. 
Submissions were open to users of HP Indigo, Inkjet Web Press, Scitex and Designjet systems. The competition attracted entries from 364 
customers from 47 countries. 

Judging was conducted by an international team of experts: Yolanda Simonsis, editorial director PFFC-online, USA; Jean Poncet, editor in chief, Etiq & 
Pack, France; Eric Pierre, creative director, BBDO Paris, France; Stan Kilpin, publisher, Cygnet Publications Pty. Ltd., Australia; Boaz Rossano, CEO, 
Video Dubber, Israel; David L. Zwang, president, Zwang & Co., USA; Stephen Sonnenfeld, VP advertising & brand integration, Thomson Reuters, USA; 
Nir Navot, art director, Amdocs Israel; and Sophie Matthews-Paul, independent consultant, UK.

Favourable judgements     

“It was exciting to see the way print service providers and their customers were able to push the envelope with the HP print technologies, especially the 
Indigo,” said judge David Zwang. “Offset print has always been the benchmark that people use to set their expectation for quality print. There is no 
doubt in my mind that the Indigo print entries we saw not only met that level, but exceeded it.”

“It was my honour to participate as a judge,” said Yolanda Simonsis. “I believe the ’tipping point’ for digital in the label and packaging industries will arrive 
sooner than others anticipated. Digital easily executes complex designs with perfectly registered type so fine you need a loupe to read it, vignettes so 
subtle and skin tones so lifelike that it now certainly surpasses analogue technologies that struggle to replicate effectively without waste.“

“The HP Print Excellent Awards concentrate on innovation,” said judge Sophie Matthews-Paul. “However, they also look at environmentally responsible 
printing. We considered how entrants demonstrated creativity and skill. Seeing how the criteria were interpreted in the submissions from different parts of 
the world was very interesting.” 

Awards were categorised by device category and by application type. The judges said that after lengthy discussions, the decisions on all winners 
were unanimous. 

“The response to this competition exceeded our expectations. The quality of the submissions reflected how creative agencies and enterprises benefit 
from a wide range of applications that PSPs are producing on HP digital presses and printers,” said François Martin, worldwide marketing director, 
Graphic Solutions Business, HP. “Receiving submissions from nearly 50 countries demonstrates the spread of digital printing around the world as 
well as confidence in our technologies and innovations. “

HP will present the awards to winners at a celebratory evening in their honour in Düsseldorf on 3 May. First place winners are listed below.

Commercial Print applications first place winners:
Straub + Medien 
Kisah Publishing
Vovremja!
One to One Digital Solutions
Kubilay Ofset Ltd.
Dygy GmbH

Labels and Packaging first place winners:
Gráficas Varias SA
Label Apeel Ltd.
Digital Labels Ltd.
Coreti
Springfield Solutions Ltd.
CMC Group
Essel Propact Ltd.
Promographic & Design
Boyallgraphics & Print Ltd.

Sign and Display first place winners:
CLM BBDO
Next Printing
Dpod Ltd.
Union Inks and Graphics Philippines Inc.
JMD Digital Art Xchange Pvt. Ltd.
Golden Touch Color Laboratory and Photo Supply

www.hp.com


Hewlett Packard Company - 3/22/2012

HP Showcases Expanded Portfolio of Large-format Solutions

Today at the (ISA) International Sign Expo 2012, HP demonstrated its industry-leading portfolio of solutions for the sign and display market, helping print 
service providers (PSPs) increase application versatility and productivity to grow their businesses.

Highlights include:
·         The North American debut of the newest additions to the HP Latex Printing Technology portfolio, the 104-inch HP Designjet L28500 Printer and 
the 61-inch HP Designjet L26500 Printer that address a wide variety of applications, including textiles.(1)

·         The first U.S. installation of the HP Scitex FB7600 Industrial Press at VistaCraft, following several HP Scitex FB7500 Industrial Press upgrades by 
existing customers, demonstrating momentum in the market transition from analog to digital printing technologies.

“With more than 10,000 Latex Ink systems and 100 HP Scitex FB7600 and FB7500 Industrial Presses installed worldwide, HP is clearly delivering 
solutions that address our customers’ most pressing large-format needs,” said Jan Riecher, vice president and general manager, Graphics Solutions 
Business – Americas, HP. “By taking part in the fast-paced solvent to Latex and analog to digital transitions, HP customers can take advantage of 
higher value pages to further grow their businesses.” (2)

New HP Latex Ink printers offer improved versatility, durability

HP recently introduced the HP Designjet L28500 and L26500 Printers, capable of handling a broader range of indoor and outdoor signage applications 
with better durability than eco-solvent inks. (3) The HP Designjet L28500 Printer delivers speeds up to 70 percent faster (4) than the HP Designjet 
L25500 Printer, increasing productivity for PSPs, including exhibition builders, sign shops and vehicle graphics suppliers. The HP Designjet L26500 
Printer is ideal for general commercial printers interested in expanding their offerings with new large-format applications, including textiles, wall 
coverings and fine art reproductions. 

The new devices produce 1,200-dpi output that dries inside the printer, boosting productivity for double-sided print jobs and allowing immediate 
finishing or use.(5) With new soft signage printing capabilities, customers can produce applications from retail banners to tradeshow signs and interior 
décor, which are easy to fold and pack, inexpensive to ship, simple to hang and have improved durability outdoors.(6)  Both systems feature the new 
HP 792 Latex Inks and are compatible with more than 500 media options. 

HP Scitex FB7600 Industrial Press makes its mark on U.S. soil

Following its October introduction, Columbus, Ga.-based VistaCraft, a full-service print shop specializing in point-of-purchase (POP) graphics, is the first 
U.S. customer to install the HP Scitex FB7600 Industrial Press. Production began in early February with the new HP digital technology helping to replace 
four analog machines.

“In order to be competitive in today’s industrial market, we decided a significant digital investment in cutting edge technology was needed to jump start 
our business,” said Mark Watson, general manager, VistaCraft. “You can literally see the savings coming off the press, with the ability to stop a project, 
begin another and then jump back to the original job. Analog printing does not cost-effectively provide that kind of flexibility.”

According to Watson, VistaCraft had not made any capital investments for years, resulting in slow business growth and the loss of one of its most 
valuable customers. The shop was being outpaced by competitors due to its outdated analog equipment, leading VistaCraft to purchase the HP 
Scitex press. 

VistaCraft has already expanded an existing customer’s volume of business, taking on more capacity for a large project than was previously possible. 
Using the HP Scitex FB7600 Industrial Press, which reaches maximum speeds up to 5,380 ft²/hr, the shop reduced labor and met a faster turnaround 
time. 

“Without the productivity features of the new HP Scitex FB7600 Industrial Press, we would not have been able to make this project happen,” said 
Watson.

www.hp.com


Hewlett Packard Company - 3/13/2012

HP Improves Application Versatility, Productivity, Workflow Efficiency for Large Format Customers

HP today announced new solutions in its large-format portfolio that allow print service providers (PSPs) to capture a larger share of the digital sign 
and display market opportunity and grow their businesses with broader application versatility and improved productivity. 

The new offerings include:

—  HP FB225 White Scitex Ink and the HP Scitex FB7500/FB7600 White Ink Kit, which deliver high-opacity prints with white inks and rich, saturated 
colors on a wide range of applications.(1) 

—  HP SmartStream Production Analyzer for HP Scitex, the complete data analysis and operations monitoring software available for large-format PSPs.

—  Comprehensive solutions to improve workflow efficiency and media versatility, including the Hostert Automatic Loader and support of 6.2 points (130 
grams per square meter) thin media for the HP Scitex FB7600 Industrial Press.

“Our customers’ ability to capture high-value pages and grow their businesses using HP’s sign and display systems is a core focus at HP,” said 
Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “PSPs can now pursue new applications knowing that HP digital 
solutions will deliver versatility, increased efficiency and a clear competitive advantage.”

The new solutions position HP and its customers to take advantage of the 6.2 billion square meter (sqm) opportunity in the sign and display industry, where 
only 38 percent of materials are now printed digitally.(2) The biggest potential for growth in this market lies in digitally printed retail and point-of-purchase 
signage, where 85 percent of pages are printed on analog and screen equipment. Beyond signage, corrugated packaging represents another 
growth opportunity with an addressable market of 6 billion sqm for digital printers.(2)  

With the new, high-quality white ink option designed specifically for retail environments and industrial workflow solutions that simplify operations, more 
PSPs can benefit from digital technology. 

Driving new business opportunities with white inks

Designed to work with HP FB225 process color Scitex inks and HP Scitex FB7500 and FB7600 Industrial Presses, new HP FB225 White Scitex Ink is 
ideal for a wide range of applications, including backlit signage, window displays and short-run corrugated packaging. The white ink integrates seamlessly 
with the full set of process colors to produce durable, rich, saturated color on clear or colored materials.(3) The inks also help customers reduce labor 
and prepress costs compared to analog solutions, and improve efficiency with precise white-to-CMYK registration.

With the HP Scitex FB7500/FB7600 White Ink Kit, the more than 100 existing HP Scitex FB7500 and FB7600 Industrial Press customers(4) can 
expand their offerings and create business opportunities by offering new, high-value white ink applications.(1) These presses include extra printhead 
beams, which allow the white ink kit to be added without sacrificing process colors or image quality.

“Since installing the HP Scitex FB7500/FB7600 White Ink Kit, we have printed a wide range of unique, high-value applications for our customers, ranging 
from clear self-adhesive vinyl with white underprinting for vehicle graphics to white overprinting for large-format window stickers to blockout prints for 
double-sided glass applications,” said Karlheinz Kaiser, chief executive officer and co-owner, Christinger Partner AG. “With the kit, we can produce 
traditional screen printing applications with our digital technology easier, with better quality and the fastest possible turnaround times.”

HP FB225 White Scitex Ink and the HP Scitex FB7500/FB7600 White Ink Kit are expected to be available in May.(5) 

Real-time monitoring and data analysis with HP SmartStream

HP SmartStream Production Analyzer for HP Scitex is ideal for medium to large PSPs seeking to improve production efficiency with automated data analysis 
and 24/7 visibility to gaps and trends in operations.(6)

This easy-to-use, cloud-based tool offers a complete view of the HP solutions in the print shop, including:

—  Current and historical reports on presses, operators and shifts, such as ink and media consumption, which identify an operation’s strengths and areas 
for improvement, help decrease waste and compare data with HP industry benchmarks.

—  A web-based dashboard view that provides real-time information on what each machine is doing, who is operating it, how it is being utilized and if it is 
meeting targets and goals.

—  Monitoring of production operations virtually anytime, anywhere with a cloud-based tool that is compatible with most mobile devices and has the ability to 
send event reports by email or SMS.

HP SmartStream Production Analyzer is compatible with HP Scitex TJ8350, TJ8550, TJ8600, FB7600, FB7500, XP5500 and XP2500 Industrial Printers 
and Presses that have HP Scitex Print Care installed. It is expected to be available June 15.(5)

Enhanced productivity with comprehensive workflow solutions

HP is expanding its portfolio of comprehensive workflow solutions that increase efficiency for large-format customers from media loading through production 
and finishing.

The Hostert Automatic Loader, a partner solution developed for the HP Scitex FB7600 and FB7500 Industrial Presses, allows high-volume print shops 
that produce long repeating runs to reduce production costs, improve turnaround time and create an automatic working environment with stack-to-
stack operation. With this automatic media loader, PSPs can also improve production flexibility by distributing resources where they are most needed 
when running long jobs to reduce labor costs.

As of May, new HP Scitex FB7600 Industrial Presses will have the ability to load thin and flexible media down to 6.2 pts (130 gsm) using the press’ three-
quarter automated loading capability instead of manual mode. The patented vacuum system and six-zone vacuum table found on the press make 
this improvement possible. The new capability allows PSPs to further enhance media versatility, improve productivity and reduce turnaround times.

www.hp.com


Hewlett Packard Company - 11/29/2011

HP Demonstrates Mobile Printing Applications for Design Professionals at Autodesk University

At Autodesk University 2011, HP is demonstrating its portfolio of web-connected large-format printing and sharing solutions and workstations that 
improve mobility, collaboration and efficiency. 

In booth 100, HP will showcase its award-winning HP Z Workstations, as well as its web-connected HP Designjet ePrinters and eMFP with the new HP 
ePrint & Share mobile application for the iPhone, iPad® or iPod touch®(1) that allows professionals in the architecture, engineering and construction 
(AEC) industry to print and share plans through the cloud where they work.(2) Since the mobile application launched in October, registrations for HP 
ePrint & Share(3) have tripled, demonstrating the high demand from AEC professionals for mobile tools.

HP and Autodesk are also demonstrating a new HP-enabled cloud printing functionality for Autodesk AutoCAD WS in the HP booth and Autodesk 
Pavilion. By registering for HP ePrint & Share, users can easily access and print their designs on any web-connected HP Designjet ePrinter directly 
from AutoCAD WS with full control over plot styles, paper sizes, layouts and more. 

“Professionals in the Autodesk community are always on the go, traveling between the office and the job site with a need to access, print and share 
their large-format designs along the way,” said Santiago Morera, vice president and general manager, Large Format Printing, HP. “At Autodesk 
University, we will show how HP has responded to this need with the HP ePrint & Share mobile application and by working with Autodesk to 
provide remote printing capabilities to their more than three million AutoCAD WS users.”

Comprehensive design solutions from HP for AEC professionals

HP is leading the way in providing solutions for technical design professionals, including the industry’s only portfolio of web-connected large-format 
ePrinters and HP Z Workstations, which are some of the fastest, most expandable and reliable computers available today. 

Designed for medium and large AEC firms and enterprise businesses, the HP Designjet T2300 eMultifunction Printer (eMFP) offers scan, print 
and copy functionality and the industry’s first true large-format multifunction device priced below $8,500, opening the door to in-house large-format 
printing for more customers.(4) Available in 24- or 44-inch models, the HP Designjet T790 ePrinter is tailored for small, mobile technical design teams 
and features an easily accessible top-loading roll and 8 gigabytes of memory. 

The HP ePrinter portfolio offers direct access to HP’s award-winning ePrint & Share tool, which simplifies large-format printing by allowing users to print 
without installing drivers or opening applications. With the HP ePrint & Share plug-in for AutoCAD, users can access the tool directly from Autodesk’s 
industry-leading AutoCAD design and documentation application and create print-ready files with just one click. 

HP Z Workstations help AEC users deal with the most complex data, designs, 3D models, analysis and information. HP’s industry-leading independent 
software vendor program ensures comprehensive workstation testing, tuning and certification across a very wide variety of applications. In fact, 
AutoCAD, the world’s leading 2D and 3D design-documentation platform, is developed primarily on HP hardware. More than 100 other Autodesk 
products also use HP technology extensively in development.

HP at Autodesk University 2011

In the HP Platinum Sponsor Lounge at Autodesk University, HP will showcase top submissions from its 3 Concepts 1e-IDEA activity in which 
participants submitted a design through HP ePrint & Share based on three defining concepts identified by architectural experts.  Jury winner Robert 
Crabtree will show his” Polygonal Figures” design alongside Danyal Saquid, whose project “Tatoo’d” was voted the people’s favorite. 

Autodesk University class participants, as well as AU Virtual attendees, will have the opportunity to learn new tips and techniques using HP 
technologies during event. 

—    Brian McCarthy, category manager, Mobile Workstations, HP, will present a class titled, “On the Road with HP Mobile Workstations,” on Nov. 29 
at 3 p.m. PT.

—    Tom Salomone, segment marketing manager, Workstations, HP, and Frank Deming, senior technical consultant, HP, will present a class titled, 
“Tips and Tricks 2011: Getting the Most from New Desktop and Laptop Technologies,” on Nov. 30 at 10 a.m. PT. 

More information about the latest additions to the HP Designjet portfolio is available at www.hp.com/go/simplify. More information on HP ePrint & 
Share and HP Z Workstations is available at www.hp.com/go/eprintandshare and www.hp.com/zworkstations. Videos and updates on HP 
Designjet are available on Facebook at www.facebook.com/HPdesigners, on Twitter at twitter.com/hpgraphicarts and on 
YouTube at www.youtube.com/hpgraphicarts.

www.hp.com


Hewlett Packard Company - 11/15/2011

HP Announces First-ever Print Excellence Awards

HP has issued a call for entries for the HP Print Excellence Awards, a new worldwide competition honoring graphic arts printing produced on HP 
Designjet, Indigo, Inkjet Web Press and Scitex systems.

An international panel of print experts will select winners in16 categories of commercial print, wide-format graphics and label and packaging applications. 
In addition to evaluating print quality, the HP Print Excellence Awards also will recognize innovative examples of environmentally responsible printing.  

The HP Print Excellence Awards are free to enter. HP graphic arts customers can download entry details and forms at 
http://www.hp.com/go/printexcellenceawards. Entries are due by March 15, 2012. Winners will be announced at an invitation-only gala event held 
during drupa 2012 next May in Düsseldorf, Germany. Select entries will be on display at HP’s stand at drupa, in hall 4.

The competition unifies several existing regional and worldwide HP print quality awards into a single, comprehensive program. 

“The HP Print Excellence Awards will show how customers fully express their ingenuity, creativity and skill using HP solutions,” said Christopher Morgan, 
senior vice president, Graphics Solutions Business, HP. “We look forward to seeing how our customers are advancing the analog to digital transformation 
and achieving new levels of color quality and innovation.” 

More information about HP graphic arts solutions is available at www.hp.com/go/gsb or through the HP Graphic Arts Twitter feed, www.twitter.com/hpgraphicarts.

www.hp.com


Hewlett Packard Company - 11/2/2011

HP Expands Latex Printing Portfolio

HP today introduced two HP Designjet printers capable of handling a broader range of indoor and outdoor signage applications with better durability than 
eco-solvent inks.(1)

Furthering HP’s strategy to disrupt the eco-solvent market, the 104-inch-wideHP Designjet L28500 Printer delivers speeds up to 70 percent faster(2) than 
the HP Designjet L25500 Printer, while the 61-inch HP Designjet L26500 Printer is ideal for customers entering the growing soft-signage(3) market.

Both systems feature new HP 792 Latex Designjet Inks, which produce rich blacks and glossy results on banners and self-adhesive vinyl, and offer 
double-sided printing capabilities(4) with less user intervention and more accurate, automated registration. Compatible with more than 500 media 
solutions, including the newHP Double-sided HDPE Reinforced Banner material, HP Latex Inks provide a consistent, reliable performance across a 
variety of substrates.

HP also launched HP Latex University, a set of training materials and application workshops led by industry experts, as well as theHP Ecosolutions 
Trained Printing Company program for educating HP Latex Printing Technologies users in sustainability best practices.

“With about 9,000 HP Latex Ink systems installed worldwide, HP is offering a superior alternative to eco-solvent solutions that delivers the versatility and 
ease of use our customers demand while lowering their impact on the environment,” said Santiago Morera, vice president and general manager, Large-
format Printing Business, HP. “By allowing customers to cost-effectively print a wide array of new applications and providing the training required to 
succeed, our updated HP Latex portfolio helps PSPs differentiate their businesses and seize new growth opportunities.”

Driving business growth with broad application versatility

Ideal for high-impact point-of-purchase displays, soft signage,(3) bus shelters, vehicle graphics and more, the HP Designjet L28500 and L26500 Printer 
series can print on a broad range of materials, including eco-solvent compatible media and low-cost uncoated options. 

The new devices produce 1,200-dpi output with outdoor display permanence of up to three years unlaminated or five years laminated(1) for high-quality, 
long-lasting prints. The output also dries inside the printer, boosting productivity for double-sided print jobs, and allowing immediate finishing or use.(4)

“Compared with the solvent world that we’re used to dealing in, the HP Designjet L26500 Printer is a breath of fresh air. It allows us to laminate 
immediately, installing at the same time, and do reprints in real time, increasing our productivity considerably,” said Duston Noble, founder of Dallas-
based Wrap Experts and a beta tester of the HP Designjet L26500 Printer. “We want to have the best equipment that makes our job easier and faster, 
so we love the fact that we can print and laminate jobs all in the same hour if we need to.”

With new soft signage printing capabilities, customers can produce applications from retail banners to tradeshow signs and interior décor, which are 
easy to fold and pack, inexpensive to ship, simple to hang and have improved durability outdoors.(5)

Building on the introduction of HP HDPE Reinforced Banner, the new printers also are optimized to work with new HP Double-sided HDPE Reinforced 
Banner, a compelling alternative to PVC scrim for advertising applications. The substrate offers the image quality, durability and tear strength of standard 
vinyl without the environmental disadvantages of a PVC-based substrate.

Availability of the HP Designjet L26500 Printer will vary by region beginning Nov. 3. The HP Designjet L28500 Printer is expected to be available 
Jan. 20, 2012.(6)

Designed with the environment in mind

Helping to address the demands of environmentally conscious print service providers (PSPs) and their clients, HP Latex Inks produce odorless prints.(7) 
These water-based inks are nonflammable and noncombustible,(8) and, unlike many eco-solvent inks, they do not require hazard warning labels and 
contain no hazardous air pollutants.(9) Additionally, no special ventilation equipment(10) or external dryer is required for safe and productive operation, 
helping to keep energy costs down.

HP 792 Designjet ink cartridges are now Eco Mark certified (11) by the Japan Environment Association , demonstrating relatively few environmental 
impacts through the product life cycle from production to disposal. PSPs can return their HP 792 Latex Designjet supplies through HP’s free, 
convenient recycling program,(12) including ink cartridges, printheads, the printhead cleaning cartridge and the printhead cleaning container.

A recycling program also is available for a range of HP High Density Polyethylene (HDPE) and Polyester (PET) printing materials, including the new HP 
Double-sided HDPE Reinforced Banner.(13)

Additionally, the new printing systems reduce the amount of ink used during maintenance routines compared to eco-solvent technology.(14)

Application and sustainability education for HP Latex customers

Now available through HP Capture, HP Latex University provides PSPs with training to successfully produce a wide range of outdoor and indoor 
wide-format graphics applications using HP Latex Printing Technologies.

By signing into HP Latex University, PSPs can access free application workshops led by specialists, online webinars and other tools that help maximize 
the use of their technology. The first webinar series kicks off in November and focuses on producing vehicle graphics and textiles.

Also available through HP Capture, all HP Latex Printing Technologies users can now participate in the free HP Ecosolutions Trained Printing 
Company program. This downloadable training is available in 10 languages to coach PSPs to take advantage of the environmental profile of their HP 
Latex printers, build an ongoing commitment to sustainability within their businesses and engage clients on their sustainability goals.

PSPs that complete the training will receive a framed certificate and an icon identifying them as an HP Ecosolutions Trained Printing Company that they 
may use for promotional purposes.

www.hp.com


Hewlett Packard Company - 10/27/2011

HP Large Format Photo Negatives Make U.S. Debut at PhotoPlus Expo

Today at PhotoPlus Expo, HP showcased for the first time in the U.S. a Large Format Photo Negatives solution for the HP Designjet Z3200 Photo Printer 
series that enables professional photographers to generate large-format photo negatives for the production of high-quality, black and white silver halide 
photo prints. 

“HP’s new Large Format Photo Negatives solution demonstrates our commitment to bring to market technologies and solutions that help photographers 
produce, showcase and archive their work,” said Jan Riecher, vice president and general manager, Americas Graphics Solutions, HP.  

Displayed in HP booth #1127, the free, downloadable software package includes a paper preset for the HP Designjet Z3200 Photo Printer series that 
allows photographers to print a digital negative from a film, scanned or digital capture file onto a transparent substrate. Once printed, the large-format 
photo negatives can be used as masters to produce high-quality black and white fine art prints through a contact process. The final print size is the 
same as that of the transparency, allowing an original 35 mm negative to be blown up as large as a 44-inch print. 

The Large Format Photo Negative solution can be used with any silver halide papers, including fixed or variable grade, and can be used to produce 
large-format prints from 35 mm images, enhance images from old or damaged negatives or archive digital files physically on film and paper.

www.hp.com


Hewlett Packard Company - 10/19/2011

HP Delivers Improved Productivity, Versatility with New Wide-Format Graphics Systems

HP today unveiled additions to its HP Scitex digital wide-format graphics portfolio, offering print service providers (PSPs) higher productivity, the versatility 
to handle more applications and the ability to meet the growing demand for short runs more quickly. 

The new offerings include:

—  The HP Scitex FB7600 Industrial Press, with new HP FB225 Scitex Inks, workflow improvements for increased productivity and versatility and an 
optional multisheet loader.

—  The 16.6-foot (5-m) HP Scitex XP5500 Industrial Printer with new billboard print modes, industry-leading print speeds(1) and unprecedented ink 
coverage.

—  The 10.5-foot (3.2-m) HP Scitex XP2500 Industrial Printer, which delivers up to 15 percent more throughput than its predecessor. 

—  Enhanced HP Scitex Print Care offerings for the new printers to help customers maximize uptime and serviceability.(2)

—  EskoArtwork i-cut Suite, a print-to-cut workflow solution enhanced for HP Scitex printers, from HP Solutions Business Partner ESKO.

“As the leader in industrial wide-format graphics, HP is helping customers transition from analog to digital printing and take advantage of higher value 
pages to further grow their businesses,” said Xavier Garcia, general manager, Scitex Wide-format Solutions, HP. “With today’s introductions, our 
customers can go after these pages with the confidence that HP digital solutions will deliver the productivity, versatility and reliability they demand.”

The HP Scitex FB7600 and XP5500 industrial presses will debut in HP booth 919 at the 2011 SGIA Expo in New Orleans, Oct. 19 - 21. At the show, HP 
also will kick off the first HP Print Excellence Awards for HP Scitex and HP Designjet customers to recognize best-in-class wide-format graphics 
applications. The contest will culminate at the drupa 2012 tradeshow, where HP will announce winning customers and applications. 

HP Scitex FB7600 Industrial Press improves productivity and workflow

Delivering high productivity on a range of flexible and rigid media, the HP Scitex FB7600 Industrial Press offers a variety of productivity enhancements 
– including in-line saturation control for backlit applications, hot folders and job queue – to help PSPs expedite their workflow. The device can print up 
to 95 full boards an hour and has a new point-of-purchase print mode that produces 55 full boards an hour with indoor quality.(3) 

New HP FB225 Scitex Inks adhere better on plastics and improve flexibility on corrugated media,(4) allowing customers to reduce the time required for 
finishing and expand their businesses with new applications. The inks also have reduced odor(5) and the ink system is GREENGUARD Children & 
Schools CertifiedSM,(6) offering reassurance that the prints produced are suitable for use in indoor environments.

“The new features of the HP Scitex FB7600 Industrial Press make it possible for us to offer both speed and quality at a competitive price,” said Tim Boore, 
head of Digital Technologies at United Kingdom-based Image Factory. “The edge-to-edge printing feature saves time and reduces material waste during 
the finishing process. We were pleased with the previous inks, but the new HP FB225 Scitex Inks offer increased flexibility and have expanded our 
application versatility.”

The HP Scitex FB7600 Industrial Press is expected to be available worldwide on Nov. 1.(7) Existing owners of the HP Scitex FB7500 Industrial Press who 
want improved versatility and efficiency can easily upgrade their existing technologies with the HP Scitex FB7500 Industrial Press Upgrade Kit.

HP Scitex XP5500 and XP2500 printers deliver quick return on investment

The HP Scitex XP5500 Industrial Printer is ideal for high-volume PSPs that require a reliable, 24/7 printing solution. Offering a combination of low-cost-
per-square-foot printing at industry-leading speeds,(1) the device prints up to 3,500 ft2/hr (325 m2/hr) in billboard mode using HP Specialty Billboard 
Scitex Ink. Additionally, PSPs can increase their return on investment through better ink coverage than comparable solvent and UV-ink printing 
systems,(8) and with the ability to print on a wide range of media.

Designed for high-volume PSPs seeking a UV-curable alternative to solvent ink printing, the HP Scitex XP2500 Industrial Printer offers a low cost per 
square foot at print speeds up to 2,850 ft2/hr (265 m2/hr). Customers can choose one of the new print modes that use HP Specialty Billboard Scitex 
Ink for high ink coverage, enabling PSPs to produce billboards or close-view applications without switching inks. This specially formulated ink provides 
media versatility and operational efficiency for a variety of outdoor and indoor applications.

The HP Scitex XP2500 and XP5500 printers are scheduled to be available worldwide on Nov. 1 and Dec. 15, respectively.(7) HP also will offer HP 
Scitex XP5300(9) and XP2300 Upgrade Packages for existing customers who want improved versatility and a new level of service with HP Scitex 
Print Care.

New workflow solution for HP Scitex from ESKOArtwork

ESKOArtwork i-cut Suite is a print-to-cut workflow solution that tackles bottlenecks in the manufacturing of wide-format graphics by simplifying the 
cutting process, including PDF preflight, editing and correction, nesting and layout and the production of printing and cutting files.

ESKOArtwork i-cut Suite is compatible with all HP Scitex printers, raster image processors and cutting devices. The enhanced solution exclusive to 
HP Scitex customers includes a library of optimized HP Scitex profiles. ESKOArtwork i-cut Suite is available through ESKO distributors and resellers.

HP discusses sustainability at SGIA Expo seminar

Stephen Goddard, environmental leadership program manager for the Graphics Solutions Business at HP, will present a seminar titled “Sustainability 
and the Environment” on Wednesday, Oct. 19, from 3 to 4:30 p.m. CT. The session will answer PSPs’ most pressing environmental questions to help 
them achieve their sustainability goals and preview new program developments from HP. 

Goddard will be joined by Marci Kinter, vice president for Government and Business Information at SGIA and chairwoman for the Sustainable Green 
Printing Partnership, as well as other industry suppliers.

HP offers flexible financing solutions for customers deploying the latest HP digital printing technologies through HP Financial Services, the company’s 
leasing and life cycle asset management services division. An HP Financial Services representative is onsite at SGIA to provide details of applicable 
offers.

www.hp.com


Hewlett Packard Company - 9/8/2011

HP Stakes New Territories in Traditional Printing and Beyond

HP today held its annual global Imaging and Printing Conference and announced several new innovations, collaborations, apps and solutions for all types 
of users – from consumers and small to midsize businesses (SMBs), to enterprise organizations and graphic arts customers.  

HP also announced that customer adoption of its cloud-enabled, web-connected print technologies has reached the mainstream, with more than 10 
million printers sold to date.

“HP’s history of innovation runs deep, and we continue to leverage that legacy and build on it for future growth,” said Vyomesh Joshi, executive vice 
president, Imaging and Printing Group, HP. “While printing in the traditional sense will continue to be integral to what we bring to the world, we are 
disrupting the market with leading innovations beyond the page as well.”   

Scanning of 3-D objects; tools and services for SMBs

Micro and small businesses need the best tools to market and operate their businesses, especially when faced with potentially rapid growth. HP’s 
innovations help these businesses keep pace with the speed of customers:

—  To capture images of 3-D objects and scan documents, the HP TopShot LaserJet Pro M275 is an affordable desktop companion that’s ideal for 
small businesses or home offices. It is equipped with HP TopShot Scanning, a revolutionary technology that captures six separate images of a 
document or 3-D object and produces one final seamless image of exceptional quality. With this technology, SMBs can quickly produce high-quality 
images for immediate use in printed materials or on the web.

—  The new HP Officejet Pro 8600 e-All-in-One series and HP Officejet Pro 8100 ePrinter deliver professional-quality color documents for up to 50 percent 
lower cost per page than laser printers,(1) and enable printing from virtually anywhere when using mobile devices with HP ePrint.(2) Enhanced with new 
inks, which resist highlighter-pen smearing, two-sided borderless printing and cloud solutions that can help businesses grow beyond the page.

—  New HP Business Apps, such as Stamps.com web postage services, Biz Card Scanning and Receipt Scanning Apps from Shoeboxed, and new apps 
from GoogleDocs and Box.net, allow SMBs and micro businesses to focus on business impact. 

—  From Scheduled Delivery Apps, business managers can receive actionable and specific guidance on becoming better leaders from Manager Tools, 
creators of an award-winning business podcast, and receive a full Wall Street premarket summary from RTT News, a global leading provider of 
financial newswires.

HP also is making its proven enterprise-level technologies accessible to SMBs. After its recent acquisition of Printelligent, a leader in managed print 
services (MPS), HP is rolling out HP Partner Managed Print Services, the first of several channel-enabled MPS offerings that HP plans to launch over 
the next year. In addition, HP has added several HP Document Solutions – including HP Access Control Express, HP and Nuance eCopy ShareScan 
and HP and Capella FormPort to its portfolio for the solutions specialist channel to sell. 

New HP LaserJet printers, Scanjet printer for businesses of all sizes

HP introduced two HP LaserJet printers and an HP Scanjet printer that facilitate mobility and workflow for businesses.  

—  HP LaserJet Enterprise 600 M601, M602 and M603 printer series – a secure, easy-to-use web-enabled monochrome printer series engineered to 
help businesses increase efficiency and improve document workflow.

—  HP LaserJet Enterprise 500 color M551 series – an HP ePrint-enabled printer ideal for enterprise and SMB work teams that want professional-quality 
color and document management tools.

—  HP Scanjet Enterprise 8500fn1 Document Capture Workstation – a scanner optimized for workgroups with high-volume scanning needs, featuring an 
easy-to-use, large color touch screen.

Enterprise services and solutions 

To simplify complex office processes and improve how enterprise customers work, HP introduced new and enhanced solutions and services offerings. 
HP Document Processing Services help clients grow their business, drive process transformation, reduce costs and increase productivity. The suite 
of document solutions offers customers the option to outsource all or portions of their document management functions, allowing information access 
from anywhere, anytime and via any channel.

HP Access Control Express with HP Access Control Mobile Release is a bundled solution of simple, effective tools that help slash printing costs and 
keep data secure, while increasing user confidence and productivity.

Additionally, the HP Solution Business Partner Program showcased announcements from Hyland, Jetmobile and Pharos.

Empowering global marketers

The new HP Smart Marketing Suite is a document workflow solution that addresses the inefficiencies facing enterprise marketing leaders. The solution 
consists of a suite of software and services that optimize and automate marketing content workflows, from creative brief to activation, resulting in time 
and cost savings that can be directed to increasing marketing effectiveness. To develop the offering, HP partnered with Omnicom Group Inc., a global 
leader in advertising and marketing communications.  

Mobile solutions for consumers and businesses

HP is making the mobile print experience even quicker and easier, so customers can stay focused on the tasks at hand – whether they are at home, at 
work or simply on the go. HP’s new and enhanced mobile solutions allow people to bring print into their digital lives no matter where they are. 

—  For SMBs, the industry-first HP ePrint Wireless Direct offering allows users to connect directly to supported HP printers without the need for network or 
internet connections. Users can simply walk up and connect to a printer from any Wi-Fi-enabled mobile device with a peer-to-peer connection. 

—  The new HP ePrint Home and Biz app unifies the HP ePrint experience with a mobile app for Apple iOS, Android or Symbian smartphones and 
tablets, available at no additional cost, making it easy for customers to print documents and photos.

—  The HP ePrint Mobile Driver makes it easier to print from notebook PCs to HP-enabled printers. Users simply “File and Print” to any registered 
ePrint-enabled printer.

—  The new HP Printer Control mobile app for Apple iOS devices delivers wireless access and control of a printer through a robust mobile printing 
experience. Customers can scan photos and documents to Facebook, Google Docs and scan to email from their mobile devices. They also can 
monitor printer and supplies status.

—  In a mobile printing first for enterprises, the cloud-unified HP ePrint app for BlackBerry smartphones allows BlackBerry users to print with one app to 
three cloud solutions: HP ePrint-enabled service printers, HP Enterprise service printers and HP Public Print service printers. 

—  Through HP’s collaboration with St. Joseph Communications and PrinterOn, mobile printing is now a reality for the more than 32 million annual 
travelers using Toronto Pearson International Airport, courtesy of new ePrintit Kiosks, the latest addition to HP ePrint Public Print locations.

Creating growth in graphics industry 

Furthering the analog-to-digital transformation in graphics printing, the new HP Wall Art Software-as-a-Service offering enables print service providers 
to diversify their portfolios to include custom wall coverings and artwork. 

Austin, Texas based New Era is the largest limited-edition fine art publisher, printmaker and artisan framer in the world serving design professionals. 
The first company to adopt the solution, New Era’s interior design customers can create easy and affordable removable wall art that meets precise 
sizing and design specifications, expressing their clients’ personal style.

Empowering the creative

HP is empowering consumers to do more with their photos than ever before, while also enabling retailers to capitalize on the growing retail publishing 
market, which generated sales of $33 billion worldwide in 2010 and is projected to grow at four percent annually through 2014.(3)  

—  Customers at 2,600 Walmart stores and all Meijer stores throughout the United States can now create photo creative merchandise such as photo 
posters, photo books, calendars and greeting cards in-store or online with same day pickup. 

—  HP Faux Canvas, a first-to-market, affordable alternative to traditional canvas that is lighter weight, easier to hang, and features either personal 
photos or licensed content, will be available in time for the holidays with initial availability exclusively at these Walmart stores.  

—  These Walmart customers can now use HP in-store kiosks to access their photos from Snapfish.com, Walmart.com and, coming soon, Facebook 
accounts. 

—  Making the photo organization and creation experience more convenient and efficient, a new online photo organizer from Snapfish by HP features 
advanced facial recognition algorithms.

www.hp.com


Hewlett Packard Company - 7/6/2011

HP Introduces Upgrade Package for HP Scitex XP2300 Printer

HP today introduced a new upgrade package for the HP Scitex XP2300 Printer that allows print service providers (PSPs) to confidently print on a range 
of media and reduce downtime with the ability to print a variety of applications with one set of inks.

Designed for high-volume PSPs interested in a UV-curable alternative to solvent ink printing, the HP Scitex XP2300 Printer now offers new billboard print 
modes for printing directly on inexpensive banner materials, which could previously be used only with solvent technologies. With these print modes, 
designed for HP Specialty Billboard Scitex Inks, customers can achieve a glossy or matte finish using one ink and reduce the time spent switching 
inks between print jobs. Customers who install the upgrade also begin receiving support through HP Scitex Print Care, a set of tools and services 
that anticipate technical issues, enable remote diagnosis and provide performance information.

“Since introducing the HP Scitex XP2300 Printer, we have been working closely with our customers to identify the features that would enable them to 
move more jobs from their solvent devices to this proven, UV-curable platform,” said Yariv Avisar, vice president and general manager, Scitex Large-
format Solutions, HP. “The upgrade package allows our customers to create a competitive advantage with more a productive, cost-effective UV 
solution that also reduces the impact of printing on the environment.”

HP Scitex XP2300 Printer owners that want improved versatility and productivity with the benefits of HP Scitex Print Care can seamlessly upgrade with the 
HP Scitex XP2300 Upgrade Package, available worldwide on September 15.

www.hp.com


Hewlett Packard Company - 6/24/2011

HP Offers Large Format Photo Negative Solution for Black and White Photo Prints

HP today announced a free, downloadable software application for the HP Designjet Z3200 Photo Printer series that enables professional 
photographers to generate large-format photo negatives for the production of high-quality, black and white silver halide photo prints. 

HP is showcasing the Large Format Photo Negative solution for the first time at Les Rencontres d'Arles 2011 in Arles, France, during a conference titled, 
“The Best of Both Worlds: Digital Negatives for Black & White Silver Prints” on Tuesday, July 5 at 6 p.m. in Cour des Rencontres, Rue Fanton.

Available in September, the Large Format Photo Negative software package includes a paper preset for the HP Designjet Z3200 Photo Printer series 
that allows photographers to print a digital negative from a film, scanned or digital capture file onto a transparent substrate. Once printed, these 
large-format photo negatives can be used as masters to produce high-quality black and white fine art prints through a contact process. The final 
print size is the same as that of the transparency, allowing an original 35 mm negative to be blown up as large as a 44-inch print. 

“Last year, HP introduced a solution for creating high-value platinum prints, combining the best of conventional and digital techniques for the 
benefit of photographers and their fine art clients,” said Santiago Morera, vice president and general manager, Designjet Large-format Printing 
Solutions, HP. “Once again, HP is meeting photographers’ needs with an innovative solution for more popular and affordable silver halide prints, 
demonstrating our commitment to helping photographers produce, showcase and archive their work.” 

While writing on film from digital data is not new, the Large Format Photo Negative solution offers one of the simplest, least expensive and highest-quality 
options available on the market. Users only need to have access to an HP Designjet Z3200 Photo Printer, the correct media and the free software 
package from the HP website to produce photo negatives. The Large Format Photo Negative solution can be used with any silver halide papers, 
including fixed or variable grade, and can be used to produce large-format prints from 35 mm images, enhance images from old or damaged negatives 
or archive digital files physically on film and paper. 

Picto, a professional photo lab based in Paris, has been using the solution to produce large format photo negatives and meet their photographer clients’ 
needs for a simple way to create silver halide, large-format prints or hardcopy image archives from negatives. 

“The Large Format Photo Negative solution from HP meets a long-standing demand we have heard from our clients,” said Philippe Gassmann, chief 
executive officer, Picto. “We tried several options, but this is by far the most flexible and easy to use, allowing us to offer top-quality, affordable silver 
halide prints from original negatives.”

www.hp.com


Hewlett Packard Company - 5/12/2011

HP Introduces Web-connected, Large-format ePrinters for Design Professionals

HP today expanded its portfolio of web-connected HP Designjet ePrinters that make large-format printing easy and offer instant file access to professionals 
in the architecture, engineering and construction industries.

The new HP Designjet T1300 ePrinter primarily serves large work groups, while the HP Designjet T790 ePrinter is tailored for small, mobile technical 
design teams. Both devices simplify the large-format printing and content-sharing process so design professionals can focus on building and executing 
their ideas. With HP’s web-connected ePrinters, users can:

Plug in a USB thumb drive or connect a laptop directly to the device to print with driverless printing 
Print from and scan directly to the web without a computer and preview projects through the large-format industry’s only color touchscreen interface, 
now with direct access to HP ePrint & Share,(1) a free cloud-based solution 
Print remotely from a computer or smartphone(2) to any web-connected HP Designjet with HP ePrint & Share(1) 
Design without interruption and protect their investment with automatic software updates through the web-connected server 

“Last year, HP announced the first web-enabled, integrated multifunction printer priced below $9,000, which introduced an improved way to collaborate 
and share large-format content,” said Santiago Morera, vice president and general manager, Designjet Large-Format Solutions, HP. “Today, HP is 
dramatically simplifying the large-format printing experience by enabling our customers to print and upload their personal content to and from the 
web in an instant and access their files where the job takes them.”

HP also announced a free firmware upgrade for all existing HP Designjet T2300 eMFP customers, expected to be available May 20. The update 
provides immediate access to HP ePrint & Share(1)from the printer’s touch screen, making the HP Designjet T2300 eMFP the industry’s first 
web-connected large-format printer with print, scan and copy functionality.

“The HP Designjet T2300 eMFP enables a more streamlined process of communicating changes, making sure everyone is aware of what’s happening in 
real time,” said Marcelo Spina, co-principal of PATTERNS, a Los Angeles-based architectural practice. “Now we can redline directly on the drawings, 
scan them and share them through HP ePrint & Share knowing that our hand annotations will be accurately seen and read by the entire team.”

The next generation of HP Designjet printing solutions

The first large-format ePrinter designed for work groups, the HP Designjet T1300 ePrinter helps teams to meet tight deadlines and printing peaks by 
offering two media rolls and smart switching as well as the ability to print up to two A1/D-sized prints per minute. Features such as an Embedded 
Web Server, which offers user access control, and Secure Disk Erase meet advanced security needs.

Offering the simplicity of a plug-and-play device with the collaboration features of HP ePrinters, the HP Designjet T790 ePrinter series enables 
small teams to produce high-quality computer-aided design drawings while collaborating with colleagues in a connected work environment. 
Available in 24- or 44-inch models, the device features an easily accessible top-loading roll and8 gigabytes of memory, allowing users to print 
complex files with ease. 

“The HP Designjet T790 ePrinter saves me time, money and resources,” said Charles H. Byrd, founder and president of IntelliStructures, a Middleburg, 
Va.-based developer of structural insulated panels. “As a small company, that’s very important to me. I don’t have to outsource printing, and I control 
when, how and on what media I print.”

Simplifying the printing and sharing of large-format files

HP ePrint & Share is a printing and sharing tool that allows designers to easily locate and access their large-format plans on the cloud, and to adjust 
page layouts, preview print pages and create print-ready files from a single screen. Users also can upload files with a single click while printing is in 
process to quickly and easily share designs with remote project teams.(2) 

HP ePrint & Share is available as a download at no additional cost for HP Designjet customers. It also is accessible from the color touchscreen of the 
web-connected HP Designjet T2300 eMFP and HP Designjet T1300 and T790 ePrinters.(1)

With the HP ePrint & Share plug-in for AutoCAD, users can access HP ePrint & Share directly from Autodesk’s industry-leading AutoCAD design 
and documentation application and create print-ready files with just one click. Additionally, a license of AutoCAD Raster Design software, included 
with the purchase of the HP Designjet T2300 eMFP, enables the full scanning of sketches, printed plans or blueprints, which can then be 
digitized and vectorized for further design work.

“Both Autodesk and HP are dedicated to providing our customers with solutions that enable them to do what they do best – design and create amazing 
things,” said Amy Bunszel, vice president, AutoCAD products, Autodesk. “The HP ePrint & Share plug-in makes printing from AutoCAD easier than 
ever, saving customers valuable time and enhancing productivity.”

www.hp.com


Hewlett Packard Company - 4/28/2011

HP Helps Print Service Providers Increase Versatility and Productivity

HP today unveiled the latest additions to its Latex Printing Technologiesportfolio to boost productivity and expand application versatility for print 
service providers, while delivering high image quality and lowering the impact of printing on the environment.

On display inHP booth 4543 at the ISA International Sign Expo 2011, the new offerings include:

The HP Scitex LX850 Printer, a 126-inch (3.2 m) latex ink printer that delivers maximum versatility and productivity with multiple workflow features, 
including dual-roll, roll-to-free fall and roll-to-collector handlingand an ink collector. 
The HP Scitex LX820 Printer, a 126-inch (3.2 m) latex ink printer that offers high productivity at a lower price in a roll-to-roll configuration. 
HP LX610 Latex Scitex Inks, which produce rich blacks and glossy results on banners and self-adhesive vinyl, plus improved water resistance 
on fabrics.
HP PVC-free Wall Paper, available June 1, is now made with FSC®-certified(3)paper from well-managed forests and is GREENGUARD 
Children & Schools Certified, allowing customers to offer bold, colorful indoor murals without distracting odors.
HP also announced new software to help streamline workflows, including HP SmartStream Designer Version 5.1 for creating, 
preparing and collating personalized campaigns from HP Scitex printers and the GMG ColorServer Suite, a color management software from 
HP Solutions Business Partner GMG for HP Scitex large-format printers.

“Today’s announcement marks the next development in what has proven to be a revolutionary technology platform for the sign and display market,” 
said Yariv Avisar, vice president and general manager, Scitex Large-format Solutions, HP. “With more than 5,000 HP Latex Ink systems installed 
worldwide, HP is offering customers the competitive advantages needed to differentiate their businesses and capture new growth opportunities.”

HP Scitex LX850 and LX820 Printers boost productivity

Delivering high image quality at production speeds, the HP Scitex LX850 Printer allows customers to accelerate their large-format workflows. The device 
also enables customers to expand their application versatility with a built-in ink collector for direct-to-fabric printing(2)on flag fabrics. A scaled-down 
version of the HP Scitex LX850 Printer, the new HP Scitex LX820 Printer, is available with an optional dual-roll kit upgrade.

“We print 13,000 to 16,500 square feet a month, and while we didn’t lack output capacity, competition remains fierce and profit margins have been 
squeezed,” said Jose Año, general manager at Marc Marti, a Valencia, Spain-based print service provider. “The HP Scitex LX850 Printer’s versatility 
gives us extraordinary image quality on a range of economical, uncoated media and substrates, while differentiating our products from those using 
solvent-based inks.”

Both the HP Scitex LX850 and LX820 Printers work together with the new HP LX610 Latex Scitex Inks. Alternatively, customers can install HP 3M 
LX600 Specialty Latex Inks(6)to offer graphics backed by the 3M™ MCS™ Warranty, one of the most comprehensive warranties in the industry. The 
warranted durability period for vehicle graphics made with the HP 3M LX600 Specialty Latex Inks and 3M media has been extended from four years to 
five years by 3M, and 3M Panagraphics™ III Wide Width Flexible Substrate has been added.

The HP Scitex LX850 Printer and the HP Scitex LX820 Printer are expected to be available on May 1 and June 1, respectively.(7)

HP LX610 Latex Scitex Inks offer proven quality, durability

Capable of producing eye-catching images with rich blacks and glossy results on banners and self-adhesive vinyl, the new HP LX610 Latex Scitex 
Inks continue to set the standard for high-quality sign and display output. The inks produce prints with display permanence and scratch, smudge and 
water resistance comparable to low-solvent inks.(8)Plus, the new formulation offers improved water resistance(1)on fabrics,(2)further expanding high-
value soft signage application capabilities.

“The advantage of being able to print on textiles with the HP LX610 Latex Scitex Inksis that, unlike dye sublimation, it’s just print and go,” said León 
Gateño, owner, Target Graphics, a Mexico City-based print service provider. “The upgrade process was very easy and we were printing right after 
the HP technician finished.”

Customers with HP Scitex LX600 or LX800 Printers(9)can benefit from the new inks – as well as double-sided printing capabilities(10)for blockout 
banners – by purchasing the HP Scitex LX610 Inks Upgrade Kit.

The HP Scitex LX610 Inks Upgrade Kit is expected to be available May 1 and can be installed by an HP technician in one day.

Workflow solutions from HP and GMG facilitate VDP, color management

HP SmartStream Designer is an easy-to-use application that generates variable data elements for marketing campaigns, such as images, text and colors, 
and is also a simple imposition tool for HP Scitex presses. The new HP SmartStream Designer Version 5.1 includes key improvements, such as HP 
Photo Enhancement to automatically improve variable images and the best fit feature, which optimizes paper usage.

Designed for customers with complex requirements like multipress uniformity and color standards, the GMG ColorServer Suite simplifies color 
conversions between color spaces using predefined HP Scitex printer settings for the HP Scitex FB7500, TJ8300and TJ8500Printers. GMG 
SmartProfiler software calibrates the output device and creates color profiles for wide-format printers. The GMG ColorServer Suite for HP Scitex 
printers is now available through GMG distributors and resellers.

www.hp.com


Hewlett Packard Company - 4/7/2011

HP Designjet L25500 Printer Sales Outpace the Market in North America, Latin America Regions

HP today announced that the HP Designjet L25500 Printer is the top-selling large format printer in its class(1)in the North America and Latin America 
markets.

"Recent sales results indicate the positive impact the HP Designjet L25500 Printer is having in the industry as a viable alternative to solvent-based 
printing solutions," said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. "A variety of customers, 
including small and midsize digital print and sign shops, copy shops and photo labs, are benefiting from the flexibility of the HP Designjet L25500 
Printer to gain a competitive advantage and seize new growth opportunities, while also reducing their environmental impact."

Available in 42- and 60-inch models, the HP Designjet L25500 Printer offers print service providers unrivaled versatility,(2) with quality and durability 
comparable to eco-solvent devices,(3) while reducing the impact of printing on the environment. The printer’s HP Latex Inks produce odorless(4) 
prints, are non-flammable and non-combustible(5) and contain no hazardous air pollutants.(6)

Since its introduction in October 2009, the HP Designjet L25500 Printer has received numerous industry accolades. Most recently, it received top 
honors from Business Equipment Research & Test Laboratories (BERTL), a leading authority on wide-format analysis, including:

A BERTL’s Best Award for Best Eco-Friendly Wide Format Inkjet Printer awarded for the HP Designjet L25500 Printer’s potential to help wide-format 
specialists succeed in a rapidly developing marketplace. 

An Exceptional Certified Five Star rating awarded in recognition of the printer’s ability to deliver indoor and outdoor applications on a wide range of media 
with outstanding print quality, while meeting the needs of environmentally conscious customers. 

In addition, HP Latex Inks earned a BERTL's Best Award for Best Innovation in Environmentally Friendly Ink, signifying BERTL’s belief that the inks will 
help shape the future market.

www.hp.com


Hewlett Packard Company - 11/9/2010

John E Wright Ensures Photo-Quality Print With New HP Designjet Z6200 Photo Printer

Challenge
•     Create optimum quality photographic prints on behalf of renowned international photographer for display at major exhibition.
•     Strengthen a110-year old print service heritage and reputation for high-quality output and impressive customer service.
•     Ensure future business growth and versatility of print offering.
 
Solutions
•     Installation of the HP Designjet Z6200 Photo Printer, to meet the requirements of photographic print project.
•     HP Professional Satin Photo Paper
•     HP Hahnemühle Smooth Fine Art Paper
 
Results
•     Reproduction of superior photographic output that does justice to photographer’s image capturing expertise.
•     Added edge to company’s ability to meet increasing customer demands for improved quality and increased turnaround times.
•     HP Designjet Z6200 Photo Printer compliments existing array of HP large format portfolio to increase versatility.
 
Ensuring long-term survivability and profitability in today’s printing industry requires a blend of attributes that embrace solid business acumen, an ability to fulfill 
customer needs and continued investment in the latest digital printing technology. One company that can genuinely lay claim to having successfully 
harnessed all three is Nottingham (UK) based exhibition and display graphics company, John E Wright & Co. Ltd.
 
From modest beginnings dating back to 1900, the fourth generation company is now a flourishing enterprise with a £6 million annual turnover. Today, it is the 
leading supplier of services and supplies to the CAD and graphic design communities throughout the Midlands region.
 
According to John E Wright’s managing director, Tony Barnett, its arsenal of HP large format printers is instrumental to the company’s success, securing
repeat business and winning new customers. The most recent acquisition is the HP Designjet Z6200 Photo Printer, which features aqueous-based HP 
Vivid Photo Inks, delivering high-quality output and the highest speeds of large format printers in its price class.(1)
 
“Despite only being installed during the summer, the HP Designjet Z6200 was integrated instantly into our print operations,” explained Barnett. “We were 
familiar with the print quality and speed of HP’s Designjet technology having already installed a fleet of HP Designjet Z6100 Printers and were up and 
running with the Z6200 within an hour. Since its installation, we have mainly used it for running heavy-weight coated and HP Instant Dry Media, as well as 
for specialty media like canvas, water-color, pop-up and roll up banners.”
 
UK’s largest curated photography festival in the frame
The HP Designjet Z6200 proved pivotal to the company’s role behind this year’s Brighton Photo Biennial. Now in its fourth year, the Brighton Photo Biennial 
comprises of nine exhibitions presenting the work of international artists from a range of cultural backgrounds, premiering recent work and exhibiting historical 
work in new contexts.
 
“We were tasked with printing the work of renowned Dutch photographer, Wout Berger, one of those whose photographs were featured,” explained Alan 
Edwards, technical director, John E Wright. “It was naturally critical to ensure the true reproduction of the photographs and we were especially mindful of the 
need to accurately maintain the vivid black and white tones.”
 
To produce Berger’s exhibit, John E Wright also used HP Inks, HP Media, an HP DreamColor Monitor and DreamColor Advanced Profiling Solution. This 
complete HP workflow enabled the company to print professional photo quality color, black and white prints.
 
Increased quality and efficiency with HP Vivid Photo Inks
The Z6200 uses new HP Vivid Photo Inks for improved scratch resistance. Its eight-ink printing system features HP Chromatic Red ink, enabling coverage of 
up to 95 percent PANTONE® Colours,(2) and greater ink efficiency with the ability to print the same output using up to 44 percent less ink than preceding 
HP technologies.
 
Increased speed of proven Z-Series technology enhances company offering
Barnett emphasized the collective benefits delivered by the HP Designjet Z6200. As well as ease-of-use, these include print speeds of up to 140m2 per 
hour (1500 ft2/hour).
 
“HP’s Z-series technology had already proven its worth in delivering to our customers’ demanding expectations,” explained Barnet. “As a result, we knew that 
we could depend upon the Z6200 to deliver on its claims, and believe me it does. Compared to its predecessor, the Z6200 significantly enhances our 
service capability by affording us an increase in speed of around fifty-percent. This greatly improves our workflow and gives us the capability to meet 
increasingly tight deadlines.”
 
Barnett’s objective is to implement additional Z6200’s as a successor to John E Wright’s fleet of HP Designjet Z6100s installed in the company’s eight 
branches across England. “When it comes to exhibition and display applications, it’s only logical that the Z6200 will eventually become the workhorse of 
our entire operation,” said Barnett. “It boasts the high productivity and outstanding quality benefits that are pre-requisites for printing roll-ups, pop-ups, 
print/mount/seal graphics and anything else needed in this particular sector.”
 
Varied hardware portfolio includes move to Latex technology
By rolling out the Z6200 across its multi-site operation, John E Wright will be bolstering its existing portfolio featuring the latest HP large format printers. “We 
undertake an array of different graphic arts projects, and as well as focusing on exhibition and display work, our other specialty covers retail/point-of-sale 
(POS) graphics,” Barnett explained. “Alongside our HP Designjets, we use HP Scitex flatbed UV curable technology, enabling us to provide high-quality, 
cost-effective POS materials for retail customers spanning fashion to DIY and everything in between.”
 
John E Wright has recently installed HP’s Latex technology, an HP Designjet L25500 Printer, to meet increasing customer demands for the utilization of 
technologies that help reduce the impact on the environment.
 
“An added benefit of installing HP’s Latex technology is that we have now managed to qualify for the stringent ISO 14001 environmental accreditation as 
a direct result of the benefits Latex technology brings to the business,” said Barnett.
 
Looking ahead, with HP as his primary supplier, Barnett expressed confidence that his business is equipped to meet the needs of its customers. “Companies 
like HP are constantly developing new technologies, and while we’re not privy to what’s going on R&D wise, I’m confident that they’re already looking to 
the future. As someone at the helm of a 110-year old company, this in itself gives me immense assurance that HP’s technology will ensure our continued 
growth and position at the forefront of our market for many years to come.”

www.hp.com


Hewlett Packard Company - 11/1/2010

HP Announces Availability of Collaborative ePrint & Share Solution for Technical Design Professionals

Design professionals in the architecture, engineering and construction industries will be able to save time, improve collaboration and reduce review cycles 
using the industry’s first web-ready large-format printing solution – available today.

The new HP ePrint & Share and HP Designjet T2300 eMultifunction Printer (eMFP) solution allows design teams to easily access, share and print large-format 
project files online anytime, anywhere.(1) HP also introduced new HP Graphics Solutions Partner Program offerings that come bundled with the HP Designjet 
T2300 eMFP to help simplify and improve the technical design process.

“In September, HP announced a breakthrough in the way design professionals can collaborate and share information through its ePrint & Share platform and 
the new HP Designjet T2300 eMFP,” said Santiago Morera, vice president and general manager, HP Designjet Large-Format Solutions, HP. “Today, HP is 
making this innovative solution available to allow technical design professionals to reduce review cycles and unleash their creativity.”

The world’s most collaborative printing solution
The HP ePrint & Share platform revolutionizes the way design professionals manage project workflows. Available for download at 
www.hp.com/go/eprintandshare, HP ePrint & Share allows architects, engineers and construction professionals to directly scan project files to the cloud, 
quickly print and access plans from the road, share designs with remote project teams(1) and seamlessly collaborate with design partners around the world.

HP ePrint & Share is available for all HP Designjet customers and will be accessible from the touchscreen of the HP Designjet T2300 eMFP(2) – the 
industry’s first web-ready large-format printer with scan, print and copy functionality.(1) Designed to match today’s collaborative and mobile work styles, the 
new printer allows technical design professionals to easily scan and upload documents to the web and to print drawings wherever needed.(1)  

Autodesk solutions for end-to-end workflows
HP and Autodesk, a leader in 3-D design software, are providing a completely integrated workflow solution that helps design professionals improve efficiency, 
collaboration and productivity on every project, from start to finish.

Autodesk software solutions bundled with every HP Designjet T2300 eMFP purchase include:
—    A new HP ePrint & Share plug-in, which allows customers to simplify their printing directly from AutoCAD, industry-leading software that offers powerful tools 
for exploring design concepts and accelerating documentation
—    AutoCAD® Raster Design,(3) which enables the full scanning and vectorization of sketches, printed plans or blueprints, is one of the leading raster 
applications for design professionals who need to use or reuse scanned paper draw­ings to manage, convert, analyze and edit those images in AutoCAD 
software and applications based on AutoCAD.
“With the new HP Designjet T2300 eMFP, architects and designers can scan existing drawings and blueprints, and then rasterize and vectorize them through 
AutoCAD Raster Design, and then bring them into AutoCAD for editing,” said Amy Buszel, senior director, AutoCAD Products, Autodesk. “Beginning a project 
with a CAD file instead of manually creating a design in AutoCAD based on paper files is a much more efficient process.”

Trial version of Scan2CAD software from Softcover
Also bundled with each HP Designjet T2300 eMFP is a 30-day trial version of Softcover International’s Scan2CAD software. Customers who have purchased 
an HP Designjet T2300 eMFP also will be entitled to a significant discount on Scan2CAD software, version 8.

With Scan2CAD, users can quickly scan drawings and printouts into Drawing eXchange Format (DXF) files suitable for editing in any PC computer-aided 
design (CAD) program using Softcover’s automatic raster-to-vector and PDF-to-CAD conversion technologies. The program can extract CAD-editable data 
from a variety of formats, including single- or multipage vector PDFs, single- or multipage raster PDFs, single- or multipage hybrid PDFs (raster and vector), 
and scanned (raster) images created with desktop/large-format scanners and saved in many standard image file formats, including BMP, CAL, CIT, JPEG, 
TIFF and PNG.

www.hp.com


Hewlett Packard Company - 10/13/2010

HP Introduces New Solutions and Partnerships to Improve Large Format Workflows at 2010 SGIA Expo

In the city unrivaled for its eye-catching signs and displays, HP today announced new solutions and services for improving large-format printing workflows and 
helping customers grow market share, including a new 3M and HP-branded latex ink backed by the 3M™ MCS™ Warranty for finished graphics.

At SGIA 2010, a leading industry conference for the sign and display industry, HP also announced new partner solutions certified by HP for JDF 
interoperability and the HP Edition of gold partner Mediawide’s Brandmark, a web-to-print offering designed exclusively for HP large-format customers.

“With more than 20 high-quality, productive large-format printer models, HP is driving the transformation from solvent-ink printing to latex and UV,” said Jan 
Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. “Our customers, in turn, can transform their businesses by using 
our top-quality print solutions and taking advantage of HP’s aggressive steps to take time and cost out of the production workflow.”

New solutions in the HP booth No. 2339 include the HP Scitex LX800 and LX600 printers – part of a complete selection of HP Latex Printing Technologies 
at the show – plus the high-volume HP Scitex TJ8600 Printer, the HP Scitex FB700 and FB500 UV-curable flatbed printers and the HP Designjet Z6200 
Photo Printer. Also on display at SGIA, the HP Scitex FB7500 Printer now offers HP Print Care services to help customers maintain uptime and smooth 
operations with enhanced diagnostics and guidance tools, remote assistance and production information.

HP Latex innovation with 3M comprehensive warranty
New HP 3M Specialty Latex Inks allow print service providers (PSPs) to produce finished graphics backed by the 3M™ MCS™ Warranty, one of the most 
comprehensive warranties in the industry. When used with approved HP Latex Printing Technologies and 3M media, HP 3M Specialty Latex Inks offer high 
image quality and a wide color gamut with prints that are covered with credit or replacement of 3M materials for the life of the warranted graphics installation. 
This warranty complements existing warranties for the HP Scitex LX Printer series from HP and from Avery Graphics.  

HP Latex Printing Technologies deliver quality and durability comparable to solvent and eco-solvent technologies,(1) while reducing the impact of printing on 
the environment. As a result, HP Latex inks have gained tremendous market acceptance. To date, HP has shipped more than 3,000 latex ink printing 
systems, which customers have used to produce more than 100 million square feet of materials.(2)

Additionally, HP’s booth at SGIA includes the HP Scitex LX800 Printer, which received a Must See ’Ems award from the Graphic Arts Show Company on 
Oct. 2, recognizing the 126-inch-wide printer’s status as one of the most compelling large-format technologies shown at the recent Graph Expo show.

Leading industry workflow solutions ‘HP Certified for JDF’
HP is also providing updates at the show since being selected to help define open JDF standards for the large-format market as chair of The International 
Cooperation for the Integration of Processes in Prepress, Press, and Postpress (CIP4) Organization’s Wide Format Workgroup. The initiative is designed to 
resolve interoperability shortfalls between web-to-print tools, production devices, raster image processors (RIPs) and digital front ends so that they work 
together to streamline wide-format printing workflows for increased productivity.

In support of its activities with CIP4, HP has created a new “HP Certified for Wide Format Printing JDF Exchange” program for third-party workflow solutions. 
HP certification assures that workflow solutions exchanging JDF will interoperate properly with each other. This enables PSPs to easily build an e-storefront 
to market their services, take advantage of production automation tools to reduce costs and differentiate their service offerings through automated customer 
relationship management tools.

HP is announcing the first alliance partners and solutions to achieve certification through the program, (3) including:

Caldera CopyRIP, an easy-to-use RIP featuring fast preflight and preview features and advanced spooling control; Caldera VisualRIP+, a RIP solution for 
large-format print and cut, which includes unique features for higher productivity and options for cost and price management, contour or XY cutting and 
color calibration; and Caldera GrandRIP+, a flexible and powerful production workflow software dedicated to wide and extra-wide format print and 
print-to-cut professionals 

ColorGATE Productionserver 6, the universal production RIP for digital large-format printing with easy, stable, fast and cost-effective production in high-end 
quality; and ColorGATE Web To Print, a powerful e-commerce system designed to operate professional online shops for digital large-format printing 

Cyrious Software, an estimation and business management software designed to dramatically improve productivity and profitability with tools for pricing and 
costing, order entry, credit card processing, invoicing, production management and order tracking, shipping, inventory, accounting, customer relationship 
management and scheduling, marketing and sales management 

 Four Pees PrintFactory software, version 4, a complete production suite for banner, sign and super wide format printing that provides all professional job 
preparation and file correction tools needed to produce customer jobs faster, with minimum waste and with guaranteed results 

GMG ColorServer, which reduces the time needed to normalize PDF files by providing automated color conversions from various color spaces; and GMG 
SmartProfiler to reduce the complexity of calibrating and profiling different output devices, such as digital presses or large format systems 

ONYX ProductionHouse, version X10, which provides automated, print-only and print-and-cut workflows, 32-bit integrated color management, job 
preparation and archiving 

Printable Marcom Central, a vendor-hosted (SaaS) web-to-print system that provides an automated solution for creating, printing and managing the delivery 
of static, versioned and variable data pieces using predefined, press-ready PDF templates 

Customized collateral in an innovative web-to-print workflow
The custom version of MediaWide’s Brandmark is a web-based collaborative workflow that allows PSPs to customize marketing collateral according to a 
client’s brand identity. PSPs can use Brandmark to localize brand content and adapt it to different collateral types, sizes and languages across a wide range 
of outlets. Brandmark’s comprehensive campaign-scheduling and process management workflows simplify approvals, ordering and delivery, allowing PSPs 
to reduce time to market.

In addition to developing this version of its Brandmark solution, available only to HP customers, Mediawide is one of the newest members of the HP 
Graphics Solutions Partner Program.

www.hp.com


Hewlett Packard Company - 10/7/2010

Dscoop Announces Webinar for Large-Format Members

Dscoop (Digital Solutions Cooperative) announces a digital finishing Webinar for the HP large-format and Scitex community. Dscoop recently expanded its 
scope to provide education and resources for the large-format and Scitex community, making it the go-to resource for all HP Graphic Arts customers. For HP 
large-format press owners, Dscoop membership is free for the first year. 

This Webinar is focused on helping HP equipment owners grow their business. Presented by recognized industry experts, Dscoop Webinars provide 
convenient, online education and professional development opportunities to both owners and operators of HP presses. Webinars are free for Dscoop 
members. To register for this Webinar, visit www.dscoop.org.

Date: Tuesday, October 19, 2010

Time: 12:00 p.m. CDT
Wide-Format Market Developments and Growth Opportunities

Presented by Tim Greene, InfoTrends

Discuss the latest wide-format graphics market developments, including production technologies (solvent, UV, Latex) and how they are developing. This 
Webinar examines the wide-format graphics print volume by application, and illustrates growth areas and growing vertical markets.

www.hp.com


Hewlett Packard Company - 9/21/2010

HP Introduces Industry’s Fastest Production Photo Printer at Photokina 2010

Today at Photokina 2010, HP announced the HP Designjet Z6200 Photo Printer series with HP Vivid Photo Inks, delivering high-quality output and the 
highest speeds of large-format printers in its price class.(1) 

Designed for photo labs, digital print shops, advertising agencies, design firms and commercial printers, the HP Designjet Z6200 Photo Printer series delivers 
photo-quality prints with a resolution of 2,400 dots per image (dpi) and versatility for indoor applications from line drawings to photographic output to signage. 
It is also 50 percent faster than its predecessor, the HP Designjet Z6100 Printer, with speeds up to 1,500 square feet per hour.

The new HP Vivid Photo Inks offer improved scratch resistance, gloss levels and gloss uniformity and a wider color gamut with deeper blacks than previous 
HP inks. The printer’s 8-ink printing system also features HP Chromatic Red ink, which enables up to 88 percent PANTONE® coverage,(2) and greater ink 
efficiency with the ability to print the same output using up to 44 percent less ink than preceding HP technologies.

“HP’s next-generation printing technology allows our customers to quickly evolve their businesses with new product and service offerings that scale 
alongside their clients’ changing needs,” said Santiago Morera, vice president and general manager, Designjet Large-format Printing Solutions, Imaging 
and Printing Group, HP. “To meet those needs, the HP Designjet Z6200 Photo Printer is a true workhorse, delivering high speed and productivity on 
every application, including those that demand the best quality.”

Imagic uses HP Designjet Z6200 Photo Printer for high-quality Earhart exhibit

Imagic, a beta customer for the HP Designjet Z6200 Photo Printer, is a leader in the design, production and installation of fleet and transit graphics with 
headquarters in Burbank, Calif. Using the new device, Imagic recently produced a high-visibility exhibition of 65 unpublished photographs of aviator Amelia 
Earhart. The photos, which were recently discovered by an archivist at Matson Navigation Co., were taken of Earhart during a two-week vacation to Hawaii 
in 1934, after which she became the first person to fly solo back to California, and during her last trip to Hawaii in March 1937.

“The HP Designjet Z6200 Photo Printer was the perfect choice for the production of the Amelia Earhart exhibit because it allowed us to produce high-quality, 
neutral black-and-white and sepia prints with an exceptional grayscale and high speeds,” said Paul Elmi, owner, Imagic. “We were pleased with the 
noticeable increase in productivity provided by the HP Designjet Z6200 Photo Printer as well as the increased control over ink limiting and saturation, which 
is extremely useful when producing backlit displays or prints with skin tones and shadows, like the Earhart project.”

The black-and-white and sepia-toned exhibition of prints up to 60 x 80 inches is currently on display at the historic Royal Hawaiian hotel in Waikiki Beach, 
Hawaii. In addition to the large-format canvas prints, Imagic also produced eight 30 x 40-inch boards on photo gloss paper to create a timeline of Earhart’s 
accomplishments. 

HP Designjet at Photokina 2010

HP will showcase the HP Designjet Z6200 Photo Printer series at Photokina 2010, in Cologne, Germany, Sept. 21 - 26 in the HP stand in Hall 4.1. HP will 
also demonstrate the new Large Format Photo Negative application produced on the HP Designjet Z3200 Photo Printer and tagged with ARTtrust. The 
Large Format Photo Negative media profile is now available for download to the HP Designjet Z3200 Photo Printer here.

The HP stand will feature the HP Designjet Z5200 PostScript® Printer, a simple, affordable device for copy shops, quick-printing firms and other small 
commercial print businesses interested in entering the large-format market. Also on display will be the HP Designjet L25500 Printer, featuring HP Latex 
Printing Technologies and delivering unrivaled versatility(3) for a variety of outdoor and indoor large-format applications. 

The HP Designjet Z6200 Photo Printer series is expected to be available worldwide on Nov. 1. The price for the 42-inch model is $8,995 and for the 
60-inch model is $15,995.

www.hp.com


Hewlett Packard Company - 9/20/2010

HP Unveils World’s Most Collaborative Large Format Printer

HP today unveiled new products and solutions, including the world’s most collaborative printer,(1) that enable technical design teams to easily access, share 
and print large-format project files online anytime, anywhere.

The new suite of products helps design professionals in the architecture, engineering and construction industries collaborate across multiple locations, 
streamline processes and reduce costs. It includes:

The HP Designjet T2300 eMultifunction Printer (eMFP) – the industry’s first web-ready large-format printer with scan, print and copy functionality.(1) Designed 
to match today’s collaborative and mobile work styles, the new system makes it easy to share and manage content with project members around the world.

HP ePrint & Share – which allows design professionals to automatically create, print, share and manage project files online using desktop or mobile devices.(2)

The HP Designjet T7100 Printer – a high-speed monochrome and color printing system with breakthrough total cost of ownership compared to competing 
technologies.(3)

“Today’s announcement is much more than a printer, it is a tool to transform the design process,” said Christopher Morgan, senior vice president, Graphics 
Solutions Business, Imaging and Printing Group, HP. “With the HP ePrint platform extended to the technical market, design professionals now can focus on 
building and executing their ideas, rather than on managing cumbersome design and print processes.”

HP Designjet T2300 eMFP offers web-ready solution for designers 

Created for medium and large architecture, engineering and construction firms and enterprise businesses, the HP Designjet T2300 eMFP allows design 
professionals to easily scan and upload documents to the web and to print drawings wherever needed(1) – from project team meetings at the main office to 
reviews with clients and even at the construction site. With two online media rolls and simultaneous copy and scan functions, the HP Designjet T2300 eMFP 
is designed to improve productivity at each of these locations by accommodating multiple projects at the same time.

In conjunction with the HP Designjet T2300 eMFP, the new HP ePrint & Share platform simplifies the printing process for technical drawings. Available through
HP ePrintCenter, an online hub for all HP customers to create a custom printing experience, HP ePrint & Share allows architects to easily locate and access 
their plans, adjust page layouts, preview print pages and create print-ready files from a single screen. Users also can upload files with a single click while 
printing is in process to quickly and easily share designs with remote project teams.(2) 

“For us, technology is not only a tool to materialize ideas, but an important partner in a creative process that demands a high degree of mobility,” said Matias 
del Campo, principal, SPAN Architecture & Design. “We are based in Vienna, but our projects are distributed around the world, from construction sites to 
teaching studios to conferences. The HP Designjet T2300 eMFP and HP ePrint & Share make it possible to print and preview files from anywhere(2) and 
provide us with an interface between our digitally heavy design techniques, the networking and distribution of information and the physical world.” 

The HP Designjet T2300 PostScript eMFP includes several industry firsts:

The first color touchscreen interface on a large-format printer for simple one-click scanning, copying and printing operation

The first true large-format multifunction device priced below $8,500, opening the door to in-house large-format printing for more customers(4)

The first driverless printing for direct printing from a notebook PC or USB drive to eliminate print driver and network constraints 

HP and Autodesk are working together to provide solutions that help design professionals streamline the architectural process and build cycle. The new HP 
ePrint & Share plug-in for AutoCAD allows customers to simplify their printing directly from AutoCAD. Additionally, a license of AutoCAD Raster Design included 
with the purchase of the HP Designjet T2300 eMFP enables the full scanning of sketches, printed plans or blueprints, which can then be digitized and 
vectorized for further design.

”By scanning original plans that we use as a basis for design, we save about 50 percent of the time it would take to create a new plan,” said Russ Phillips, 
principal architect at Insight Architects and an HP Designjet T2300 eMFP beta customer. “With the new HP Designjet eMFP, we scan to JPEG or PDF and 
use the image as a background. A plan that would have taken eight hours to develop now takes only four hours.” 

HP Designjet T7100 Printer offers high productivity with significant cost reduction

The HP Designjet T7100 Printer is designed for central reprographic departments in enterprises and reproduction houses. It streamlines print production for 
customers needing to print in monochrome and color – from simple CAD drawings to high-quality presentations. With a competitively low total cost of ownership, 
the printer provides an alternative to devices that print only in monochrome or color and light-emitting diode (LED) technologies, which can be expensive to 
maintain. 

The HP Designjet T7100 Printer features a modular design that allows customers to easily upgrade the device as technology progresses and that helps the 
printer integrate seamlessly into existing IT infrastructures. The printer eases and accelerates print production for customers by offering: speeds of up to 165 
A1 prints per hour, unattended printing with the capacity to manage up to three media rolls and the HP Smart Roll Loading System. 

The HP Instant Printing Pro accessory provides driverless printing, so customers can preview, edit and print files without opening applications or adjusting 
driver settings. The HP Designjet T7100 Printer is available in monochrome or color versions.

www.hp.com


Hewlett Packard Company - 7/6/2010

HP Introduces Large Format Photo Negative Application for Fine-art Quality Professional Photo Editions

HP today introduced a Large Format Photo Negative application that allows professional photographers using 
the HP Designjet Z3200 Photo Printer series to produce fine-art quality prints or hardcopy image archives.

HP is showcasing Large Format Photo Negatives and prints produced with the negatives for the first time at Les 
Rencontres d'Arles 2010 in Arles, France from July 3-13, and at ArtHamptons in Bridgehampton, NY from July 9-11. 

This application is generated with a free software package and the HP Designjet Z3200 Photo Printer series, 
which allow photographers to use a digital file from a film scan or digital capture to produce a photo negative on 
a transparent substrate. Large-format photo negatives can be used as masters to produce high-quality fine art 
prints in a wide range of classic, alternative photographic processes.  These include monochrome or color 
processes, such as cyanotype, photogravure, platinotypes, dye-transfer, gum bichromate and carbro.

“HP’s breakthrough innovation gives fine art photography printmakers an easier way to transform their digital 
files into high-quality, physical originals of their work, addressing one of the key needs we heard from this 
community,” said Santiago Morera, vice president and general manager, Designjet Large-format Printing 
Solutions, Imaging and Printing Group, HP.  “We’re committed to helping professional photographers simplify 
and accelerate the process for producing, showcasing and archiving their art.”

While writing on film from digital data is not new, the Large Format Photo Negative application, developed by 
HP Color Scientist and photographer Angel Albarran, offers one of the simplest, least expensive and highest-
quality options available on the market today. Any professional photographer with an HP Designjet Z3200 Photo 
Printer, the correct substrate and the free software package from HP can produce these photo negatives. The 
software package will be released at Photokina in September.

Photographer Elliott Erwitt uses Large Format Photo Negatives to create new edition of platinum prints

Elliott Erwitt, a Magnum photographer known for his black-and-white candid shots, recently used Large Format 
Photo Negatives to create limited editions of some of his most famous and iconic photos. With the large-format 
negatives, he was able to produce 76 x 102-cm (30 x 40-inch) platinum prints of four of his images on cotton 
paper, including “California Kiss.”

“Platinum printing is the Rolls Royce of photographic reproduction and has traditionally been limited to modest 
dimensions,” said Erwitt. “These new large-format platinum prints with their unusual size are a Rolls Royce and 
Ferrari combined. They are a new and unique way of seeing and experiencing familiar iconic images. The 
resulting four pilot photographs have a luminosity that is not achievable with any other process old or new.”

Erwitt first worked with Gabe Greenberg, famous in the fine art community for high-quality digital prints, to 
retouch and adjust the images in a digital format prior to printing. Once approved, the digital files were printed 
on the HP Designjet Z3200 Photo Printer in the form of large-format negatives with green and black Original 
HP Photo Inks. 

“The negatives we’re getting from our HP printer are unparalleled by anything we’ve done before,” said 
Greenberg, who has worked with noted platinum printmaker Arkady Lvov for eight years, experimenting with 
various inkjet printers to find a streamlined method to create large-format photo negatives suitable for platinum 
printing. “The platinum prints they produce have smooth gradations and even gray areas. These are the 
crème-de-la-crème of prints. We’re ecstatic about the new process!”

With the printed negative in hand, Lvov coated cotton paper with a mixture of platinum salts and various other 
components to make the substrate sensitive to ultraviolet (UV) light. The coated paper and negative were then 
sandwiched together in a vacuum frame and exposed to UV light, causing the reduction of the platinum salt back 
to its metallic state based on the level of opacity from the negative, forming the images. The final prints offer a 
superior range of gray levels, smooth tonal transitions, excellent contrast and good separation in shadows, highlights 
and mid-tones compared to other solutions on the market.

Once final, the platinum print was tagged with ARTtrust, a simple self-certification system from HP that allows 
artists to provide individual identity to any pigment ink print produced on an HP Designjet Z series printer using 
Original HP Photo Inks and any compatible media, including HP fine art printing materials. ARTtrust provides 
traceability and control of authenticity, as well as certified information about print longevity, for each pigment print.

Large Format Photo Negatives at Arles and ArtHamptons

Large Format Photo Negatives and platinum prints produced on the HP Designjet Z3200 Photo Printer and 
tagged with ARTtrust will be on display for the first time at Les Rencontres d'Arles 2010 and ArtHamptons. HP 
will also participate in a conference at Les Rencontres d'Arles 2010 titled Fine-Art Photography and Technology: 
Revolution and Renaissance? at 4:30 p.m. on Thursday, July 8. Attendees can discuss the latest technology 
advancements for the photography community and meet with photographers, printmakers, art collectors and 
galleries while viewing the Erwitt prints.

www.hp.com


Hewlett Packard Company - 6/22/2010

HP Expands Portfolio of Sign and Display Printing Solutions

HP today expanded its portfolio of sign and display printing solutions to accelerate the industry’s conversion 
from solvent-based to UV-curable and latex-based large-format printing.

The company is refreshing its product line to help customers pursue profitable growth opportunities and capture 
a larger share of the growing digital printing market.

At FESPA 2010, the major large-format printing and imaging tradeshow of the year, HP announced:

—    The new HP Scitex FB700 Printer, a versatile 98-inch (2.5-meter) flatbed printing solution that can load, print 
and collect up to six sheets of media simultaneously and offers an optional White Ink Upgrade Kit for specialty 
applications.

—    The first public demonstration of its expanded HP Latex Printing Technologies portfolio, an innovative 
technology that is only offered by HP.

—    Plans to spearhead a group of industry leaders to define open Job Definition Format (JDF) specification 
features for large-format printing, making it easier for print service providers (PSPs) to automate printing jobs 
and accelerate the web-to-print process.

—    The expansion of the HP Large-format Media take-back program to include six new compatible media and 
seven additional participating European countries.

“Since we began shipping latex and UV-curable printing systems, demand has increased steadily as our customers 
recognize the superb image quality, ability to pursue new applications and significant environmental advantages 
over traditional solvent technologies,” said Yariv Avisar, vice president and general manager, Scitex Large-format 
Solutions, HP. “In just two months, we have made significant advancements to our portfolio, including the addition 
of five new UV and Latex printers and new workflow solutions and services offerings, that will help the entire 
industry to transform.”

Expanded portfolio helps accelerate the conversion from solvent to UV and latex 

The HP Scitex FB700 Printer helps PSPs increase their capacity to fulfill customer requests and grow their 
businesses with high-quality prints on virtually any rigid or flexible media. The printer features efficient media 
loading and the ability to print on materials up to 2.5 inches (6.4 cm) thick and up to 98.4 inches (2.5 m) wide by 1
20 inches (3.05 m) long for the production of durable outdoor and indoor applications, including point-of-
purchase displays, tradeshow graphics, interior decorations, banners and furniture.

Advanced features such as an onboard camera, an HP Embedded Web Server and a solid media feed system 
help ensure consistent results and worry-free operation. An easy-to-install White Ink Upgrade Kit also is available 
for the HP Scitex FB700 Printer for specialty applications, such as printing on glass or other substrates for retail 
window displays, creating two-sided or backlit prints, and printing on corrugated substrates for packaging 
applications.

With the addition of the HP Scitex FB700 Printer to its robust portfolio, HP is leading the market transition from 
solvent-based printers to UV-curable technologies, providing profitable new growth opportunities to customers 
through increased productivity and new applications, such as polyethylene billboards and high-quality backlit 
displays. According to analyst firm I.T. Strategies, UV inkjet printer unit sales are forecast to increase 9 percent 
by 2014, while also opening high-volume application markets to UV solutions at the expense of solvent inkjet and 
screen printing.

HP’s latex solutions also are accelerating the conversion from solvent and eco-solvent technologies by offering 
more consistent image quality while delivering comparable performance in terms of productivity, size, durability 
and media choices. By supporting a broader range of applications, latex-based printers offer PSPs more versatility 
and also help reduce the environmental impact of printing. HP’s latex-based solutions have gained tremendous 
market acceptance since their introduction. The company has shipped more than 2,500 printing systems, which 
customers have used to produce more than 5 million square meters of materials.

“Latex printing technology from HP is coming to be seen as a near universal chemistry with a favorable 
environmental impact both for users and in the print workplace,” said Mark Hanley, president, I.T. Strategies. 
“Solvent markets in particular have been placed on the defensive since early this year by HP’s initiative.”

HP’s solutions showcase at FESPA in stand 120, hall B2, also features recently announced printers and solutions 
contributing to the market shift from solvent-based printers to UV-curable and latex technologies, including:

—    The HP Scitex LX800 Printer, a 126-inch (3.2-m) solution that extends the benefits of HP Latex Printing 
Technology to the industrial large-format market

—    The HP Scitex LX600 Printer, a versatile 104-inch (2.6-m) device

—    The HP Scitex TJ8600 Printer, which features full and selective gloss print modes with exceptional quality 
and new HP TJ210 Scitex Inks

—    The HP Designjet Z5200 Printer for copy shops, quick-printing firms and other small commercial print 
businesses interested in entering the large-format market

—    HP Scitex Print Care, a set of tools and services that anticipates technical issues, enables remote diagnosis 
and provides performance information to help customers maintain uptime and smooth operations

—    HP SmartPlanner 3.0, a turnkey job estimation and business planning tool offered to HP Scitex customers 
that accurately estimates jobs, compares digital and conventional output and calculates the complete job cost 

As part of HP’s leadership in driving the solvent to UV and Latex conversion, the company will discontinue sales 
of the HP Scitex XL1500 Printer, which uses solvent inks. In its place, HP offers the HP Scitex XP Series Printers 
with UV inks and the HP Scitex LX Printer series, which are ideal replacements for solvent applications. HP plans 
to provide support, spare parts and consumables to existing customers for five years after the printer is discontinued.

HP leads committee to establish new JDF features for large-format printing 

HP has been selected to chair the Wide Format Workgroup of The International Cooperation for the Integration 
of Processes in Prepress, Press, and Postpress Organization (CIP4) with the goal of defining open JDF standards 
for wide-format printing workflows. The initiative is designed to resolve interoperability shortfalls between web-to-
print tools, production devices, raster image processors and digital front ends so that they work together to 
streamline wide-format printing workflows for increased productivity.

In conjunction with the creation of JDF features and specifications for wide-format applications, HP is rolling out 
a new certification program that allows partner workflow solutions to be “HP Certified for Wide Format Printing 
JDF Exchange.” HP certification assures that workflow solutions exchanging JDF will interoperate properly with 
each other, allowing PSPs to easily build an e-storefront to market their services, take advantage of production 
automation tools to reduce costs and differentiate their service offerings through automated customer relationship 
management tools.

“At Gardners, we strive to remove as many operational inefficiencies as possible so our employees can 
concentrate on high-value activities for our customers and our business,” said Richard Gardner, managing 
director at Gardners, a large-format digital print shop based in Cardiff, U.K. “The leadership role HP has taken to 
improve workflow interoperability for digital wide-format printing will provide print service providers with more 
opportunities to streamline and automate their operations.”

Alliance partners collaborating closely with HP in the certification program include Caldera, ColorGATE, EFI, 
EskoArtwork, Four Pees, GMG, ONYX and Printable Technologies. HP and these partners are working to 
improve the wide-format printing experience for customers by using HP-certified definitions in their products.

Continued growth in large-format recycling efforts

The HP Large-format Media take-back program for recyclable printing materials – which provides free return and 
recycling of eligible media – has added six new media compatible with HP Designjet printers: HP Durable Banner 
with DuPont Tyvek®, HP Clear Film, HP Matte Film, HP Premium Vivid Color Backlit Film, HP Matte Polypropylene 
and HP Everyday Matte Polypropylene. These media join the five signage materials compatible with HP Designjet 
and HP Scitex Latex Ink printers already included in the take-back program.

Seven additional European countries – Austria, Czech Republic, Denmark, Finland, Luxembourg, Poland and 
Portugal – have recently joined the HP Large-format Media take-back program, bringing the total to 17 European 
countries. In North America, Canada is scheduled to join the United States in the take-back program this month.

The HP Large-format Media take-back program is now part of the HP Planet Partners program, which has been 
expanded to support free consumables return and recycling efforts for HP inkjet printheads compatible with HP 
Scitex LX Series printers. The printhead cleaning cartridge and printhead cleaning container for the HP Designjet
L25500 Printer also have been added to the program.

www.hp.com


Hewlett Packard Company - 5/18/2010

HP Bolsters Large-format Portfolio to Create New Opportunities for Copy Shops and Design Professionals

HP today announced an expanded large-format portfolio to help low-volume print service providers (PSPs) and 
technical design professionals lower costs, increase productivity and win new business with easy-to-manage, in-
house large-format printing capabilities.

The new solutions are designed for entry-level large-format commercial printing applications as well as architecture, 
engineering and construction (AEC), geographic information systems (GIS), and mechanical computer-aided 
design (MCAD) technical applications. 

Highlights include:

—     The HP Designjet Z5200 PostScript® Printer, a simple and productive entry-level large-format system that 
offers easy, affordable and high-quality printing in-house;

—     A 24-inch model of the HP Designjet T770 Printer series that includes an easy-to-access top-loading roll, 
large memory for processing files and fast speeds; and

—     The HP Designjet 111 Printer, HP’s most affordable and compact large-format printer, which delivers high-
quality, cost-effective prints for entry-level technical professionals.

“HP recognizes that customers need to expand their printing capabilities and turn around projects quickly to give 
them a competitive advantage and help capture new business opportunities,” said Santiago Morera, vice 
president and general manager, Designjet Solutions, HP. “The additions to our large-format portfolio address those 
needs by offering lower costs, higher productivity and easier operation – combined with our hallmark quality and 
reliability.”

HP Designjet Z5200 PostScript® Printer simplifies large-format printing 

Designed specifically for copy shops and quick printers interested in entering the large-format market, the HP 
Designjet Z5200 PostScript® Printer offers a simple, affordable device for a broad range of high-quality 
applications, including posters, point-of-purchase (POP) displays, maps, light boxes and canvas prints. To 
streamline the printing process, advanced HP technology eliminates and automates many of the steps involved 
with traditional large-format printing. In addition, the new HP Instant Printing Pro solution simplifies and 
accelerates the entire printing workflow with fast, easy file preparation and automatic nesting, preview, orientation 
and crop marks. 

The HP Designjet Z5200 PostScript® Printer also includes an embedded spectrophotometer for automatic 
calibration and media profiling to help those without extensive color management experience ensure color 
accuracy and consistency across projects.  Additionally, HP Universal Bond Paper and HP Bright White Inkjet 
Paper with ColorPRO Technology provide noticeably superior print quality compared to competitive untreated 
bond papers for high-quality output at a much lower cost.

New entry-level printing solutions for technical professionals

From winning bids and developing plans to interacting with peers and clients, digital information sharing is 
essential to how AEC/GIS/CAD professionals operate. HP’s large-format printers and multiformat devices now 
make it easy to turn digital designs into documents and then digitize them back into the design-and-make 
process, helping shorten project cycles. 

The new HP printers offer smaller footprints and intuitive ease-of-use features to allow small technical teams, 
individual professionals and students to benefit from in-house large-format printing.

Adding to the proven HP Designjet T770 Printer series, which includes a 44-inch device, the new 24-inch model 
allows small teams to increase productivity with a printer that is fast, reliable and easy to use. The printer’s top-
loading roll makes it simple to load and swap media, and its expandable memory allows the printer to handle 
bigger jobs as business grows. It also features built-in networking for easy sharing and the ability to print without 
opening applications.

Available in a tray or roll-fed option, the HP Designjet 111 Printer is an ideal entry-level printer for technical CAD 
applications, large-format posters and presentations. Designed for AEC students and professionals, construction 
offices, universities and technical instruction environments, the printer is affordable at any budget with the ability 
to create posters or presentations for less than $1.(1) As the smallest HP large-format printer available,(2) 
measuring only 1 meter (3.3 feet) wide, it also fits easily into small offices.

www.hp.com


Hewlett Packard Company - 5/18/2010

HP Accelerates Growth Opportunities for Graphic Arts Customers with Expanded Digital Printing Portfolio

HP today expanded its graphic arts portfolio to help its customers print top-quality, high-value materials and 
capture a larger share of a global digital printing market that the company expects to reach €96 billion ($124 
billion) by 2014.

Delivering on its strategy to drive growth in digitally printed pages, HP introduced a high-speed HP Color Inkjet 
Web Press for large-volume production, an HP Indigo digital press with intelligent automation features for 
increased quality and productivity and new HP SmartStream workflow software solutions that improve processing 
times. 

For the large-format printer market, HP announced additions to its HP Scitex and HP Designjet portfolios that 
improve performance and extend into new application areas. HP also launched new photo-market and entry-
level commercial Indigo digital presses, partner finishing systems, the HP Color Print Module imprinting solution, 
media and services – all aimed at helping customers profitably grow their businesses. 

HP is demonstrating the new solutions at Ipex 2010, the major graphic arts tradeshow of the year. The company 
has the show’s largest stand and broadest display of digital printing technologies, including a simulated 
production floor and customer presentations that showcase its extensive range of real-world applications.

The announcements build on HP’s success at drupa 2008, where HP introduced a broad range of presses 
and solutions. HP has delivered all of these to market over the last two years, helping its customers grow in the 
midst of an industry downturn. For example, HP has installed more than 350 of its flagship HP Indigo 7000 
digital presses and added the new HP Indigo W7200 model for photo specialty applications. In addition, the HP 
T300 Color Inkjet Web Press unveiled at drupa 2008 is now in full operation at major customer sites, handling 
peak print volumes of up to 2 million 4/0 pages per day.

“In the last year, the industry experienced double-digit percent growth for digital color production pages, while 
analog pages declined,(1)” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. 
“This is a clear sign that the market has shifted, as print service providers and other graphic arts professionals 
are moving to digital systems so they can produce more targeted and creative materials while also improving 
quality and productivity.”

HP T200 press extends high-volume inkjet portfolio

With nine completed customer installations of the HP T300 Color Inkjet Web Press, HP has become a technology 
leader in the emerging high-volume production color inkjet market for book, transactional/transpromotional(2) 
and direct mail printing. Building on this success, HP is unveiling the 521-mm (20.5-inch) wide HP T200 Color 
Inkjet Web Press, a full duplex four-color press in a single engine for high-speed, high-volume production printing. 

The HP T200 press extends reliable HP Scalable Printing Technology to a broader set of customers with a 
more compact machine designed to fit existing production environments. It also easily supports the addition 
of full variable color capabilities in two-up production mail and short-run or on-demand publications.

Expected to be available in 2011, the HP T200 prints 821 four-color duplex A4 pages per minute and has a 23 
million page monthly duty cycle. Its innovative new paper path makes the press small enough to fit in nearly 
the same space as a monochrome digital web press, enabling experienced digital print service providers 
(PSPs) to upgrade to full-color high-volume digital printing while eliminating less efficient, offset printing. 

The new press offers 1,200 x 600 addressable dots per inch (dpi) imaging with HP Bonding Agent to improve 
image quality on standard uncoated media. Both the HP T200 and T300 support the new Utopia Inkjet coated 
media from Appleton Coated and media featuring ColorPRO Technology – a quality standard for color 
excellence in digital printing. ColorPRO media is available from Georgia Pacific as well as new ColorPRO licensees 
AbitibiBowater, International Paper and Stora Enso.

To help PSPs pursue opportunities in the high-volume transactional print market, HP is developing a new 
Magnetic Ink Character Recognition printing solution. The company also introduced workflow and finishing 
products from partners CMC, EMT, Hunkeler, Lasermax Roll Systems, Magnum, MBO, Muller Martini, Tecnau, 
Timsons, Ultimate Technographics and Videk. 

At its Ipex stand, Pitney Bowes will show technology from the T200 and T300 Color Inkjet Web Presses as 
part of its IntelliJet™ Printing solution for transactional and transpromotional printing.

New HP Indigo 7500 and 3550 Digital Presses: expanding the sheetfed portfolio

The HP Indigo 7500 Digital Press is a highly automated solution that elevates sheetfed digital printing to new 
levels of quality, reliability and productivity. The press’s innovative automation and print quality improvements 
make it ideally suited to replace small and midsize analog offset presses and to handle high-value applications, 
such as variable-data-driven marketing collateral, photo books and personalized direct mail. 

The enhanced HP Indigo 5500 continues to be the mainstream production solution for PSPs with volumes up 
to 1 million color pages per month, while the new entry-level HP Indigo 3550 delivers offset quality at a low 
initial investment for customers taking their first step into digital print applications. The HP Indigo 3550 offers 
improved productivity and ease-of-use, supports a broader range of media, and reduces environmental impact 
with an on-press oil recycling system.(3) All three models are available for immediate delivery.

Based on the HP Indigo 7000 platform, the top-of-the-line HP Indigo 7500 introduces Intelligent Automation, a 
major factor in increasing press productivity by up to 10 percent. A new Vision System entirely automates manual 
calibrations and diagnostic troubleshooting wizards to save time, reduce waste and limit the dependency on 
operator skill level. The Vision System infrastructure allows customers to add new functionality in software, 
offering a growth path that preserves their investments. HP also is demonstrating real-time early-defect-detection 
technology that identifies print defects and notifies the operator. It will be available as an option at a later date. 

The HP Indigo 7500 also surpasses the print quality of the HP Indigo 7000, which recently gained top recognition 
at the “DIMA Shootout.” For example, the HP 7500 improves color consistency and uniformity by up to 20 
percent and offers new screens that improve print quality for certain image types. The press also consumes up 
to 10 percent less energy per printed page and uses less imaging oil. 

New options available on the HP Indigo 7500 support white ink, light-cyan/light-magenta for photo applications 
and thick substrates up to 400 gsm/460 microns. To protect customer investments, the majority of 
enhancements to the HP Indigo 7500 are planned to be available in 2011 as upgrades to the HP Indigo 7000. 

“We believe that the HP Indigo 7500 Digital Press provides the highest quality digital printing in the marketplace, 
with productivity levels that a conventional offset printer in its heyday would be proud of,” said Gary Peeling, 
managing director at Precision Printing.

Innovations in intelligent automation for HP Indigo presses
HP also will demonstrate new finishing capabilities at IPEX that eliminate manual intervention and lower 
production costs, improve turnaround time and enhance document integrity. A new Universal Finishing Interface 
(UFI) connects the press and its workflow to an automated in-line or near-line finishing environment. HP 
collaborated with Lasermax Roll Systems for two key building blocks in this new finishing environment:

—     PageReady™ – a fully automatic cutter/slitter/merger/stacker that has the potential to revolutionize the 
production flow for books, photo, direct mail and transpromo. With JDF-enabled fully automatic job setups, 
PageReady enables virtually unattended operation with no intervention required between jobs.

—     FinishReady™ Controller – a central interface that integrates the HP Indigo digital press with both in-line and 
near-line finishing solutions. FinishReady manages and tracks the status of every job through each finishing step, 
confirming absolute document integrity. 

The fully modular finishing architecture will be shown with the HP Indigo 7500 and additional finishing equipment 
from partners, including the Duplo/IBIS Alpha Saddle heavy-duty saddle stitcher and GMP’s inline 
COATMASTER-IN3752UV for UV coating.

HP SmartStream solutions increase production efficiency and profitability

Complementing the HP Indigo presses is a full portfolio of HP SmartStream workflow solutions, including the new 
64-bit HP SmartStream Production Pro Print Server Version 4.0 – a digital front-end solution that improves 
workflow performance processing times by an average of 18 percent.(4) It adds valuable features for HP Indigo 
presses, including transparency in variable-data elements with support for Personalized Production Markup 
Language (PPML) version 3.0, as well as greater flexibility and productivity in variable-data printing(4) with 
support for the Adobe® PDF/VT format. To address customer needs for efficient offset/digital hybrid workflows, 
the HP SmartStream Production Plus Print Server, Powered by Creo, connects to the Kodak Prinergy Workflow. 

On display for the first time in Europe, the new HP SmartStream Production Analyzer monitors and analyzes HP 
Indigo production operations in real time, providing a central console for fleet management and optimum press 
operation. 

New solutions for packaging applications and photo markets

The new HP Indigo portfolio can support an expanded range of applications, including flexible packaging, folding 
cartons and photo portraits. To help PSPs enter new packaging markets, HP offers an extended range of 
solutions with partners, including AB Graphic International, Brausse Group, Epic Products International, Kama 
GmbH, EskoArtwork and Kompac Technologies for folding carton production on HP Indigo WS6000 and 5500 
and 7500 presses,(5) and ACPO, Charter Films, D&K Group and Innovia Films for flexible packaging printing on 
the HP Indigo WS6000. 

Since its release in September 2009, the HP Indigo W7200 has been installed at multiple publications and 
direct-marketing/transpromo PSPs. At Ipex, HP is launching enhanced capabilities for the HP Indigo W7200 
with light-cyan/light-magenta inks, in-line lamination and full-speed monochrome printing, bringing increased 
productivity for the photo merchandise and publishing segments. A new HP Indigo WS6000p Digital Press with 
in-line GMP LAMIMASTER-34 laminator addresses the market for book-cover production and high-value photo 
applications. In addition, HP is displaying the HP Indigo 7000 and the HP Indigo press 5500. 

New HP Scitex printers introduce HP Latex Inks for the signage market 

HP also introduced its first HP Scitex large-format printers using HP Latex Inks: the 3.2-m (126-inch) HP Scitex 
LX800 and 2.6-m (104-inch) HP Scitex LX600. 

As the largest, most productive HP Latex Ink device to date, the HP Scitex LX800 Printer sets a new image-
quality standard for the industrial large-format market. It features roll-to-free fall, roll-to-collector and dual-roll (up 
to two 1.52-m/60-inch rolls) capabilities. The LX800 also produces high-quality output with 1,200 dpi resolution 
at production speeds up to 88 m²/hr. (947 ft²/hr.) for outdoor billboards and 45 m²/hr. (484 ft²/hr.) for indoor 
applications. 

“The benefits of the HP Scitex LX800 to our bottom line have far outweighed the investment,” said Vicente 
Verdu, sales manager at Barcelona-based Verdúdigital. “We have attracted many new customers by achieving 
outstanding image quality while satisfying our customer demands to cut costs.”

HP also expanded its range of UV-curable printers. The HP Scitex FB500, a new UV flatbed printer, enables 
digital and screen printers, sign shops, converters and large repro houses to bring rigid-printing capabilities in-
house. Featuring a 163-cm (64-inch) print width and optional white ink capabilities, the HP Scitex FB500 Printer 
addresses a wide range of applications. Additionally, it allows remote monitoring via the HP Embedded Web 
Server and an onboard camera. 

For the high-volume sign and display market, HP’s newest TJ-series UV printer, the HP Scitex TJ8600, features 
full and selective gloss print modes with exceptional quality and new HP TJ210 Scitex Inks. It supports an 
expanded range of applications, including most fleet graphics and point-of-purchase applications, due to higher 
elongation, improved flexibility and reduced odor compared to HP TJ200 Scitex Inks. An upgrade kit – including 
hardware, software, on-site installation and training – will be available for existing owners of HP Scitex TJ8500/
8550 Printers.

Low-volume users can take large-format printing opportunities in-house 

A new HP Designjet Z5200 PostScript® Printer making its debut at IPEX is a simple, affordable device for small 
commercial print businesses interested in entering the large-format market. Suited for a broad range of 
applications, the 112-cm (44-inch) printer includes new HP Instant Printing Pro software that offers fast, easy 
file preparation and automates production tasks. The printer is compatible with new ColorPRO papers that 
produce striking, cost-effective everyday prints. 

“The HP Designjet Z5200 PostScript Printer gives our copy shop image quality and complete printing tools with 
a high printing speed,” said Rubén Navarrete, graphic designer and production manager for Barcelona-based 
Copymark. “We earn a higher margin per print from large-format printing and we can also add design and 
production to the services we offer.” 

HP also introduced two printers for technical design professionals. The 61-cm (24-inch) model of the HP 
Designjet T770 Printer series includes an easy-to-access top-loading roll, expandable memory and fast speeds. 
The HP Designjet 111 Printer, the company’s most affordable and compact large-format printer, delivers high-
quality, cost-effective prints – including posters and presentations for less than $1 each.(6)

Expanded service offerings backed by the world’s IT leader
HP has expanded its Print Care portfolio to support the HP Indigo 3550 as well as the 5500, 7000 and 7500 
digital presses. HP also launched Print Care offerings for the HP Scitex FB500, LX800 and LX600 models. Print 
Care is a set of tools and services that anticipate technical issues and provide performance information to help 
customers maintain uptime and smooth operations. Features include enhanced diagnostics and guidance tools, 
remote assistance and production information. 

The Print Care offerings are among the first solutions from a new, consolidated HP Graphics Solutions Services 
organization serving all HP graphic arts customers. Making its debut at Ipex, the organization extends the 
expertise of HP services engineers worldwide to help HP Designjet, Indigo, Inkjet Web Press and Scitex customers 
achieve maximum reliability and stability.

“As the world’s leading supplier in printing and IT, we have the expertise to help customers integrate new digital 
systems with existing analog presses, optimize their value chain and adopt new digital-based applications such 
as variable-data-driven printing and vehicle wraps,” explained Morgan.

Affordable, high-impact digital color for direct mail and offset web applications

The HP Color Print Module is a process-color imager based on HP Scalable Printing Technology and available 
in the new Color Envelope Finishing System from Pitney Bowes.  At its Ipex stand, Pitney Bowes is showing high-
volume personalized envelope printing with the HP-driven Pitney Bowes Color Envelope Finishing System 
integrated with the leading-edge Mailstream Productivity Series Inserting System. With the ability to print high-
quality logos and on-envelope messaging, high-volume mailers can improve efficiency by eliminating the need 
for pre-printed envelopes and also increase the value of the mail piece.

At the HP stand, technology demonstrations will highlight more of the HP Color Print Module’s capabilities in 
full-color, personalized web imprinting applications.

Capture Business Success – HP’s expanded customer business development program 

HP has expanded its worldwide Capture Business Success business development program to include new 
business education seminars, in addition to tools and networking communities to help HP’s graphic arts customers 
succeed. Many components of the program will now be available through a new, easy-to-use web experience 
launching today. 

Another HP Capture Business Success offering is the HP Indigo Digital Printing Contest, which honors the best 
commercial printing produced on HP Indigo presses. Contest entries are on display in HP’s IPEX stand, and 
contest winners will be announced at a May 19 gala dinner in Birmingham.

www.hp.com


Hewlett Packard Company - 2/22/2010

HP Wins Six Digital Imaging Marketing Association Awards

HP today announced that its retail publishing solutions and Indigo digital presses received six Digital Imaging 
Marketing Association (DIMA) honors at the PMA 2010 International Convention and Trade Show, including 
three DIMA Printer Shoot-Out Awards and three DIMA Innovative Digital Product Awards.

The 15th annual DIMA Digital Printer Shoot-Out Awards test manufacturers’ digital printers, ink and media using 
a DIMA-supplied test file for evaluation and judging by a panel of experts. HP products receiving top honors include:

—    The HP Indigo 7000 Digital Press in the “Dry Production Printers” category for electrophotographic devices 
printing 71+ ppm. 

—    The HP Indigo press 5500 in the “Dry Production Printers” category for electrophotographic devices printing 2
1-70 pages per minute (ppm). The HP Indigo press 5500 was the winner of this same category in 2007.

Now in its 14th year, the DIMA Innovative Digital Product Awards recognize products or services using new 
technologies or applications that make the product either distinct or the first of its kind. HP received this 
prestigious award for three products: 

—    ARTtrust, a joint development between HP and Prooftag™, helps photographers and artists maintain the 
authenticity of their work by providing individual identity to any HP Designjet Z series pigment print produced 
using HP Vivera Pigment inks on compatible media or paper.

—    HP Photo Center 5 Premier, a versatile and scalable system that can be plugged into a retailer’s existing lab 
infrastructure or serve as a complete solution. Offering high-quality, high-margin photo products – including photos, 
professional-looking photo books, calendars, greeting cards and posters – that consumers can create in-store in a 
one-hour service environment, the HP Photo Center 5 Premier also helps reduce photo department labor.

—    The HP Instant Print Solution, a self-serve, front-of-counter system that lets consumers place orders for prints 
and creative products for pickup in minutes or at a later time using a secure order storage and release feature. 
The unattended system allows retailers to increase photo center traffic and revenue from high-margin products 
without dedicated labor. 

“HP is honored to win these awards, as we’re committed to providing customers with superior-quality products 
that serve their very different needs within the photo industry,” said Glen Hopkins, vice president and general 
manager, Printing and Technology Platforms Research and Development, HP. “The entire photo community, 
including consumers, retailers, labs, portrait studios and professional photographers, benefits from HP continually 
raising its standards for quality, innovation and the overall customer experience.”

HP quality on display in the DIMA Photo Book Showcase

HP photo books appear in the DIMA Photo Book Showcase at PMA 2010, a multivendor exhibit that gives show 
attendees the opportunity to make side-by-side evaluations of the different types and methods of photo book 
production.

This year’s showcase includes photo books that consumers can create in the retail environment using the HP 
Photosmart ML1000D Minilab printer and HP Premium Photo Book Media; photo books available from Snapfish 
by HP; and HP Indigo customers’ independently produced entries including:

—    Elaine O’Neil and Julia Hess’s “Mother Daughter: Posing as Ourselves,” a book that the Rochester Institute 
of Technology (RIT) Printing Applications Laboratory produced on its HP Indigo press 5500. The fine art 
professional photography title – the first to feature only gray and black spot-color HP ElectroInks in a four-color 
process setting – uses an RIT-developed imaging method to extend the tonal range of the authors’ black-and-
white photos.

—    “Europe,” a book of images by photographer and photo instructor Travis Gugelman. Photofinisher White 
House Custom Colour of Eagan, Minn., produced the book on its HP Indigo 7000 Digital Press.

www.hp.com


Hewlett Packard Company - 10/7/2009

HP Demonstrates Powerful, Expanded Portfolio at 2009 SGIA Expo

HP today unveiled at the 2009 SGIA Expo its expanded portfolio of industry-leading, end-to-end digital print 
solutions for the large-format market that enables customers to shift beyond traditional eco-solvent and offset 
technologies into progressive digital solutions.

At the show in HP Booth #601, the new HP Designjet L25500 Printer with HP Latex Inks will make its North 
American debut. This new printer offers unrivaled versatility(1) for a broader range of high-quality and flexible, 
outdoor and indoor applications than is possible with eco-solvent or traditional water-based printing aloneand 
allows customers to print with the environment in mind. The solution also includes six new Original HP printing 
materials—including recyclable(2) and PVC-free substrates—designed together with HP Latex Inks.

HP also announced the purchase of an HP Scitex FB7500 Printer, a digital flatbed solution which has 
produced more than 120,000 sheets printed at numerous customer sites worldwide since the printer was 
made commercially available in May 2009, by KDM POP Solutions Group, a premiere point of purchase 
(POP) printing and fulfillment company based in Cincinnati, Ohio.

"HP is committed to providing our customers with best-in-class technologies and resources, like the HP Capture 
Program, to help them succeed and take their business to the next level during these changing times," said 
Jan Riecher, vice president and general manager, Americas Graphics Solutions Business, Imaging and Printing 
Group, HP. "The recent additions to HP’s portfolio and customer base strengthen our leadership position in the 
large-format printing industry and demonstrate our ability to continue delivering technologies that meet the needs 
of our customers."

Additionally, new HP Everyday Matte Polypropylene, designed for graphics customers in need of a versatile, 
durable substrate that produces quality prints with strong color vibrancy at an affordable price, will be on display.

North American introduction of the HP Designjet L25500 Printer
The newest addition to the HP Latex Printing Technologies portfolio, the HP Designjet L25500 Printer offers 
print service providers (PSPs) a solution that provides quality and durability comparable to eco-solvent inks,(3) 
while reducing the impact of printing on the environment. Available in 42- and 60-inch models, the new printer 
is an ideal solution for small and medium digital print and sign shops, as well as copy shops and photo labs 
interested in offering an enhanced range of applications and increasing their competitive advantage.

HP also introduced six Original HP printing materials compatible with HP Latex Ink printers. These additions 
expand the media portfolio to 19 printing materials, including seven recyclable substrates(2) and several PVC-
free alternatives, and include HP White Satin Poster Paper, HP One-view Perforated Adhesive Window Vinyl, 
HP PVC-free Gloss Adhesive Film, HP PVC-free Wall Paper and HP Light Textile Display Banner. Also included 
is HP Air Release Adhesive Gloss Cast Vinyl, which comes with a new HP Performance Warranty and is 
covered for image performance, durability and clean removal for five years(4) when used with HP Clear Gloss 
Cast Overlaminate.

Beyond offering new printing materials, HP announced further efforts to help reduce the impact of printing 
on the environment with a significant price reduction for recyclable(2)  HP HDPE Reinforced Banner. This 
resilient media is resistant to outdoor elements and, at 5.5 ounces, offers strength equal to or greater than 
most standard 13-ounce scrim vinyl products.

Additionally, HP expanded the HP Planet Partners program(5) to include the HP Large-format Media take-back 
program in the United States and select countries in Europe, allowing customers to easily return and recycle 
prints produced with HP Latex Inks on HP recyclable media(2) as well as Original HP 789 Latex Designjet Ink 
Cartridges and Printheads at no additional cost. Customers simply pack up the used media and HP pays the 
shipping charges and handles sorting and recycling.

KDM POP Solutions Group purchases HP Scitex FB7500 Printer
Established as a family-owned screen printing business in 1970 in Cincinnati, Ohio, KDM POP Solutions Group 
strives to invest in technologies that allow them to deliver quality POP applications with speed and quick 
turnaround. With this in mind, KDM decided to purchase the HP Scitex FB7500 Printer being shown at the 
2009 SGIA Expo to expand its digital portfolio and open new business opportunities.

"We considered many competitive offerings, but ultimately decided to purchase the HP Scitex FB7500 Printer 
as it allows us to create a greater advantage over the competition and is a solid fit with our current portfolio," 
said Bob Kissel, president and chief executive officer, KDM POP Solutions Group. "With this new printer, we 
will be able to capitalize on new opportunities, such as midsize runs, and create greater efficiencies within our 
business."

On display in the HP booth at SGIA, the HP Scitex FB7500 Printer is a versatile UV flatbed printer designed for 
high-quality point-of-purchase/point-of-sale applications, exhibition graphics, signage, backlit displays and posters.
With maximum speeds of up to 500 m2/hr (5,380 ft2/hr) and three-quarter automated loading to reduce idle time 
between sheets by up to 85 percent(5) with only one operator, the printer delivers unrivaled productivity among 
digital flatbed printers in its price class.(6)

New Original HP printing materials choice delivers versatility, durability
HP also introduced new HP Everyday Matte Polypropylene, an Original HP printing material designed together 
with Original HP pigment- and dye-based inks to produce prints with vibrant color and high-image quality across 
a range of indoor and outdoor applications, including retail and POP signage and event displays.

An ideal solution for PSPs, retail store in-house printing, event designers, advertising agencies, GIS firms and 
government agencies, HP Everyday Matte Polypropylene offers indoor, in-window display permanence up to 
6 months unlaminated(7) and outdoor display permanence up to 3 months unlaminated.(8) This tear-resistant 
substrate also enables users to maintain peak productivity with easy handling and smooth post-print processing.

HP at SGIA
Claudia Barbiero, signage segment marketing manager, HP Graphics Solutions Business, and Jim Blee, chief 
operations officer, Graphic Tech, are presenting a seminar titled “Capturing Business Success in Tough 
Economic Times” on Oct. 9 from 3:30 – 4:45 p.m. ET in room 239. The seminar will highlight ways in which 
PSPs can grow their businesses in difficult economic times through user groups, direct-mail and e-mail campaigns, 
public relations strategies and employee training, as well as steps that equipment manufacturers are taking to 
boost customer success.

Additionally, HP customer Arthur Boisfontaine, owner, Crystal Clear Imaging, will present a seminar titled “Making a 
Slam Dunk in a Niche Market,” on Oct. 8 from 11:45 a.m. – 1:00 p.m. ET in room 241 that will educate PSPs on 
finding a niche market and establishing a leadership position in the production of graphics and signage for that 
segment.

HP will highlight the HP Graphic Arts Capture Business Success Program at SGIA, which includes a collection 
of tools, training and programs to help HP customers gain a competitive advantage and add value to their 
companies’ bottom lines. The HP booth will also feature HP’s broad range of large-format solutions, such as 
the HP Designjet L65500 and Z3200 printers and the HP Scitex FB950, XP5100 and TJ8550 printers, as well 
as the HP Indigo s2000 Digital Press.

www.hp.com


Hewlett Packard Company - 10/1/2009

HP Expands Printing Portfolio to Address Broader Customer Base in Eco-Solvent Market

HP today unveiled an expanded portfolio of HP Latex Printing Technology solutions designed to broaden 
production capabilities for a greater number of customers and provide a viable alternative to eco-solvent 
technologies.

The offerings enable small and midsize digital print and sign shops, copy shops and photo labs to produce indoor 
and outdoor applications with ease while reducing their environmental impact.

Additions to the portfolio include:
The HP Designjet L25500 Printer, which offers easy, low-maintenance printing of a wider range of applications -
from indoor point-of-purchase displays, exhibition graphics and interior décor like wall murals and fabrics to outdoor banners, 
bus shelters and vehicle wraps - than is possible with eco-solvent or traditional water-based printing alone

Six Original HP printing materials compatible with HP Latex Ink printers, including two recyclable substrates 
and three polyvinyl chloride (PVC)-free alternatives

The expansion of the HP Planet Partners program to include the HP Large-format Media take-back program 
in the United States and select countries in Europe

"Customers have been asking us for a versatile, cost-effective alternative to eco-solvent-based printing solutions 
for the production of a wider range of indoor and outdoor large-format applications, while reducing the impact 
of printing on the environment," said Santiago Morera, vice president and general manager, Designjet Large-
format Printing Solutions, Imaging and Printing Group, HP. "The expanded HP Latex Printing Technology 
portfolio enables us to meet and exceed this demand for a variety of customers, allowing them to create a 
competitive advantage and seize new growth opportunities."

The expanded HP Latex Printing Technology portfolio builds on the proven technology of the HP Designjet 
L65500 Printer. This printer has seen tremendous acceptance in the graphics market with more than 1.2 million 
m2 printed on installed machines since the printer’s general availability in August 2008.

Unrivaled versatility, ease of use and printing with the environment in mind
Available in 42- and 60-inch models, the HP Designjet L25500 Printer delivers unrivaled versatility for a broad 
range of high-quality and flexible, outdoor and indoor applications while meeting the needs of environmentally 
conscious customers.

Existing low-volume print service providers (PSPs), such as early customer Tot.rètol of Igualada, Spain, can 
benefit from the HP Designjet L25500 Printer because it delivers prints with quality and durability comparable to 
eco-solvent ink technologies. In addition, it prints a wider range of applications - from durable outdoor signage 
to high-resolution, close-view prints - than is possible with eco-solvent or traditional water-based printing alone.

"The HP Designjet L25500 Printer has allowed us to expand our previously solvent-only sign-making business 
with new applications and products, while still serving our core business for robust, durable output," said Joan 
Torrents, general manager and owner, Tot.rètol. "We recently bid for a high-image-quality job for which our 
solvent printer was not an option due to the low image quality it offers. By using the HP Designjet L25500 Printer, 
as opposed to outsourcing, we were able to make an extremely competitive offer to acquire the new customer 
and still make a profit. The customer was satisfied with our printing service and we have become their first 
choice supplier."

The ease of use afforded by water-based HP Latex Inks and HP 789 Designjet Printheads enables an easy 
transition into large-format or outdoor printing for entry-level sign shops, photo labs and digital printers thanks 
to unattended printing with no daily, manual printhead maintenance required, user-replaceable printheads 
and an embedded spectrophotometer for accurate and consistent color across prints and between printers.

Designed to reduce the impact of printing on the environment, HP Latex Inks produce odorless prints that allow 
placement in point-of-purchase environments where odor is a concern. HP Latex Inks are non-flammable and 
non-combustible, do not require hazard warning labels, and contain no hazardous air pollutants (HAPs). 
Additionally, no special ventilation equipment or external dryer is required and the HP Designjet L25500 Printer 
features the ENERGY STAR® rating, which demonstrates compliance with strict energy-efficiency guidelines.

New optimized media selections for HP Designjet L25500 Printer
HP also introduced six Original HP printing materials compatible with HP Latex Ink printers. These additions 
expand the portfolio to 19 printing materials, including seven recyclable(2) substrates and several PVC-free 
alternatives.
HP White Satin Poster Paper - a multi-layer, bright-white coated paper developed to provide durability and 
excellent image quality for indoor and outdoor advertising applications and can be recycled through 
commonly available recycling programs
HP One-view Perforated Adhesive Window Vinyl - a self-adhesive vinyl, designed particularly for window graphics,
with a perforated, black back film and white paper liner that provides stunning graphics on one side and a 
clear view from the other
HP Air Release Adhesive Gloss Cast Vinyl - a high-performance white cast vinyl with a gloss finish and an 
opaque permanent adhesive that provides clean removability, laminated outdoor durability up to five years 
for vehicle and fleet graphics applications and a new HP Performance Warranty when used with the HP 
Clear Gloss Cast Overlaminate
HP PVC-free Gloss Adhesive Film - a PVC-free alternative to monomeric vinyl that offers excellent performance 
in a white film with a gloss-satin finish and a permanent, repositionable adhesive for strong adhesion and outdoor 
durability as well as glass and all-purpose cleaner rub resistance
HP PVC-free Wall Paper - a flame retardant, strippable, pre-pasted wall paper with an ultra-smooth finish that 
provides vivid color, high-definition detail for close viewing and an odor-free alternative to PVC for wall murals 
and creative designs; provides up to 20 years display permanence indoors, away from direct sun; easy-to-
install paper also tears off easily and comes with an HP warranty for clean removal 
HP Light Textile Display Banner - a PVC-free, flame-retardant, uncoated polyester textile banner material that 
delivers long-lasting indoor image quality, dimensional stability during printing and is recyclable through the HP 
Large-format Media take-back program

HP also expanded the HP Planet Partners program to include the HP Large-format Media take-back program in 
the United States and select countries in Europe, allowing customers to easily return and recycle prints 
produced with HP Latex Inks on HP recyclable media as well as Original HP 789 Latex Designjet Ink Cartridges 
and Printheads at no additional cost. Customers simply pack up the used media and HP pays the shipping 
charges and handles sorting and recycling.

The HP Designjet L25500 Printer will be demonstrated publicly for the first time in the HP booth in Hall 8A G20 
at VISCOM Germany in Dusseldorf, Oct. 1-3, and is expected to begin shipping this year and be available
 worldwide in early 2010.

www.hp.com


Hewlett Packard Company - 9/4/2009

New HP Learning, Business Development Offerings Launched at Print 09 Help PSPs Grow Their Businesses

HP today announced a range of new educational opportunities introduced and presented at this month's 
PRINT 09 tradeshow.

The opportunities include new, free "THRIVE Live!" seminars to be presented during PRINT 09, as well 
as an expanded HP Graphic Arts Capture Business Success Program featuring new training opportunities 
and business development tools.

The THRIVE Live! educational executive workshops underscore HP's "Thrive" theme in booth No. 1229 at 
PRINT 09, a show where HP is exhibiting a complete range of solutions, including digital presses, large-format 
printers, inkjet imagers and end-to-end workflow solutions.

The HP Graphic Arts Capture Business Success program, one of the industry's most comprehensive business 
development offerings, offers print service providers (PSPs) a full range of resources to help them manage and 
grow their businesses. The program now includes eight new courses, as well as a new, free HP SmartPlanner 
3.0 job estimator utility and an HP PSP Locator scheduled for release in 2010.

"Our commitment to high-quality training reflects HP's overall commitment to customer success," said Michael 
Hoffmann, senior vice president, Graphics Solutions Business, HP. "PRINT 09 presents the ideal opportunity 
to share with the industry how HP is determined to lead not only in its technology offerings, but in the ways it 
helps customers grow their businesses with digital."

THRIVE Live! with HP
The daily executive workshops in the HP booth at PRINT 09 will cover a variety of topics to help customers 
better understand key subjects that will enable them to succeed in today's business environment. Presented 
throughout the day, THRIVE Live! Workshops include sessions on: HP SmartStream Director; driving growth 
with the HP Inkjet Web Press; large-format opportunities for growth; and environmental leadership.

THRIVE Live! also includes an overview of the HP Graphic Arts Capture program, with details on program 
components such as the HP Indigo SmartPlanner and the Digital Solutions Cooperative (Dscoop) users group.

www.hp.com


Hewlett Packard Company - 6/10/2009

HP Scitex Launches New Reseller Distribution Program

HP today announced the launch of the Graphics Elite Industrial Program designed to bolster the company’s 
industrial large-format distribution strategy. HP’s first Business Development Partner, Prisco, has joined the 
program and is now eligible to sell the complete portfolio of HP Scitex printing solutions, including printers, inks 
and accessories, directly to U.S. customers. 

Backing the program with the full support of its resources, HP will offer extensive reseller training to equip partners 
with a wealth of knowledge on the HP Scitex product line and will continue to provide new customers with HP 
installation, servicing of all equipment and in-house training to ensure peak performance and maximum productivity.

"This new distribution program enables Prisco to sell HP industrial printing solutions and supplies directly to 
customers, allowing HP to reach new customers and resellers to expand their offerings to existing clients," said 
Don Knox, U.S. Director of Sales, Large Format Printing, HP Graphics Solutions Business. "Combining the 
industry’s leading portfolio of large-format printing technologies with the established customer relationships of 
our partner is a strategic move for both HP and Prisco."

New Agreement Expands Prisco’s Product Offerings to Meet Demand
Prisco, the leading manufacturer and supplier of pressroom chemistry and process control equipment in North 
America, has signed a national distribution agreement with HP that enables PriscoDigital to market and sell the 
complete line of HP Scitex industrial printing solutions. By joining the program, Prisco is now able to provide a 
robust portfolio of large-format technology to meet the demands of its customers.

"Our goal is to provide customers with leading technology that meets the growing needs of commercial printing 
establishments and graphics professionals for wide and super-wide format color solutions," said Steve Zunde, 
president, PriscoDigital. "With our large and well-established following of commercial printing companies and our 
reputation for supplying expertise to our customers in many aspects of their day-to-day operations, we are 
confident that the HP Scitex product range will be a perfect fit."

HP Scitex Industrial Printers include super-wide format, high-volume and flatbed industrial solutions, offering high 
productivity, outstanding print quality and color consistency for print service providers who want to produce a 
wide variety of applications. In addition to supplying best-in-class equipment, HP is committed to providing top-
quality customer service and training to help customers grow their businesses and increase profits.

www.hp.com


Hewlett Packard Company - 5/12/2009

HP Unveils Expanded Range of Solutions at FESPA Digital 2009

HP today announced the latest additions to its portfolio of large-format printing solutions designed to provide 
advanced, end-to-end systems for sign and display print service providers (PSPs) that allow them to profitably 
grow their businesses and meet customer demand for versatility and quick turnaround times.

Demonstrated in HP’s stand C70 at FESPA Digital 2009, these new solutions strengthen HP’s position as the 
leading provider of large-format printing solutions, and include:

Worldwide availability of the HP Scitex FB7500 Printer
The expanded HP Scitex FB6100 Printer series, including the new HP Scitex FB6050 Printer that produces 
high-quality output on rigid media "FESPA Digital 2009 is a milestone and celebration for HP and for the analog 
to digital evolution of the graphic arts industry," said Santiago Morera, vice president and general manager, 
Large Format Printing Business, Imaging and Printing Group, HP. "This portfolio is our biggest ever, cost-effectively 
delivering a wide range of printing applications that historically resided in the analog world. The digital revolution 
will continue to demonstrate its advantages over conventional production in cost, productivity and environmental 
impact."

Expanded offerings support the digital revolution
Beginning on May 12, the HP Scitex FB7500 Printer will be available for order worldwide. The printer, which 
delivers industry-leading productivity with high print speeds and standard three-quarter automation, is positioned 
to become a market leader in the analog-to-digital revolution. 

Designed to provide screen printers with an easy transition into digital printing, the HP Scitex FB7500 Printer can 
print 105 1.2 x 2.4m (4 x 8ft) sheets per hour (500m2/hr; 5,380 ft2/hr), delivering the highest productivity of digital 
flatbed printers in its price class.(1) 

With several successful beta sites and installations worldwide, the printer is already making an impact on PSPs’ 
businesses. One of the early beta sites, Dereumaux XL in Holland, is enthusiastic about the printer’s potential. 

"We have spent a long time looking for a digital solution to print on rigid materials," said Marc Schoenmakers, 
general manager, Dereumaux XL. "Dereumaux differentiates itself from other companies by fulfilling our customers' 
orders within very short production times. Now that we have installed the new HP Scitex FB7500 Printer, we 
can offer customers extended services, including longer runs and variable data work in addition to the production 
of unique single items."

New solutions for industrial environments
The new HP Scitex FB6050 Printer, an addition to the HP Scitex FB6100 Printer series, delivers the speed and 
robust performance required in industrial print environments and serves as an entry-level product for this market. 
Providing high-quality output on a broad range of media, the HP Scitex FB6100 Printer series enables PSPs to 
expand their customer offerings with the HP Scitex FB6050 Printer, which produces high-quality output on rigid 
media, and the HP Scitex FB6100 Printer, which converts from a flatbed to a roll-fed printer to deliver greater 
application versatility. 

This versatile series shortens turnaround times and increases productivity with production print speeds of up to 
100 m²/hr (1,070 ft²/hr), fast-drying UV inks and a print resolution of up to 1,270 x 800 dpi on a broad range of 
media, including ceramic tiles, glass or acrylic boards, wooden doors and acoustic ceiling tiles. Robust, reliable 
and with a heavy-duty frame, the HP Scitex FB6100 Printer series is designed for production environments that 
operate 24/7.

www.hp.com


Hewlett Packard Company - 5/5/2009

HP Showcases World’s First High-speed, 30-inch Digital Color Press

HP today announced developments for its HP Inkjet Web Press platform to help print service providers (PSPs) 
become more profitable and accelerate their transition from analog to digital printing.

On show at an open house event at Los Angeles-based O’Neil Data Systems - site of the first HP Inkjet Web 
Press beta installation - the press demonstrates how customers can benefit from market-leading total cost of 
ownership, excellent productivity and a high level of quality.

Bolstering HP’s efforts to target the $3 billion digital print market opportunity for publishing in 2010, as well as 
the $13 billion market opportunity for direct mail, transactional and transpromotional printing in 2010,(1) the HP 
Inkjet Web Press offers: 

·    Addressable printing resolution of 1,200 x 600 dots per inch (dpi) at a full press speed of 400 feet per minute - 
an industry first for high-volume continuous-feed inkjet production platforms - using the latest generation of HP 
Thermal Inkjet printheads based on HP Scalable Printing Technology.

·    Compatibility with a wide range of media types and weights, including uncoated offset stock, newsprint, and 
treated and coated papers.

HP also announced the addition of Courier Corporation, a leading North American book manufacturer, and 
Consolidated Graphics, one of the largest North American general commercial printing companies, to the HP 
Inkjet Web Press pilot program. 

"To date, much of the industry talk on digital color inkjet presses has been about future potential, not solutions 
that can make print service providers more competitive, profitable and productive today," said Aurelio Maruggi, 
vice president and general manager, Inkjet High-speed Production Solutions, HP. "HP is showing the industry 
firsthand how the groundbreaking, 30-inch-wide HP Inkjet Web Press is bringing big benefits in an actual 
commercial production environment."

Pioneering success in high-volume digital color production printing

Earlier this year, O’Neil Data Systems began commercial production with its HP Inkjet Web Press. The company 
is now producing health plan benefit materials and transactional documents on the press, as well as The
O’Neil Database, a financial reference publication owned by William O’Neil & Co. 

O’Neil Data Systems also is installing HP Exstream software - a leading tool for enterprise document automation 
- to drive its HP Inkjet Web Press.

"Our customers realize the value of print and are better served with full-color content, personalized with the 
most relevant data, delivered as efficiently and as quickly as possible," said James Lucanish, president, 
O’Neil Data Systems. "The HP Inkjet Web Press delivers that level of value today, giving O’Neil Data 
Systems a strong competitive advantage."

William O’Neil, chairman and founder for William O’Neil & Co., Investor’s Business Daily (IBD) and O’Neil Data 
Systems, is delivering a keynote address at the open house today addressing his companies’ strategies and 
digital opportunities.

"William O’Neil & Co., IBD and O’Neil Data Systems are all based to some degree on the successful management 
and reporting of data," said O’Neil. "With the HP Inkjet Web Press, O’Neil Data Systems reinforces that legacy 
by going to what is truly the leading edge of graphic arts technology."

Higher print quality at press-rated speeds

The HP Inkjet Web Press now features next-generation, four-color (CMYK) production printing at an addressable 
1,200 x 600-dpi printing resolution for higher quality multi-drop halftone printing at the full press speed of 400 
feet (122 m) per minute. 

A unique bonding agent technology for the press improves image quality and durability on a wide range of 
uncoated offset media. In addition, HP is developing optimized coated and treated paper solutions for HP 
pigment inks and the HP Inkjet Web Press to offer PSPs even greater media choice.

Unprecedented flexibility with digital for Courier and Consolidated Graphics

North Chelmsford, Mass.-based Courier Corporation has entered into an agreement to participate in the 
development and implementation of HP Inkjet Web Press solutions as a pilot program participant. With more 
than 175 million books produced last year, Courier is the nation’s third-largest book manufacturer. 

Through its participation, Courier will gain access to HP’s technology and resources in digital print, and HP 
will gain access to Courier’s experience and knowledge of book manufacturing. 

"We believe in partnering with the best, and HP’s technology puts it in a class by itself," said James F. Conway 
III, chairman and chief executive officer, Courier. "The excellent quality of the books produced on HP’s new 
press is comparable to books produced by offset. Together, we will be able to help publishers operate with 
lower inventory levels and reduced obsolescence."

France-based firm CPI is expected to install its first HP Inkjet Web Press this September.

With these two installations, the HP Inkjet Web Press becomes a key digital solution for high-volume production 
at firms that collectively produce approximately 800 million books annually. 

HP also announced that Houston-based Consolidated Graphics (www.cgx.com) has entered into an agreement 
to join the HP Inkjet Web Press pilot program and will be installing a press this summer. Consolidated Graphics 
is a leader in the use of digital color solutions for high-end commercial print and direct mail, and the press will 
join the more than 50 HP Indigo presses, HP Designjet printers and HP SmartStream print servers the 
company operates at facilities nationwide and at its newest location in Europe. 

"Consolidated Graphics is a believer in the ways HP advances the graphic arts industry with digital print solutions 
that help customers find new and exciting ways to increase revenue and reduce cost," said Aaron Grohs, 
executive vice president, Sales and Marketing, Consolidated Graphics. "The HP Inkjet Web Press changes 
the game in digital commercial print, and we are excited to extend our long-standing relationship with HP by 
adding the press to our industry-leading digital print capabilities."

Several HP solutions partners are participating in the open house, including: CMC, EMT, Hunkeler, 
MBO/EHRET, Muller Martini, Pitney Bowes, Timsons and Ultimate Technographics.

www.hp.com


Hewlett Packard Company - 2/11/2009

HP Expands Sustainability Efforts in On-demand Printing with HP Indigo Programs

HP today announced it has expanded its environmental sustainability efforts with HP Indigo digital presses to 
meet increased demand for solutions designed to reduce waste while enhancing productivity and profitability. 

Building on HP's commitment to customer success, the HP Graphics Solutions Business is now offering several 
tools and programs, including:

- a revised HP Indigo media guide that includes the growing number of recycled-content papers and papers that 
have earned third-party certification for sustainability initiatives 
- a new take-back and recycling program for user-replaceable binary ink developer (BID) parts. 

Revised media guide
The HP Indigo media guide lists the more than 1,800 total media that have been certified as HP Indigo-compatible. 
This includes more than 600 media that have a third-party sustainability-related certification, such as Sustainable 
Forestry Initiative (SFI), Forest Stewardship Council (FSC) and Chain of Custody. Fifty-five percent of the listed 
media containing these types of third-party certifications are recycled-content papers. Overall, the number of HP 
Indigo-qualified media that have recycled content and/or a third-party sustainability certification grew by 30 
percent between 2007 and 2008.

"From high-profile communication papers to everyday house stock, HP Indigo customers can choose from a 
wide range of recycled-content papers, environmentally accredited papers, and papers made or subsidized 
by alternate energy sources," said Alon Bar-Shany, vice president and general manager, Indigo division, HP. 
"Global responsibility is a core HP initiative, and we are committed to increasing the number of compatible 
media aligned with this strategy as well as to enhancing efficiency and decreasing waste associated with HP 
products." 

Four preferred media partners have contributed significantly to the growth in third-party sustainability-related 
certification among the media used on HP Indigo presses, providing solutions for print service providers (PSPs) 
in North America to meet a wide variety of criteria.

Domtar is a participant in WWF's Global Forest & Trade Network, a collaborator with the Rainforest Alliance, 
and a member of the Chicago Climate Exchange, using nearly 80 percent renewable biomass energy for 
production. All HP Indigo media from Domtar is FSC and SFI certified. 

GPA, a distributor with FSC credentials and a wide array of products that allow for distinct choices, offers papers 
made with 10 to 100 percent recycled content and FSC accreditations. 

Mohawk Fine Papers offsets 100 percent of the emissions from the electricity it uses with Green-e certified 
Renewable Energy Certificates from windpower projects. Mohawk offers HP Indigo-certified papers that are 
also FSC and Green Seal certified, and papers made with as much as 100 percent post-consumer waste content. 

Much of the energy NewPage uses comes from renewable biomass energy. NewPage manufactures products 
that are SFI and FSC certified, in addition to papers made with recycled fibers. One hundred percent of the fiber 
used in NewPage products is procured through third-party certified chain-of-custody systems, and originates from
forests within North America. 

HP, Finch and Moquin produce greener February Graphic Arts Monthly cover
HP's commitment to environmentally responsible media is currently being highlighted in the graphic arts industry. 
Through a joint sponsorship between HP and Finch Paper, an HP Indigo press printed 40,000 covers for this 
month's Graphic Arts Monthly magazine. The covers are printed on Finch Fine iD, an HP Indigo certified paper 
manufactured with two-thirds renewable energy (hydro power and biomass) made on-site. The paper also
contains 10 percent post-consumer fiber and is FSC certified. Belmont, Calif.-based PSP Moquin Press produced 
the covers on its newly installed HP Indigo 7000.

Binary ink developer parts reuse program launched
On Feb. 15, the Indigo division of HP is beginning a new pilot program with select customers where HP will 
collect user-replaceable BIDs at no charge to the customer. BID parts will be cleaned, inspected and 
reconditioned for use in new BIDs for HP Indigo presses. Following the pilot program, HP anticipates extending 
BID reuse to the broader HP Indigo customer base by Q4.
 
The BID take-back and reuse program is a new addition to an extensive reconditioning program that significantly 
reduces machinery waste through full-press reconditioning of off-lease machines. HP sells its reconditioned 
presses as HP Indigo "r" series presses. 

The HP Indigo division's new programs support an industry-wide initiative in the graphic arts and photofinishing 
industries to reduce waste and improve sustainability of printed communications. Presently, for example, up to 
30 percent of book stock remains unsold and is eventually repulped.(1) Digital printing reduces waste related to 
print production in three key ways:

Digital on-demand printing reduces paper waste. PSPs' customers avoid obsolescence by printing only what 
they need, when they need it. 

In direct mail and other marketing collateral applications, variable data printing and personalization lets marketers 
print fewer pieces while yielding higher returns. 

Digital printing enables PSPs to avoid the waste associated with make-ready and change over between job 
runs in conventional printing. 

Digital printing in the commercial printing, label printing and photofinishing industries can also significantly reduce 
chemical usage and volatile organic compound (VOC) emissions by eliminating conventional plate processing
and silver halide processing.

HP Indigo systems and environmental responsibility
HP Indigo presses have been progressively engineered for reduction in waste and energy consumption. The
HP Indigo 5500 and 7000 press models include an on-press oil recycling system that reduces the overall use 
of imaging oil by approximately 50 percent.(2) And, because of significant productivity enhancements, the HP 
Indigo 7000 Digital Press requires approximately 25 percent less electricity per printed page.(3)

The HP Indigo division's manufacturing environments are also designed to enhance efficiency and reduce 
power consumption in accordance with sustainability goals in effect for all of HP. In 2007, the HP Indigo 
division developed and implemented a new particle grinding process that reduces the energy required for 
manufacturing HP ElectroInk by 40 percent.

www.hp.com


Hewlett Packard Company - 1/28/2009

HP Expands RIP Program for Optimal Customer Experience with HP Latex Printing Technologies

HP today announced the next phase of its Raster Image Processor (RIP) Certification Program along with its 
new Registered Latex Developer Program, which ensure a complete solution offering and an optimal customer 
experience with the new HP Designjet L65500 Printer with HP Latex Printing Technologies.

Following the successful implementation of previous RIP certification programs for existing large-format printers, 
HP has defined a comprehensive set of criteria to verify RIP compatibility and integration with the HP Designjet 
L65500 Printer and provide excellent printing performance. Only third-party RIP vendors that have undergone HP 
testing and met the exacting standards are awarded the "Certified for HP Designjet L65500 Printer" status.

"HP is dedicated to offering the best possible customer experience with the new HP Designjet L65500 Printer 
with HP Latex Ink Technology by providing customers with an open technology system that allows them to take 
advantage of the printer's  performance," said Santiago Morera, vice president and general manager, Large 
Format Printing Division, HP. "With these two partner development programs, HP ensures that our customers 
receive the highest-possible compatibility with their existing workflows and media solutions, maximizing efficiency, 
production ramp-up and customer satisfaction."  

Additionally, HP is working with several leading signage media and substrate manufacturers to facilitate the 
testing of their products with HP Latex Inks and the HP Designjet L65500 Printer. Third-party media vendors 
that have participated in the media testing program and have satisfied their compatibility standards with HP 
Latex Inks can note this agreement though the use of the Registered Latex Developer designation on applicable 
products.

Coupled with HP's internal media validation program and the extensive range of compatible media available 
from HP, users of the HP Designjet L65500 Printer can be assured of its high performance standards on a diverse 
array of substrates for a wide range of indoor and outdoor applications.

HP is currently teaming with major RIP vendors - including Caldera Graphics, ColorGATE, Ergosoft, ONYX 
Graphics, Shiraz, SA International and more - to develop support for the HP Designjet L65500 Printer.

www.hp.com


Hewlett Packard Company - 1/22/2009

HP Graphics Solutions Business Experiences Most Successful Year to Date in Fiscal 2008

HP today announced it has completed its most successful year in the graphic arts industry to date, building on 
increased sales activity, leads and interest from its first announcement of new-platform technologies in March, 
through the debut of those solutions at drupa in May, to subsequent fulfillment of sales in the months following 
the show.
 
HP's organizational unit serving this industry, the Graphics Solutions Business (GSB), made a series of significant 
announcements during 2008, including the integration of acquired assets from NUR Macroprinters and MacDermid 
ColorSpan, the unveiling of a new HP Inkjet Web Press and Latex Ink/Wide Scan platforms utilizing HP Scalable 
Printing Technology (SPT), and the announcement of a new HP SmartStream graphic arts workflow and 
next-generation HP Indigo digital press models.

During the year, HP has extended its market stance as the leading provider of digital color printing solutions to 
the graphic arts. For the HP Indigo business, worldwide page growth exceeded 30 percent year over year.

"HP exceeded its internal targets for the graphic arts industry in 2008 and is focused on continuing to help our 
customers grow in 2009," said Michael Hoffmann, senior vice president, Graphics Solutions Business, HP. "From 
installing an order for Consolidated Graphics that was the largest in HP Indigo history, to transforming the way 
inkjet will be used in signage, publishing and direct mail applications, HP GSB is now more than ever providing 
routes to profitability that make the most sense for our customers while highlighting our commitment to their success."

HP Indigo press sales help HP exceed targets for drupa 

The drupa 2008 trade show – the world's largest printing exhibition – highlighted the industry-leading innovations 
and customer successes coming from HP's Indigo, Inkjet High-speed Production Solutions (IHPS), Large Format 
Printing (LFP) and Specialty Printing Systems (SPS) divisions. HP exceeded its sales goals for drupa, with many 
of those revenue dollars related to 130 installations of the new HP Indigo 7000 Digital Press completed in the 
press's first three months of availability.

The HP Indigo 7000 Digital Press delivers 120 high-quality four-color A4-size pages per minute for customers in 
general commercial, direct-marketing, photo merchandise, and book and publications printing. For high-print 
volume customers, the HP Indigo 7000 offers a total cost of ownership that significantly increases the break-
even point of digital against conventional printing.(1)

Many of the HP Indigo orders for 2008 have been for multiple units – including HP's largest single digital press 
order, a record 36-press order from Houston-based Consolidated Graphics Inc. (CGX) at drupa.

Today, CGX is the largest user of HP Indigo presses worldwide and its new presses are fully integrated across 
multiple facilities throughout the world. Each press is calibrated utilizing the latest software for color matching.

The HP Indigo 7000, which has been installed at customer sites in 19 countries, is also being selected by print 
service providers (PSPs) opting to transition from traditional offset to digital production based on the press model's 
higher-volume capabilities, fast throughput, higher crossover points compared to offset, and greater workflow 
efficiency.

"The HP Indigo 7000 Digital Press extends our return on investment deeper into longer projects," said Brad 
Clarke, vice president of McCallum/DirectConnectGroup West, Seattle, one of the first companies in North 
America to purchase the HP Indigo 7000 Digital Press. "For variable print jobs it reduces the cost per unit
through faster runs. For static work it shifts the economic equation towards migration from offset."

Additional PSPs in North America that have invested in HP Indigo 7000 Digital Presses include:

RT Associates, a PSP specializing in marketing services, which installed two presses after seeing firsthand how 
the HP Indigo 7000 Digital Press delivered faster turnaround time and higher productivity as a participant in the 
press's beta program; 

White House Custom Colour, one of the leading digital providers for the professional photography industry, 
which installed four HP Indigo 7000 Digital Presses to augment productivity and meet increased customer 
demand for the high-quality greeting cards and photo specialty applications; 

Integrated Book Technology, a leading producer of scientific, technical and medical journals, scholarly monographs 
and educational materials, which purchased the press at drupa to take advantage of HP Indigo's exclusive 
capabilities for Pantone®-licensed spot-color printing, higher-speed one- and two-color printing, and compatibility 
with thinner and lighter-weight media; 

Tabs Direct, one of the largest direct-mail production companies in the United States, which installed two 
presses to transition more of the personalized communication it creates for nonprofits and financial services 
firms to color digital production; 

DataMart Direct Inc., one of the largest direct marketing production firms in Northern Illinois, which purchased 
an HP Indigo 7000 Digital Press at the Graph Expo trade show to increase productivity and meet increased 
customer demand for high-quality direct mail and marketing collateral applications; 

Advantage Mailing, a complete provider of direct-mail production services for marketers, which installed an 
HP Indigo 7000 Digital Press to gain a competitive advantage by providing fast turnaround, high-quality 
personalization and economical pricing; 

Frecklebox, a provider of personalized books, posters and custom-made gifts for children, which used its new 
press to create high-quality output with double productivity in light of increased demand expected during the 
holiday season; and 

Lifetouch, the largest employee-owned photography company in the world, which installed two HP Indigo 7000s 
to increase its ability to provide high-quality yearbooks with a quick turnaround time for preschools and schools. 

The winner is digital – HP Indigo sample surpasses offset and flexo in label competition 

HP Indigo presses also hold significant market share in the worldwide label and packaging converting industry, 
based on their ability to give label converters greater flexibility with run lengths as well as true offset quality with 
excellent color registration. In October, an HP Indigo-produced label for Tavern on the Green printed by 
Rochester, N.Y.-based Label World became the first digitally printed label to win best-in-show honors in the 
Tag & Label Manufacturers Institute's annual awards competition, a contest that judged more than 300 labels 
printed by flexo, offset and digital processes.

"Since we first installed our HP Indigo press three years ago, digital has become a fast-growing segment of 
our business," said John McDermott, president, Label World. "We've always appreciated the level of quality 
possible with HP Indigo technology and we're thrilled to be the first company to ever win this highly respected 
award with a digitally printed piece."

HP's product announcements in 2008 for the labels and packaging segment include the new HP Indigo 
WS6000 Digital Press, which prints at 98 feet per minute in four colors, doubling the level of productivity 
available with digital.(2) The press will be available in early 2009, and is already installed and operating at 
beta sites worldwide, including Innovative Labeling Solutions in Hamilton, Ohio.

Next-generation solutions and award-winning quality from HP Large Format Printing

New product announcements from the HP LFP division – including the HP Designjet L65500 Printer featuring 
HP Latex Ink Technology and the HP Scitex FB7500 UV-flatbed printer – generated significant interest 
throughout the year with a significant amount of sales leads generated at shows such as drupa and SGIA '08. 
In addition, HP Scitex customer Graphic Tech's family of companies received an unprecedented 18 SGIA 
Golden Image Awards at SGIA '08, including two awards for entries produced on the HP Scitex TJ8500 Printer: 
an André Schellenberg Award of Excellence in the Decals/Pressure Sensitive category and the People's Choice 
Award.

"We are thrilled to be the most decorated company at SGIA with 18 Golden Image Awards, two André 
Schellenberg awards and the coveted People's Choice Award," said Jim Blee, chief operations officer, Graphic 
Tech. "With the HP Scitex TJ8500 Printer, we were able to produce vivid, high-quality applications that 
exceeded the expectations of our customers and caught the eye of the SGIA judges."

HP also has extended its leadership in the UV roll-to-roll large-format printer segment, significantly expanding its 
installed base of HP Scitex XP series printers worldwide.

The respected line of HP Designjet printers for the professional photography, fine art and graphic design 
industries grew in 2008 with the introduction of the HP Designjet Z3200 Photo Printer, an innovative device 
that features HP DreamColor technologies – including an embedded spectrophotometer for easier media 
profiling and calibration – as well as a 12-ink print system featuring new HP 73 Chromatic Red ink.

Renowned photojournalist Thomas Hoepker of Magnum Photographers is among the many professionals using HP 
Designjet Z series printers to produce exhibits and sell their work. Today, Hoepker uses the HP Designjet Z3200 
Photo Printer to produce exhibition-quality prints he sells to fine art collectors who have rediscovered his work 
after a recent retrospective exhibit of his 50-year career.

"I see digital as a great improvement," said Hoepker. "The quality of the Z-series printers is really stunning,
and I have a new adventure and a new income stream."

Breaking new ground with high-speed continuous-feed inkjet

HP's new IHPS division unveiled the HP Inkjet Web Press, a new 30-inch-wide digital printing platform based on 
SPT that offers an unprecedented combination of print width, color quality, productivity and cost for graphic arts 
industry professionals in the direct mail, transactional and transpromotional printing, book publishing, and 
newspaper industries. In October, HP IHPS also announced a relationship with U.K.-based Timsons Ltd., the 
world's largest book press manufacturer, to develop a digital inkjet system for short- and medium-run book 
production. And, last month, O'Neil Data Systems, Los Angeles, received the very first HP Inkjet Web Press 
beta unit.

"We are excited to be at the forefront of digital technology with the installation of the new HP Inkjet Web 
Press and are confident that the high speeds and width of the HP Inkjet Web Press will transform the printing 
industry and ultimately replace many traditional offset printing applications," said James Lucanish, president, 
O'Neil Data Systems.

New SPS solutions and a 100-million milestone

SPT was also the basis of two new solutions from HP SPS during the year. HP SPS, which sells imaging systems 
to original equipment manufacturer (OEM) partners in the mail printing, package coding/product identification 
and CD/DVD duplication industries, has shown a new four-color imager for the mail market. In a demonstration 
of the imager at the recent Graph Expo trade show, HP printed personalized 600-dpi envelopes on an automated 
Pitney Bowes inserting line at speeds up to 600 feet per minute.

HP SPS also unveiled its new SPT-based HP Scanning Imager 1000 (SI-1000) for CD/DVD duplication that 
offers efficient ink usage and high-quality process-color printing at speeds up to three disks per minute. The 
HP SI-1000 has been incorporated into several high-end CD/DVD disc duplication devices, including the PF 
Pro automated disc printer from HP SPS OEM partner Microboards Technology, Minneapolis. One of 
Microboards' customers, Techware Distribution, uses multiple SI-1000-equipped PF Pro printers.

"With HP-equipped Microboards printers, people can come in and drop off their master artwork, grab a cup of 
coffee, and we do their duplication jobs while they wait," said Kevin Gabrik, vice president, Marketing, 
Techware. "And with the new PF Pro model, we're saving money on ink and improving efficiency. Basically, 
we're able to use less and get more output."

HP SPS also licenses a laser-imaging disc labeling technology, LightScribe Direct Disc Labeling, which offers 
consumers and businesses a simple, no-hassle way to burn professional-looking, silkscreen-quality labels on 
their CDs and DVDs using the same laser that burns data in a disc drive. In Q4 of 2008, HP SPS reached a 
significant milestone in its LightScribe business – the shipping of the 100 millionth LightScribe-enabled drive.

www.hp.com


Hewlett Packard Company - 1/5/2009

Splash!Events Expands Customer Offerings with HP Designjet L65500

HP today announced that Splash!Events, a full service exhibit design and fabrication company, has expanded
its capability to produce sustainable event signage with the addition of an HP Designjet L65500 Printer featuring 
HP Latex Printing Technology. By integrating this printer into its workflow, Splash intends to offer “green” solutions 
across all three disciplines that it services – trade show exhibits, corporate and retail environments, and branding 
of large corporate events. 

"With the HP Designjet L65500, Splash will be able to grow its business by offering customers an environmentally 
sustainable option for printing indoor and outdoor signage," said Santiago Morera, vice president and general 
manager, Large Format Printing, Imaging and Printing Group, HP. "At HP, we are dedicated to continued 
innovation to provide solutions that help our customers expand their offerings and, ultimately, grow their bottom line."

Recently, Splash had the chance to put the HP Designjet L65500 to the test by producing marketing collateral 
and signage for the Nike Women’s Marathon in San Francisco. In 2008, Nike began a multi-year process to 
make their events greener and the Nike Women’s Marathon was the first event to incorporate better printing 
and recycling methodologies for race course signage, marketing collateral and expo tents. 

Some of the signage for the event was printed using HP Latex Inks and a variety of recyclable media substrates, 
including HP HDPE Reinforced Banner, HP DuPont™ Tyvek® Banner and HP Photo-realistic Poster Paper. 
Splash expects that 90 percent of marketing collateral and signage for the 2009 event will be produced with 
HP Latex Inks and other printing methods that have less impact on the environment.

"We are always searching for ways to provide more environmentally sustainable solutions for event branding 
and exhibit graphics projects and HP Latex Printing Technologies seem to be the perfect solution," said Regan 
Mahoney, general manager, Splash! San Francisco. "Our clients are very particular about color accuracy, 
resolution and durability. More and more, they are also demanding green solutions. This is the most significant 
development we have seen for large-format printing."

Splash also plans to use the HP Designjet L65500 to produce signs and banners for corporate event projects 
with Cisco Systems, IBM and Charles Schwab. 

The 104-inch wide HP Designjet L65500 Printer is the first of a new category of large-format signage printers 
with HP Latex Inks and HP Wide Scan Printing Technology. Print service providers can expand their offerings 
with this single, versatile printer that can produce a variety of applications while delivering quality and durability 
at print speeds of approximately 846 ft2/hr and indoor-quality prints at up to 368 ft2/hr.

Prints produced with HP Latex Inks are odorless and emit extremely low levels of volatile organic compounds. 
Additionally, no special ventilation is required to meet occupational exposure limits and there are no requirements 
for air discharge permits, facilitating an improved printing environment.

www.hp.com


Hewlett Packard Company - 1/5/2009

HP Introduces New Low Solvent Inks for the Outdoor Graphics Printing Market

HP today announced new HP 781 and 791 Printing Supplies, available in early 2009, for the HP Designjet 8000, 
9000 and 10000 Printer series. Designed specifically for these low-solvent printers, the new ink formulations 
provide the reliable performance, ease of use, and vivid, durable prints that customers rely on when producing 
high-impact signage.

"HP is committed to providing our customers with first-class supplies to meet their specific needs," said Santiago 
Morera, vice president and general manager, Large Format Printing, Imaging and Printing Group, HP. "This new 
set of supplies takes advantage of the HP supply chain to deliver the pricing and availability customers demand."

Customers can change to the new HP 781 and HP 791 Ink Cartridges as each color of the HP 780 or HP 790 
Ink Cartridges is ready to be replaced. Because the new inks are compatible with the old inks, customers can 
use current HP 780 and HP 790 cleaning and maintenance supplies with the new ink cartridges.

"Replacing the current inks with the new ones HP has developed was extremely simple. When the printer 
advised a new cartridge was needed, we installed a cartridge of the new inks," said Ronald Niner, owner, 
Creative Graphic Services USA. "We didn’t need to replace the printheads or do anything else. The printer 
performed reliably before and continues to do so now."

Prints produced with the new HP 781 and 791 Printing Supplies achieve up to three years of display permanence 
without lamination and are scratch-, smear- and crack-resistant.

Additionally, HP is ending its original equipment manufacturer (OEM) agreement with Seiko I Infotech (SIIT) to 
jointly develop and market future low solvent-based large-format printers for the outdoor graphics printing market.
HP and SIIT have jointly agreed to work separately in this market space.

HP plans to continue to sell the HP Designjet 8000, 9000 and 10000 printers, which were developed under the 
OEM agreement, in 2009 and to provide parts, supplies and customer support to the installed base of customers 
with these products. The company is also developing new solutions – such as the HP Designjet L65500 – that 
will meet the needs of these customers.

Early success and worldwide availability for HP Designjet L65500
The HP Designjet L65500, announced at DRUPA 2008, is now available in Europe, the Middle East, Africa and 
North America, and is expected to be available in Latin America and Asia Pacific in March.

The wide-format printer is already experiencing strong customer demand with nearly 25 early installations 
completed. Benefits of this new latex printing technology include exceptional image quality, versatility of media 
choices, increased productivity and the ability to attract new customers who are looking for a more 
environmentally conscious printing process.

www.hp.com


Hewlett Packard Company - 10/8/2008

HP Brings Innovative Solutions to Graphic Arts Market

HP today announced that its recently expanded range of solutions and services for the graphic arts industry 
will provide print service providers and creative professionals more opportunities than ever to drive profitable 
growth in their businesses. At the HP Imaging and Printing Press and Analyst Leadership Conference, Graphics 
Solutions Business (GSB) leaders are highlighting their commitment to customer success with an aggressively 
expanded portfolio of products and solutions, including the new HP Designjet Z3200 and HP Scitex XP2300 
Printers, as well as a newly expanded business development program for customers. HP GSB executives also 
will highlight the continued growth seen since the world’s largest graphic arts trade show, drupa, was held earlier 
this year. HP has had one of its more successful digital press launches ever with the HP Indigo 7000 Digital Press, 
installing more than 100 units worldwide since drupa. HP also has seen significant interest in new products shown 
at drupa that are scheduled to be available in 2009, including the HP Inkjet Web Press and HP Designjet L65500 
Printer. 

With our broad portfolio of graphic arts technologies, HP is extending its leadership position by enabling the 
transition to digital among print service providers and creative professionals," said Michael Hoffmann, senior 
vice president, Graphics Solutions Business, HP. "Our customers benefit not only from the unprecedented 
amount of choices HP offers, but from the world-class service and support we provide for HP technologies 
that are central to the productivity and profitability of graphic arts businesses."

Industry’s broadest large-format portfolio gets even larger 
HP executives at the conference will present details on new large-format printing solutions unveiled this fall, 
including the HP Designjet Z3200 Photo Printer, a professional photography solution that allows creative 
professionals and print service providers (PSPs) to produce gallery-quality black-and-white and color prints, 
photographs, art enlargements, digital designs and high-accuracy proofs. This new printer supports more than 50 
Original HP large-format printing materials designed together with HP Vivera pigment inks, including the new HP 
Baryte Satin Art Paper. The HP Scitex XP2300 Printer is the first 3.2m UV roll-to-roll device designed specifically 
for the outdoor signage market, where reducing variable cost is key to business success. Offering high speed 
and low consumption – reaching up to 1,940 ft2 (180 m2) per liter – the HP Scitex XP2300 Printer is ideal for 
billboards, building wraps and other high-volume outdoor signage applications. 

These new HP large-format printing devices join a range of innovative solutions for signage, graphics, technical, 
photography and fine art printing from HP. In January, HP will begin selling a new HP Designjet L65500 Printer, 
the first to feature new HP Latex Inks, the breakthrough solution that provides many of the benefits of solvent-
ink technology without imposing the typical environmental, health and safety considerations. Prints produced 
with HP Latex Inks emit extremely low levels of volatile organic compounds (VOCs). No special ventilation is 
required,(1) facilitating an improved printing environment. HP Latex Inks are not classified as hazardous waste(2) 
and are non-flammable and non-combustible. 

HP will showcase its full range of large format digital printers at SGIA ’08, the Specialty Printing & Imaging Expo, 
Oct. 15-18. At the show, HP also will launch several new solutions that offer benefits of quality and productivity
 to sign and display PSPs. A competitive advantage with more comprehensive business development services 
Further demonstrating its commitment to the large-format market, HP also is announcing for North America 
customers an expanded HP Capture Business Success Program to help graphic arts customers manage and 
grow their businesses. Previously available exclusively to HP Indigo customers, the new program includes 
enhancements designed to support large-format signage and display customers, offering them access to a 
comprehensive set of business tools and resources – including market research, marketing templates and 
online resources – that can help them penetrate new market segments and achieve profitable growth.

www.hp.com


Hewlett Packard Company - 9/24/2008

HP Brings Increased Speed and Cost Savings to Large Format Market with HP Scitex XP2300

New sign and display portfolio to be unveiled for the first time at VISCOM Europe 

Paris, France, September 24, 2008 – HP today unveiled the HP Scitex XP2300 Printer, the latest addition 
to its broad portfolio of large-format solutions, at VISCOM Europe in Paris, France. The HP Scitex XP2300 
Printer is the first 3.2m UV roll-to-roll press that is designed specifically for the outdoor signage market where 
reducing variable cost is key to business success.

Along with the new HP Scitex XP2300 Printer will be the HP Designjet L65500 Printer and the HP Scitex 
TJ8500 Printer. Together, these printers offer choices of flexible and rigid output with high quality, high 
speed, low production costs and environmental innovation.

“HP is the only company with such a comprehensive portfolio of large-format solutions meeting the specific 
needs of sign and display print service providers,” said Santi Morera, vice president and general manager, 
large format printing, Imaging & Printing Group, HP. “With HP’s latest graphics solutions, including the new 
HP Scitex XP2300 Printer, we are further strengthening our position as the one-stop-shop for all large format 
printing equipment and helping our customers extend their application range and grow their business.”

Introducing the HP Scitex XP2300 Printer
With a low ink consumption of 180 sqm print out of one liter ink realized at a top speed of up to 233 sqm/hr 
at a resolution of up to 360 dpi, the HP Scitex XP2300 Printer is ideal for billboards, building wraps and other 
high volume outdoor signage applications. 

The HP Scitex XP2300 Printer is a four-color UV press with 16 piezoelectric printheads, each with 256 nozzles 
that can image uncoated PVC, self-adhesive vinyl, mesh, woven Polyethylene, and other substrates 
common in the outdoor signage market.

The HP Scitex XP2300 Printer enables customers to cut operating expenses and increase profits and 
features an array of integrated productivity features that reduce variable costs. A streamlined production 
workflow enables RIPped files to move directly from the prepress department to the printer, and an 
integrated on-core collector allows users to take off printed output while the press is printing. An integrated 
automatic elevator adjusts the height of print heads to ensure a constant distance between media and 
printheads. 

With over 300 HP UV roll-to-roll installations worldwide, the HP Scitex XP2300 Printer enables print shops 
to depend on industry-renowned technology, designed specifically for 24x7 operations and backed by 
HP support.

Environmentally-responsible large format printing
Also on display at VISCOM is the recently introduced six-color HP Designjet L65500 Printer, the first printer to 
feature HP Latex Printing Technologies and an example of the solutions HP is bringing to the sign and display 
market that are designed to reduce the environmental impact of the printing process.

The 104-inch HP Designjet L65500 Printer offers sign and display print service providers a versatile system 
that can produce a broad range of applications – from point-of-purchase displays, transit signage, wall murals 
and exhibition graphics to vehicle graphics and fleet marking, and a variety of exterior and interior event 
signage – on a wide range of materials, including most low-cost, uncoated, low solvent-compatible media.

New water-based HP Latex Inks provide many of the benefits of low solvent-ink technology without imposing 
the typical environmental, health and safety considerations. Prints produced with HP Latex Inks emit extremely 
low levels of volatile organic compounds (VOCs). No special ventilation is required1, facilitating an improved 
printing environment. HP Latex Inks are not classified as hazardous waste2 and are non-flammable and 
non-combustible.

High-speed UV printing with versatility
Since their launch, the HP Scitex TJ8300 Printer (solvent) and the HP Scitex TJ8500 Printer (UV-curable) have 
become established industry workhorses. For high-speed production of exhibition graphics, outdoor banners, 
POP posters, back-lit posters (on film or paper), vehicle graphics, billboards and double-sided banners, these 
solutions offer sign and display PSPs the ability to respond to a wide range of customer requests.

On the stand at VISCOM Europe is the HP Scitex TJ8500 Printer, a six-color UV piezoelectric printer capable 
of printing up to 66 156 x 366cm sheets per hr (equivalent to 400m2/hr) at up to 336dpi. In its “high quality” 
mode, the printer achieves resolutions of up to 448dpi and prints up to 200m2/hr, with sharp, 8-point text, 
suitable for POP/POS and other close-viewing applications. For even higher quality, the “best quality mode” 
can achieve up to 600dpi (apparent) at speeds of 100m2/hr. These different modes enable sign and display 
PSPs to offer customers production capabilities not before possible on a single printer.

With roll-to-sheet and sheet-to-sheet semi-automatic material handling, the HP Scitex TJ8500 Printer can 
handle a wide range of substrates including untreated materials such as offset and screen papers and 
uncoated synthetic materials as well as films, coated papers and synthetics, and self-adhesive vinyl.

HP at the VISCOM Conference
HP is also participating in the open VISCOM conference, “Take a Green attitude! Towards a sustainable and 
responsible future in visual communications.” The conference takes place on September 24 from 2:00 – 3:00 
p.m. local time in the Conference Area of the show, within Hall 7,2.

François Martin, marketing director, Graphics Solutions Business EMEA, HP, will speak at the conference, 
which will be chaired by Jean Poncet, editor of Signal’ Etiq’. The session is aimed at advertisers, 
communication agencies, specifiers, creatives, manufacturers and suppliers, who recognize the importance 
of a green attitude in all areas of the production chain. From the primary materials through to the communication 
support, the obligations and part played by each will be examined. Further conference information is available 
from the VISCOM website, www.viscom-paris.com.

www.hp.com


Hewlett Packard Company - 6/5/2008

HP Expands Media Choice for HP Indigo Digital Presses and Names Preferred Media Partners

Palo Alto, CA - June 5, 2008 - HP today announced that it has signed preferred media partner agreements with 
several leading North American and European paper suppliers to expand the capabilities and advantages of 
HP Indigo digital press solutions.

HP works with more than 120 media partners in its overall media partners program for HP Indigo presses. The 
list of HP Indigo preferred media partners includes respected manufacturers and suppliers that are well 
established in the digital media marketplace. 

The agreements between these media providers and HP establish a mutual commitment to support the growing 
and expanding needs of the HP Indigo community. 

To date, HP has signed agreements with the following suppliers:
·    Avery Dennison: The Fasson range of self-adhesive label stocks from leading global supplier Avery Dennison 
offers the broadest available range of certified choices for HP Indigo digital printing.
·    Domtar: Domtar is one of the leading uncoated free sheet paper manufacturers in North America, with 
outstanding brand recognition in the commercial print environment and an increasingly broad array of digital 
paper product solutions. 
·    Fedrigoni: A leading European manufacturer of special papers, Fedrigoni combines tradition and advanced 
technology manufactured with maximum respect for the environment and dedicated to printers and graphic 
designers.
·    GPA: GPA is a market-leading distributor of substrates for HP Indigo digital presses, including FSC-certified 
papers, labels and synthetics and an innovative range of application solutions.
·    Innovia Films: Innovia Films is a leading global producer of specialty high-performance biaxially oriented 
polypropylene (BOPP) and cellulose films for packaging, labels, overwrap and securities.
·    Mohawk Fine Papers Inc.: Recognized for technical innovation, high quality and progressive environmental 
initiatives, Mohawk manufactures a wide range of premium printing, writing and digital papers.
·    M-real Zanders: M-real Zanders is one of the leading manufacturers of coated digital imaging papers in 
Europe.
·    New Page: New Page is a paper manufacturer in North America with well-established and recognized brands 
including Futura Laser, Sterling Ultra Digital for HP Indigo and Blazer Digital.
·    UPM Raflatac: UPM Raflatac is the label division of UPM, a world-leading supplier of self-adhesive labelstock 
and radio-frequency identification (RFID) tags and inlays. UPM Raflatac offers a wide range of paper-based 
and filmic label materials for a variety of needs in product and information labeling.

"These media suppliers give print service providers greater flexibility in the types of products they can print, have 
contributed to the growth of the HP Indigo business, and will be partners in our future successes," said Alon 
Bar-Shany, vice president and general manager, Indigo division, HP. 

"Today, we are working with many of these partners to help our mutual customers reach their goals of 
environmental stewardship, with ready selections of HP Indigo-certified media that also have certifications 
from FSC, SFI and PEFC, as well as recycled papers and products made with neutral carbon emissions."

HP Indigo presses print on a wide range of certified media for digital printing. Between 2006 and 2007, the 
number of certified media grew 35 percent, and presently, more than 1,400 different off-the-shelf papers and 
synthetic and specialty substrates are certified for printing on HP Indigo presses. 

HP Indigo-certified media includes a range of digital optimized papers as well as a large number of standard 
offset papers. All certified substrates are tested in one of HP Indigo’s testing centers around the world using 
the same testing and certification methodology to assure consistency. 

HP Indigo preferred media partners meet a set of additional criteria that demonstrates their ability to provide 
superior service and support, regional and global coverage, and environmental responsibility concerns. The 
new preferred media partners are well-recognized manufacturers and suppliers that have developed high-
quality solutions ranging from everyday papers to unique solutions that expand applications and businesses. 
These partners are helping to speed the adoption of digital among print service providers, meeting exacting 
customer demands and providing a competitive advantage. 

Direct communication and collaboration between HP and these suppliers will reduce the time needed to 
develop new media products as well as enable expanded service and support for users of the preferred 
media partners’ substrates. HP and its preferred media partners will also work together on promotional 
offerings to the HP Indigo customer base, as well as provide media for HP’s training and demo centers 
and product exhibitions.

www.hp.com


Hewlett Packard Company - 5/29/2008

HP Offers Customers World’s Broadest Portfolio of Digital Color Printing Products to Capture Digital Page Growth

Germany, May 29, 2008 - HP today announced its latest digital printing products and technologies, which are 
designed to enable graphic arts customers to build their competitive advantage and successfully pursue profitable 
growth opportunities. 

With the new solutions and the company’s recent acquisitions of NUR Macroprinters Ltd. and MacDermid 
ColorSpan Inc., HP now offers print service providers the industry’s largest all-digital color graphic arts portfolio. 
These moves also support HP’s Print 2.0 strategy to drive growth of digital pages and lower costs of printing 
for high-volume commercial markets.

By 2010, HP estimates that the value of pages printed in the global graphic arts market will be $663 billion. 
Nearly 80 percent of this growth(1) will be driven by marketing collateral, labels and packaging, publishing and 
signage, and displays - all markets that HP is targeting with its graphic arts portfolio.

Customers are already realizing the value provided by new solutions such as HP Indigo digital presses and 
HP Inkjet High-speed Production Solutions. The new technologies are being demonstrated publicly for the first 
time in the HP booth in Hall 8A at drupa 2008, the graphic arts industry’s preeminent tradeshow. Highlights include:

·        Three new HP Indigo digital presses - including a 7000 model available now - that offer significantly higher 
break-even points than analog printing.

·        A high-speed, 36-inch (914-mm) inkjet web press - one of the most advanced examples to date of the 
low-cost, high-productivity potential that exists with inkjet technology. 

·        The HP Designjet L65500 Printer - the first of a new category of large-format signage printers with HP 
Latex Inks that reduce the impact of printing on the environment and offer broad outdoor and indoor application 
versatility, while delivering quality and durability at high print speeds.(2)

·        Fourteen new large-format media - including five recyclable(3) substrates that are compatible with HP 
Latex Printing Technologies. Specially treated HP media, such as HP Tyvek® Banner and HP High Density 
Polyethylene Reinforced Banner, provide image quality and durability when printing with both HP Latex Inks 
and HP low-solvent inks.

·        The HP SmartStream Workflow Portfolio of print servers and software tools - for comprehensive print job 
management, from creation to fulfillment, including the new HP SmartStream Director. 

·        HP Indigo Print Care - enabling customers to gain uptime and achieve virtually continuous printing by 
providing diagnostic and print-quality assistance tools.

·        A new HP Scalable Printing Technology process-color technology demonstration from HP Specialty 
Printing Systems.

HP also announced its intent to incorporate Scalable Printing Technology in future light-production-class products.

"The shift from analog to digital is fueling increased worldwide demand for access to relevant information and 
rich digital content, creating both challenges and opportunities for graphic arts businesses," said Vyomesh Joshi, 
executive vice president, Imaging and Printing Group, HP. "With one of the most innovative portfolios of digital 
products, solutions and services, and an unwavering commitment to customers and the environment, HP is 
poised to help graphic arts customers succeed in this increasingly digital world."

Increased productivity, new options for HP Indigo 

The three new HP Indigo press models represent the most significant HP Indigo product launch since Indigo 
first sparked the digital color revolution 15 years ago. 

The HP Indigo 7000 Digital Press, which is already running production at several print companies around the 
world, prints 120 high-quality, four-color, A4-size pages per minute. It prints large numbers of static jobs with run 
lengths ranging from one copy into the thousands, as well as variable-data work requiring the every page is 
different capabilities of digital. The HP Indigo 7000 offers low total cost of ownership for customers exceeding 
the 1-million-page level, significantly increasing the break-even point against offset printing.(4) 

Lifetouch, a leading provider of professional portraits for schools, houses of worship and the retail market, is 
participating in the beta program for the new HP Indigo 7000 Digital Press as part of its commitment to implement 
new technologies. The press was installed in February and has already helped Lifetouch maintain the high 
standards of excellence and efficiency that make the firm a leader in photography, printing and book manufacturing. 

"HP has been a key contributor to our success at Lifetouch," said Dave Birkemeier, vice president, 
manufacturing, Lifetouch. "We are producing one of our highest-volume product lines on the HP Indigo 7000 
Digital Press and the quality and execution must be perfect. So far, the HP 7000 has done the job."

The HP Indigo WS6000 and W7200 presses, which are launching at drupa, are highly productive web-fed 
digital presses. The WS6000 model, expected to be available worldwide in early 2009, offers twice the 
productivity of the successful HP Indigo press WS4500 and is targeted at labels and packaging converters 
with significant volumes of medium- and short-run jobs. The W7200 press is ideal for high-quality dedicated 
publishing, direct mail and transactional/ transpromotional offerings. It is expected to be available in the second 
half of 2009. 

The HP Indigo press 5500, the company’s best-selling digital press, has been enhanced with options allowing 
greater productivity, including an additional feeder, an in-line connection to the HP Indigo UV Coater and a 
kit for enabling printing on thicker media. 

With new HP Indigo Print Care, customers can gain remarkable uptime and virtually continuous printing. The 
offering provides proactive diagnostic and print-quality assistance tools, backed by live HP service center 
support, to help ensure quick and accurate detection and resolution of printing problems. Currently available 
on the new HP Indigo 7000, this package also will be offered with other HP Indigo presses and HP large-format 
printers in the future.

Customer and partner momentum for HP Inkjet Web Press

The HP Inkjet Web Press increases print productivity and lowers the cost of printing for high-volume commercial 
markets. Revitalizing wasteful, low-margin, analog-driven printing processes, the digital printing platform offers 
an unprecedented combination of print width, color quality, productivity and cost for graphic arts industry 
professionals in the direct mail, transactional and transpromotional printing, book publishing and newspaper 
industries.

Further showcasing the potential of Scalable Printing Technology, HP is demonstrating at drupa a 36-inch 
version of the HP Inkjet Web Press, which runs at speeds of up to 400 feet (122 meters) per minute at 600 x 
600 dots per inch output - producing up to 3,200 A4 pages per minute. A key feature of the demonstration is 
finishing partner solutions, which will enable end-to-end production in HP target markets for high-volume inkjet. 
Partner solutions for the HP Inkjet Web Press will be available from EMT, Hunkeler, MBO, Muller Martini and 
Pitney Bowes.

HP also announced several new beta sites for the HP Inkjet Web Press, which is expected to be commercially 
available in fall 2009, including:

·        O’Neil Data Systems, a national provider of data-driven publishing and marketing communication services 
for major U.S. organizations. For more than 30 years, the company has been recognized as a leader in 
technology-driven publishing services, including high-speed digital printing, automated composition, offset 
printing, warehousing, fulfillment, electronic document delivery and web applications.

·        CPI, the world’s leading manufacturer of monochrome and two-color books and Europe’s leading book 
manufacturer. As a major supplier to the publishing industry, CPI has grown from $25 million in sales during its 
first year in 1996 to nearly $600 million in 2007. 

·        The Taylor Corporation, a Forbes Private 200 Company, has more than 100 subsidiaries and 14,000 
employees. Taylor is one of the leading specialty print, media and marketing companies in North America. 
Taylor’s operating companies are focused on offering distinctive products, superior quality and exceptional service.

HP Latex Printing Technologies reduce environmental impact of printing

The 104-inch HP Designjet L65500 Printer is the first of a new category of large-format signage printers with 
HP Latex Inks and HP Wide Scan Printing Technology. Print service providers can expand their offerings with 
this single, versatile printer that can produce a variety of outdoor and indoor applications - from point-of-purchase 
displays, transit signage, wall murals and exhibition graphics to vehicle graphics and fleet marking - while 
delivering quality and durability at high print speeds.(2) 

Prints produced with HP Latex Inks are odorless(5) and emit extremely low levels of volatile organic compounds. 
No special ventilation is required to meet occupational exposure limits, and there are no requirements for air 
discharge permits, facilitating an improved printing environment.(6) HP Latex Inks are not classified as hazardous 
waste(7) and are non-flammable and non-combustible. The inks also do not produce ozone emissions during 
printing, contain no hazardous air pollutants or sensitizers(8) and comply with the industry-leading certification, 
Nordic Swan.

HP’s 14 new large-format media include five recyclable(3) substrates that are compatible with HP Latex 
Printing Technologies. Using a new, proprietary HP media surface-treatment technology, HP Tyvek Banner 
and HP High Density Polyethylene Reinforced Banner provide high image quality and durability when printing 
with HP Latex Inks or HP low-solvent inks.

For seamless integration with customers’ existing workflows, HP is working with major software RIP vendors, 
including AIT, Caldera Graphics, ColorGATE, Ergosoft, ONYX Graphics, SA International and Wasatch, to
 develop solutions for the HP Designjet L65500 Printer. Additionally, HP will be launching a Registered Developer 
Program intended to ensure that adopters of HP Latex Printing Technologies will be able to select from a wide 
range of substrates suitable for new and existing applications. 

End-to-end productivity in real-world workflows 

The HP SmartStream Digital Workflow Portfolio is designed to meet the needs of a broad range of market 
segments and applications and to provide workflow management from job creation to fulfillment. 

Portfolio components include the newly introduced HP SmartStream Director, a complete workflow solution 
powered by Press-sense; a full range of print servers; HP SmartStream Designer personalization software, 
which is now available for both HP Scitex and HP Indigo systems; and the HP SmartStream Color Manager Kit 
for HP Scitex equipment.

Most complete range of transpromotional printing solutions on display

At drupa, HP is showing for the first time as a company a complete range of transpromotional production 
solutions. In the direct mail profit center of the HP stand, visitors can see live printing demonstrations on new 
HP Indigo, Inkjet Web Press and Specialty Printing Systems solutions.

Workflow and finishing solutions for transpromotional print production on display include products from the HP 
SmartStream Digital Workflow Portfolio and Exstream Software, the variable-data publishing solutions company 
HP acquired earlier this year. 

HP also is showing the first-ever technology demonstration of HP Scalable Printing Technology in a CMYK 
mail-printing solution, which is designed to bring color to the outside of the envelope for increased impact and 
stopping power. 

In addition, several new HP Specialty Printing Systems solutions at drupa include a new, lower-total-cost 
monochrome digital printing alternative with OEM partner DJM, and another four-color Scalable Printing 
Technology offering, the SI1000 scanning imager solution for CD/DVD printing incorporated in a new product 
from OEM partner LSK Data Systems.

Leading the charge to deliver on the digital promise 

As a result of its customers’ success, HP solutions are among the fastest-growing, most widely used solutions 
in their respective markets worldwide, including large-format commercial and industrial printing, large-format 
technical printing, high-volume digital production printing, digital label printing and mail addressing.

·        HP Indigo press page volume has grown more than 40 percent each quarter since 2003, and presently 
HP Indigo presses worldwide print a total of 10 billion pages annually. 

·        HP large-format printers have increased in annual print volume by 25 percent, with 549 million square 
meters (1.8 billion square feet) printed on HP equipment in 2007 worldwide. 

·        Following the acquisitions of ColorSpan and NUR Macroprinters, HP is the world’s leading provider of 
UV-curable large-format printing.

www.hp.com


Hewlett Packard Company - 4/21/2008

New HP North America Large Format Industrial Director

HP’s Ziki Kuly has been promoted to HP North America Large Format Industrial Director, replacing Gal Barak 
who is now leading the HP Large Format Industrial and Commercial business in Asia Pacific. Ziki has been with 
Scitex Vision and HP for more than seven years, beginning his career at Scitex Vision headquarters in Israel 
and serving as a key leader in the HP Scitex North America business, responsible for marketing, pre-sales and 
customer applications and the HP demo center for the past four years. 

Ziki has been a driving factor in the tremendous success HP Scitex has recently experienced and was an 
important leader in the recent integration of NUR Macroprinters into the HP Graphic Arts portfolio in North 
America. Ziki lives in Atlanta, Ga. with his wife Daphna and daughters Dani and Gili.

www.hp.com


Hewlett Packard Company - 4/10/2008

HP Launches Worldwide HP Indigo Progressive Print Competition

Palo Alto, CA, April 10, 2008 - HP today announced the 2008 HP Indigo Progressive Print Competition, which 
will showcase the high-end color and image quality capabilities of its industry-leading HP Indigo commercial 
presses and liquid HP ElectroInk. The contest is open to all HP Indigo commercial press users and will include 
best-of-category prizes for marketing collateral, photo specialty, direct marketing and publishing applications, 
as well as an "other" category for special, innovative and inspirational entries. First-, second-, and third-prize 
winners in each category will be announced at HP's Gala Dinner for commercial customers at drupa on June 3, 
and many contest entries will be on display in HP's booth in Hall 8a of the Messe Düsseldorf in Germany.

"We are excited about this global contest because it presents an opportunity to highlight how customers 
everywhere are successfully leveraging the look and feel of offset available with HP Indigo," said Alon Bar-
Shany, vice president and general manager, Indigo division, HP. "HP Indigo is a leading print technology in 
India, China, Brazil and the many other nations that are rapidly adopting digital, and visitors to our drupa stand 
will be able to see why when they view the entries."

Contest entries will be judged by a panel of respected experts. The final deadline for submission of entries is 
April 25.

Expected contest submissions include materials printed on a wide range of papers, as well as specialty substrates, 
all of which is possible because of HP Indigo digital presses' compatibility with the industry's widest range of 
certified media. In addition, expected entries will reflect HP Indigo presses' ability to offer the highest quality 
in digital printing, including the use of spot-coating effects with Digital Matte Ink, as well as unique HP 
DreamColor capabilities such as Pantone-licensed spot colors with HP IndiChrome off-press and process 
printing in up to six colors with HP IndiChrome on-press.

Entrants in the photo specialty category will have an opportunity to highlight special photo capabilities using 
the HP SmartStream Photo Enhancement Print Server for six-color process imaging with Light Cyan and Light 
Magenta HP ElectroInks. In addition to being judged on print quality, entries in the direct marketing category 
should highlight the excellent rate-of-response metrics available with digital printing.

HP Indigo customers interested in entering the contest can download entry materials from the "My HP Indigo" 
online customer portal. There is no fee for entry.

www.hp.com


Hewlett Packard Company - 3/27/2008

HP Extends Capture Business Success Program to Industrial Large Format Customers

Orlando, FL., March 27, 2008 - HP today announced, at the International Sign Association (ISA) Expo 2008, 
enhancements to the HP Graphic Arts Capture Business Success Program that will provide industrial large 
format customers with a wide array of business development tools. HP will also demonstrate a new portfolio of 
large format digital printing solutions - including breakthrough HP Latex Printing Technologies and a fully 
integrated product portfolio for commercial and industrial print service providers (PSPs) - at the event.

HP’s booth #956 features its comprehensive portfolio of offerings designed to help wide and super-wide format 
customers evolve their business strategies to meet industry demands while expanding new opportunities for 
greater marketing creativity.

"At HP, we’re committed to providing our customers with solutions and tools that help them advance their 
business and gain a competitive advantage," said Francis McMahon, director of marketing, NA Graphic Arts 
Business, HP. "We anticipate that our continued technology innovation coupled with the new tools and 
programs offered through the HP Graphic Arts Capture Business Success will help HP large format customers 
take their marketing and sales initiatives to the next level and get more value from their investments."

New tools for generating new business opportunities
For comprehensive business development and support, HP Graphic Arts Capture Business Success Program 
now offers HP industrial large format customers a full range of tools to help them gain a competitive edge and 
add value to their companies’ bottom line. Customers will be able to access these offerings at 
www.hpscitexresources.com.

Specifically created for HP Scitex customers, new features of the Capture Business Success Program include:
·        Customizable marketing templates
·        Co-branded advertising templates and data sheets
·        "How to" applications and open house planning guides

In the future, features of the existing HP Capture Business Success Program, such as the Job Estimator Tool, 
which easily and effectively compares and contrasts the cost and timing profiles of digital printing processes, 
hi-res print sample images, and the HP Designer’s Guide will be expanded to support HP Scitex customers.

Broadened portfolio of large format solutions
Additionally, for the first time in North America, HP will showcase its expanded portfolio of large-format printing 
technologies and solutions that is now one of the broadest large-format portfolios in the industry.

Highlights include:
·        New HP Latex Printing Technologies include water-based HP Latex Inks that produce odorless prints 
and durable, high-quality results on a broad range of HP and non-HP media, achieving display permanence 
up to three years unlaminated on outdoor prints. Working together with HP Wide Scan Printing Technology, 
these inks provide high productivity to enable print service providers to increase their print capacity and grow 
their business while reducing the total impact of printing on the environment.

·        HP Designjet H45500 Printer, formerly the ColorSpan 5400, is ideal for PSPs looking to add speed and 
versatility to their business. This hybrid UV printer series, which easily converts from a roll-fed to a flatbed printer, 
features a leading combination of image quality and speed allowing PSPs to grow their business and deliver 
the results that customers demand.

·        HP Scitex FB910 Printer, formerly the ColorSpan 9840, is designed to be a high-volume production system 
and delivers true 600 x 600 dpi output, using 16 long-lasting, industrial-quality piezo printheads. Using four 
printheads per process color, it delivers print speeds up to 811 ft2/hr (74.3 m2/hr). The HP Scitex FB910 
enables customers to print directly on virtually any rigid, thick, or heavy specialty media, including glass, wood, 
metals, or more conventional media such as foam board, PVC, corrugated plastic, and MDO-MDF up to 2.75 
inches (7 cm) thick.

·        HP Scitex XP5300 Printer, formerly the NUR Expedio Revolution 5m, offers a powerful combination of 
industry-leading print speeds and high-quality UV inks. Ideal for outdoor signage or other outdoor applications, 
the HP Scitex XP5300 Printer prints at industrial speeds of up to 300m2/hr (3,200 ft2/hr) in Billboard Mode 
using HP Specialty Billboard Scitex Ink, allowing fast drying and quick delivery.

·        HP Scitex FB6100 Printer, formerly the NUR Tempo Q, is a high-volume flatbed industrial printer designed 
for industrial environments and providing 24x7 reliability backed by HP support. The device is equipped with 
one of the largest flatbed imaging areas (3.2 x 2 m/10.5 x 6.5 ft) available and can easily convert from flatbed 
to a roll-fed printer.

www.hp.com


Hewlett Packard Company - 3/12/2008

HP Targets Multi-billion Dollar Graphic Arts Market with New Digital Printing Technologies

HP today announced a landmark release of graphic arts technologies and products that improve the speed 
and reduce the cost of digital printing. 

The rollout - the company’s most extensive graphic arts push to date - supports HP’s Print 2.0 strategy to 
capture more digital pages from the analog print market and enable printing customers to take advantage of 
new market segments and business opportunities. 

Spanning high-speed inkjet production, offset- and photo-quality liquid electrophoto-graphic printing as well as 
large-format printing, the new offerings will be featured at drupa, the world’s largest printing equipment exhibition, 
in HP’s booth in Hall 8A, May 29-June 11, in Düsseldorf, Germany. 

New products and technologies are being previewed this week at a Tel Aviv event for customers, partners, 
press and analysts. Highlights include: 

·         A high-speed 30-inch (762-mm) inkjet platform for high-volume production of books, transactional/
transpromotional mail, direct marketing materials and newspapers. 

·         New HP Latex Printing Technologies that offer an environmentally responsible large-format printing 
alternative for a wide variety of outdoor and indoor applications. 

·         An expanded portfolio of HP Indigo presses, including the new HP Indigo 7000 Digital Press designed 
for high-volume print service providers and enhancements to the market-leading HP Indigo press 5500. 

·         The company’s first-ever graphic arts workflow portfolio - the HP SmartStream Digital Workflow Portfolio - 
which offers customers greater flexibility with specific solutions to address a broad range of market segments 
and application needs. 

These solutions and others bolster HP’s efforts to target the estimated $663 billion print production page value 
opportunity projected for 2010.

"Today’s announcements further cement HP’s leadership in the graphic arts market, accelerate the analog-to-
digital conversion and propel digital technology as a mainstream product offering," said Stephen Nigro, senior 
vice president, Graphics and Imaging Business, HP. "These new technologies and products will change the 
digital printing industry in terms of value, volume and environmental footprint."

Positioned to build demand for digital applications, HP’s Graphic Arts portfolio offers a variety of alternatives to 
traditional printing technologies that will empower print service providers to achieve profitable growth. The 
company’s 50-plus graphic arts solutions comprise the industry’s largest all-digital portfolio, one that can be 
used to print in virtually any format, from postage stamps to building wraps. 

Several of the newly announced products incorporate HP Scalable Printing Technology, a proprietary inkjet 
technology that enables the creation of high-performance color print devices capable of delivering reliability 
and low operating costs, as well as laser-quality text, crisp graphics, brilliant images and fast print speeds.

World’s first 30 inch-wide production inkjet platform

Leveraging its $1.4 billion investment in Scalable Printing Technology, HP introduced the HP Inkjet Web Press, 
a high-speed color digital printing platform that increases productivity and lowers the cost of printing for the high-
volume commercial market. 

The Web Press, which is expected to be commercially available in the second half of 2009, is designed to 
revitalize wasteful, low-margin, analog-driven printing processes by offering an unprecedented combination of 
print width, color quality, productivity and cost for graphic arts industry professionals in the direct mail, 
transactional and transpromotional printing, book publishing and newspaper industries. 

Capable of printing in full color on rolls up to 30 inches wide at 400 feet per minute (122 m/min.), the HP Inkjet 
Web Press is compatible with a wide range of uncoated media to enable efficient printing of book signatures, 
full broadsheet newspapers and other documents. 

New large-format signage/display platform 

Designed with the environment in mind, HP Latex Printing Technologies offer print service providers a compelling 
alternative to traditional large-format printing methods.

New water-based HP Latex Inks produce odorless prints and offer high-quality, consistent performance on a 
broad range of HP and non-HP large-format media. Coupled with HP Thermal Inkjet Technology, HP Latex Inks 
additionally provide: durable output, with outdoor prints achieving display permanence up to three years 
unlaminated; sharp, vivid image quality; broad outdoor and indoor application versatility; high productivity; 
and, a low total impact on the environment. 

New HP Wide Scan Printing Technology has been designed together with HP Latex Inks to deliver high-
speed, quality printing. The first HP printers using HP Latex Printing Technologies are to be announced at 
drupa in May. 

Increased production and profits - available at drupa with HP Indigo

HP unveiled a new generation of print engine that uses its industry-leading liquid electrophotographic process, 
which produces the true offset- and photo-quality results of HP Indigo digital production presses. Three new HP 
Indigo models - the HP Indigo 7000, HP Indigo W7200 and HP Indigo WS6000 Digital Presses - all offer faster 
speeds and greater productivity than current models to deliver significant improvements in break-even costs 
compared to analog print methods.

The first of these new presses available to the market will be the HP Indigo 7000 Digital Press in June, which 
cost-effectively and efficiently produces large numbers of static jobs with run lengths ranging from one copy into 
the thousands. It also produces variable-data work requiring the every page is different capabilities of digital. The
 press runs at speeds of 120 four-color pages per minute for highly efficient throughput and industry-leading 
quality in general commercial printing, photo merchandise production and other high-volume applications. 

The HP Indigo WS6000 and W7200 models are highly productive, web-fed digital presses designed for industrial 
and commercial applications, respectively. The WS6000 model, a label and packaging press expected to be 
available in early 2009, offers twice the productivity of the successful HP Indigo ws4500 press and is targeted 
at labels and packaging converters with significant volumes of medium- and short-run jobs. Ideal for high-
quality dedicated publishing, direct mail and transactional/transpromotional offerings, the W7200 press is a 
high-volume commercial press expected to be available in the second half of 2009. 

In addition, HP’s best-selling digital press, the HP Indigo press 5500, has been enhanced with options allowing 
greater productivity with an additional feeder, an in-line connection to the HP Indigo UV Coater and a kit for 
enabling printing on thicker media. 

The leading digital label press, the HP Indigo press ws4500, is now offered with an EskoArtwork digital 
front-end to enhance both quality and productivity; in addition, the HP SmartStream Labels & Packaging 
Security Manager places unique identifying 2-D barcodes or color tiles on pharmaceutical labels to enable 
E-pedigree and track-and-trace.

HP offers the right workflow for a range of scenarios

HP Indigo presses will be the first hardware devices to employ the HP SmartStream Digital Workflow Portfolio, 
an open environment designed to meet a broad range of market segments and application needs and provide 
workflow management from job creation to fulfillment. 

Combining HP SmartStream and partner components results in greater flexibility, with specific solutions that are 
customizable and scalable to the unique business needs of print service providers operating in key market 
segments, such as general commercial printing, direct marketing, publications printing, photo merchandise and 
labels and packaging.

The HP SmartStream Production Pro Print Server and HP SmartStream Production Plus Print Server, Powered 
by Creo, for example, provide print service providers with capabilities to increase efficiency, adapt to emerging 
markets and discover new growth opportunities. 

Future additions to the HP SmartStream portfolio will offer workflow components for other HP Graphics Arts 
businesses, including HP Scitex, HP Inkjet High-Speed Production Solutions and HP Designjet.

Customers deploying next-generation HP digital printing technology may take advantage of financing, leasing 
and asset management solutions from HP Financial Services, the leasing and financial services subsidiary of 
HP. HP Financial Services makes it easy for customers to intelligently and economically manage their graphic 
arts technology investment and also helps them manage to the lowest total cost of ownership - from planning a
nd acquiring technology to replacing and retiring it. Additional information is available at 
www.hp.com/hpfinancialservices.

HP advances its leading imaging and printing portfolio

Working with its original equipment manufacturer partners, HP announced solutions that incorporate core HP 
Thermal Inkjet Technologies in outlicensed products for the mail printing, product identification printing, optical 
disk (CD/DVD) duplication and retail transaction printing markets. 

These new offerings include the HP Scanning Imager 1000, a platform based on HP Scalable Printing Technology 
and designed for direct-to-disk CD/DVD printing in high-quality process color at speeds up to three disks per minute. 

As a result of its customers’ success, HP solutions are among the fast-growing, widely used solutions in their 
respective markets worldwide, including large-format commercial and industrial printing, large-format technical 
printing, high-volume digital production printing, digital label printing and mail addressing. 

HP Indigo press page volume has grown in excess of 40 percent each quarter since 2003, and presently HP 
Indigo presses worldwide print a total of 15 billion impressions annually. 

HP large-format printers have increased in annual print volume by 25 percent, with 1.8 billion square feet 
(549,000 square meters) printed on HP equipment in 2007 worldwide. 

Following the recent acquisitions of ColorSpan and NUR Macroprinters, HP is the world’s leading provider of 
UV-curable large-format printing. 

More information on HP’s announcements in the run-up to drupa is available at www.hp.com/go/predrupa. 
Additional details on HP’s Graphic Arts portfolio and its upcoming exhibit at drupa 2008 is available through 
the HP Graphic Arts Portal at www.hp.com/go/graphicarts.

www.hp.com


Hewlett Packard Company - 3/6/2008

HP Indigo Completes PANTONE Goe Ink Mixing System Licensing

Palo Alto, CA, March 6, 2008 - HP today announced the completion of the PANTONE Goe licensing for the 
HP Indigo Ink Mixing System, making HP the only company among both digital and analogue press providers 
to offer both on-press simulation and an ink mixing solution for the PANTONE Goe System. 

Additionally, HP has developed the industry’s first swatchbook for on-press PANTONE Goe simulation. The 
new HP Indigo PANTONE Goe simulation swatchbook will be included in Pantone and HP’s new version of 
the Digital Color Toolbox for the PANTONE Goe System, a two-swatchbook bundle that offers a convenient 
way to compare solid PANTONE Goe Colors with their simulations in HP Indigo four-color, on-press process.

This latest product offering further supports the accurate reproduction of PANTONE Colors with HP Indigo 
digital color presses.

The new PANTONE Goe license for the HP Indigo Ink Mixing System, together with the original PANTONE 
MATCHING SYSTEM® license, produces more than 3,000 PANTONE Colors, delivering the highest level of 
process-color simulation of PANTONE Colors in the digital printing industry. HP Indigo PANTONE Goe mixed 
inks will be available for HP Indigo customers in May 2008. 

With the HP Indigo digital press support for PANTONE Goe and the updated PANTONE Goe version of the 
Digital Color Toolbox, print service providers and designers have an increased ability to plan and design high-
quality applications with precise, vivid colors. 

"HP is committed to continue leading color and print quality in the graphic arts market." said Alon Bar-Shany, 
vice president and general manager, Indigo division, HP.  "The combination of the new Digital Color Toolbox 
and the PANTONE Goe System licensing for the HP Indigo Ink Mixing System ensures the best possible color 
results on HP Indigo digital presses."

The new license for the HP Indigo Ink Mixing System is the seventh license awarded for HP Indigo solutions 
by Pantone and is in support of HP IndiChrome off-press, an 11-color mixing system for solid spot-color ink 
creation. The licensing shows a continuation in the long-standing partnership between HP and Pantone.

"Pantone and HP have been partners for years with the common goal of providing better color output for the 
design community," said Andy Hatkoff, vice president of advanced color technologies for Pantone, Inc. "The 
latest license agreement empowers creatives with the ability to now accurately produce the expanded color 
offering of the Goe System in high-quality Indigo prints."

The HP Indigo Pantone-licensed solutions are also supporting elements of HP DreamColor, a system approach 
to making it easy to produce accurate, predictable and consistent color across a series of digital devices.

The Pantone and HP Indigo Digital Color Toolbox for the PANTONE Goe System has a list price of US $280 
for a North American version or 280 Euro for an EMEA version. It is available now through Pantone’s Web site 
or through the My HP Indigo Web portal for HP Indigo users.

www.hp.com


Hewlett Packard Company - 3/3/2008

signsearch, Inc. Teams with HP in Digital Payback Sweepstakes Extravaganza

Burnsville, Minnesota, March 3, 2008 - signsearch, Inc. today announced the launch of the Digital Payback 
Sweepstakes* - a chance for sign companies throughout the United States to win an HP Designjet 8000sr 
Printer for outdoor signage, and a Lifetime Premium Listing on signsearch, the online search engine for the sign 
and graphics industry. The Digital Payback Sweepstakes runs February 28 through April 11, 2008, and gives 
sign companies the opportunity to significantly increase the visibility of their business to thousands of potential 
new customers, as well as enhance their sign-making services.  One lucky Grand Prize winner and 500 First 
Prize winners will be announced at the end of the program.  

"We’re very excited to team up with HP in the Digital Payback Sweepstakes and to offer sign companies the 
chance to better their business with a spectacular grand prize," says Peter Beenen, vice president of business 
development for signsearch. "Digital applications are growing in the sign industry, and we see direct evidence 
of this with a huge increase of buyers on signsearch looking for digital sign printing services.  The Digital 
Payback Sweepstakes is a fun way for the 26,000 sign companies on our Network, as well as those who are 
just learning about signsearch, to take a step towards printing digital applications and capturing some of the 
printed sign business that’s out there."

Francis McMahon, graphic arts marketing director, HP agrees. "Whether you’re new to sign printing or simply 
trying to expand your existing business, digital printing capabilities are essential for growth," says McMahon. 
"Working with signsearch, HP can connect with sign shop customers and help them make the right decisions
from our vast portfolio of signage products to meet their business needs." signsearch is the online search engine 
for the sign and graphics industry.  It is the largest Network of sign companies in North America and a trusted 
resource for end-user buyers looking for signage services.    HP offers the industry’s broadest portfolio of sign 
printing solutions, including the HP Designjet 8000sr, a low-solvent printer that delivers rich, vibrant colors that 
are extremely durable and fade resistant.

www.hp.com


Hewlett Packard Company - 2/22/2008

HP Capture Program Brings New Offerings to a Leading Independent Users' Group's Conference

San Diego, CA, - February 22, 2008 - HP today announced several new programs and enhancements for the 
HP Graphic Arts Capture Business Success Program (HP Capture) at the annual conference for one of the 
printing industry's largest independent users' groups, the Digital Solutions Cooperative (Dscoop). HP, a Dscoop 
co-founder, has an executive sponsorship role with the organization, and Dscoop is a designated community 
within the HP Capture program. The HP Capture program elements being launched at the conference include 
a 2008 "Capture on the Road" training tour, new and upgraded business development tools available online 
through the Dscoop member Web site and a new HP Capture Contest.

"The HP Graphic Arts Capture Business Success Program is leading the industry in terms of the solutions 
offered, and the growth of communities like Dscoop proves how this approach gives print service providers 
the very best opportunities to make more money," said Francis McMahon, director of marketing, U.S. Graphic 
Arts Organization, HP. "The new training tour, our expanded offering of tools and the HP Capture Contest are 
exciting new additions to a suite of offerings that gives customers the support they need to enter new markets, 
explore new opportunities and outpace competitors profitably."

Learn proven sales solutions from the pros

The new HP Capture on the Road events being announced today are a series of exclusive sales training 
seminars delivered by HP business consultants, a team of veteran graphic arts professionals who each have, 
on average, more than two decades' worth of industry experience performing in-depth analysis, marketing 
strategy development and other essential print business marketing tasks. In the seminars, graphic arts 
professionals will learn about selling the value of digital to move prospects beyond the price conversation. 
The training will help print service providers (PSPs) identify digital printing opportunities and apply essential 
consultative skills in selling printing while learning about the competitive advantages, resources and tools 
available from HP.

The seminars will be held in the spring and early summer in the San Francisco, Philadelphia and Chicago metro 
areas. Final HP Capture on the Road dates and registration information will be available online at 
www.dscoop.org.

New tools for increased profit opportunity

The two-year-old HP Capture program offers job estimators, market research, marketing templates, communities, 
online resources and more, and is one of the graphic arts industry's most advanced business development 
initiatives for digital printing. The program also includes the North American business consultant team.

Last year, the HP Capture program grew to include additional business development tools to show how HP 
Indigo customers can expand their profit opportunities with HP Designjet and HP Scitex large- and 
super-wide-format printing solutions. New and updated HP Capture tools being announced today include:

a new web-to-print customizable direct-mail and e-mail suite of marketing campaign materials 
a new public relations how-to guide 
an updated open house guide 
an updated guide for entering the large-format printing market. 
The HP Capture Contest: Getting the biggest benefits out of business development

The HP Capture Contest highlights how PSPs are building their businesses using the tools, training and programs 
available through the HP Graphic Arts Capture Business Success Program. To enter, HP Indigo users must 
submit a 400-word entry with supporting materials describing how elements of HP Capture helped them create 
a competitive advantage and achieve higher growth in digital printing revenues. Entries can be based on any 
number of HP Capture offerings, from customizable marketing materials, to estimating tools, to online and 
in-person community educational opportunities.

The best-in-show winner will receive a 42-inch HP plasma television and a free trip to the 2008 Graph Expo 
trade show. The HP Capture Contest is open to all North American HP Indigo customers.  Entry forms can be 
downloaded at www.dscoop.org.

Dscoop 2008 - the central place for idea sharing and digital printing innovation
 
HP's announcements take place at the annual Dscoop conference, where more than 1,000 HP customers, 
partners and company representatives have gathered. HP's presence at the conference, held at the San 
Diego Marriott Marina, includes the installation of two HP Indigo press 5500s, an HP Indigo press ws4500 
and HP Scitex and Designjet large-format printers in a significantly expanded Solutions Showcase.

Speakers at this year's Dscoop conference include: HP executives Vyomesh Joshi, executive vice president, 
Imaging and Printing Group (IPG); Stephen Nigro, senior vice president and general manager, IPG Graphics 
and Imaging Business; Alon Bar-Shany, vice president and general manager, Indigo division; and Rich 
Raimondi, vice president and general manager, U.S. Graphic Arts Organization. Additional guest speakers
include Francis McMahon, director of marketing, U.S. Graphic Arts Organization, HP; Mike Eruzione, 
captain of the 1980 U.S. Olympic Hockey Team; Joe Truncale, president and CEO of the National Association
for Printing Leadership; and Mark Hoog, pilot, motivational speaker and author of the inspirational, "Letters 
from Katrina," a book printed by HP Indigo customer Lightning Source that has made several online 
best-seller lists.

www.hp.com


Hewlett Packard Company - 2/4/2008

New Label and Packaging Digital Front End Tools Simplify and Enhance HP Indigo Production

Palo Alto, CA., February 4, 2008 - HP today announced a significant new enhancement in HP Indigo label and 
packaging production solutions - a series of four dedicated digital front end (DFE) label and packaging production 
printing tools - created in collaboration with EskoArtwork. These new solutions give HP Indigo customers 
enhanced abilities to confidently pursue even more possibilities, create a competitive advantage, and drive 
profits by increasing shop floor productivity and elevating the prepress capabilities for digital label and packaging 
production.
 
"Today's announcement represents the next important step in the Print 2.0 initiative for HP Indigo, and shows 
how we are further extending the digital platform in label and packaging production," said Alon Bar-Shany, 
vice president and general manager, Indigo division, HP. "By working with a respected, best-in-class provider 
like EskoArtwork, we continue to provide customers with quality- and productivity-enhancing solutions that 
make labels and packaging two of the fastest-growing segments in digital printing."
 
Available now for users of all presses HP sells into the label and packaging market, including the HP Indigo 
presses ws4000, ws4050 and ws4500, the four new solutions include:

HP Indigo Labels and Packaging Server, powered by EskoArtwork, a DFE server that establishes PDF 1.6 
workflows, eliminates time needed to prepare files for raster image processing (RIPing), and enables on-screen 
soft proofing and ICC color management. The server also gives operators the ability to reduce waste by creating 
repeat-length settings in prepress, plus it offers HP Indigo press ws4500 users Pantone-certified conversion 
tables for four-, six-, and seven-color printing; "double-hit" separations for more effective use of white ink; and 
options for high-definition or standard screening.  

HP Indigo Labels and Packaging Color Kit, powered by EskoArtwork, a high-end color management solution 
that gives users the ability to cost-effectively and quickly match Pantone colors, flexography, offset, or other 
print outputs. This tool, which incorporates EskoArtwork's Kaleidoscope software, also enables spectral profiling 
of special colors and individually stores them in a database for consistent quality and repeatability. 

HP Indigo Labels and Packaging VDP Tools, a set of Adobe Illustrator plug-ins offered as a package or 
stand-alone modules that enable variable-data, barcode, and step and repeat work in digital printing environments. 

HP Indigo Labels and Packaging Connectivity Module, a driver that enables the HP Indigo Labels and 
Packaging Server to connect to the HP Indigo press, feeding up to four HP Indigo presses in a non-concurrent 
print mode. 

These new solutions replace both the prior on-board DFE, as well as the EskoArtwork solutions HP Indigo sold 
through a reseller agreement. The new HP Indigo Label and Packaging solutions also represent the next 
evolution in HP's successful history of collaboration with EskoArtwork, the world leader in label and packaging 
prepress systems.  These new solutions are designed exclusively for HP Indigo workflows, with HP assuming 
full ownership of service, customer training and warrantees.

The new label and packaging digital front end solutions are also compatible with the HP Smart Labels and 
Authentication Solution, which offers HP Indigo customers the tools to efficiently produce functional, versatile 
and affordable smart labels and packaging for use in anti-counterfeiting processes and supply-chain 
management operations, particularly in pharmaceutical electronic pedigree label and packaging environments 
requiring full serialization. 

"With an estimated 30-40% annual growth, digital printing is the fastest growing market segment within package 
printing. EskoArtwork's work with HP acknowledges the importance of digital label printing and the powerful 
capabilities of the HP Indigo product line," commented Cartsen Knudsen, EskoArtwork CEO. "EskoArtwork's 
software and workflow solutions inside the HP Indigo Labels and Packaging tools assure HP customers of 
exceptional, consistent, color-managed print production that meets the requirements of consumer product 
companies and their brand managers."

www.hp.com


Hewlett Packard Company - 2/1/2008

HP Completes Integration of Recently Acquired MacDermid ColorSpan, Inc.

Palo Alto, CA - February 1, 2008 - HP today announced that it has completed the portfolio integration of recently 
acquired MacDermid ColorSpan, Inc., a leading supplier of UV-curable inkjet printers for display graphics, into
the Graphic Arts organization within HP’s Imaging and Printing Group. The acquisition enables HP to provide 
lower-cost, wide-format platforms and UV technologies to print service providers (PSPs) that are expanding 
into outdoor applications and more industrial workloads.

HP is further strengthening its Print 2.0 strategy to digitize analog prints by extending the company's overall 
digital creation into the sign shop and quick-printing market. With the addition of products and technologies 
that are complementary to those from HP Scitex and HP Designjet, HP is offering an even more robust portfolio 
to help customers achieve greater business growth and financial success.

"These new products further differentiate HP as the only supplier offering a full range of aqueous, solvent, and 
UV-curable solutions," said Enrique Lores, vice president and general manager, Large Format Printing, Imaging 
and Printing Group, HP. "We’re pleased to offer customers who are growing into outdoor applications and 
more industrial workloads a continuous growth path with the high level of service, quality and reliability they 
expect from HP."

More large format possibilities with the brand you trust
The new HP Designjet H35000/H45000 Printer series, formerly the ColorSpan 5400uv series, bolster HP’s 
portfolio of solutions for commercial print service providers who want to effectively produce durable outdoor and 
indoor signs, banners, point-of-purchase (POP) displays and posters with vivid colors on flexible and rigid media. 
Featuring HP Designjet 788 inks and variable drop-size printheads, and intelligently designed to convert easily 
from a roll-fed to a flatbed printer, the devices print directly on rigid display boards or flexible media, unleashing 
new growth opportunities for HP customers. 

The HP Designjet H35000 Printer series, which includes the HP Designjet H35100 and HP Designjet H35500 
printers, are affordable, reliable UV hybrid printers that print directly on to many types of rigid and flexible media. 
The HP Designjet H45000 Printer series, including the HP Designjet H45100 and HP Designjet H45500 printers, 
offers increased productivity with print speeds up to 388 ft2/hour (36 M2/hour). 

Designed for high-volume, multi-application environments, the new HP Scitex FB910, formerly the ColorSpan 
9840uv, is a robust flatbed printer targeted at industrial print service providers who are interested in versatile, 
high volume production of durable outdoor and indoor applications, such as signs, banners, POP displays, 
posters, billboards, building wraps, lawn signs, and street furniture. 

The HP Scitex FB910 helps print service providers accommodate a greater range of customer requests and 
grow their business with unlimited versatility, an efficient workflow, and robust durability at fast print speeds. 
Featuring HP Scitex FB240 UV inks and innovatively designed to increase productivity and profitability, it 
achieves maximum print speeds of 811 f2/hr (74.3 m2/hr). 

Delivering on HP’s quality and reliability commitment
Since the announcement that HP signed a definitive agreement to acquire MacDermid ColorSpan Inc. on 
September 13, 2007, a dedicated integration team has assessed the portfolio alignment, conducted testing, 
and developed a re-branding strategy for former ColorSpan products to ensure it brings to market products of
the highest quality and reliability. 

After undergoing HP’s rigorous quality control tests to improve product quality, reliability, manufacturing processes 
and service capabilities, all quality and reliability issues across the former ColorSpan product line have been 
resolved to meet HP quality standards.

"We’re fully confident the new, HP-branded products will demonstrate our commitment to superior quality, 
reliability and support that our customers have come to expect from HP," said Lores.

www.hp.com


Hewlett Packard Company - 1/31/2008

HP Announces Strategy to Bridge Gap Between Content Creation and Publishing

Las Vegas, NV - Jan. 31, 2008 - HP today announced its strategy to enable customers - from home consumers 
to large corporations - to harness the vast amount of rich media content that remains untapped for publishing. 

As part of the announcement, HP unveiled at the Photo Marketing Association (PMA) tradeshow several retail 
photo printing solutions and services that provide consumers the tools to personalize their photos and publish 
customized creative output, while helping retailers maintain peak efficiency.

With three major analog-to-digital conversion processes already underway - in film, telephony and TV - and as 
more analog processes such as book publishing are converted to digital, the growth of digital content is 
exploding. 

According to industry analyst firm IDC, the information added annually to the "digital universe" is expected to 
increase more than sixfold from 161 billion gigabytes to 988 billion gigabytes between 2006 and 2010. In 2006 
alone, the amount of digital information created, captured and replicated was approximately 3 million times the 
information in all the books ever written.

Recognizing this opportunity, HP’s strategy focuses on four key areas that are designed to close the gap 
between the content that is created and that which is actually published and available for consumption:

·                      Helping customers create, access, manage and publish their content
·                      Generating new publishing occasions 
·                      Using the web and other software assets to enable the entire content creation, management and 
publishing ecosystem
·                      Applying these capabilities to high-growth vertical markets 

The effort is being led through HP’s Web Services and Software Business, which was created last fall within the 
company’s Imaging and Printing Group.

"Put simply, we want our customers to be able to bring rich content to life," said David Murphy, senior vice 
president, Web Services and Software Business, HP. "In combining our printing franchise with a world-class 
set of software and web assets, HP is creating a multibillion-dollar business poised to lead the transformation 
to a comprehensive digital supply chain - from content creation and management to publishing and consumption."

Enabling the digital transformation

Nowhere is the disconnect between digital content creation and publishing more prevalent than in the digital 
photography market, where the difference between the between the number of images captured and those that 
are actually published or printed is vast and growing. 

To bridge this gap, HP is empowering consumers with the tools to personalize their photos and publish 
customized creative content. In the retail photo environment, the company is working to transform retailers’ 
traditional photo labs into digital publishing centers that move beyond prints to rich digital media, such as photo 
books, posters, calendars and other creative photo products. 

To this end, HP unveiled several additions to its lineup, including the launch of the new HP Photo Center - a 
versatile, scalable and space-efficient digital print solution designed to easily plug into a retailer’s existing lab 
infrastructure. The system incorporates the new HP Photosmart ml1000 Minilab printer, designed to be the 
fastest and most versatile dry inkjet retail photo printing system on the market,(2) as well as the efficient and 
easy-to-use new HP Photosmart pm2000e Microlab printer. Both products were winners of the DIMA 2008 
Innovative Digital Product Awards. 

The HP Photo Center also includes the new HP Photosmart cl2000 Creative printer for production of photo 
books, calendars, greeting cards and other published consumer content, and a new consumer order station 
that features a 17-inch screen with screen-assisted navigation to make publishing creative content easier.

To help retailers efficiently manage back-office services, such as device configuration, billing and reporting, the 
HP Photo Center features an innovative suite of software. The system also offers order management 
functionality to help with job fulfillment and a remote management system that ensures systems are consistently 
available for customer use. 

Fueling the web-to-store printing market 

HP also announced it is now offering its Snapfish by HP members the ability to order posters online to be picked 
up the same day at any of Staples’ 1,400 “Copy and Printer Centers” nationwide. Staples is the first nationwide 
retailer to offer this service. 

Starting at $14.99, the posters will be printed in-store on HP Designjet printers and offered in two sizes - 16 x 20 
inches and 20 x 30 inches. Customers will have the choice of using a single image or creating a collage of up 
to 30 images, and they can add a title as well as select from up to 14 background colors.

Between 2004 and 2007, the web-to-retail market in the United States grew more than 1,200 percent to more
than 1.2 billion prints, according to internal HP data. In 2007, the Snapfish network of online photo sites 
generated more than 1 billion of those 1.2 billion web-to-store prints.

www.hp.com


Hewlett Packard Company - 1/29/2008

HP Advances Designjet Z6100 RIP Certification Program with ColorGATE and SCP Software

Palo Alto, CA -  January 29, 2007 - HP today announced that its new RIP certification initiative for the new HP 
Designjet Z6100 Printer series has  tested and certified the ColorGATE PRODUCTIONSERVER5 and SCP 
Software reprocontrol.net, extending the number of software options for HP large-format customers. These 
certifications continue HP’s process of aligning essential user performance expectations and the unique 
capabilities of the printer series for a wide range of large-format printing applications. In addition to compatibility 
assurance, customers have even more flexibility and choice in Raster Image Processor (RIP) and workflow 
solutions.

Now with in excess of eight certified RIP solutions, the HP Designjet Z6100 Certification Program is the industry’s 
first RIP certification program for third-party vendors that provide graphics professionals, print service providers 
and technical designers working in color-critical environments with enhanced compatibility and confidence in 
the complete solution. Specifically, the ColorGATE and SCP software products provide high levels of 
functionality and interoperability to users with their advanced workflow solutions.

"The addition of two further products from ColorGATE and SCP to HP Designjet Z6100 RIP Certification 
Program’s demonstrates that they also share our commitment to delivering an enhanced user experience for our 
HP Designjet customers," said Enrique Lores, vice president and general manager, Large Format Printing 
Division, HP. "The addition of these software products ensures that customers have more options with thoroughly 
tested solutions that offer assured compatibility and reliability."

RIPs that have achieved certified status carry the unique Certified for HP Designjet Z6100 designation. 
Certification tests for the HP Designjet Z6100 include print quality, throughput performance and other important 
characteristics of printer management and job handling. Certified RIPs also offer profiles for a range of HP media 
as standard.

ColorGATE is the first independent software vendor to have achieved top marks in all areas, representing the 
highest level of functional integration between the RIP solution and the HP Designjet Z6100.

"When we started our driver development for the HP Designjet Z6100 our goal was to create the ideal 
complementary RIP product to work with the device,"said Thomas Kirschner, Managing Director, ColorGATE 
Digital Output Solutions GmbH. "Everyone at ColorGATE is extremely pleased that HP acknowledges this 
achievement by certifying our PRODUCTIONSERVER5 with the highest possible rating."

In addition SCP Software’s reprocontrol.net workflow management system now offers a complete solution that 
allows users a flexible and productive solution for all print-for-pay and in-house reprographic tasks.

"We have been very impressed with the innovative aspects of the HP Designjet Z6100, such as the built in 
spectrophotometer, and as a result of our involvement in the certification process we believe users will benefit 
from increased system robustness, productivity and quality gains." said Petra Brooker, managing director, SCP 
Software GmbH.

This certification program expands HP’s already extensive solution development program, which provides 
third-party software developers access  to hardware, Software Development Kits (SDKs) and additional resources 
to assist in the creation of solutions that are compatible with HP large-format printers.

www.hp.com


Hewlett Packard Company - 1/21/2008

Road Rage Designs Expands Services with New HP DesignJet 10000s

Spring Grove, IL - January 21, 2008 - Road Rage Designs, a fleet lettering, vehicle wrap and wide format 
graphics provider, has purchased a new HP DesignJet 10000s - a super-wide durable signage printer - from 
Grimco Inc.  "Our team is excited to have the large-format printer capabilities the HP DesignJet 10000s will 
provide us," said Mike Grillo, owner of Road Rage Designs.  "We are growing rapidly, and the new printer will 
allow us to provide expanded services such as building wraps to our clients." 

Road Rage purchased another new printer in 2007 and will add the HP DesignJet 10000s and a new banner 
welder in 2008.  In October 2007, Road Rage installed more vehicle wraps in one month than in all of 2006.  
"Road Rage has experienced tremendous growth, and with our new printer and banner welder, we will offer a 
full menu of services to our clients," said Kris Harris, Road Rage’s chief designer.  "Our signage is in the Allstate
Arena, Durty Nellies and Blarney Island, and we’ve installed wraps on thousands of vehicles - from ambulances 
to business fleets, boats to helicopters."

The HP DesignJet 10000s superwide printer accomodates media up to 104-inches wide.  Oversized signs and 
banners for exterior signage and building wraps, at 104 inches, easily catch the attention of consumers.  
Building wraps have been called the billboards of the future, and with advances in digitally printable pressure-
sensitive vinyl and window perforation films, wraps have become popular advertising vehicles in America’s 
biggest cities.

According to the Outdoor Advertising Association of America, Inc. (OAAA), outdoor advertising is the second 
fastest growing form of advertising behind the Internet.  The OAAA estimates that outdoor advertising will be a 
$10 billion business within the next five years.  In the United States, billboards still account for the largest chunk 
of outdoor signage at 64 percent, according to OAAA. Building wraps are the second largest slice of the outdoor 
market at 17 percent, followed by transit applications at 12 percent.

www.hp.com


Hewlett Packard Company - 1/15/2008

HP Expands Professional Photo Printer Offerings for Advanced Amateur Photographers

San Francisco, Jan. 15, 2008 - HP today unveiled at Macworld Expo the HP Photosmart Pro B8850 Photo 
Printer, rounding out the company’s growing portfolio of printing solutions for the advanced amateur market. 

The HP Photosmart Pro B8850 Photo Printer enables photographers to create and publish professional-quality 
portraits, landscapes, marketing collateral and other image-rich materials and features several technological 
advancements to ensure outstanding performance and brilliant, predictable color.

Breakthroughs in color management

The HP Photosmart Pro B8850 Photo Printer contains several color management advancements that simplify 
the printing experience. The printer is seamlessly integrated with Adobe Photoshop® CS3, enabling users to 
print directly from their preferred workflow. The choice is then automatically synchronized with the color 
management setting, eliminating issues associated with “double color management.” This technology also is 
available in a free software download for the award-winning HP Photosmart Pro B9180 Photo Printer.

"HP played an instrumental role in our development of the improved printing experience of Adobe Photoshop 
CS3," said Kevin Connor, senior director of product management, Professional Digital Imaging, Adobe. "Thanks 
to design input from HP, creative professionals can generate their prints more quickly and easily, while taking 
advantage of color controls and a unified printing interface that help provide predictable and consistent prints."

Additional advancements that ensure consistent color and superior gallery-quality prints include Electrostatic 
Drop Detection and closed-loop calibration. The Electrostatic Drop Detection printhead management system 
efficiently self-monitors and self-cleans to keep the printer in top condition while minimizing waste by cleaning 
only the individual print nozzles that require attention. Closed-loop calibration automatically adjusts print settings 
to maintain color consistency.

Precise, long-lasting color with HP Vivera pigment inks

An exclusive at this price, the HP Photosmart Pro B8850 Photo Printer offers truly neutral black-and-white 
printing with individual HP Vivera pigment inks – including photo black, matte black and light gray – eliminating 
the need to swap out cartridges to print in matte or gloss.

HP’s high-capacity Vivera pigment inks are formulated with exclusive pigment dispersion Electrosteric 
Encapsulation Technology, offering an extensive palette of life-like colors, deep rich blacks and true neutral 
grays for fast-drying, color-stable, water-resistant photos with exceptional fade resistance for more than 200 
years.(1) To learn more about HP photo permanence and durability and to experience a visual demonstration of 
HP’s light fade simulator, visit www.hp.com/go/printpermanence.

Media variety for professional prints

The HP Photosmart Pro B8850 Photo Printer allows photographers to print creative content the way they want 
on a wide assortment of media, including HP Advanced Photo Paper, and digital fine art media up to 0.7-mm 
thick, including canvas and fiber-gloss, for professional, color-accurate prints with exceptional image quality 
and durability that maintain color integrity and resist fading for generations.

The media portfolio includes HP Hahnemühle Smooth Fine Art Paper, HP Hahnemühle Watercolor Paper, HP 
Aquarella Art Paper, HP Artist Matte Canvas and HP Professional Satin Photo Paper for brilliant prints up to 
13 x 19 inches in as fast as 90 seconds.

Commitment to compatibility

HP is dedicated to overall customer experience and offers full-featured Mac driver support for more than 1,000
HP models across all HP product lines. Furthering this commitment, the HP Photosmart Pro B8850 Photo Printer 
is Mac OS X v10.5 Leopard compatible out of the box. In addition, the HP Photosmart Pro B8850 Photo Printer 
is compatible with Mac OS X v10.3.9 or higher; G4, G5 and Intel® Core. 

Additional information about Mac support for the HP Photosmart Pro B8850 Photo Printer is available at www.hp.
com/go/mac. The HP Photosmart Pro B8850 Photo Printer is expected to be available for purchase in North 
America in April for $549.(3)

Backed by HP Total Care

HP offers a comprehensive support package for the HP Photosmart Pro B8850 Photo Printer that includes a 
one-year limited hardware warranty backed by HP Customer Care, service and support and one-year technical 
phone support.

With HP Total Care, customers can depend on award-winning service, advice, learning and convenient support, 
including eSupport options such as printer diagnostics and software driver updates; the ability to chat real time 
with a support agent; 24x7 toll-free technical support in both English and Spanish; and, email responses in as fast
as one hour.

HP’s Customer Care program provides assistance with installation and ongoing user support to ensure a great 
product experience. Support information is available at www.hp.com/cposupport.

www.hp.com


Hewlett Packard Company - 12/10/2007

HP Broadens Presence in Wide-format Printing with Acquisition of NUR Macroprinters Ltd.

Palo Alto, CA., Dec. 10, 2007- HP today announced that it has signed a definitive agreement to acquire NUR 
Macroprinters Ltd. (NURMF.PK), a manufacturer of industrial wide-format digital inkjet printers.

Based in Lod, Israel, NUR is a leading supplier of UV-curable and solvent inkjet printers for display graphics, 
serving commercial printing companies, sign printers, screen printers, billboard and media companies, photo labs 
and digital print service providers.
 
The acquisition expands HP's Graphic Arts portfolio of digital presses and wide-format printers and furthers HP's 
Print 2.0 strategy to digitize analog prints by extending the company's overall digital content creation and 
publishing platform. With the acquisition, HP will be able to offer additional midrange UV platforms and technologies.

"This acquisition marks another milestone in HP's growth strategy to ignite the transition from converting analog 
pages to digital pages," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "The 
large-format print service provider market is growing rapidly, and with the acquisition of NUR, HP is strategically 
building an even stronger portfolio of products and will continue to drive innovation and growth with our industrial 
wide-format printers."

"The combination of HP and NUR will provide our customers and channel partners with a vastly expanded mix 
of quality and service that is unmatched in the digital graphics printing industry," said David Reis, chief executive 
officer, NUR Macroprinters Ltd. 

HP's acquisition of NUR is another step in HP's Graphic Arts strategy to broaden the portfolio of digital presses 
and wide-format printers. In September 2007, HP announced the acquisition of MacDermid ColorSpan Inc., a 
manufacturer of wide-format digital inkjet printers and a key supplier to sign shop franchises, quick printers and 
other small to midsize sign-making and screen-printing businesses.
 
HP will be acquiring substantially all the assets of NUR for $117.5 million. Of this amount, $14.5 million will be 
held in an indemnity escrow account. 

The acquisition is subject to customary closing conditions. Upon completion of the deal, NUR will be integrated 
into HP's Large Format Printing Business within the company's Imaging and Printing Group.

www.hp.com


Hewlett Packard Company - 10/24/2007

HP Unveils Next Generation Platform for Super Wide Format Industrial UV printing at SGIA Expo ‘07

Orlando, October 24, 2007 - HP today unveiled and demonstrated for the first time its new large format industrial 
digital printing solutions at the 2007 Specialty Printing & Imaging Technology Expo (SGIA). The latest 
advancements to HP’s graphic arts portfolio, including the HP Scitex XL2200 Super Wide Format Industrial 
Printer featuring the new HP Scitex X2 printhead technology and the new HP Scitex TJ8300/8500 Double 
Sided Upgrade, further extend HP’s Print 2.0 strategy by empowering print service providers (PSPs) to address 
diverse markets and target new, high margin applications. 

HP’s product showcase, demonstrated live in HP booth #2100, features a full range of value add digital 
solutions designed to help commercial and industrial printers evolve their business strategies to meet emerging 
trends and industry demands.  

"As part of our overall imaging and printing strategy, we are committed to delivering new products and 
technologies that help our customers build their digital difference throughout the commercial and industrial 
graphic markets," said Yariv Avisar, vice president and general manager, Large Format Printing Industrial 
Solutions, HP Imaging and Printing Group. "With HP’s latest graphic arts solutions, we are further strengthening 
our position as the one-stop-shop for all large format printing solutions and helping customers capture success 
by offering greater flexibility, durability and confidence to extend their application range and thus better service 
their customers than ever before."

Delivering market-leading speed for outdoor applications
Building on HP’s success in roll-to-roll printing, the HP Scitex XL2200 Super Wide Format Industrial Printer is a 
top-of-the-line digital UV system, maximizing speeds and cost effectiveness for end-users. Capable of printing 
4,300 sqft/hr (400 sqm/hr) in 2-pass mode, and designed for 24/7 productivity with minimal operator intervention, 
the HP Scitex XL2200 Printeris the most productive digital solution with market-leading speed(1) for billboards 
and building wraps, and higher quality outdoor signage, making it a strategic investment for digital printers, 
screen printers, and printers who want to enter the outdoor advertising market. 

The HP Scitex XL2200 is the basis of a new UV printer series, offering Print Service Providers a UV technology 
growth path to meet their evolving customer needs. The XL2200 features the new HP Scitex X2 printhead, 
which combines proven silicon-based MicroElectro-MechanicalSystems (MEMS) technology utilized in 
semiconductor manufacturing and innovative piezoelectric inkjet technology from HP. The horizontal printhead 
carriage includes 128 unique HP Scitex X2 drop-on-demand piezoelectric inkjet printheads to maximize speed 
and efficiency.

The printer uses dedicated environmentally-friendly UV-curable HP Scitex UV221 Supreme inks. With two year 
outdoor durability, the new water- and abrasion-resistant UV inkscure with light exposure and do not require large 
drying systems, which improves workflow efficiency and saves space.  

Leveraging the company’s portfolio expertise, HP developed and manufactured the HP Scitex XL2200 printer, 
the drop-on-demand piezoelectric HP Scitex X2 printheads, and the UV-curable HP Scitex UV221 Supreme inks 
to provide an economic advantage for customers and create a complete, optimized printing solution that ensures 
full system compatibility.

Maximizing potential with two-sided printing
HP is also announcing at SGIA a new double-sided printing enhancement for the HP Scitex TJ series, enabling 
users to target a broader set of applications, including indoor and outdoor displays, exhibition booth decorations, 
banners, and digital and screen prints. 

The new Hp Scitex TJ Double Sided Upgrade is a dedicated upgrade available for existing and new HP Scitex 
TJ8300/TJ8500 devices, and includes a combination of hardware, software, installation, and training. With a 
quick and easy process to switch between roll-to-sheet printing and sheet-to-sheet printing, the upgrade enables 
complete workflow management by a single operator. In addition, it provides even greater differentiation and 
versatility in service offerings with the added capability to produce accurate, high-quality two-sided prints, 
maximizing device utilization while also optimizing total cost of ownership.

www.hp.com


Hewlett Packard Company - 10/23/2007

HP Designjet Z6100 RIP Certification Program Continues to Thrive with Addition of Sai

Palo Alto, CA, Oct. 23, 2007 - HP today announced that its successful RIP certification initiative for the HP 
Designjet Z6100 Printer series has tested and certified SA International’s (SAi) Flexi 8.5, a dependable, feature-
rich sign-making software, and PhotoPRINT 6, a popular color management RIP. The certification of SAi 
solutions rounds out the first phase of HP’s program which aligns essential user performance expectations 
with the unique capabilities of the printer series, targeting a wide range of large-format printing applications.

The HP Designjet Z6100 RIP Certification Program has significantly improved the end-user experience and 
instilled greater trust in the complete solution. The Certification Program provides graphics professionals, print 
service providers and technical designers working in color-critical environments with enhanced compatibility. 
These users gain improved levels of functionality and interoperability when they select one of the HP-certified 
third-party RIP products. Due to the enhanced ICC profiling capability from the printer’s embedded 
spectrophotometer, the results from the HP Designjet Z6100, SAi PhotoPRINT 6 are more accurate, vibrant and 
consistent in color. Users in the sign and digital graphics markets can now have confidence knowing that the 
product has been through rigorous testing.

"The HP Designjet Z6100 RIP Certification Program has been successful and has certified products from five 
of the industry’s most reputable RIP providers," said Enrique Lores, vice president and general manager, Large 
Format Printing Division, HP. "Through this program, we uphold our commitment to giving customers more 
reliable choices to choose from. By assuring compatibility of RIPs with the HP Designjet Z6100, we maintain our 
commitment to the Print 2.0 strategy of delivering digital solutions that enhance the printing experience."

Today’s latest additions to the HP Designjet Z6100 RIP Certification Program further promote productivity and 
ease-of-use in large-format printing. The SAi Flexi 8.5 and PhotoPRINT 6 RIPs offer Application Direct Printing 
allowing users to print from any application using presets or ICC profiles, and can produce fast pre- and post-job 
estimations with Job Estimation. Flexi 8.5 and PhotoPRINT 6 are also compatible with the Microsoft Vista 
operating system.

"SA International is extremely pleased to have recently participated in HP’s RIP Certification Program for the HP 
Designjet Z6100 Printer series," Donald Feagan, president, SAi. "As a long-term development partner with HP, 
we continuously look for ways that HP and SAi can improve our products for the sign and digital graphics markets."

RIPs that have achieved certified status carry the unique "Certified for HP Designjet Z6100" designation. 
Certification tests for the HP Designjet Z6100 include print quality, productivity and other important characteristics 
of printer management and job handling. Certified RIPs also offer profiles for a range of HP media.

This Certification Program expands HP’s already extensive solution development program, which provides third-
party software developers with access to hardware, Software Development Kits (SDKs) and additional resources 
to assist them in creating solutions compatible with HP large-format printers.

www.hp.com


Hewlett Packard Company - 10/18/2007

HP Furthers Collaboration with Photo Industry Luminaries

New York, Oct. 18, 2007 - HP today announced collaborations with photographic legend Albert Watson and 
leading photographic institution Rochester Institute of Technology (RIT), marking the company’s continued 
advancement in professional photo printing and demonstrating its commitment to the photo community. 

HP is exhibiting Albert Watson’s masterful images - created on HP professional photo printers - at PhotoPlus 
International Conference and Expo (PPE) in New York City Oct. 18-20. 

HP also announced today it is providing more than 50 professional-level photo printers for RIT’s digital labs in 
the School of Photographic Arts and Sciences, giving students as well as faculty access to the latest in digital 
photo printing technology. 

"We have seen tremendous movement in the professional photo space with increasing customer demand and 
overall sales growth for our platforms," said Patrick Hester, director, Large Format Printing, Imaging and Printing 
Group, HP. "As part of our Print 2.0 strategy, we have enhanced the printing experience to meet the needs of 
professional photographers, like Albert Watson and RIT students and faculty, enabling them to print exquisite, 
enduring prints."

Prints for a legend

Albert Watson is one of the world’s most successful and sought-after commercial and art photographers. His 
striking portraits have appeared on more than 250 covers of Vogue magazine, and he has photographed more 
than 600 major advertising campaigns. Watson turned to HP professional photo printers to make many of his 
powerful images stand out in print.

Printed on HP’s latest digital photo printing technology, a stunning gallery of Watson’s images will be exhibited 
at the HP Galleries located in the HP Booth, #736, at PPE. 

HP is also sponsoring a special event, "Albert Watson: Meet the Master," at PPE where attendees are invited 
to hear from Watson. This event takes place on Friday, Oct. 19 at 6:00 p.m. in the Jacob Javits Convention 
Center, Seminar Hall 1E, Rooms 1E15/1E16. 

HP supports photographic community

Demonstrating its continued commitment to the creative community, HP has teamed with leading industry 
organizations, showcasing the performance and quality of its professional photo printer portfolio while at the 
same time supporting education in the field of photography. 

HP is helping RIT’s School of Photographic Arts and Sciences in its ongoing move toward digital printing. HP 
announced it has provided HP Photosmart Pro B9180 and HP Designjet Z3100 Photo Printer series to RIT for 
use in the school’s digital photography labs. 

"RIT is thrilled about the opportunity to put leading-edge technology from HP in the hands of our students, 
faculty and staff," said William DuBois, administrative chair, School of Photographic Arts & Sciences, RIT. 
"The transition from analog to digital is undeniable, and the printers and training HP has provided are giving 
our faculty the knowledge and resources to teach the next generation of photographers all facets of the 
workflow using the latest in printing technology."

According to RIT, it sees the new printers as an opportunity to manage printing costs, a concern for educational 
institutions where students are responsible for supplying their own inks and media. Initial testing by RIT shows 
that with the HP Photosmart Pro B9180 and HP Designjet Z3100 Photo Printer series students conserve ink 
for actual printing due to the fact that the printheads are designed to prevent nozzle clogs, reducing need for 
extensive cleaning and ensuring efficient printing.

"We look forward to cost-savings for our students as we roll out HP’s platforms," added DuBois. "Students 
can use their ink to create compelling photographic output rather than printer management."

In addition to its work with RIT, HP served as the exclusive printing sponsor of this year’s Splashlight Photo 
Booth and printing station at all Lucie Awards events, which took place just days ago in New York City. The 
Splashlight Photo Booth captured images of attendees, who received beautiful and enduring photos printed 
on the spot using the HP Photosmart Pro B9180 Photo Printer.

HP’s digital photography portfolio

HP’s digital photography printing portfolio includes solutions that are suited to the needs of professional 
photographers and digital fine artists, as well as advanced amateur and hobbyist photographers.

For the professional photographer, the HP Designjet Z2100 8-ink and Designjet Z3100 12-ink Photo Printer 
series deliver intuitive, dependable and repeatable color accuracy for 24- and 44-inch museum-quality prints 
with an unparalleled 200 years lightfastness(1) achieved on a wide variety of HP media. The HP Designjet Z 
Photo Printer series’ embedded spectrophotometer, utilizing Eye-One Color Technology from X-Rite, offers a 
streamlined, automated color management experience that ensures accurate, high-quality images - print after
print.

In addition, professionals using the HP Designjet Z Photo Printer series can select from more than 30 media 
options from HP, including photo, fine art, proofing, bond and coated papers, as well as canvas, vinyl, scrim 
and banner media options, and more than 20 media varieties from Hahnemühle’s portfolio of digital fine art media.

For the professional photographer and the advanced amateur, HP offers the HP Photosmart Pro B9180 
Professional Photo Printer, which delivers exceptional image quality and excellent photo permanence on a 
wide variety of HP media with eight-ink color photos that resist fading for more than 200 years.(2) Based on 
HP’s Scalable Printing Technology, the printer produces 4 x 6-inch prints in as fast as 10 seconds and 13 x 
19-inch photos in as fast as 1.5 minutes. The HP Photosmart Pro B9180 also features a closed loop calibration 
system that keeps photo color consistent, print after print and the HP Photosmart plug-in for Adobe Photoshop®
 -- automatically synchronizing Photoshop and the printer driver for single user interface and color management.

HP is showcasing its latest photo printing technologies throughout the duration of PPE at HP booth #736.

www.hp.com


Hewlett Packard Company - 10/16/2007

HP Improves Productivity of ElectroInk Manufacturing Process, Reduces Carbon Footprint

Palo Alto, CA, Oct. 16, 2007 - HP today announced that it has improved its manufacturing process for HP 
ElectroInks - the liquid inks used in HP Indigo presses - a change that has yielded significant benefits in 
productivity and energy efficiency.
  
Earlier this year, two HP ElectroInk manufacturing facilities implemented a new particle grinding process that 
reduces the energy consumption by up to 40 percent in the manufacture of the inks. The energy savings comes 
from newly designed custom equipment used in what had been one of the most energy-intensive manufacturing 
steps for HP ElectroInk.

"HP is committed to reducing the carbon footprint of its facilities across the globe," said Alon Bar-Shany, vice 
president and general manger, Indigo division, HP. "Our new HP ElectroInk manufacturing process is an 
excellent example of how HP focuses on smart innovation - investing in research, product development and 
materials in ways to benefit our customers, our company and the environment."

The increase in HP ElectroInk manufacturing capacity supports the continuing, rapid page-growth with HP 
Indigo. According to analyst firm InfoTrends, HP Indigo led the high-volume digital color production market for 
the U.S. and Western Europe(1) regarding unit placements in 2006. The compound annual growth rate for 
page production on HP Indigo presses has exceeded 40 percent for more than three years(2), and ink 
production must scale to meet this trend. 

The two HP ElectroInk plants are based in Rehovot, Israel, and Kiryat Gat, Israel. The HP ElectroInk plant in 
Singapore will also be revamped to adopt the new, energy-efficient manufacturing process.
 
HP ElectroInk is one of the most efficient supplies available in the digital press market. As a liquid ink, it is 
applied in layers that are thinner than what is possible with dry toners. This thin layer not only gives HP Indigo 
presses a level of true offset-quality that is unmatched by other technologies, the volume of ink used is less 
than the amount of dry toner that would be used to create the same image. 

Through an initiative started with the World Wildlife Fund in 2006, HP has pledged to reduce carbon dioxide 
emissions from its operating facilities worldwide. Separately, HP has pledged to reduce its global energy use by 
20 percent by 2010. The new HP ElectroInk manufacturing process supports both of these important HP goals.

www.hp.com


Hewlett Packard Company - 9/26/2007

HP Indigo and HP Large-format Printing Solutions Support Newly Announced PANTONE® Goe System

Palo Alto, CA, September 25, 2007 - HP today announced support of the new PANTONE Goe System palette.  
HP Indigo and HP Designjet product lines will support PANTONE Goe in future digital front end tools and raster
image processor (RIP) products.
 
With the large-format printer and digital press support for PANTONE Goe, designers will enjoy the advantages 
of the larger color selection choice of the new PANTONE Goe System on proofs and mock-ups produced on HP 
Designjet printers, as well as in their production projects on print service providers' HP Indigo digital presses.
 
"HP has a broad portfolio of Pantone-licensed color output devices ranging from wide-format inkjet printers to 
Indigo digital presses. We are committed to supporting the significantly expanded range of color choices in the 
PANTONE Goe System," said Stephen Nigro, senior vice president, Graphics and Imaging Business, HP.  "With 
HP DreamColor technologies, special PANTONE optimized look-up tables and HP Professional PANTONE 
Emulation technology, we are able to produce the best possible color results on our wide variety of output devices, 
delivering optimal representations of the new PANTONE Goe Colors."

HP's initial digital press support for PANTONE Goe involves CMYK emulations through HP Professional PANTONE 
Technology, a component of HP DreamColor . Future implementations of the PANTONE Goe System will include
its enhanced emulations in a broader color gamut utilizing the six-color HP IndiChrome on-press and the seven-
color HP IndiChrome Plus. It will also include support for mixed spot-color inks through another HP DreamColor 
component, HP IndiChrome off-press.  HP will integrate the new licensed PANTONE Goe libraries in new HP 
Indigo digital front end releases planned through 2008.  

The HP Large-format Printing Division will integrate PANTONE Goe libraries within the software developer kits 
HP makes available to third-party RIP developers.

"Throughout Pantone's longstanding relationship with HP, we have continued to partner to offer designers and 
printers innovative solutions to inspire creativity and push the boundaries of technology," said Andy Hatkoff, 
vice president of advanced color technology for Pantone. "By incorporating PANTONE Goe libraries into the 
HP Indigo digital presses and HP Designjet printers, HP is ensuring its customers the best possible 
representations of the more than 2,000 new colors available in the Goe System."  

HP presented demonstration copies of its license-pending PANTONE Goe simulation swatch books at the 
Graph Expo trade show. The demonstration swatch books will also be presented at Label Expo in Brussels and 
at IGAS in Japan. The pending PANTONE Goe license will be the sixth license HP Indigo holds for PANTONE 
technology. Existing licenses include a new HP IndiChome Plus seven-color emulation; HP IndiChrome on-press 
six-color emulation; CMYK on-press PANTONE emulation, HP Professional PANTONE technology; and HP 
IndiChrome off-press mixed spot-color inks.  

The HP Indigo Pantone-licensed solutions are supporting elements of HP DreamColor, a system approach to 
making it easy to produce accurate, predictable and consistent color through a series of digital devices, including 
displays, printers and technologies.

www.hp.com


Hewlett Packard Company - 9/26/2007

HP Scitex TJ8500 Press Unleashes New Large Format Capabilities at Graphics House Imaging

Palo Alto, CA, Sept. 26, 2007 - HP today announced that Graphics House Imaging, a diversified graphic 
communications provider based in Muskegon, Mich., recently completed the installation of a HP Scitex TJ8500 
wide-format digital press, dramatically expanding its digital print production capabilities while also enhancing print 
quality and increasing print run volumes on everything from floor graphics to event sponsorship banners.

With the HP Scitex TJ8500’s high throughput, durable UV inks and wide range of substrates, Graphics House 
Imaging can now affordably produce short-run and high volume jobs for a variety of applications - ranging from 
billboards, signage and bus shelters to indoor applications that require high print quality and legible type as small 
as 8-point such as POP/POS and exhibition panels.

"The HP Scitex TJ8500 is helping us fill the gaps in terms of what we are able to offer our customers digitally," 
said Brent McKinnon, vice president, Graphics House Imaging. "Projects we used to print on offset or silkscreen, 
we now produce on the HP Scitex TJ8500 with phenomenal performance, quality and speed."

Early adopter focused on expanding its customer base

As an early adopter of digital technology, Graphics House Imaging has had a long-term relationship with HP, 
implementing innovative solutions that are simple, accessible, and ensure high quality into their workflow. 
Having the latest digital print technologies helps the firm meet the ever-evolving needs of its broad customer 
base, which includes professional sports graphics for the minor leagues, wholesale large format printing for small 
print providers and transportation signage for municipalities. 

The company’s confidence in HP technology can be observed in its existing production portfolio, which also 
includes the HP Scitex Grand and the HP Scitex XL1500 - all supported with an infrastructure of 60 new HP 
desktops, servers and workstations. 

"To remain competitive in today’s market, print providers require flexibility and versatility across a broad range 
of applications," said Gal Barak, director and general manager, HP Scitex Americas. "HP has built its portfolio 
to meet the diverse printing needs of its customers and Graphics House Imaging realizes the benefits of HP 
technology that is simple, accessible and ensures high quality output."

With the installation of the new HP Scitex TJ8500, Graphics House Imaging continues to grow its business, 
taking on more complex jobs and offering creative professionals more opportunities with the press’ broad range 
of digital printing options. 

"We can now bid on large format jobs that other screen printers won’t touch because of a low quantity, for 
example," said Charles Mortenson, graphics director, Graphics House Imaging. "With the HP Scitex TJ8500, 
our cost per print is cheaper right from the start, and the quality is excellent. That makes us very competitive."

www.hp.com


Hewlett Packard Company - 9/13/2007

HP Broadens Presence in Wide-format Printing with Acquisition of MacDermid ColorSpan Inc.

Palo Alto, CA, Sept. 13, 2007 - HP today announced that it has signed a definitive agreement to acquire 
MacDermid ColorSpan Inc., a manufacturer of wide-format digital inkjet printers, from MacDermid Printing 
Solutions LLC, a subsidiary of privately held MacDermid Incorporated, which is based in Denver.

Based in Minnetonka, Minn., MacDermid ColorSpan is a leading supplier of UV-curable inkjet printers for display 
graphics and a key supplier to sign shop franchises, quick printers and other small to midsize sign-making and 
screen-printing businesses. 

The acquisition extends HP’s presence into the sign shop and quick-printing market as well as its position as a 
one-stop partner for print service providers. In particular, HP plans to provide lower-cost platforms and UV 
technologies to print service providers that are expanding into outdoor applications and more industrial workloads. 

The deal also broadens HP’s Graphic Arts portfolio of digital presses and wide-format printers and furthers HP’s 
Print 2.0 strategy to digitize analog prints by extending the company’s overall digital content creation and 
publishing platform.   

"This acquisition broadens HP’s presence in the production space where the digitization of analog prints will 
happen," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "MacDermid 
ColorSpan is a respected innovator in UV wide-format printing and should achieve tremendous synergies with 
our complementary wide-format platforms."

MacDermid ColorSpan President Robert J. Wenzel, who will lead the new product line at HP, said, "The 
combination of HP and MacDermid ColorSpan will provide our customers and channel partners with an 
expanded mix of quality, value and choice that is unmatched in the digital graphics printing industry.  Plus, 
MacDermid ColorSpan customers will continue to enjoy the same high levels of attention they are used to receiving."

The acquisition is subject to customary closing conditions. Financial terms of the transaction were not disclosed. 
Upon completion of the acquisition, MacDermid ColorSpan will be integrated into the Graphic Arts organization 
within the Imaging and Printing Group of HP.

www.hp.com


Hewlett Packard Company - 9/10/2007

HP Solutions Empower PSPs to Do More, Do it Differently and Do it Better at Graph Expo 2007

Chicago, September 10, 2007 - HP today announced that it is showing a full range of new digital solutions from 
its industry-leading portfolio of graphic arts technologies at Graph Expo, emphasizing the unique advantages that 
empower print service providers (PSPs), creatives and other graphic arts professionals to Do More, Do it Differently 
and Do it Better.  HP's booth, #1229 at Graph Expo, Sept. 9-12 in the McCormick Place Convention Center, is a 
world come to life through digital printing and includes more than 17,600 sq. ft. of exhibit space arranged into 
neighborhoods incorporating a full range of HP technologies. The "City Center" of the booth includes a Gallery 
exhibit of prints from photographer and guitarist Andy Summers, as well as the Capture Café - a community-focused 
area highlighting the new comprehensive and expanded business development services for PSPs available only 
through the HP Graphic Arts Capture Business Success program.

"This is the first Graph Expo where our HP Indigo, HP Designjet and HP Scitex solutions are presented together 
in a single location. The HP booth experience this year does a wonderful job of demonstrating the greater value 
HP offers to customers," said Rich Raimondi, vice president and general manager, U.S. Graphic Arts Organization, 
HP.  "The solutions on display provide the most effective way for businesses to build their digital difference, 
exceed their customers' expectations and achieve greater business growth and financial success."

HP upgraded significant portions of its portfolio in the second half of 2007, and Graph Expo will represent the 
first U.S. showing of many of these technologies at a major industry trade show.  New HP solutions on display include:

The new flagship HP digital press, the HP Indigo press 5500 , which expands productivity and profit potential 
through its enhanced compatibility with economical, off-the-shelf media, its on-press fast ink replacement of spot 
colors and new high-definition digital printing in resolutions up to 1,200 dots per inch. 

The HP Indigo press 3500 , a new digital production device available at an entry-level price that provides greater 
quality and versatility for those looking to adopt digital technology for the first time or to upgrade from color copier 
technologies. 

The new HP Indigo Commercial Job Estimator (CJE)/Business Planner, version 2.0 - a Capture Business 
Success offering that will be shown for the first time at Graph Expo - which now includes job costing tools for 
spot colors, one- and two-color work, multiple presses and other scenarios. 

The HP CM8050/8060 Color MFPs with Edgeline Technology, which use a new printing engine based on the 
company's $1.4 billion investment in Scalable Printing Technology, enabling enterprise and small and midsize 
business customers to obtain high-speed performance (1), best-in-class operating costs (2), reliability(3) and 
excellent output quality. 

The HP Indigo UV Coater, HP's first branded finishing accessory. 
A greater commitment to customers through increased Capture offerings
Building on the success of its HP Indigo Capture Program, HP has launched an expanded HP Graphic Arts 
Capture Business Success program .  Designed for HP Indigo-equipped PSPs interested in expanding their 
digital printing profit opportunities with HP Designjet and HP Scitex large- and super-wide-format solutions, the HP 
Graphic Arts Capture Business Success Program reinforces the company's commitment to helping customers 
grow their businesses.

HP Graphic Arts Capture Business Success provides customers with a collection of tools, training and programs 
- including job estimators, market research, marketing templates and online resources.  People and communities - 
such as HP Business Consultants and the Digital Solutions Cooperative users group - are a central part of HP 
Graphic Arts Capture Business Success.  And now, HP Graphic Arts Capture Business Success also includes 
the HP Designjet profit calculator, HP Scitex Quick ROI and job costing tools, locator guides for large-format media, 
vertical market overviews for large-format applications and other new features.
  
One of the newest software elements in the HP Graphic Arts Capture Business Success program is the new HP 
Indigo CJE/Business Planner, version 2.0. This tool calculates job costs for digital and conventional presses to 
aid production decisions and maximize profitability. Version 2.0, shown for the first time at Graph Expo, offers a 
number of improvements, giving HP Indigo users the new capabilities to calculate costs for one- and two-color 
jobs and other work involving spot colors. The enhanced software also compares multiple HP Indigo presses to 
multiple offset presses and uses pre-set comparative information for a wider range of offset devices.

The addition of the latest HP Indigo CJE/Business Planner to the market information and reliable costing data 
available from the HP Graphic Arts Capture Business Success program gives PSPs the tools needed to start 
and/or rapidly grow a digital printing operation based on maximum productivity and profit opportunity.

Digital press and large-format printer support for new Pantone Goe System
HP is also announcing at Graph Expo its support for the new Pantone Goe System palette announced by 
Pantone Inc.  The HP Indigo and HP Designjet product lines are among the first technologies to support 
Pantone Goe. At Graph Expo, HP Indigo will present demonstration copies of its license pending Pantone Goe 
simulation swatch books. HP Indigo will integrate the new licensed Pantone Goe libraries in new digital front 
end releases planned through 2008.  The HP Large-format Printing Division will integrate Pantone Goe libraries 
within the software developer kits HP makes available to third-party raster image processor developers.

Making it easier for customers to go green
Materials and information available throughout the booth highlight social responsibility in the ways HP can help 
make it practical and simple to for customers to go green.  On the media side, HP is announcing that HP Indigo 
Certified Papers features media that meet a range of industry standards, including Chain of Custody, FSC, SFI, 
PEFC, Carbon Neutral and Recycled Papers.  More than 20 suppliers of HP Indigo Certified media are aligned 
to these requirements as they work to meet the global need for energy conservation, ethical use of fibers and 
forestry and clean water emissions.
    
For more information about HP Graphic Arts solutions, visit www.hp.com/go/graphicarts .

www.hp.com


Hewlett Packard Company - 8/28/2007

HP Graphic Arts Organization Brings Print 2.0 to Life in Commercial and Industrial Markets

New York, Aug. 28, 2007 - HP today announced new graphic arts solutions and real-world, emerging digital 
printing applications designed to extend digital content creation and publishing platforms.  The announcements 
reflect HP’s core Print 2.0 concepts, exhibiting digital printing’s ability to bring the world to life by elevating the 
power of printing.  The new HP Graphic Arts offerings, presented today and tomorrow at an experience center 
and in presentations during the HP Print 2.0: Extending the Power of Print Conference, include:

Two HP large-format printing (LFP) solutions the new HP Designjet T1100 MFP and HP Scitex X2 technology 
that offer higher functionality, productivity and quality to technical demanding professionals and print service 
providers (PSPs). 

The HP Smart Labels and Packaging Solution, which leverages market-leading HP Indigo industrial press 
technology and HP IT systems in a comprehensive, cost-effective application designed to help customers 
meet pharmaceutical ePedigree serialization requirements. Emerging, fast-growth books-on-demand, 
transpromotional and professional photo applications for digital color printing on HP Indigo presses.      

"HP is uniquely positioned to help customers create their digital difference throughout the commercial and 
industrial graphic markets," said Stephen Nigro, senior vice president, Graphics and Imaging Business, HP. 
"Not only do we offer the broadest portfolio of digital solutions, but HP is the only company with the IT
 infrastructure, R&D expertise and partnerships needed to help customers capture business success."

Extending the power of print in LFP

The new HP Designjet T1100 MFP is an integrated multi-function solution that adds complete scan and copy 
functionality to the HP Designjet T Printer series.  With this new device, copy shops, small- to medium-sized 
businesses, government agencies specializing in geographic information systems, and architecture, engineering 
and construction professionals looking for versatile in-house printing can quickly and intuitively copy, scan and 
print a wide range of high-quality applications including line drawings, maps, renderings, images and posters.

HP is also announcing that it has established a new manufacturing and development center for X2 technology 
in the same Corvallis, Ore., factory that makes HP Scalable Print Technology, leveraging the company’s portfolio 
expertise to provide an economic advantage for customers. 

X2 technology, the first HP-developed piezoelectric printing platform, is key to the HP Graphic Arts Organization 
taking a proactive, progressive role in the further conversion of analog pages to digital in the large-format space.  
It combines existing HP Scitex piezoelectric technology with proven, silicon-based MicroElectro
-MechanicalSystems (MEMS) technology utilized in semiconductor manufacturing.  This new inkjet head 
technology is highly durable and reliable and delivers the high ink flows needed for industrial high-speed printing, 
with outstanding print quality from every drop. 

HP Indigo: Continued growth through new digital press applications

To help meet emerging regulatory demands such as 2009 California "ePedigree" serialization requirements, the 
HP Smart Labels and Packaging Solution, which will be available in March 2008, is the first release in the HP 
Product Tracking and Authentication Solution Portfolio.  The new end-to-end label and packaging offering 
includes HP Trust, Track and Trace solutions for internal registry and operational database systems, streamlined 
label, carton and blister pack production using the HP Indigo press ws4500, and full integration with radio 
frequency ID (RFID) systems.

"Printing labels and packages with 2D barcodes on HP Indigo presses is the easiest way for brand owners to 
get up and running with ePedigree serialization requirements," said Joe Tenhagen, vice president of marketing 
of Nosco, an HP Smart Labels and Packaging beta customer based in Gurnee, Ill. "Most of our customers are 
interested in solutions that integrate RFID tags for the pallet and case level of the supply chain, complemented 
by the HP Smart Labels and Packaging Solution at the item level."

Serialization in pharmaceutical label and packaging production is the first digital printing application to fully 
leverage the variable-data print capabilities of HP Indigo industrial presses.  It joins other applications - such 
as books on demand, transpromotional printing and photo books - that will help maintain HP Indigo’s market 
share lead in high volume digital production press technology.

HP unveiled its "What Do You Have To Say" marketing campaign today, which will have specific Graphic Arts 
components in Q1. In keeping with the campaign’s theme of self-expression is a new, impactful, book enabled 
by digital print technology. Author Mark Hoog’s "Letters from Katrina," a new full-color self-published book 
printed by a customer, Lightning Source, on HP Indigo presses, features the full-color original artwork of children 
affected by Hurricane Katrina, along with first-hand accounts of the 2005 natural disaster in the form of their 
real-life pen-pal correspondence. The book, completed from concept to final product in a matter of months, 
showcases how color books-on-demand capabilities provide an avenue for authors and contributors that 
would not have immediate access to the mainstream book publishing community.  Lightning Source on-demand 
solutions allowed quick turnaround on a special paperback version of this incredible book.

HP Indigo presses are also part of a new, emerging market for commerce in the form of transpromotional printing. 
This new application, enabled by the offset-quality color, speed and reliability available with the latest-generation 
digital press technologies, gives marketers the potential to outperform traditional direct mail response by combining 
data-driven, personalized marketing and promotional offers with must-read’ statement and billing documents.  
Today, HP is announcing its first full-scale customer application in this market - the production of eight-million 
monthly credit card transpromotional statements on six HP Indigo press w3250s installed at direct-mail firm
Oniya Shapira in Asseret, Israel. 

HP is also presenting the continued success of digital press applications in the photography industry, where the
near-silver halide quality possible with HP Indigo presses and liquid HP ElectroInk are establishing a high-end 
photo book market.  At today’s event, professional photography publishing firm Couture Book, Phoenix, Ariz., is 
launching its new product offering, selling one-of-a-kind wedding and special-event photobooks produced by 
Phoenix-based PSP R and R Images on the new HP Indigo press 5500. 

Additional information about today’s announcements is available online at http://www.hp.com/go/2007/
powerofprint. For more information about HP Graphic Arts solutions for large-format, industrial label and 
packaging and commercial printing using the industry’s broadest portfolio of digital technologies, visit 
www.hp.com/go/graphicarts.

www.hp.com


Hewlett Packard Company - 6/25/2007

HP Designjet Certifies EFI Colorproof XF

Palo Alto, CA, June 25, 2007 - HP today announced that its new RIP certification initiative for the HP Designjet 
Z6100 Printer series has tested and certified the Colorproof XF RIP, a leading proofing solution from RIP and print 
technology manufacturer EFI. This certification continues HP’s process of aligning essential user performance 
expectations and the unique capabilities of the printer series for a wide range of large-format printing applications.

The new Certification Program for the HP Designjet Z6100 series is gathering momentum, with several upcoming 
certifications currently in process. The Certification Program provides graphics professionals, print service providers 
and technical designers working in color-critical environments with enhanced compatibility and confidence in the 
complete solution. These users also gain assured levels of functionality and interoperability when they select one 
of the HP-certified third-party RIP products. EFI Colorproof XF is a versatile solution for proofing, large-format 
production and photographic printing featuring EFI’s Bestcolor Technology.  

"One of the best ways to serve our customers is to provide a variety of RIP software choices for them to select 
from," said Enrique Lores, vice president and general manager, Large Format Printing Division, HP. "The 
certification of EFI Colorproof XF ensures that customers have the option of a carefully and thoroughly tested 
solution offering assured compatibility and productive output."

By incorporating EFI Colorproof XF into their HP Designjet Z6100 proofing operations, print service providers, 
prepress providers, publishers, creative agencies and photographers will be able to take advantage of Colorproof 
XF benefits designed to improve productivity and production flexibility, such as support for major file formats and 
JDF compliance. In addition EFI Colorproof XF offers HP Designjet Z6100 users optional RIP applications such as:

·         Spot-color proofing

·         ICC-based color management

·         Rasterization of continuous-tone data with out using an additional RIP

·         Production printing of banners and posters. 

Colorproof XF also supports the HP Designjet Z2100 and Z3100 printers.

RIPs that have achieved certified status carry the unique Certified for HP Designjet Z6100 designation. 
Certification tests for the HP Designjet Z6100 include print quality, productivity and other important characteristics 
of printer management and job handling. Certified RIPs also offer profiles for a range of HP media.

This certification program expands HP’s already extensive solution development program, which provides 
third-party software developers access to hardware, Software Development Kits (SDKs) and additional resources 
to assist in the creation of solutions compatible with HP large-format printers. 

Full details of the compatibility tests and the currently certified solutions can be found at www.hp.com/go/
z6100/solutions.

www.hp.com


Hewlett Packard Company - 5/31/2007

HP Unveils Premier Gallery at Calumet Photographic

New York, May 31, 2007 - HP today unveiled the HP Gallery at Calumet Photo, a new, permanent fine art and 
commercial photography gallery at Calumet Photographic’s new Manhattan store located in the center of the 
Photo District. The gallery officially opens today with the HP-sponsored Francis Hills exhibit, "The Accidental 
Photographer," which continues through July 28, 2007.

"HP’s collaboration with Calumet celebrates the art of photography by offering a premier venue in the center of 
the world’s photographic community," said Francis McMahon, North America Marketing Director, HP Graphic Arts.  
"We are pleased to continue our support of rising and established artists by providing leading photo printing 
technologies, as demonstrated in our work with Santa Fe Workshops and the HP/CARE ‘I Am Powerful’ project."

The HP Gallery at Calumet Photo will host a number of exhibits created on HP professional printing technologies. 
Hills’ exhibit, which showcases more than 50 images from his celebrity, fashion, beauty, Clothing Immaterial and 
French Foreign Legion collections, was produced with the HP Designjet Z3100 and HP Photosmart Pro B9180 
photo printers on HP professional photo papers. 

"Since our mission is to empower the world of image makers, we are delighted to join forces with HP in our New 
York store gallery," said Michael Miller, president of Calumet Photographic. "It is our hope the gallery becomes 
a forum for discussion and a venue for development within the art field."

Using HP 70 Vivera pigment inks on a variety of HP photo and fine art media, the HP Designjet Z3100 and HP 
Photosmart Pro B9180 produce vivid, museum-quality images with outstanding longevity. These printers also 
leverage HP DreamColor Technologies, so fine artists and professional photographers can easily, accurately 
and predictably reproduce the colors they see across digital devices. HP Designjet Z3100 12-ink Photo Printer 
series employs the industry’s first embedded spectrophotometer, utilizing Eye-One Color Technology from 
GretagMacbeth/X-Rite, and is designed to deliver intuitive, dependable and repeatable color accuracy for 24- 
and 44-inch museum-quality prints. The HP Photosmart Pro B9180 Professional Photo Printer based on HP’s 
Scalable Printing Technology delivers exceptional quality, durability and permanence with increased speeds 
producing a 4 x 6-inch print in as fast as 10 seconds and a 13 x 19-inch photo in as fast as 1.5 minutes.

www.hp.com


Hewlett Packard Company - 5/23/2007

HP Introduces RIP Certification Program for Optimal Printing Experience

Palo Alto, CA, May 23, 2007 - HP today announced the introduction of a RIP certification initiative for its new 
HP Designjet Z6100 Printer series aligned to essential user performance expectations and the unique capabilities 
of the printer series spanning a wide range of large-format printing applications. The HP Designjet Z6100 
Certification Program will provide graphics professionals, print service providers and technical designers working 
in color-critical environments with enhanced compatibility and confidence in the complete solution with assured 
levels of functionality and interoperability when they select one of the HP-certified third-party RIP products. 
Today, Caldera became the first to achieve HP Designjet Z6100 Certified status.

Caldera’s fast, flexible and powerful production workflows are dedicated to wide and industrial wide-format 
print applications. The company’s range of products offers features that increase productivity and simplify color 
management across many production printing segments and graphic arts markets. HP Designjet Z6100 
certification applies to Caldera’s VisualRIP, VisualRIP+ and GrandRIP+ family of products. 

"HP continues to lead and innovate in the large-format printing market by introducing this HP Designjet Z6100 
Certification Program, offering anyone from PSPs to technical professionals a first-class level of assured 
compatibility when they select a HP-certified product from leading RIP providers," said Enrique Lores, vice p
resident and general manager, Large Format Printing Division, HP. "Today Caldera successfully passed the 
compatibility tests we’ve set out, demonstrating their commitment with HP to deliver a sound, intuitive printing 
experience."

Caldera’s software solutions are designed for the professional large format print and print-to-cut workflows and 
are ideal RIP tools for printing wide format jobs with eye-catching colors and contrast. These easy-to-drive, 
modular products are full-featured production workflow solutions, which can be expanded to meet users’ future 
needs. In addition to supporting the HP Designjet Z6100, Caldera also provides support for the HP Designjet 
Z2100 and Z3100 Photo Printer series.

RIPs that have achieved certified status will be allowed to carry the unique Certified for HP Designjet Z6100 
designation. Certification tests for the HP Designjet Z6100 include print quality, throughput performance and 
other important characteristics of printer management and job handling. Certified RIPs will also offer profiles for 
a range of HP media, giving users a comprehensive solution when choosing HP media.

This Certification program expands HP’s already extensive solution development program that provides third-
party software developers access to hardware, Software Development Kits (SDKs) and additional resources 
to assist in the creation of solutions compatible with HP large-format printers. 

Full details of the compatibility tests and the currently certified solutions can be found at www.hp.com/go/z6100/
solutions.

www.hp.com


Hewlett Packard Company - 5/23/2007

A&I’s HP Indigo Technology Helps Establish Cost-effective Book Solution for Pro Photographers

PALO ALTO, Calif., May 23, 2007 -- HP today announced that A&I Photographic and Digital Lab, partnering 
with Great Circle Books, has incorporated the industry-leading imaging capabilities of its new HP Indigo press 
5000 to establish a unique publishing service for professional photographers. Using the silver halide-quality 
capabilities of HP Indigo technology and liquid HP ElectroInk, the new service provides an affordable way for 
photographers to self-publish their work.

A&I’s parent company, Isgo Lepejian Photo Lab, has an established track record of digital printing expertise 
using HP Indigo technology in an innovative application for producing actors’ head shots. Now, A&I is applying 
Isgo’s digital printing know-how to the book market, reducing up-front costs for photography books and 
eliminating the need for minimum run lengths.

"Professional photographers who want to publish their work in a book usually learn that it requires 
self-publishing, and that they have to publish and invest more than they want," said Rex Weiner, 
editor-in-chief, Great Circle Books. "After meeting with A&I and learning about their new HP Indigo press, 
it was pretty clear that this digital publishing technology would enable all the quality of a professionally produced 
book at a fraction of the price, helping photographers achieve long-time dreams of publishing their work."

Seeing ‘Eye to I’
To launch the service, the two firms are conducting 'Eye to I' photographic exhibitions, a series of book 
signings co-sponsored by HP that showcase new HP Indigo-printed portfolio books of renowned 
photographers’ humanitarian works.  Events held at the A&I facility in Hollywood include:


The premiere of "Spiritus Mundi," photographer Sacha Dean Biyan’s book featuring indigenous peoples in 
endangered environments. Proceeds from the book’s sales went to Amnesty International.
The debut of photographer Wayne Schoenfeld’s book, "Through This World But Once," which chronicles the 
work of Rotaplast International, a volunteer surgical organization that provides free reconstructive cleft-palate 
operations to children worldwide.
"This new publishing model for photographers is another example of just how the HP Indigo technology is 
helping to expand the digital market into new applications," said Richard Raimondi, vice president and general 
manager, U.S. Graphic Arts Business, HP Imaging and Printing Group.  "In addition, A&I’s continued 
investment in HP Indigo solutions demonstrates that the wide variety of digitally produced photographic 
applications is opening unique business opportunities that can help customers drive new revenues."

Equipped with HP ElectroInk technology, the HP Indigo press 5000 is able to produce the highest quality 
prints. Pantone licensed, it prints in up to seven colors, delivering offset quality on a wide range of substrates, 
and is supported by a complete range of specialized solutions partners.

"For many years, there was no way of producing high quality, short-run printed pieces for the fine art market,"
said Baret Lepejian, co-owner of Isgo and A&I. "The HP Indigo press 5000 gives us the ability to produce 
books, portfolios, and promotional material for some of the most important photographers and fine artists in the
industry. We are able to offer many different papers and finishes to surpass expectations of some of the most 
demanding artists."

www.hp.com


Hewlett Packard Company - 5/14/2007

HP Offers More Choice in Large Format Printing

New HP Designjet Z6100 Printer series brings unbeatable combination of speed, quality and consistency

BOEBLINGEN, Germany, April 10, 2007 – HP today announced the new HP Designjet Z6100 Printer series for 
print service providers (PSPs), and technical printing markets, such as GIS, architectural, engineering and 
construction markets, expanding its industry-leading portfolio with a new level of productivity, versatility and 
dependability for printing in the digital marketplace. With the new HP Designjet Z6100 Printer series, users 
across a number of industries now have a rapid, reliable, colour-accurate solution that enables them to print 
more applications and grow their businesses. 
“HP is continuously looking for ways to reinvigorate the printing market and excite customers with new printing 
possibilities,” said Santi Morera, vice president and general manager of HP EMEA Graphic Arts. “The HP 
Designjet Z6100 Printer series is not only the PSP, GIS and AEC market’s new go-to solution for fast and 
high quality large-format printing needs, but also another step in delivering on our promise to enable customers 
to do more with a broad portfolio of intuitive, scalable solutions.” 
The HP Designjet Z6100 Printer series with HP Vivera pigment inks is perfect for indoor and short term outdoor 
large-format applications such as photo enlargements, photo quality POPs and backlits, fine art prints, 
drawings, maps and renders, delivering colour accurate and high impact prints at maximum print speeds – all 
with HP’s set of colour management technologies. The HP Designjet Z6100 features HP DreamColor 
Technologies, a certified system of colour technologies, such as an embedded spectrophotometer, and 
sciences which make it easy to produce accurate, predictable and consistent colour across a series of digital 
colour devices.
Introducing the most productive large-format printer in its class(1)
The new eight-ink HP Designjet Z6100 Printer series enables digital print shops and sign makers, as well as 
GIS/CAD professionals, to increase print capacity, reduce turnaround times and offer new, high-quality printing 
applications to customers and clients while delivering predictable, consistent colour. 
Offering an attractive combination of speed, image quality and colour consistency for PSPs and technical 
professionals, the new HP Designjet Z6100 Printer series is the ideal solution for all indoor large-format printing 
applications, from photos and fine art prints to maps and renders. Available in 1067 and 1524 mm models, the 
HP Designjet Z6100 shortens response time for the fast-paced PSP environment and handles large volumes 
effortlessly, producing output up over 100 m2/hr. In addition, new HP Double Swath Technology creates a 
wider print swath—up to 46 mm and the first-ever Optical Media Advance Sensor which improves  paper 
advancement control, so the printer can print at higher speeds and across environmental conditions with 
exceptional image quality.
The Art Group, a leading art publisher, requires a fleet of fast, colour-accurate large-format printers for its 
on-demand printing business. 
“Our world-renowned museum clients demand exceptional image quality and colour,” said Peter Moger, 
director, The Art Group. “In our business, we must replicate outstanding museum-quality output from any of 
our printers at any location around the world. The HP Designjet Z6100 Printer series enables us to get 
consistent results with remarkable speed regardless of location, time and environments.”
In addition, the HP Designjet Z6100 features eight HP Vivera pigment inks delivering vivid, water-resistant, 
exceptionally fade-resistant prints. Prints produced on a range of HP media resist fading for over 1 year 
unlaminated and over 3 years laminated when displayed in or near a window. In interior display conditions 
away from direct sunlight, prints resist fading for over 200 years.(2)
Offering ultimate media flexibility, including two new Original HP media and jumbo rolls 
HP today also announced the addition of two new media substrates to the broad portfolio of more than 50 
Original HP media offered for the HP Designjet Z6100. HP Premium Vivid Colour Backlit Film is a new 
premium micro-porous coated media specifically designed for backlit applications and HP Self-adhesive Gloss 
Polypropylene is a high-quality film ideal for creating vibrant, photo-realistic images for store displays, banners 
and posters.
Additionally the HP Designjet Z6100’s longer roll support (up to 175 m) and high-capacity 775-ml Original HP 
ink cartridges provide an economical, time-saving approach to long print runs. HP today introduced new jumbo 
rolls for HP Universal Inkjet Bond Paper and HP Universal Instant-dry Gloss and Semi-gloss Photo Papers, 
allowing for overnight unattended printing with the Designjet Z6100 Printer series and HP Vivera pigment inks.

www.hp.com


Hewlett Packard Company - 4/12/2007

HP Large-Format Solutions Enable Customers to Target More High Value Applications

Las Vegas, Nev., April 12, 2007 - HP today announced it is showcasing for the first time new large format 
printing solutions at the 2007 International Sign Expo (ISA), including the new HP Designjet Z6100 Printer series 
and the new HP Scitex XL400 Supreme inks.  With HP’s expanded large-format portfolio, print service providers 
(PSPs) and technical professionals of all types have more options to address diverse markets and new, high 
margin applications, from digital fine art reproduction to outdoor signage.

"HP is committed to delivering a broad portfolio of wide to super-wide format printers to help customers meet 
printing goals and sales potentials," said Walt Sledzieksi, director, Large Format Business Unit, Imaging and 
Printing Group, HP. "With HP’s latest graphic arts solutions, we are helping customers achieve success by 
offering greater flexibility, durability and the confidence to do more applications than ever before."

Launched at the ISA tradeshow in Las Vegas today, the HP Scitex XL400 Supreme inks are HP’s latest eight-
color, pigmented solvent-based inks optimized for HP Scitex XL1200 and HP Scitex XL1500 printing systems.(1) 
The HP Scitex XL400 Supreme inks are specially designed to achieve outstanding print quality, printing vibrant, 
durable and high quality output that offers up to two years’ outdoor durability.(2) The new inks also offer high 
productivity with fast dry times and reduced frequency of inline machine maintenance(3) with a near-zero cost 
upgrade.  

HP is also demonstrating for the first time the recently introduced HP Designjet Z6100 Printer series, available in 
42 and 60 inches. Delivering outstanding image quality and productivity with a built-in spectrophotometer for 
color consistency, the HP Designjet Z6100 Printer series is ideal for PSPs and technical customers looking to 
reduce their turnarounds and produce high-impact prints with vivid color and CAD and GIS applications with 
crisp lines. Featuring eight HP Vivera pigment inks, the HP Designjet Z6100 Printer series delivers outstanding 
prints at fast print speeds over 1000ft2/hr  all with HP’s remarkable level of intuitive color management with HP 
DreamColor Technologies.

HP’s product showcase, demonstrated live in HP booths #4148 and #5474 at ISA, also feature the latest 
Designjet and Scitex products, including: 

·         HP Designjet 8000s Printer series - Offering a breakthrough price/performance combination, the 64-inch 
HP Designjet 8000s is a comprehensive, easy-to-use solution offering great value for any print or sign shop 
looking to enter the large-format printing market. Producing 88 ft2/hr at 720 x 720 dpi, the HP Designjet 8000s 
low-solvent printer series creates striking output with excellent durability.

·         HP Designjet 9000s Printer series - The low-solvent HP Designjet 9000s Printer series offers low printing 
costs and exceptional speeds up to 176 ft2/hr at 720 x 720 dpi, and up to 220 ft2/hr at 540 x 720 dpi to help 
accelerate return on investment, and create a strong competitive advantage when competing with screen printers.

·         HP Designjet 10000s Printer series - The HP Designjet 10000s, part of the HP low-solvent portfolio, offers 
super-wide format printing capabilities, producing durable high-quality signage up to 104 inches wide. The HP 
Designjet 10000s features six heavy-duty Piezo printheads, 1000ml HP 790 ink cartridges and hot swap ink 
cartridge capabilities that enable cartridges to be changed with minimal interruptions. Printing up to 176 ft2/hr, 
the six-color HP Designjet 10000s prints durable, super-wide format signs, banners, billboards, wall murals, and 
window and vehicle graphics in resolutions up to 720x720 dpi. 

·         HP Scitex TJ8500 - Offering more flexibility and durability than ever before, the HP Scitex TJ8500 industrial 
wide-format digital printer combines high throughput and cost-effective production with the durability of HP 
Scitex UV850 Supreme UV-curable inks to create high quality images that last up to two years outdoors. Users 
can produce either short-run or high-volume jobs for a variety of applications, from billboards, signage and bus 
shelters to indoor application, such as window graphics and exhibition panels.

·         HP Scitex FB6700 - The HP Scitex FB6700 flatbed industrial digital inkjet press brings the advantages 
of digital processes to rigid-media printing. With full automation and high print-quality, the HP Scitex FB6700 
can print directly to rigid sheets - making it ideal for the production of POP/POS displays, samples, short-run 
packages and exhibition stands.

·         HP Scitex XL1500 - The HP Scitex XL1500 digital super-wide format printing system provides a 
comprehensive solution for virtually any application, including billboards, building coverings, vehicle graphics, 
double-sided applications, pop-up displays, and textiles, including carpets, wallpaper and theater drops. The HP 
Scitex XL1500 offers high-speed printing with consistent, high-quality performance to enable sharpness and clarity, 
easy color switching, perfect registration, vibrant, life-like color and total flexibility to print any application, regardless 
of size, format or media.

www.hp.com


Hewlett Packard Company - 4/10/2007

HP Offers PSPs and Technical Customers More Choices in Large- Format Imaging

Palo Alto, CA, April 10, 2007 - HP today announced the new HP Designjet Z6100 Printer series for print service 
providers (PSPs) and technical markets, such as GIS, architectural, engineering and construction markets, 
expanding its industry-leading portfolio with a new level of productivity, versatility and dependability for printing 
in the digital marketplace. With the new HP Designjet Z6100 Printer series, users across a number of industries 
now have a rapid, reliable, color-accurate solution that enables them to print more applications and grow their 
businesses. 

"HP is continuously looking for ways to reinvigorate the printing market and excite customers with new printing 
possibilities," said Enrique Lores, vice president and general manager, Large Format Printing Division, HP. "The 
HP Designjet Z6100 Printer series is not only the PSP, GIS and AEC markets’ new go-to solution for fast and 
high-quality large-format printing needs, but also another step in delivering on our promise to enable customers 
to do more with a broad portfolio of intuitive, scalable solutions."

The HP Designjet Z6100 Printer series with HP Vivera pigment inks is perfect for indoor and short-term outdoor 
large-format applications like photos and fine art prints, drawings, maps and renders, delivering vivid and high-
impact prints at maximum print speeds all with HP’s remarkable level of intuitive color management. The HP 
Designjet Z6100 features HP DreamColor Technologies, a certified system of color technologies and sciences 
which make it easy to produce accurate, predictable and consistent color across a series of digital color devices, 
which HP recently introduced at PMA in March 2007. 

Introducing an industry-leading combination of image quality and productivity 

The new eight-ink HP Designjet Z6100 Printer series enables digital print shops and sign makers, as well as 
GIS/CAD professionals, to increase print capacity, reduce turnaround times and offer new, high-quality printing 
applications to customers and clients while delivering predictable, consistent color. 

Offering an attractive combination of speed, image quality and color consistency for PSPs and technical 
professionals, the new HP Designjet Z6100 Printer series is the ideal solution for all indoor large-format printing 
applications, from photos and fine art prints to maps and renders. Available in 42- and 60-inch models, the HP 
Designjet Z6100 shortens response time for the fast-paced PSP environment and handles large volumes effortlessly, 
producing output over 1000 ft2/hr. In addition, new HP Double Swath Technology creates a wider print swath 
up to1.8 inches and the first-ever Optical Media Advance Sensor improves paper advancement control, so the 
printer can print at higher speeds and across environmental conditions with exceptional image quality.

The Art Group, a leading art publisher, requires a fleet of fast, color-accurate large-format printers for its on-
demand printing business. 

"Our world-renowned museum clients demand exceptional image quality and color," said Peter Moger, director, 
The Art Group. "In our business, we must replicate outstanding museum-quality output from any of our printers 
at any location around the world. The HP Designjet Z6100 Printer series enables us to get consistent results with 
remarkable speed regardless of location, time and environments."

In addition, the HP Designjet Z6100 features eight HP Vivera pigment inks delivering vivid, water-resistant, 
exceptionally fade-resistant prints. Prints produced on a range of HP media resist fading for over 1 year 
unlaminated and over 3 years laminated when displayed in or near a window. In interior display conditions away 
from direct sunlight, prints resist fading for over 200 years.(1)

Offering ultimate media flexibility, including two new Original HP media and jumbo rolls 

HP today also announced the addition of two new media substrates to the broad portfolio of more than 50 
Original HP media offered for the HP Designjet Z6100. HP Premium Vivid Color Backlit Film is a new premium 
micro-porous coated media specifically designed for backlit applications and HP Self-adhesive Gloss 
Polypropylene is a high-quality film ideal for creating vibrant, photo-realistic images for store displays, banners 
and posters.

Additionally, the HP Designjet Z6100’s longer roll support (up to 575 ft/175 m) and high-capacity 775-ml Original 
HP ink cartridges provide an economical, time-saving approach to long print runs. HP today introduced new 
jumbo rolls for HP Universal Inkjet Bond Paper and HP Universal Instant-dry Gloss and Semi-gloss Photo Papers, 
allowing for overnight unattended printing with the Designjet Z6100 Printer series and HP Vivera pigment inks.

www.hp.com


Hewlett Packard Company - 1/31/2007

New Digital Front End Maximizes the Power of HP Indigo Color Capabilities

Palo Alto, CA., January 31, 2007 - HP today announced the availability of  the HP Indigo Production Stream 
Server version 1.1, Powered by Creo, a digital front end that provides HP Indigo digital press users a greater 
ability to print with color accuracy in a wider range of process and spot colors. For the first time ever, HP Indigo 
customers will be able to use the HP Indigo Production Stream Server to produce five-, six-, and seven-color jobs, 
using a solution that brings high-end commercial printing color management technology to the robust process- 
and spot-color capabilities of the HP Indigo press platform.

The new server also has a host of productivity enhancements, including integration with Kodak’s new Unified
 Workflow solution. With this feature, users of KODAK Prinergy and KODAK Brisque Workflow Systems can 
now incorporate their HP Indigo press operations in automated, JDF- and PDF-based end-to-end workflows, 
handling everything from web-to-print order entry to automated finishing.

"With this solution, we are unleashing the potential of multi-color digital printing including the only available 
technology for digital press production in six and seven colors providing a solution for meeting the most stringent 
color demands," said Alon Bar-Shany, vice president and general manager, Indigo division, HP. "Print service 
providers, including those establishing hybrid offset and digital workflows, will benefit from a new level of ability 
and reliability in color matching, RIP productivity and JDF connectivity."

Enhancements to the HP Indigo Production Stream Server version 1.1 enable HP’s exclusive Pantone-enabled 
features for high-end, offset-quality spot-color printing and process-color matching, including:

- HP IndiChrome on-press: a six-color (CMYKOV) PANTONE emulation for simulating the PANTONE MATCHING 
SYSTEM®
- HP IndiChrome off-press: an 11-color mixing system for solid spot ink creation
- HP Professional PANTONE technology: an on-press four-color (CMYK) PANTONE emulation for simulating 
PANTONE MATCHING SYSTEM Colors
- Exclusive seven-color digital printing capabilities.

The HP Indigo Production Stream Server also enhances connectivity and productivity with features such as:
- Load-while-printing operation for efficient production of variable-data jobs containing a large number of records
- Support for the HP Indigo presses 1000 and 1050.

www.hp.com


Hewlett Packard Company - 12/6/2006

HP Launches ‘GO Digital’ Tour to Help Customers Capture Business Success

Palo Alto, Calif., December 5, 2006 - In support of the company’s Capture Business Success program, HP today 
announced a new four-month, 12-city U.S. tour focused on helping commercial, quick and franchise print service 
providers (PSPs) get on the fast track to new and growing profit opportunities in digital printing.

Beginning December 12 in Dallas, the tour will feature in-depth discussions of how digital technologies such as 
HP’s flagship digital press, the HP Indigo press 5000 are generating more sales with more profitable rates of 
return for printers and their customers.  The seminars are open to existing HP Indigo customers as well as PSPs 
interested in learning more about the benefits of digital printing.

"Our Capture Business Success program is 100% focused on enhancing the capabilities of our customers to 
target the new, profitable applications that are rewriting the rules of successful marketing," said Francis McMahon, 
director of marketing, Graphic Arts Organization, HP.  "Many of our customers are no longer limited to a single, 
static, medium; they are selling marketing services that include personalization, web development, fulfillment 
and more, and the deeper integration they make as marketing service providers is one of the big trends driving 
overall industry growth."

Several HP Indigo press 5000 customers who are also HP Indigo Premier Accounts and members of the Digital 
Solutions Cooperative (Dscoop) users group are speaking at the GO Digital series. Some of the sessions will be 
held on-site at HP Indigo customers’ printing facilities. 

In addition to the customer presentations, the GO Digital series will focus on value-add applications including 
technologies and media selections that enhance print service providers’ end-to-end capabilities in variable-data 
printing. Partners participating in the GO Digital seminar series include:
- Printable Technologies, which provides Software as a Service including web-to-print and VDP for the graphic
arts industry
- MindFireInc, provider of applications and services help marketers synchronize their direct-mail campaigns with 
the Internet
- AccuData, the leading provider of multi-sourced compiled data and database marketing solutions
- GPA, distributor of specialty printable substrates, including the Ultra Digital® brand engineered for HP Indigo 
digital presses.

Modern Marketing in Action
The GO Digital tour will not only promote the best personalization marketing technologies, it will be promoted 
through a comprehensive campaign to prospective attendees that puts these technologies to use.  HP Indigo-
printed direct-mail pieces produced for the tour include links to personalized URLs (purls) developed by 
MindFireInc. Each mailpiece recipient will have a personal Web site with information on the GO Digital series, 
and attendees will also receive a follow-up mailing and e-newsletter that continues the dialogue on variable-data 
printing and effective marketing techniques.

The GO Digital tour dates and locations are as follows:
- December 12 - Dallas, TX
- December 14 - Cincinnati, OH
- January 16 - Santa Monica, CA
- January 18 - Charlotte, NC
- January 23 - New York, NY
- January 25 - Indianapolis, IN
- February 15 - Philadelphia, PA
- February 20 - Boston, MA
- February 22 - Chicago, IL
- March 13 - Memphis, TN
- March 15 - Seattle, WA
- March 22 - Phoenix, AZ.

The GO Digital series is an extension of the new HP Indigo Capture Business Success program launched in 2006.  
Designed to be a comprehensive offering of sales, technical support and marketing tools, Capture Business 
Success helps HP Indigo customers manage and grow their digital printing businesses.  

Additional offerings of the Capture Business Success Program include exclusive market study research, online 
supplies and media ordering, online marketing courses, customizable marketing templates, video clips, case 
studies and data sheets. PSPs can use this material to show their customers and prospects the marketing 
opportunities and benefits possible with variable-data, short-run and on-demand printing. 

More information on the Capture Business Success program’s GO Digital series can be found at 
www.hp.com/go/digitaltour.

www.hp.com


Hewlett Packard Company - 10/31/2006

King Displays Creates Broadway Buzz with the Broad Portfolio of HP Large- and Super-wide Format Printers

Palo Alto, Calif., October 31, 2006 - HP today announced that New York City sign shop King Displays has 
expanded its offerings by adding new super-wide-format printing technology from HP’s postcard-to-billboard 
graphic arts portfolio.  The company has installed a new HP Scitex XL1500 printer, which joins the firm’s HP 
Designjet 9000s and two HP Designjet 5000 printers, all used to create the traffic-stopping pieces on Broadway 
that captivate show-goers and tourists alike.

"HP’s portfolio of graphic arts technologies, including HP Designjet and HP Scitex printers, are designed to 
help customers make a big impression with top-quality images, high productivity, and outstanding value," said 
Stephen Nigro, senior vice president, Graphics and Imaging Business, HP.  "King Displays in particular is a great 
example of how HP technologies help our customers build their businesses for the future."

King Displays produces as much as 90 percent of Broadway show signage, meeting a growing need for the
cost-effective production of high-quality large format graphics.  Founded in 1938 in New York City, King Displays 
has become a successful family-owned and operated commercial sign shop, capturing the vast majority of 
Broadway theaters’ business with the creation of theatrical marquee displays, front house posters, cast pictures 
and more.  

"HP has been very responsive to our input on both the large-format and grand-format equipment. I’ve been 
very pleased with the quality, reliability and durability of all of our HP printers," said Wayne Sapper, president 
of King Displays.  "As a company we are always ready to deliver any job, and with HP printing equipment we 
are consistently able to meet our clients’ expectations for top image quality and turnaround time."

Proven printing technology from HP

Excellent print quality remains a top priority for King Displays to withstand the intense scrutiny of the entertainment 
industry experts.  With tight turnaround deadlines on theatrical print jobs, print equipment reliability is another 
critical concern to the firm.  

King Displays relies on two HP Designjet 5000 printers with pigmented HP ink for the production of top quality 
indoor pieces.  Cast photos are printed on the HP Designjet 5000 and then mounted on boards located in a 
theater’s foyer or in display cases at the front of the venue. 

HP printers reliably deliver top image quality

In early 2006, the company acquired an HP Designjet 9000s series printer, which enables fast delivery of durable, 
high-quality signs and banners that resist fading for up to three years, even in adverse conditions. The HP 
Designjet 9000s’ low-solvent inks and media produce vivid colors for a robust, comprehensive solution.

"The HP Designjet 9000s is perfect for producing the lobby wall graphics or barricade graphics because it prints 
so well on pressure-sensitive vinyl, which can withstand rain and lots of handling," said Sapper. "We print a lot 
of straight vinyl banners on this printer too, and we’re delighted with its ability to handle fabrics. It has opened 
up a lot of options for us to offer our Broadway clients new eye-catching, robust displays."

King Displays recently purchased the HP Scitex XL1500 for printing stage scenery onto canvas because the 
printer’s intense colors can withstand powerful lighting and do not fade.  The HP Scitex XL1500 digital printing 
system offers easy switching between four, six, and eight colors; long-lasting vibrant color; fine text; zero gap 
between files; and a high quality-to-speed ratio. Printing in high-quality or draft mode, in almost any size, format 
or media, the HP Scitex XL1500 enables the production of virtually any close- or long-viewing application.

www.hp.com


Hewlett Packard Company - 9/26/2006

HP Transforms Color Experience for Graphics Professionals with HP Designjet Z Photo Printer Series

Palo Alto, Calif., Sept. 26, 2006 - HP today announced it is changing the way graphics professionals create 
large-format images with the unveiling of the HP Designjet Z Photo Printer Series.

Continuing to expand its professional printing portfolio, HP is leveraging its pigment ink technologies developed 
for the HP Photosmart Pro B9180 to create the first large-format printers employing HP’s Scalable Printing 
Technology. The HP Designjet Z Photo Printer Series is designed to deliver intuitive, dependable and repeatable 
color accuracy for 24- and 44-inch museum-quality prints with 200 years’ photo permanence.

"The HP Designjet Z Photo Printer Series enables photographers, graphic designers and artists to print their 
vision accurately and consistently," said Enrique Lores, vice president and general manager, Inkjet Commercial 
Division, HP. "With our breakthrough color management features, graphics professionals can now leverage a 
truly intuitive and automated printing process that expands both their business opportunities and their creative 
boundaries."

Experience simple and intuitive color management
The HP Designjet Z Photo Printer Series employs the industry’s first embedded spectrophotometer, utilizing 
Eye-One Color Technology from GretagMacbeth/X-rite. Mounted on the printer carriage with completely self-
contained optics and electronics, the embedded spectrophotometer greatly simplifies accurate color-matching, 
enabling automated ICC profiling and HP Advanced Closed-Loop Color Calibration. The result means the user 
can create color profiles in minutes rather than hours and expect exact color matches throughout the printing 
process.

Leading brands in the creative community, including Adobe, Colorbyte, EFI, GMG and GretagMacbeth/X-rite, 
have worked closely with HP to develop solutions optimized specifically for the HP Designjet Z Photo Printer 
Series to fully address the needs of key markets, such as graphic design, professional photography, prepress 
and digital fine arts. From GretagMacbeth/X-rites’s Eye-One Color Technology to the use of Adobe’s Lightroom 
calibration application, these solutions further streamline workflow and provide users a simple, reliable printing 
experience.

The HP Designjet Z Photo Printer Series color management partner tools include:
- The embedded spectrophotometer, built on GretagMacbeth/X-rite’s leading Eye-One color technology.
- HP’s Advanced Profiling Solution,(2) co-developed with GretagMacbeth, provides additional options for profiling 
and calibration. Integrated with the HP embedded spectrophotometer, this solution includes a monitor calibrator 
and profiler with editing capabilities to offer an end-to-end color-managed workflow.
- EFI’s RIP Designer Edition 5.1,(2) developed with HP-specific inputs, is the latest version of EFI Designer 
Edition. New photo features and an improved user interface give graphic designers full control over digital 
proofing needs, saving users time and money.
- Imageprint v.6 photo RIP from Colorbyte and ColorProof v.4 prepress RIP from GMG, also developed with HP-
specific inputs. The Imageprint v.6 is optimized for use by prosumers and professional photographers. The 
ColorProof v.4 works directly with the embedded spectrophotometer for print verification, radically shortening 
workflow.
- The HP ProPrint Plug-in and the Calibrate Printer button in Adobe Lightroom, codeveloped with Adobe. Print 
expected colors on the first try from Adobe Photoshop with the free HP ProPrint Plug-in, and use the Adobe 
Lightroom Calibrate Printer button to launch the color management tools directly from within the application.

New ink and media for exquisite museum quality that lasts 200 years
The HP Designjet Z2100 features an eight-color HP Vivera pigment ink system, including both matte black and 
photo black inks, providing a broad color gamut on matte fine art papers and glossy photo papers for photographic 
and creative design applications. The HP Designjet Z3100 uses a 12-ink HP Vivera pigment ink system, 
including the HP 70 Gloss Enhancer and HP Quad-Black Inks to create beautiful black and white prints and 
achieve truly neutral grays under different lighting conditions. This also provides continuous tones, uniform gloss 
and rich blacks, making the HP Designjet Z3100 ideal for high-quality art reproduction, photography and proofing 
applications. Both models deliver outstanding photo permanence on a wide variety of HP media up to 24- or 
44-inches wide.

"With the HP Designjet Z Photo Printer Series, we have color prints that are as good as, and in some cases 
superior to, traditional media and normal color C-prints. It’s a win-win situation for us," said Thomas Hoepker, 
photographer, Magnum Photographers. "We have better color. We have a wider gamut. We have total control 
over it. We don’t have to send it out to a dark room specialist. We do it at home and we have this long lifespan."

With the HP Designjet Z Photo Printer Series, graphics professionals have the ability to print beyond the limits 
of traditional papers using the widest range of media options on the market. With 11 new media offerings, users 
have the flexibility to choose from more than 30 media options within HP’s media portfolio.

HP also announced a strategic alliance with Hahnemühle FineArt --- the 400-year-old pioneer in developing 
and producing fine art paper. In addition to co-developing three fine art papers, HP Hahnemühle Smooth Fine 
Art Paper, HP Hahnemühle Textured Fine Art Paper and HP Hahnemühle Watercolor Paper, Hahnemühle’s 
entire portfolio of digital fine art media types is compatible with the HP Designjet Z2100/3100, providing 
customers a complete and reliable printing solution with the ultimate media choice and flexibility. Profiles of 
Hahnemühle’s 21 fine art papers are available at www.hahnemuehle.com.

In addition, the HP Designjet Z Photo Printer Series’ automated color management features have opened 
doors to more media options. Leveraging relationships with strong brands like Hahnemühle, the HP Designjet Z 
Photo Printer Series can quickly create ICC profiles for the most relevant commercially available media.

New tools and services make printing even easier
Backing the HP Designjet Z Photo Printer Series’ superior color experience are a variety of HP services and 
support options that give users greater confidence in their printing. Users can rely on the HP Color Center tool 
for step-by-step instruction on color management and HP Color Expert Service for a single point of contact for 
remote live assistance to resolve color issues in the workflow. From setup to media profiling, finetuning to finishing 
tips, HP ensures a flawless, straightforward printing experience for novices to professionals every step of the way.

www.hp.com


Hewlett Packard Company - 9/13/2006

HP Improves Digital Production of Labels and Packaging With Esko Reseller Agreement

New digital front end solutions designed for HP Indigo presses streamline
color management and production workflow

Ghent (Belgium), September 13, 2006 - HP today announced an agreement with
Esko to become a provider of Esko digital front end products as part of an
end-to-end digital printing solution for the label, flexible packaging and
shrink sleeve industries.

Announced at Labelexpo Americas, HP will now be a value added reseller for
two HP Indigo-optimized digital front-end solutions from Esko: the Esko
Optimize Pack and the Scope Pack. Both dramatically decrease print
preparation and color management times, enhancing the overall workflow
productivity of HP Indigo presses.

During the show, these Esko solutions will be driving live jobs on the new
 HP Indigo press ws4500 and the HP Indigo press ws4050 in the HP booth,
 #3223.

"Our successful integration with Esko is a major win for the label
industry as HP continues to expand its digital end to end workflow solutions for
 industrial printing," said Alon Bar-Shany, vice president and general
 manager, Indigo division, HP. "We are supporting hybrid environments where
 analog and digital printing co-exist, enabling converters to choose the
 right technology for each job. HP will maintain market leadership by
 offering new products and innovative solutions that enable a smooth
 transformation to digital."

 "Today's label and packaging production workflow demands more powerful
 solutions that dramatically shorten lead time and reduce cost. Our intense
 cooperation with HP has provided clear evidence of Esko's unique ability
to bring tangible benefits to label and packaging converters," said Carsten
 Knudsen, chief executive officer of Esko.

 A faster color matching solution for digital labels
 The two digital front end solutions, now available for users of HP Indigo
 press models ws4000, ws4050 and the new ws4500, reduce color matching time
 by as much as 50% (1). Included in these packages are additional products
 that boost digital printing productivity.

The Esko Optimize Pack enables seamless output to HP Indigo presses and
digital proofing systems, even on jobs originally designed for flexography.

It also features ICC-compliant multi-color profiling and includes Esko
FlexRIP, Esko Kaleidoscope color management, and pre-written profiles of
users' specific HP Indigo press model.

The Esko Scope Pack for HP Indigo has the features and capabilities of the
Optimize Pack with the addition of features from Esko's powerful Scope
Pre-Production Workflow Software. With the Scope Pack, users gain
automation capabilities and imposition and barcoding tools provided by the Esko
BackStage workflow server and Esko DeskPack packaging software, while the
Esko's DeskPack plug-ins for Adobe(r) Illustrator(r) provide production
tools on the platform of choice in labels and packaging design.

 A history of product integration with real benefits for the future
Today's announcement builds on a successful relationship between HP and
Esko that began at the Drupa 2004 trade show, when Esko first announced
solutions designed to drive HP Indigo label and packaging presses. Since that time,
customers using HP Indigo presses in tandem with Esko technologies have
had the opportunity to gain efficiencies and productivities that enhance the
value of digital converting operations.

The new Esko Optimize Pack and Esko Scope Pack are the natural next steps
in expanding the successful collaboration between HP and Esko. The companies'
joint efforts will continue to offer benefits to customers with technologies that are 
currently in development. One such future product planned in the HP
and Esko collaborative relationship is a variable-data label printing
application being shown as a technology demonstration during Labelexpo
Americas.

The Esko Optimize Pack for HP Indigo and Esko Scope Pack for HP Indigo are
available from HP as of September 10, 2006, and include a unique driver that ensures
 ready-to-print files for HP Indigo presses.

www.hp.com


Hewlett Packard Company - 7/11/2006

HP and GIA Announce Color Seminar for Digital Sign Makers

Palo Alto, Calif., July 11, 2006 - HP announced today, in cooperation with The GIA, that it will sponsor a seminar 
tour designed to help sign makers and digital print service providers better understand, manage and improve their 
use of color. Other partners on this educational tour include LG Chem, Onyx Graphics, Sign Business Magazine 
and Digital Graphics Magazine. 

Presented in 20 U.S. and Canadian cities this July through October, the Color Management for Digital Sign 
Makers seminar will teach the technical skills needed to get the best possible color from wide format printers. 
Attendees will learn how to maximize their RIP software for color management and workflow efficiency, and 
will get a first look at the new ONYX 7 software and print samples from the new low solvent-based HP 
Designjet 9000s Printer series. During the full day of instruction, attendees will get the jump on their competition 
with the latest ICC profiling tools and color control techniques for professional display graphics. 

"New high durability low-solvent print technologies, uncoated media and RIP software not only give today’s 
commercial printers more business opportunities, they also accentuate the need to more tightly control color 
practices," said Manny Kostas, vice president, Graphic Arts division, HP. 

Attendees can register online at www.graphintel.com/dsm or toll-free at 888.439.4403. The $299 seminar fee 
includes a full day (9am-4pm) of training, lunch and a Digital Color Toolkit, including a full-color presentation 
workbook, GIA's Need to Know: Color manual, Profiling Tip Sheets for several major RIPs, GIA’s Digital Sign 
Making eLearning DVD, reference CD-ROM and sponsor discounts. Attendees who register by July 31st will 
save $30 by using the coupon code "starling". 

Cities included in this tour are: 

Atlanta - July 11 
Orlando - July 13 
Charlotte - July 18 
Baltimore - July 20 
Philadelphia - July 25 
Boston - July 26 
Nashville - Aug 1 
New York - Aug 2 
Cincinnati - Aug 8 
Toronto - Aug 9         
Detroit - Aug 15 
Chicago - Aug 16 
Minneapolis - Aug 22 
Kansas City - Aug 24 
San Diego - Aug 29 
Dallas - Aug 30 
Denver - Sept 6 
Long Beach - Sept 13 
Seattle - Sept 19 
San Francisco - Oct 4

www.hp.com


Hewlett Packard Company - 6/27/2006

HP Expands Global Recycling Program

Palo Alto, Calif., June 27, 2006 - HP today announced the expansion of its product return and recycling program 
to reach more customers and create new ways for people to discard used or unwanted electronic equipment in 
a convenient and environmentally responsible manner. 

The company will host a series of product collection events in the United States throughout the summer to raise 
awareness and increase the rate of electronics recycling among consumers.

The collection events, which will accept a range of products from any manufacturer, will be held from June 
through September in Colorado, Connecticut, Illinois, Maryland, Minnesota, New Mexico and Oregon.

"Customers are integral to our worldwide commitment to the environment," said John Frey, manager, Corporate 
Environmental Strategies, HP. "It is critical that we work with communities to explore innovative approaches to 
electronics recycling, so we can continue to offer the most environmentally responsible solution available while 
providing our customers with convenient choices."

During the local product collection events, customers can drop off a broad range of products from any 
manufacturer at no charge. All products collected will be recycled at one of HP’s approved recycling facilities 
across the United States. These facilities operate under HP’s global recycling standards, which ensure responsible 
product recycling.

HP also is expanding its product take back offering throughout Asia Pacific and Japan, where the company has 
aligned its trade-in, refurbishing and recycling operations to offer full asset-recovery services to commercial 
customers in the region. These services match existing consolidated asset-recovery and recycling services 
offered by HP in Europe and the Americas. Consumer collection programs also are planned for specified locations 
in Australia, China and France.

HP is on target to meet its global goal to recycle 1 billion pounds of hardware and HP print cartridges by the 
end of 2007. In 2005, HP recycled approximately 140 million pounds of hardware and HP print cartridges globally 
an increase of 17 percent over the previous year. Since the company began recycling, it has recycled 750 million 
pounds in total. 

HP’s recycling program operates globally in more than 40 countries, regions and territories and seeks to reduce 
the environmental impact of IT products, minimize waste going to landfills and help customers conveniently 
discard products in an environmentally sound fashion. Plastics and metals recovered from products recycled by 
HP have been used in new HP products, as well as a range of other uses, including auto body parts, clothes 
hangers, plastic toys, fence posts, serving trays and roof tiles.

In addition to working closely with customers, HP proactively engages with external stakeholders to anticipate 
emerging environmental issues and legislation. HP advocates for a producer responsibility approach to e-waste 
legislation whereby all stakeholders play a role in managing the proper end-of-life management of products.

www.hp.com


Hewlett Packard Company - 6/5/2006

Rastar Adds Two HP Scitex Printers to Offer Postcard to Billboard Digital Printing

Palo Alto, Calif., June 5, 2006 - HP today announced that Salt Lake City-based marketing communications 
firm Rastar has become a true one-stop digital print shop featuring HP’s complete graphic arts portfolio.  The 
company has just added the HP Scitex FB6700 flat bed printer and the HP Scitex XL1500 super-wide-format 
printer to its existing suite of HP products, which includes HP Designjet large-format printers, 11 HP Indigo 
digital presses, and inkjet solutions incorporating HP Specialty Printing Systems (SPS) OEM technology.

With the new HP Scitex installations, Rastar can now offer its customers completely integrated, high-quality 
marketing campaigns, encompassing everything from customized direct marketing material and in-store signage 
and displays to billboards and building wraps.  Through this approach, Rastar eliminates cookie-cutter marketing 
programs that are less relevant to consumers, replacing them with 100% customized, on demand campaigns that 
generate a greater return on investment.

"Rastar is clearly at the forefront of the digital printing revolution raising the bar to new and exciting levels," said 
Stephen Nigro, senior vice president, HP Graphics and Imaging Business.  "This progressive company is the 
perfect example of the HP graphic arts advantage in action.  By offering virtually every application on the market 
with consistent high quality and color accuracy, Rastar is enhancing its profitability and strengthening its customer 
relationships."

After having executed hundreds of CRM-based direct mail campaigns leveraging HP Indigo technology, 
Rastar identified an emerging need for more tightly integrated in-store and direct mail programs.  Adding the HP 
Scitex FB6700 and XL1500 printers to its HP portfolio now enables Rastar to bring a new dimension of 
localization capabilities to its highly successful dealer/distributor marketing solutions in the automotive, beverage 
and other industries.  

"Our clients value us for marketing ideas that make them successful," said Kevin Despain, CEO of Rastar.  
"The ability to cover any given geographic market with personalized, relevant direct mail that brings consumers 
in-store, where they experience a localized in-store campaign, creates a consistent brand experience and custom 
approach that no other technology portfolio can offer."

Rastar’s large- and super-wide-format offerings work in tandem with HP Indigo digital publishing and HP SPS 
inkjet solutions.  The firm’s complete list of HP graphic arts solutions exhibits its ability to work in nearly any 
printed medium:
- With the purchase of the 63-inch HP Scitex FB6700 flatbed printer, Rastar gains versatility in using a range of 
substrates for the production of vibrant in-store panels and other point-of-sale marketing items.
- Rastar’s new 17-feet-wide HP Scitex XL 1500 roll-to-roll super-wide-format printer provides a new range of 
product applications, including building and vehicle wraps. 
- The company’s HP Designjet 5500 Printers complement the new HP Scitex equipment, producing in-store 
marketing and display materials in sizes up to 42" wide.  
- Rastar maintains one of the industry’s most advanced HP Indigo pressrooms with 11 HP Indigo commercial 
and specialty digital presses:  four HP Indigo press 5000s, two HP Indigo press w3200s, two HP Indigo press 
3000s, two HP Indigo press 1000s and an HP indigo press s2000.  This extensive lineup combines offset quality 
with digital intelligence to produce virtually any personalized piece of material on demand.  Rastar officials are 
also considering the addition of four more HP Indigo press 5000s by the end of 2006.
- HP SPS-enabled inkjet equipment takes Rastar’s one-to-one direct mail offerings a step further with highly 
visible, imprinted repositionable notes.  With this unique solution, a customer’s campaign is carried to the outside 
of a direct-mail envelope to increase response rates. 

Customers Experience High Rate of Return
Rastar’s customers rely on the company’s print marketing capabilities as a significant source of revenue leads.  
One client, a network of luxury automobile dealerships, obtains $59 in revenue for every marketing dollar spent 
with Rastar.  

With its complete HP graphic arts portfolio, Rastar expects the high rates of return for its customers to continue.  
"Now we can tie an entire campaign together, leveraging the HP graphic arts portfolio to print on a wide variety 
of media," said Despain.  "The bottom line is that we are helping our customers build stronger and more profitable 
relationships with prospects, customers and employees and that’s why we are in business."

www.hp.com


Hewlett Packard Company - 6/1/2006

St. Hart Container Accelerates Business with the Speed of HP Scitex Digital Printers

Palo Alto, Calif., June 1, 2006 - HP today announced that St. Hart Container, one of Southern California’s 
largest manufacturers of custom corrugated packaging, has installed the HP Scitex FB6700 Printer.  The new 
high-quality flatbed printer provides leading-edge short-run corrugated printing capabilities that are opening up 
new opportunities for the company.   

For 35 years, Fullerton, Calif.-based St. Hart has provided a wide variety of packaging including POP displays, 
regular slotted boxes and specialty die cut boxes, to customers all over California, the Southwest and Mexico.  
In April, St. Hart added digital technology to its line-up of corrugated packaging machines to further expand the 
range of services and capabilities offered to existing and new customers 

"Today’s market requires versatile machines that can serve a wide variety of applications," said Dov Ofer, vice 
president and general manager, HP Scitex.  "As companies look to test market products and displays before 
rolling them out on a regional or national level, packaging companies like St. Hart can now provide high-quality 
short-run packaging, samples and displays to its distributors with a cost effective turnaround as quick as 24 hours."

The HP Scitex FB6700 meets the growing need to cost-effectively produce high-quality point-of-purchase 
(POP) displays and short-run packaging on demand, creating a new market opportunity of 100-300 quantity 
production runs for the company.  Often, St. Hart uses the new digital printer to produce test runs or samples 
of packaging before producing high-volume runs, making the firm a more valued supplier. 

"The first week we had the printer, a distributor needed a custom sample display for a customer meeting the 
next day," stated Allan Hornick, Division Manager, St. Hart.  "Within hours, we produced a sample of one 
and overnighted the package to another state for a meeting that morning.  This would have been impossible 
with traditional technology."

The HP Scitex FB6700 provides the many benefits of digital technology and eliminates the need forof plates 
and die-cutting, making it the fastest, most economical solution for short-run corrugated printing.  Ideal for POP 
displays and packaging applications, this industrial digital system reaches the amazing throughput of up to 1,614 
sqft/hr, yielding up to 29 full-format sheets per hour in three different printing modes.  Also offering variable data 
capabilities, the device prints at 600dpi utilizing Aprion’s unique, patented print head technology.   

"The unique combination of high-resolution printing capabilities and industrial speed really sold us on the device," 
stated Hornick.  "It’s a true industrial wide format production device that also offers us great business 
opportunities."

www.hp.com


Hewlett Packard Company - 5/18/2006

HP Becomes First to Print Postage Featuring Corporate Logos and Images

PALO ALTO, Calif., May 18, 2006 - HP today announced that it has become the first company to feature its 
corporate logo and other corporate images on legal U.S. postage from Zazzle, ushering in a new era for the 
United States Postal Service (USPS) and providing a fitting new branding opportunity for one of the world’s 
most recognized brands.  The postage is printed on HP Indigo presses owned by Palo Alto, Calif.-based Zazzle.

On May 16, the USPS expanded its year-old customized postage program to allow businesses the rights to place 
their logos on U.S. postage. The decision reverses a Civil War-era law that prevented businesses from placing 
advertising on any type of currency including postage. The 1872 Mail Fraud Statute was adopted to establish 
the consolidated authority of the federal Post Office and to prevent schemes involving mailed materials.

HP’s first customized postage includes images of HP founders Bill Hewlett and Dave Packard, the HP garage 
and the HP logo.  "HP is a technology leader that embraces innovation and new ideas," said Gary Elliott, vice 
president of Brand Marketing, HP. "We see this as an exciting opportunity for HP to extend its brand into a whole 
new avenue."

Zazzle is one of only three companies approved to print postage with corporate logos. These companies all use 
HP Indigo presses to create stamps with a unique bar code, a feature that is required and carefully mandated 
by the USPS. 

HP Indigo technology is part of the world’s largest portfolio of digital graphic arts technologies, a group of 
high-quality offerings that also includes HP Designjet large-format printers and HP Scitex super-wide-format 
and rigid-substrate printers.  HP Indigo presses specifically enable the professional, high-volume production 
of everything from marketing materials and publications to labels and specialty items with the quality of 
traditional offset printing.  The presses’ variable-data capabilities, which enable the production of barcodes 
necessary for the USPS, are also commonly used to personalize printed materials for specific recipients a 
technique that increases the usage and relevance of print.

HP Indigo presses are certified to print on the industry’s widest range of digital printing substrates.  The first 
corporate postage, featuring the HP garage, rolled off Zazzle’s HP Indigo printing presses yesterday.

www.hp.com


Hewlett Packard Company - 5/17/2006

DPI of Rochester Adds HP Indigo press 5000 to Maintain Offset Quality for Digital Print Jobs

PALO ALTO, Calif., May 17, 2006 - HP today announced that DPI of Rochester is expanding into profitable 
new digital print opportunities with its new six-color HP Indigo press 5000.

Installed in April, the new press provided the best solution for DPI, which was beginning to see increased price 
competition on short-run color printing.  The company received support from one of the nation’s most prominent 
centers for graphic arts education, Rochester Institute of Technology (RIT), when researching its purchase 
decision.  After reviewing prints from multiple vendors produced in RIT’s printing facilities, DPI decided on the 
digital printing solution that reflected the company’s reputation for color reproduction in commercial printing.

"We tested the HP Indigo press 5000, and it was superior to toner-based digital solutions," said Matt Kellman, 
executive vice president and co-owner of DPI.  "It was clear that the HP system could help us win business 
from offset clients needing short-run work.  And, now that we have the HP Indigo, our agency customers are 
also impressed with the opportunity to have variable-data work that looks like it came off of an offset press."

DPI received assistance in the planning and marketing for its new digital printing operation from HP, a process 
that Kellman said provided a valuable in-depth analysis showing how DPI can approach specific clients and 
prospects with customer relationship management-driven loyalty programs.  Within 10 days of operating the press, 
the firm was able to design loyalty programs targeted toward local automobile dealerships and jewelry stores.

"By focusing on the ‘total customer experience’ of our clients, HP is able to show offset printers how they can 
best implement the high-value digital applications that are driving growth in the industry," said Alon Bar-Shany, 
vice president and general manager, Indigo division, HP.  "With the HP Indigo press 5000, offset printing firms 
can add digital and offer a level of quality that meets their benchmark of high-end graphic communications."

DPI’s clients, a group that includes companies such as Frontier Communications, Time-Warner and Monroe 
Muffler, have responded positively to the new press and its ability to produce high-quality variable-data and 
short-run marketing materials.  "They are learning that they no longer have to back down from aggressive 
design ideas for digital jobs," said Kellman.  "Customers can design out of the box and still get the accurate 
and high-quality look they need."

The HP Indigo press 5000, the most advanced high-end digital printing press on the market, is designed for 
extremely demanding production environments. PANTONE® licensed, it prints in up to seven colors, delivering 
offset quality on a wide range of substrates, and is supported by a complete range of specialized solutions 
partners.

www.hp.com


Hewlett Packard Company - 2/23/2006

HP Disrupts Retail Photo-Printing Market

Breakthrough photo kiosk and in-store studio deployed in chains nationwide
PALO ALTO, Calif., Feb. 23, 2006 HP today marked its entrance into the retail photo-printing market with the
introduction of a self-service photo kiosk and an in-store photo studio that will be rolled out in top-tier retail chains
nationwide. Albertsons, Longs Drugs Stores, Bashas’ Supermarkets and specialty photo stores Dan’s Camera
City in Allentown, Pa., and Rush Hour Photo and Wireless in Corvallis, Ore., will be among the first to feature the
photo-printing solutions at select stores. 

The HP Photosmart Express station is the most advanced standalone, self-service photo kiosk dedicated to
producing 4 x 6-inch prints quickly – in as fast as five seconds . The HP Photosmart Studio is the first and only
in-store solution where consumers can design creative products in about five minutes – without having to crop
or place photos into individual templates – and pick them up in one hour or less. 

Both products, announced in anticipation of the Photo Marketing Association (PMA) show to be held in Orlando,
Fla., from Feb. 26 - 29, open the doors to a significantly more profitable photofinishing business for retailers (1)
while offering their customers improved flexibility and speed in printing photos . 

“We’re leveraging our photo-printing leadership in the home to drive down the cost for retailers and to bring
consumers more choice than they’ve ever had in stores,” said Vyomesh Joshi, executive vice president,
Imaging and Printing Group, HP. “The breadth and innovation required here is what HP does best.” 

Targeting the $35 billion-plus retail photo-printing market, HP will work with retail partners to roll out thousands
of HP photo solutions in a wide variety of locations, such as mass-merchandisers, club stores, supermarkets,
drug stores, photo specialty stores, electronics stores, office product stores and less traditional photo service
locations.

Unique retail printing experience 
HP’s retail photo solutions offer consumers the best way to get high-quality prints and creative projects from their
digital cameras at retail locations where they already shop. 

Marking the next milestone in HP’s $1.4 billion investment in its “scalable printing technology,” the HP
Photosmart Express station features the premier inkjet photo-printing system in the industry and delivers
4 x 6-inch photos in as fast as five seconds . Consumers simply select, print and pay in a few easy steps .
According to permanence testing, these prints will resist fading for well over 50 years – two to 10 times as long
as typical dye-sublimation-based retail systems. (2) 

The HP Photosmart Express station works seamlessly with HP’s Snapfish so consumers can upload their photos
at home, place an order online and, at their convenience, use the HP retail photo solution for fast and easy
processing. 

The HP Photosmart Studio is the first in-store solution on the market developed to help consumers transform
anywhere from one to 200 images into ready-to-share albums, calendars, CDs, greeting cards and posters in
less than an hour. Simple and quick to use, the process does not require people to select, crop or place photos
into templates on each individual page. Instead, hundreds of photos are laid out in minutes using proprietary
image management algorithms developed by HP Labs. 

Improved profitability and efficiency for retailers 
Compared with competing photo systems currently on the market, HP estimates that the HP Photosmart Express
station is up to 40 percent more profitable per square foot, has up to 10 times the supplies capacity and is up to
six times more space efficient. (1) 

Additionally, the HP Photosmart Express station is a completely networked, offering 24x7 monitoring and troubles-
hooting to ensure high uptime. Retailers can easily handle software upgrades, maintain the kiosk’s operability,
access performance reports and tailor store promotions all from a remote location. 

The HP Photosmart Studio offers retailers an effective way to drive incremental sales and margins in existing
photo departments, while delighting customers with new digital photo experiences. HP estimates that a typical
photo center can boost a store’s returns from photo-finishing by up to 50 percent on a sustained basis. (1) Unlike
many “one-size-fits-all” photo labs, the HP Photosmart Studio is completely configurable and scalable to meet
the unique needs of retailers. 

In addition to providing a customizable, in-store solution, HP is also offering retailers a robust online photo
service experience via the HP Snapfish infrastructure. 

Greater choice for professional photographers 
HP also has expanded its portfolio of products for professional and advanced amateur photographers with a
new professional photo printer and an exclusively formulated line of HP Vivera pigment inks. 

The HP Photosmart Pro B9180 Professional Photo Printer brings superior image quality and flexibility to the
professional photography market. Based on HP’s scalable printing technology, the printer delivers increased
speeds – producing a 4 x 6-inch print in as fast as 10 seconds and a 13 x 19-inch photo in as fast as 1.5 minutes
– as well as photo permanence of more than 200 years. (3) 

HP Vivera pigment-based inks offer professional photographers more choice when using a broad array of media
beyond traditional photo paper. 

HP also introduced a variety of new media, including: four digital fine art papers that are ideal for reproductions
and photographs; HP Advanced Photo Paper that is thicker, dries instantly and exhibits excellent water-
resistance; the world’s glossiest CD/DVD labels; and a self-adhesive photo paper that makes it easy for
consumers to place photos in albums and creative projects. 

More information regarding HP’s announcements at PMA as well as the company’s spring line of ultra-compact, 
feature-packed digital cameras introduced at the recent Consumer Electronics Show is available in an online
press kit at www.hp.com/go/PMA2006.

About HP 
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s
offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For
the four fiscal quarters ended Jan. 31, 2006, HP revenue totaled $87.9 billion. More information about HP
(NYSE, Nasdaq: HPQ) is available at www.hp.com.

www.hp.com


Hewlett Packard Company - 1/25/2006

HP Premieres World's First Postcard-to-Billboard Digital Graphic Arts Portfolio at Sundance Film Festival

SALT LAKE CITY, Jan. 25, 2006 - HP today is demonstrating the company's most comprehensive digital graphic 
arts portfolio for printing everything from color postcards to large, outdoor banners, here and in Park City, Utah, 
at the 2006 Sundance Film Festival. 

The recently expanded lineup, which now covers virtually all wide-format market requirements, enables print 
service providers to serve as one-stop digital print shops. Using HP equipment, they can create output from 
personalized direct mail pieces and high-end fine art reproduction to point-of-sale posters and super-wide billboards. 

In fact, HP-equipped print service providers are producing a wide variety of high-impact graphics for the Sundance 
Festival. By using HP systems, they can offer customers small- to grand-format graphic applications with 
consistently high image quality and predictable color reproduction. 

The festival marks the first demonstration of the new HP Designjet 8000s and 9000s Printer series that target 
the low-solvent, large-format digital printing market, which is estimated to grow at a compound annual rate of 
27 percent from 2004 to 2009.

The first products developed with HP partner Seiko I Infotech, the HP Designjet 8000s and 9000s Printer series 
are designed for the on-demand production of banners, window graphics, vehicle graphics and decals by print 
service providers and sign shops. Both printer series feature a new six-color, low-solvent printing system that 
produces a wide variety of durable outdoor signs quickly and economically using new outdoor media from HP. 

"The shift to digital technology is driving the greatest growth in the graphics printing market, representing a $10 
billion market opportunity for HP," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, 
HP. "HP is the company best positioned to leverage this opportunity by offering print service providers a 
complete portfolio of digital printing solutions supported by shared color management technologies."

A demonstration for independents 
At the Sundance Film Festival, the premier showcase for independent film, HP is debuting its extensive graphic 
arts portfolio by creating a real-world panorama of print communications throughout the event. As this year's 
Official Provider of Graphic Arts, HP printed and produced much of the festival's marketing collateral and 
signage on HP Indigo, HP Designjet and HP Scitex (formerly Scitex Vision) products. 

The display showcases the breadth of the portfolio by featuring a selection of small-format print collateral along 
with high-profile, large-format items such as window signs, event banners, exterior flags and light pole banners.

"HP has provided us with another way to expand our reach and the impact of our festival identity," said Kelly 
Schaefer, Sundance Festival manager, Graphic Design. "The range of printing solutions provided by HP has 
inspired us to push our creative boundaries. With access to their premium large-format printers, we were able 
to visualize and invent our thoughts by bringing the elements within our environmental graphics system to life."

Printers and presses, choice and confidence 
Leveraging its leadership in multiple printing disciplines, HP helps customers achieve consistent, high-quality 
images and accurate color reproduction across various graphic applications and formats using shared color 
management technologies.

HP CMYK Plus is available for HP Designjet printers and HP Indigo presses to produce output with rich hues 
and vibrant tones that rival analog prints. To save the time required in fine-tuning graphic files for each printer, 
HP Designjet and HP Indigo products include AutoPANTONE, which assigns PANTONE® color names to 
graphical design elements. This enables a single graphics file to feed different HP printers and presses with 
consistent, predictable results. 

Focused on high-quality output and versatility to meet a diverse range of customer needs, the HP graphics arts 
portfolio features:
· A broad array of digital printing systems, such as HP Indigo presses for commercial printing, labels and packaging; 
HP Designjet printers for large-format printing of fine arts, photography, graphic design/prepress and outdoor 
signage markets; HP Scitex super-wide-format printers for indoor and outdoor applications; and HP Specialty 
Printing Systems inkjet imaging products for variable data printing applications; 
· Industry-leading inks for each application: HP?s new low-solvent inks for vivid, durable color posters and 
banners; HP ElectroInk for excellent PANTONE color matching and premium color quality on HP Indigo presses; 
and HP Vivera inks for precise and long-lasting photo reproduction;
· A strong partner network, including prepress, workflow and finishing solutions, that works seamlessly with HP 
digital solutions to offer an excellent customer experience;
· An extensive selection of quality media, including HP Premium and HP Indigo printing papers, photographic 
papers, litho-quality media, new outdoor signage materials, and metallics.

www.hp.com


Hewlett Packard Company - 9/8/2005

Top Solution Specialists Bring Added Value and Functionality to HP Indigo Digital Color Presses

CHICAGO, Sept. 8, 2005 HP today announced the debut of several new software products for use with HP 
Indigo digital color presses. Developed by leading industry vendors, these solutions dramatically increase the 
functionality of HP Indigo workflows to create new opportunities for commercial printers. 

"Being able to achieve the industry’s highest print quality isn’t enough. To produce high-value pages and 
maximize our customers’ productivity, we complement HP Indigo technology with a wide assortment of 
applications and solutions," said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. 
"HP’s successful network of solution providers demonstrates our commitment to keeping our customers 
competitive. And we’re always looking to work with third-party vendors to enhance our product offerings 
whenever possible."

Software solutions at PRINT 05 are being demonstrated in a variety of HP Indigo production environments, 
including: 

·        HP Indigo 3D Lenticular Application: Powered by HumanEyes® 3D software, this affordable solution is 
designed for the creation and production of 3D and all other special lenticular effects (such as flip, morph and 
animation), from source to print. Customized for the HP Indigo s2000 digital press, it is ideal for printers looking 
to offer higher-profit specialty direct mail, packaging, promotional material and other items. 
·        Pageflex Storefront: This web-to-print solution enables the definition, auto-generation and management of 
attractive Internet sites for collateral management, document customization, brand management and 
e-commerce. Storefront now offers JDF integration with HP Indigo Production Manager resulting in more efficient 
workflows. 
·        Impostrip + HP Edition: Designed for digital workflow applications, including web-to-print and label 
production, the Impostrip + HP Edition from Ultimate Technographics is a full-featured client-server imposition 
solution that automates print-on-production specification setup for paper size, bleed control, binding and trim 
size, while saving production time by allowing templates to be reused for other jobs. The Impostrip + HP 
edition is highly optimized for HP Indigo presses, supporting the proprietary imposition format of HP Indigo
presses. Impostrip Proof software enables companies operating in hybrid offset and HP Indigo digital 
environments to de-impose their offset jobs and efficiently create cost-effective final proofs on HP Indigo 
presses. 
·        GretagMacbeth ProfileMaker 5 Publish and ProfileMaker 5 Publish Plus: HP has selected these products 
as the color management software of choice for the HP Indigo press 5000. Using ProfileMaker gives customers 
the ability to proof printed results on inkjet printers, easily switch jobs from one Indigo press to another with 
verifiable color accuracy and consistency, and match other printing processes, such as gravure and flexo. 
These software packages from GretagMacbeth provide the ability to profile monitors and scanners, as well 
as RGB, CMYK and Hexachrome® output devices, in order to have a completely color-managed and ICC-
based production workflow. 
·        SpeedFlow: This PDF workflow solution from OneVision features such workflow tools as automated 
color management, preflight, imposition, normalization and other automated controls. OneVision’s customers 
include leading newspaper and magazine publishers, commercial and digital printers, prepress companies, 
advertising agencies, and industrial enterprises. 
·        Odystar: Artwork Systems’ completely integrated solution for PDF creation and production gives new life 
to legacy RIPs and workflow systems, effectively transforming them into PDF 1.5-compliant devices. Simple to 
use, Odystar boosts operator efficiency and increases flexibility and productivity in pre-press production 
environments. 
·        Pixami: This web-based ordering system is designed for photo-related templates and online design of 
books, greeting cards and calendars, and output optimized PDF files for HP Indigo presses. Pixami products 
can play a key role in the development of a digital print-based online business by shortening time-to-market, 
reducing startup costs, improving the experience, and increasing the revenue opportunity. 
·        InAMobile: This mobile postcard solution enables photofinishers and printers to create personalized photo 
postcards based on images captured with mobile phones. Photofinishers and print service providers can realize 
new revenue streams by offering branded mobile postcard services to their customers. 
Additional partners 
Additional partner solutions demonstrated at the HP booth at PRINT 05 include: 

·        Online digital workflow supplier Printable; 
·        High-end personalization software developer for the Direct Mail market GMC; 
·        XMPie, a developer of modular, collaborative personalization tools; 
·        Web-based solutions company Press-sense; 
·        DirectSmile, an innovative VDP software incorporating typographic personalization tools; 
·        Esko-Graphics, a leading industrial printing workflow systems provider; 
·        CaptureCard, a Web-enabled performance business card solution provider; 
·        Pre-press systems manufacturers Creo and Agfa; 
·        Printing systems maker Heidelberg; and 
·        Postpress suppliers Horizon, Dorn, Duplo and Morgana.

www.hp.com


Hewlett Packard Company - 9/8/2005

Top Solution Specialists Bring Added Value and Functionality to HP Indigo Digital Color Presses

HP today announced the debut of several new software products for use with HP Indigo digital color presses. 
Developed by leading industry vendors, these solutions dramatically increase the functionality of HP Indigo 
workflows to create new opportunities for commercial printers. 

"Being able to achieve the industry’s highest print quality isn’t enough. To produce high-value pages and 
maximize our customers’ productivity, we complement HP Indigo technology with a wide assortment of 
applications and solutions," said Alon Bar-Shany, vice president and general manager, Indigo Division, HP. 
"HP’s successful network of solution providers demonstrates our commitment to keeping our customers 
competitive. And we’re always looking to work with third-party vendors to enhance our product offerings 
whenever possible."
 
Software solutions at PRINT 05 are being demonstrated in a variety of HP Indigo production environments, 
including: 

HP Indigo 3D Lenticular Application: Powered by HumanEyes® 3D software, this affordable solution is 
designed for the creation and production of 3D and all other special lenticular effects (such as flip, morph and 
animation), from source to print. Customized for the HP Indigo s2000 digital press, it is ideal for printers looking to 
offer higher-profit specialty direct mail, packaging, promotional material and other items. 

Pageflex Storefront: This web-to-print solution enables the definition, auto-generation and management of 
attractive Internet sites for collateral management, document customization, brand management and 
e-commerce. Storefront now offers JDF integration with HP Indigo Production Manager resulting in more 
efficient workflows. 

Impostrip + HP Edition: Designed for digital workflow applications, including web-to-print and label production, 
the Impostrip + HP Edition from Ultimate Technographics is a full-featured client-server imposition solution that 
automates print-on-production specification setup for paper size, bleed control, binding and trim size, while 
saving production time by allowing templates to be reused for other jobs. The Impostrip + HP edition is highly 
optimized for HP Indigo presses, supporting the proprietary imposition format of HP Indigo presses. Impostrip 
Proof software enables companies operating in hybrid offset and HP Indigo digital environments to de-impose
their offset jobs and efficiently create cost-effective final proofs on HP Indigo presses. 

GretagMacbeth ProfileMaker 5 Publish and ProfileMaker 5 Publish Plus: HP has selected these products as 
the color management software of choice for the HP Indigo press 5000. Using ProfileMaker gives customers
the ability to proof printed results on inkjet printers, easily switch jobs from one Indigo press to another with 
verifiable color accuracy and consistency, and match other printing processes, such as gravure and flexo. 
These software packages from GretagMacbeth provide the ability to profile monitors and scanners, as well as 
RGB, CMYK and Hexachrome® output devices, in order to have a completely color-managed and ICC-based 
production workflow. 

SpeedFlow: This PDF workflow solution from OneVision features such workflow tools as automated color 
management, preflight, imposition, normalization and other automated controls. OneVision’s customers include 
leading newspaper and magazine publishers, commercial and digital printers, prepress companies, advertising 
agencies, and industrial enterprises. 

Odystar: Artwork Systems’ completely integrated solution for PDF creation and production gives new life to 
legacy RIPs and workflow systems, effectively transforming them into PDF 1.5-compliant devices. Simple to 
use, Odystar boosts operator efficiency and increases flexibility and productivity in pre-press production 
environments. 

Pixami: This web-based ordering system is designed for photo-related templates and online design of books, 
greeting cards and calendars, and output optimized PDF files for HP Indigo presses. Pixami products can play a 
key role in the development of a digital print-based online business by shortening time-to-market, reducing startup 
costs, improving the experience, and increasing the revenue opportunity. 

InAMobile: This mobile postcard solution enables photofinishers and printers to create personalized photo 
postcards based on images captured with mobile phones. Photofinishers and print service providers can 
realize new revenue streams by offering branded mobile postcard services to their customers. 

Additional partner solutions demonstrated at the HP booth at PRINT 05 include: 
Online digital workflow supplier Printable; 
High-end personalization software developer for the Direct Mail market GMC; 
XMPie, a developer of modular, collaborative personalization tools; 
Web-based solutions company Press-sense; 
DirectSmile, an innovative VDP software incorporating typographic personalization tools; 
Esko-Graphics, a leading industrial printing workflow systems provider; 
CaptureCard, a Web-enabled performance business card solution provider; 
Pre-press systems manufacturers Creo and Agfa; 
Printing systems maker Heidelberg; and 
Postpress suppliers Horizon, Dorn, Duplo and Morgana.

www.hp.com


Hewlett Packard Company - 9/6/2005

HP Establishes Worldwide Media Center at Rochester Institute of Technology (RIT)

PALO ALTO, Calif., Sept. 6, 2005 HP today announced that its six-year-old HP Indigo media certification 
program at the Rochester Institute of Technology (RIT) Printing Applications Laboratory has been expanded to 
become the Worldwide Media Center (WWMC) for evaluating media used on HP Indigo digital presses. As 
part of the expansion, RIT has installed a new HP Indigo press 5000 and a new HP Indigo press ws4050 to 
expand its testing capabilities. 

"The new presses are an expansion of the services we have been proud to deliver to HP as well as its media 
suppliers," said Bill Garno, director, RIT Printing Applications Laboratory. "The range of papers that you can 
successfully print on HP Indigo equipment is significant and it continues to grow. Today the majority of the 
papers RIT certifies are not Sapphire coated. Paper manufacturers are finding new ways to optimize their 
products for HP Indigo presses."

Because of the active and successful third-party approval process, HP Indigo presses print on the industry’s 
widest range of approved substrates for high-end digital color printing from coated and uncoated papers to 
transparencies, labels, and plastic stocks. Substrates for specialty printing include PVC, polyester and 
polycarbonate. 

"Commercial printers who use HP Indigo presses benefit from being able to choose from more approved paper 
and plastic substrates than with any other high-end digital press in the marketplace," said Hans van Veen, 
director, Indigo Supplies and Media, HP. "This extensive selection and flexibility enables HP customers to 
broaden their digital printing applications, differentiate themselves in a competitive market, and add value to 
their services."

The certification program for third-party manufacturers continues to expand the number of substrates that 
provide excellent results on HP Indigo presses. Currently, 700 media solutions worldwide are approved for 
use including 80 new media approved in the U.S. since January 2005. 

A Comprehensive Evaluation from RIT Is Behind Every Certification 
Evaluation in the approval process examines a substrate’s runnability, ink transferability, blanket compatibility 
and other factors, such as ink-media interaction and flaking. To conduct its HP Indigo tests, RIT has a 
full-scale, controlled environment where substrates are evaluated on a range of HP Indigo presses. The 
certification process takes an average of six hours per substrate sample. 

"Our HP Indigo presses operate nearly every day to evaluate substrates," said Fred White, manager of press 
operations, RIT Printing Applications Laboratory. "We evaluate for anything that could go wrong, runnability-
wise, in a digital printing substrate."

The RIT WWMC pays particular attention to factors that have a significant impact on digital print quality, such 
as ink adhesion. In addition, White, Garno and their RIT colleagues regularly discuss standards, and methods 
to improve papers with substrate suppliers. 

HP Debuts 100 lb. Uncoated Cover and Enhanced Coated Portfolio for HP Indigo presses 
HP’s portfolio of HP Indigo media continues to evolve and grow. HP will officially launch its premium 100 lb. 
uncoated cover at Chicago’s PRINT 05 and CONVERTING 05 trade show on September 9th. Concurrently, 
HP will unveil the newest revisions to the gloss coated portfolio.   

All HP Indigo Printing Papers are specifically engineered for best-in-class, superior end-to-end system 
performance with HP Indigo presses and HP ElectroInk.  From a 60 lb. uncoated text to a 100 lb. premium 
uncoated matte or gloss cover, this is a competitively priced and comprehensive line offering a full range of 
solutions. HP Indigo Printing Papers are known for their consistency, excellent runnability, superior ink adhesion 
and surface uniformity. Backed by HP, the entire HP Indigo Printing Papers portfolio delivers archival quality, 
superior whiteness, brightness and proven performance, press ready, right out of the carton. 

Pow Wow at Print 05 
On September 12, several of the suppliers that produce certified papers for HP Indigo presses will gather for a 
Worldwide Media Center Summit in HP’s booth #12005 at PRINT 05. During the Summit, Joan Stone, dean 
of RIT’s College of Imaging Arts and Sciences (CIAS), and Bill Garno will make a presentation regarding RIT’s 
academic and outreach activities, and highlighting RIT’s partnerships with HP.  HP leadership will also speak 
regarding our growing relationship with RIT and the role HP represents in today’s marketplace.

www.hp.com


Hewlett Packard Company - 8/31/2005

Newly expanded My HP Indigo Customer Portal Provides Complete e-resource for the Digital Print Business

August 31, 2005  HP today announced a new enhanced version of the My HP Indigo portal, which provides 
HP Indigo customers with a comprehensive library of services to help grow and promote their digital offerings.   

Located at www.hp.com/go/myhpindigoweb, the new portal includes business development and marketing 
tools, technical and training information, newsletters and user experiences, as well as facilities for selecting 
media and ordering HP ElectroInk. It also features improved, intuitive navigation to give customers coming 
from a variety of backgrounds, whether technical, marketing or management, easy access to information on 
the site. 

"Logging into the portal is like having a business partner or consultant online. The site is configured to ensure 
that each visitor has an experience tailored to his or her requirements, language, and press type," said Alon 
Bar-Shany, vice president and general manager, Indigo division, HP. "We believe the enhanced portal 
highlights HP’s commitment to help grow the digital printing industry both on a macro-level and for each 
customer’s bottom line."

Highlights of the My HP Indigo portal include: 

· Business development tools such as "how-to" guides, technical white papers, marketing guides and links to 
training opportunities; 
· A substrate finder tool that provides recommendations on media options; 
· Secure access to HP IndigoServe to monitor press performance and manage the business more effectively; 
· Technical information for the production of a variety of applications for new and existing customers; 
· An HP Partner section featuring hardware and software providers that integrate with HP Indigo digital presses, 
making the end-to-end promise a reality; 
· Links to the new HP Graphic Arts portal (www.hp.com/go/graphicarts), which provides complete product 
information, news, case studies and related information. 

John Nodding, Director of Blackburns of Bolton Ltd, UK, and a regular user of the My HP Indigo portal, said,  
"I’ve used the web since we first installed our Indigo E-print 1000+ press. We now have an HP Indigo press 
3050, and the portal is a very convenient way to order HP ElectroInk. I also use the Media Locator, which 
helps me keep up to date with the latest substrates. The expanded portal should be a useful tool for people at 
several levels here at Blackburns of Bolton, from press operators to senior managers."

The My HP Indigo portal will be updated regularly, and new facilities and features are already planned.

www.hp.com


Hewlett Packard Company - 6/22/2005

Nun-Run Print Shop Shows Faith In HP Indigo Press 5000

PALO ALTO, Calif., June 22, 2005 HP today announced that the Sisters of St. Joseph of La Grange, Illinois, 
has expanded its St. Joseph Press operation with the installation of a new seven-color HP Indigo press 5000. 
The digital color press, which replaces an HP Indigo press 1000 installed in January 2004, offers the increased 
throughput and productivity to meet the growing printing demands of religious groups and not-for-profit 
organizations. The press also provides greater customization, paper selection, and inventory control for St. 
Joseph’s popular greeting card sales operation. 

"We continually seek out ways to help our customers achieve their goals with HP equipment," said George 
Mulhern, Senior VP, Enterprise Imaging and Printing (EIP), HP. "We are particularly proud that we have been 
able to help establish a well-run, professional print operation that has quickly become an integral part of this 
religious community."

Supporting the Sisters’ Community 
The installation of the press in May marks the next major step for a printing operation that represents a unique 
blend of business needs and personal fulfillment. 

"We were looking for an opportunity for our sisters who are retiring from education, but still want to help the 
ministry," said Sister Judy Sikorski, operations manager for St. Joseph Press and daughter of a Linotype operator. 
As with many of the congregation’s members, she had an established career as an educator, having served 
41 years as an elementary school teacher and principal. Today, Sister Judy and three additional full-time 
staffers operate the HP Indigo press 5000 and basic bindery equipment, while as many as eight volunteers 
at any given time assist in the print shop with postpress work. 

Productivity Creates More Time for New Clients 
According to Ed Sutoris, the congregation’s chief operating officer, the sisters’ underlying goal of inclusiveness 
through outreach and connection to other communities is getting even more support than anticipated with 
the HP Indigo press 5000. "The Sisters of St. Joseph are on pace for a 24 - 36 month payback on the new 
press based solely on internal work such as greeting cards and posters sold through Ministry of the Arts, a 
mail-order ministry for the sisters," said Sutoris.  "The improved productivity of the HP Indigo press 5000, 
however, leaves more time to perform jobs for external clients."

Because part of the work is done with volunteer labor, St. Joseph Press is able to offer below-market rates to 
its customer base, which is made up entirely of not-for-profits and religious organizations. Customers can do 
more with smaller print budgets, saving them money that can be used on their core charitable missions. Word 
of mouth has garnered clients from across the United States. So far, St. Joseph Press has produced printing 
for numerous other faith-based organizations. The sisters have also produced curriculum guides for local 
high schools, as well as flyers for local parishes. 

"Customization," said Sister Judy, "is another advantage that is leading to new markets. The HP Indigo 
dramatically expanded our Christmas card business," she explained, noting that St. Joseph Press is now 
able to offer imprinting of custom messages for its clients on cards, cost effectively, in runs that are much 
shorter than was possible with offset. 

Going forward, the Sisters of St. Joseph and St. Joseph Press anticipate that their focus on the convenience 
and flexibility of digital printing will make them a preferred provider of printing among religious groups and 
not-for-profits.

www.hp.com


Hewlett Packard Company - 6/14/2005

HP Announces Availability of Designjet 90 Printer Series for Professional Photographers and Graphic Designers

PALO ALTO, Calif., June 14, 2005 HP today announced that its new HP Designjet 90 printer series, the most 
affordable 18-inch photo printer on the market, is now commercially available. The printer series which is 
designed for creative professionals in the photography, design and proofing fields employs Vivera durable dye 
inks to deliver rich tones including true blacks, color consistency, and excellent resistance to light fading for 
prints that last for generations. 

The six-color, A2+/C+-size printer stands apart from the competition by delivering premium image quality and 
color fidelity at up to twice the speed of comparable size printers. The HP Designjet 90 printer series can also 
easily print a wide variety of sizes, including postcard-size images, full-color pages, or banner-style pieces with 
a C+-size tray and an optional roll-feed capability up to 18-inches. The wide range of print size options allows 
the user to avoid multiple iterations by seeing real size and real color throughout the creative process. In 
addition, users can realize faster turnaround on proofs at a lower cost. 

"With the release of the HP Designjet 90, HP continues its commitment to leading the digital transformation of 
the professional photography industry," said Enrique Lores, vice president and general manager, Inkjet 
Commercial Division, HP. "Support for 16" x 20" prints, superb image quality and its outstanding price/
performance ratio are making it a popular addition to our expanding arsenal of photo printing solutions."

Fine arts photographer, Cameron Davidson is seeing tangible benefits from the printer. "I like everything about 
the HP Designjet 90 - the amazing photo quality, ease of use with the EFI RIP, high printing speed, and HP's
exceptional photo papers. I recently printed a show of 18" x 24" photographs on the HP Designjet 90 and 
was extremely impressed with the results." 

With resolution up to 2400 dpi and a 4 picoliter drop-size, the HP Designjet 90 printer series delivers superior, 
grain-free printing. Specially formulated dye-based HP Vivera inks enable photos to last and resist fading up 
to 82 years. And, when HP Vivera inks are used with select HP papers including HP’s Premium Plus Photo 
Satin lab-quality media -  the HP Designjet 90 printer series’ output quality, color accuracy and fade resistance a
re comparable to analog printing.

Optimized Color Experience with Apple, Adobe and Pantone 

Over 200 HP printing products are supported in Apple's new Mac OS X v10.4 'Tiger' release for true, easy plug 
and print connectivity. HP, Apple and Adobe are engaged in an industry initiative to implement new one pass 
color management technologies. These technologies coordinate applications, operating systems and printer 
drivers to facilitate the configuration of color management for printing on HP Designjet 30, 90, and 130 printers. 
Using Mac OS X v10.4 'Tiger' and Adobe Photoshop CS2 with these supported HP printers and new HP v3.x 
drivers with ICC profiles eliminates the potential for the user to choose incorrect color management options for 
printing. Screen to output matching is optimized and customers save time and expense by producing prints 
they want as opposed to the typical trial and error process. 

HP Professional Color Technologies including Closed Loop Color, CMYKplus, Black Point compensation, and 
Professional Pantone Emulation make the color experience simple and straightforward. Closed loop color 
calibration, for example, provides consistent, reliable performance print to print. Professional Pantone emulation 
enables the HP Designjet 90 Printer series to achieve more accurate Pantone colors using 6 ink color 
combinations3. 

"The introduction of the HP Professional Pantone emulation technology represents another milestone in the 
creation of HP Professional Color Technologies portfolio, designed to help professionals who print on a wide 
variety of media achieve superior digital color output," said Richard Herbert President of Pantone, Inc. 
"Pantone’s endorsement of the technology demonstrates a mutual commitment to the improvement of digital 
printing workflows for enterprises, creative pros and print service providers."

www.hp.com


Hewlett Packard Company - 5/25/2005

HP Indigo Digital Printing Spotlight Series Showcases a Day in the Life of Commercial Printing Innovators

PALO ALTO, Calif., May 25, 2005 HP today announced the next series of its popular HP Indigo Digital Printing 
Spotlight events, demonstrating to current and prospective customers how to successfully transform their 
business environments and increase profits.  Participants tour customer facilities and see the new HP Indigo 
press 5000 in a live production environment.  In addition, these sessions include discussion on today’s trends 
in the digital color business provided by printing executives from across the country as well as training from 
some of the best consultants in the industry. 

"As a leader in commercial digital printing, HP continues to enable print service providers and their customers 
to offer superior quality output," said Bill McGlynn, vice president and general manager, digital publishing 
solutions, HP Imaging and Printing Group.  "The Spotlight seminars provide HP partners with an opportunity to 
share the impact HP’s printing solutions bring to their business."

HP began the HP Digital Printing Spotlight Event series on March 24, 2005 and has included the participation 
of such companies as Award/Vision, Strategic Content Imaging (SCI), Rastar and LaVigne Inc. These print 
service providers share details of their experiences with online collateral management systems, the production 
of variable data programs with large enterprise clients and successful business transformations.   

Spotlight event preliminary survey results given to the more than 180 participants showed that approximately 
90 percent of attendees believed that the event strengthened their relationship with HP and most rated all 
portions of the event from very good to excellent.

"This was a very educational event," said Steve Wilen, CEO and President of Amazing Mail.  "It provided an 
opportunity for many businesses to exchange ideas, share challenges and showcase some of the best business 
practices.  It was great to see that HP took the time to organize an event that will help companies improve 
productivity."

www.hp.com


Hewlett Packard Company - 2/22/2005

HP Expands Presence in Graphics Arts Market with Newly Available HP Indigo Digital Press and HP Vivera Inks

ATLANTA, Feb. 22, 2005  Marking the opening of a new million-dollar HP Graphic Arts Solutions Center where 
the latest in printing technology advancements for commercial printers are on display HP today announced the 
availability of new solutions and services for the graphic arts market. 

Highlighting the news was the availability in North America and Europe, the Middle East and Africa (EMEA) of 
the HP Indigo press 5000 and the availability of HP Vivera Inks for large-format printers. 

First introduced at Drupa 2004 as a centerpiece of HP’s ongoing digital publishing initiative, the HP Indigo 
press 5000 is a four-color digital press with seven-color capability geared for mid-size to large-scale commercial 
printers and has the capacity to produce up to 4,000 full color pages per hour. 

Previously available only for HP’s consumer printers, HP Vivera Inks for large-format printers benefit professional 
photographers, graphic designers and fine artists who need the highest quality when digitally reproducing their 
original works. 

HP also announced increased partner support from key industry leaders as well as new financing options to 
help customers make the transition to digital printing. 

The announcements were made in conjunction with the opening of the HP Graphic Arts Solutions Center in 
Atlanta, where visitors can take part in in-depth discussions with technical experts on the benefits of digital 
printing and one-to-one marketing for their particular business. 

"These announcements and others we will be making throughout 2005 further strengthen and expand HP’s 
leadership in graphic arts production," said George Mulhern, senior vice president, Enterprise Imaging and 
Printing, HP. "No other company in the world can match HP’s breadth and quality of graphic art solutions, 
enabling us to leverage the many opportunities this exciting industry offers."


HP Indigo press 5000: A new world of productivity and image quality 
Designed for maximum productivity, ease of use and superior image quality, the HP Indigo press 5000 features 
a number of paper handling and ink system innovations. These include multi-tray input, which allows the 
operator to load one tray while the press prints from the others, and a high-capacity paper output system that 
features a convenient sampling tray for easier proof checks. 

With the front-end HP Press Production Manager, the HP Indigo press 5000 handles even large variable data 
jobs quickly and efficiently. Based on open standards, the HP Production Press Manager combines simplified 
operation with scalable, high-performance RIP and web-to-print connectivity. This results in true workflow 
integration for dramatically improved throughput and significantly higher breakeven point for short-run printing. 

"The HP Indigo 5000 has the superior quality, the highest productivity and the best workflow we’ve ever 
used," said Peter Sommer, owner and manager of Germany-based Sommer Corporate Media, which is beta 
testing the HP digital press. "We absolutely have the right partner for digital printing at our side."

Uptime is further maximized by the new HP Instant Support System, which automatically alerts the HP Indigo 
Customer Care Center when a problem occurs and allows a technician to remotely troubleshoot the press. 

The latest generation of HP ElectroInk is employed to print 97 percent of PANTONE® colors, including 
brand-essential corporate colors, and offers greatly expanded substrate capabilities supported by HP Indigo 
Printing Papers. Other advantages include no-commitment consumables programs, one year of free service 
and attractive service pricing once the initial coverage period ends. 

Greater vibrancy and longevity for large-format printing with HP Vivera Inks 
HP Vivera Inks are specifically engineered and tested to ensure the delivery of vivid, lifelike colors with a 
broad color gamut and crisp black text. Inspired to create a formula that provides increased detail and vivid, 
blazing colors, HP scientists and engineers chose only superior ingredients. The result is ink formulations that 
blend with advanced precision for consistent, true-to-original prints. 

Because HP Vivera Inks are ultra-pure, they dramatically reduce printhead clogging. The combination of 
ultra-pure inks and HP-exclusive protectants keep documents safe from airborne pollutants and fading, 
enabling photos and graphics to resist fading for decades. 

One of the first new large-format printers to employ HP Vivera Inks is the new HP Designjet 90 Printer series, 
a six-color, A2+/C+-size solution that produces very high- quality images with a wide range of colors, deeper 
blacks, continuous tones and gloss uniformity. Using HP Vivera Inks along with select HP papers, photos 
printed on the HP Designjet 90 Printer series can last up to 82 years,(1) which is significantly longer than 
traditionally processed photos. 

New HP Graphic Arts Solutions Center simulates commercial printing environments 
Complementing a similar center in Littleton, Massachusetts, the 4,000-square-foot HP Graphic Arts Solutions 
Center in Atlanta provides real-world scenarios for commercial printing experts looking to make the most 
educated decision on their individual production needs. The entire printing process is demonstrated from 
pre-print to process to print in one central location. 

Visitors receive a personalized experience from four technical experts, a return-on-investment (ROI) specialist 
and a senior printing architect, who spend on average of three to four hours discussing the customer’s 
business objectives, unique industry challenges, sales and marketing strategies and promotional ways to 
increase business and improve process efficiencies. 

The benefits of digital printing and one-to-one marketing are experienced first hand with variable data print 
marketing campaigns, such as just-in-time collateral, personalized direct mail, short-run packaging and 
real-time targeted marketing. 

HP commercial presses and printers featured at the center include the new HP Indigo 5000 press, HP Indigo 
1050, HP Indigo 3050, HP Indigo 3200, the HP Designjet 5500 and 130nr printers, and HP Color 9850mfp 
and HP Color 9500mfp. To demonstrate the full production cycle, the center also features equipment from 
key HP finishing partners such as Hunkeler, Dorn SPE and Duplo. 

Increased support from partners 
Partners form an integral component of HP’s strategy for the graphic arts industry, and HP has announced 
enhancements to its graphic arts portfolio with key industry players. 

DirectSmile, now offering its unique image personalization software in the United States, has exclusively 
optimized its innovative tool for graphical Variable Data Printing (VDP) for HP Indigo presses. GMC Software 
has introduced a new version of their flagship VDP solution, PrintNet T Triple Suite, with increased performance 
that is tailored specifically to the HP Indigo press 5000. 

Printable Technologies, with its web-based, variable data applications for print production, has proven to be 
a successful partner for HP and a powerful driver for new pages and revenue for many commercial printing 
customers. Printable plans to release its new version of DL-100 2.3 (recently acquired from Datalogics) this 
spring and provides an enhanced VDP solution on Adobe® InDesign using the HP Indigo press 5000. 

XMPie is another partner currently modifying its VDP and personalization software to maximize the speed and 
efficiency of the HP Indigo press 5000. Additionally, Press-Sense and Ultimate Technographics plan to 
optimize for HP Indigo presses in the spring with iWay Prime, an off-the-shelf, end-to-end web-to-print and 
collateral management solution for the printing industry, and Impostrip, the industry-leading prepress imposition 
solution, respectively. 

New HP Indigo Press Step Up program lowers monthly leasing payments 
To help customers acquire the HP Indigo press 5000 and other HP Indigo digital offset color presses,(2) HP 
Financial Services, the financing arm of HP, announced its new HP Indigo Press Step Up program. 

Under this innovative leasing program, customers pay lower monthly start up lease payments during the first 
six months of their leasing contract to facilitate their transition to digital printing. Payments then graduate over 
the revenue-producing lifecycle of HP digital printing solutions. 

In short, the program makes the digital transformation a financial reality for print service providers.

www.hp.com


Hewlett Packard Company - 2/11/2005

HP Expands Portfolio of Digital Presses for Commercial Printers with Entry Level HP Indigo Press 1050

PALO ALTO, Calif., February 11, 2005 HP today announced the introduction of the HP Indigo press 1050, the 
latest addition to its portfolio of commercial digital printing products. Designed for small- to medium-sized 
commercial printers who require color short run capabilities, the HP Indigo press 1050 is a highly affordable, 
digital offset press delivering vibrant images in up to 6 colors and reduced cost of operation.   

Offering the best digital image quality capabilities in its class, the HP Indigo press 1050 is the successor to 
the market-leading HP Indigo press 1000 with enhanced personalization and color capabilities. This makes it 
ideal for the production of high quality marketing materials including brochures, flyers and high impact 
customized direct mail pieces. 

"This is the perfect press for those commercial printers who want to adopt high quality color digital printing with 
low risk and have not yet made the transition to digital," said George Mulhern, Senior VP, Enterprise Imaging 
and Printing (EIP), HP. "The HP Indigo press 1050 allows for profitable short run printing while expanding 
production capabilities and creating new business opportunities through its many advanced features."

Greater Value and Flexibility at a Lower Cost 
Leveraging the proven technology and success of the HP Indigo press 1000, the HP Indigo press 1050 offers 
a number of enhancements that result in reduced cost of operation and increased productivity. A more 
powerful computer increases the computing and ripping performance while its large job-file capacity and 
simultaneous batching/printing ability, along with a wide substrate selection, allows it to perform a greater 
variety of printing jobs. Uptime is maximized by HP’s new Instant Support System which automatically alerts 
the Customer Care Center when a problem occurs and allows a technician to remotely troubleshoot the press. 

The HP Indigo press 1050 provides printers with a streamlined workflow and a total end-to-end solution through 
finishing solutions with Duplo near-line DC-645  XY cutter, Duplo near-line PDC booklet maker and Dorn 
off-line UV coating. 

For even greater value, the HP Indigo press 1050 prints in up to six colors, including invisible and fluorescent 
inks - giving it the widest selection of inks in its class and creating new business opportunities for commercial 
printers.   

"We have a lot of traditional printers in Latin America that will feel very comfortable installing this product. Its 
attractive price tag together with heightened performance will accelerate the digital transformation of Latin 
America printing," said Jack Strimber, Sales and Marketing Director for Latin America, Graphic Arts, HP. 

The HP Indigo press 1050 is also compatible with HP Indigo Yours Truly Designer version 6.1 which brings 
advanced personalization and imposition capabilities to commercial printers who are entering the world of 
digital printing.

www.hp.com


Hewlett Packard Company - 7/13/2004

HP helps educate about the value of keeping technology resources current

As part of its Smart Office initiative to provide trusted technology expertise to small and medium-size business 
(SMB) customers, HP has launched a new direct marketing campaign to help educate medium-sized businesses
(500 –1000 employees) about the cost savings and productivity benefits of upgrading their PCs with HP.  

HP estimates that businesses lose at least $800 a year per employee---or the price of a new PC--- to lost productivity
due to old technology.  "New, faster and more secure technology can give small and medium businesses a 
competitive edge by helping them be more productive and realize cost savings,” said Robyn West, vice president, 
HP Small and Medium Business segment. “With the upturn in the economy, recent surveys are showing that more
than 60 percent of small and medium businesses will have increasing IT budgets.  Businesses can no longer 
postpone replacing their outdated PCs and now with this promotion from HP, plus zero percent lease rates,
there's never been a better time to upgrade."

Centered on a give-away of the “retro-cool” Namco® 5-in-1 Arcade Classics console that lets consumers play popular
video games from the 1980s on their TV, the message of the campaign is that while it may be fun to play with old
technology, it’s no fun to work with it.  HP is outreaching to medium-sized businesses that have yet to fully migrate
from older, slower unsecured computers and operating systems such as Microsoft® Windows® 98 or NT4TM that
are no longer supported with security patches and other vital updates.  

The campaign also strives to educate medium-sized businesses on the cost savings associated with the use of IT
management tools, like those offered by HP from Altiris. Gartner analysts estimate that the purchase price of a PC 
is only about a quarter of the total cost of ownership of a PC, which can increase the cost of owning a PC purchased 
for $3,000 to as much as $45,000 over a five-year lifecycle.1 The rest of the costs are associated with the
management process, which includes system deployment, migration, updates, physical moves and any other support 
or changes to the IT infrastructure.  HP manageability solutions automate this process and can greatly reduce
costs and improve return on technology investment.

As part of the marketing outreach, HP is offering a host of promotions to help medium-business customers migrate 
to new technology more easily.  These include:
 
Free Inventory Assessment & Return on Investment (ROI) Analysis -- Helps customers know what client hardware
and operating systems they actually have in their environment and quantifies the true cost of older systems through
measurable ROI analysis

Free 90-day trial -- of HP & Altiris Deployment & Migration software, that helps companies integrate new systems into
existing environments, and move their employees to the new equipment using automated software tools. 

20 percent savings -- on bundled customization services such as Software Image Design, Loading, and Asset Tag
services with PCs purchased directly from HP. 

Free Shipping for HP Trade In Program - free shipping on up to 20 old desktops, notebooks or workstations being
traded in for credit toward new systems

Free TCO snapshot - an online calculator that helps customers realize the total cost of ownership (TCO) of their old 
systems and creates a customized customer savings report

For additional access to expertise on HP technology and the benefits of upgrading, visit 
http://www.hp.com/go/pcupgrade20 .

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings 
span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four 
fiscal quarters ended April 30, 2004, HP revenue totaled $76.8 billion. More information about HP (NYSE, Nasdaq: HPQ) 
is available at www.hp.com.

1  "IT Lifecycle Management and Windows 2000 Migration Engagement”, Gartner, Inc., April 2001

© 2004 Hewlett-Packard development company, L.P. The information contained herein is subject to change 
without notice. The only warranties for HP products and services are set forth in the express warranty statements 
accompanying such products and services. Nothing herein should be construed as constituting an additional 
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

www.hp.com


 
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